OTC Healthcare in Canada to 2014

Introduction
This databook provides key data and information on the OTC healthcare market in Canada. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope
Provides information on ten key categories within the OTC Healthcare market
Market,category and segment level information on value , with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description


Highlights
The market for OTC healthcare in Canada increased at a compound annual growth rate of 3.5% between 2004 and 2009.
The vitamins and minerals category led the OTC healthcare market in Canada, accounting for a share of 21.1%.
Leading players in the Canadian OTC healthcare market include Johnson & Johnson, GlaxoSmithKline Plc and Jamieson Laboratories.


Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Canada
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the OTC healthcare market to plan lucrative M&A, partnerships and agreements
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Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Market value 2
Market value forecast 2
Market segmentation 2
Market share 2
Summary category level: analgesics 3
Market value 3
Market value forecast 3
Market segmentation 3
Market share 3
Summary category level: topical OTC medicines 4
Market value 4
Market value forecast 4
Market segmentation 4
Market share 4
Summary category level: cough and cold preparations 5
Market value 5
Market value forecast 5
Market segmentation 5
Market share 5
Summary category level: indigestion preparations 6
Market value 6
Market value forecast 6
Market segmentation 6
Market share 6
Summary category level: medicated skin products 7
Market value 7
Market value forecast 7
Market segmentation 7
Market share 7
Summary category level: first aid kits 8
Market value 8
Market value forecast 8
Market share 8
Summary category level: other OTC healthcare products 9
Market value 9
Market value forecast 9
Market segmentation 9
Market share 9
Summary category level: plasters & bandages 10
Market value 10
Market value forecast 10
Market segmentation 10
Market share 10
Summary category level: traditional medicines 11
Market value 11
Market value forecast 11
Market share 11
Summary category level: vitamins and minerals 12
Market value 12
Market value forecast 12
Market segmentation 12
Market share 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
TABLE OF CONTENTS 18
LIST OF FIGURES 19
LIST OF TABLES 20
Chapter 3 Market Overview 21
Value analysis (Canadian Dollar), 2004?09 21
Value analysis (Canadian Dollar), 2009?14 23
Value analysis (US dollars), 2004?09 26
Value analysis (US dollars), 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Chapter 4 Leading Company Profiles 38
Johnson & Johnson 38
GlaxoSmithKline Plc 40
Chapter 5 Category Analysis: Analgesics 43
Value analysis (Canadian Dollar), 2004?09 43
Value analysis (Canadian Dollar), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Chapter 6 Category Analysis: Topical OTC Medicines 54
Value analysis (Canadian Dollar), 2004?09 54
Value analysis (Canadian Dollar), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Chapter 7 Category Analysis: Cough and Cold Preparations 65
Value analysis (Canadian Dollar), 2004?09 65
Value analysis (Canadian Dollar), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 69
Company and brand share analysis 71
Distribution analysis 75
Chapter 8 Category Analysis: Indigestion Preparations 77
Value analysis (Canadian Dollar), 2004?09 77
Value analysis (Canadian Dollar), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Chapter 9 Category Analysis: Medicated Skin Products 87
Value analysis (Canadian Dollar), 2004?09 87
Value analysis (Canadian Dollar), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Chapter 10 Category Analysis: First Aid Kits 98
Value analysis (Canadian Dollar), 2004?09 98
Value analysis (Canadian Dollar), 2009?14 99
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Company and brand share analysis 101
Distribution analysis 104
Chapter 11 Category Analysis: Other OTC Healthcare Products 106
Value analysis (Canadian Dollar), 2004?09 106
Value analysis (Canadian Dollar), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Company and brand share analysis 112
Distribution analysis 115
Chapter 12 Category Analysis: Plasters & Bandages 117
Value analysis (Canadian Dollar), 2004?09 117
Value analysis (Canadian Dollar), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 121
Company and brand share analysis 123
Distribution analysis 126
Chapter 13 Category Analysis: Traditional Medicines 128
Value analysis (Canadian Dollar), 2004?09 128
Value analysis (Canadian Dollar), 2009?14 129
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 130
Company and brand share analysis 131
Distribution analysis 134
Chapter 14 Category Analysis: Vitamins and Minerals 136
Value analysis (Canadian Dollar), 2004?09 136
Value analysis (Canadian Dollar), 2009?14 137
Value analysis (US dollars), 2004?09 139
Value analysis (US dollars), 2009?14 139
Company and brand share analysis 141
Distribution analysis 144
Chapter 15 Country Comparison 146
Value 146
Market share 150
Chapter 16 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 17 Macroeconomic Profile 154
Macroeconomic Indicators 154
Chapter 18 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 19 Appendix 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164
List of Tables
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Canada, value by category (C$m), 2004?09 22
Table 4: OTC healthcare, Canada, value forecast by category (C$m), 2009?14 24
Table 5: OTC healthcare, Canada, value by category ($m), 2004?09 26
Table 6: OTC healthcare, Canada, value forecast by category ($m), 2009?14 27
Table 7: OTC healthcare, Canada, brand share by value (%), 2008?09 29
Table 8: OTC healthcare, Canada, value by brand (C$m), 2008?09 31
Table 9: OTC healthcare, Canada, company share by value (%), 2008?09 34
Table 10: OTC healthcare, Canada, value by company (C$m), 2008?09 35
Table 11: OTC healthcare, Canada, distribution channels by value (%), 2008?09 36
Table 12: OTC healthcare, Canada, value by distribution channel (C$m), 2008?09 36
Table 13: Johnson & Johnson key facts 38
Table 14: GlaxoSmithKline Plc key facts 40
Table 15: Analgesics, Canada, value by segment (C$m), 2004?09 43
Table 16: Analgesics, Canada, value forecast by segment (C$m), 2009?14 44
Table 17: Analgesics, Canada, value by segment ($m), 2004?09 46
Table 18: Analgesics, Canada, value forecast by segment ($m), 2009?14 47
Table 19: Analgesics, Canada, brand share by value (%), 2008?09 49
Table 20: Analgesics, Canada, value by brand (C$m), 2008?09 49
Table 21: Analgesics, Canada, company share by value (%), 2008?09 51
Table 22: Analgesics, Canada, value by company (C$m), 2008?09 51
Table 23: Analgesics, Canada, distribution channels by value (%), 2008?09 52
Table 24: Analgesics, Canada, value by distribution channel (C$m), 2008?09 52
Table 25: Topical OTC medicines, Canada, value by segment (C$m), 2004?09 54
Table 26: Topical OTC medicines, Canada, value forecast by segment (C$m), 2009?14 55
Table 27: Topical OTC medicines, Canada, value by segment ($m), 2004?09 57
Table 28: Topical OTC medicines, Canada, value forecast by segment ($m), 2009?14 58
Table 29: Topical OTC medicines, Canada, brand share by value (%), 2008?09 60
Table 30: Topical OTC medicines, Canada, value by brand (C$m), 2008?09 60
Table 31: Topical OTC medicines, Canada, company share by value (%), 2008?09 62
Table 32: Topical OTC medicines, Canada, value by company (C$m), 2008?09 62
Table 33: Topical OTC medicines, Canada, distribution channels by value (%), 2008?09 63
Table 34: Topical OTC medicines, Canada, value by distribution channel (C$m), 2008?09 63
Table 35: Cough and cold preparations, Canada, value by segment (C$m), 2004?09 65
Table 36: Cough and cold preparations, Canada, value forecast by segment (C$m), 2009?14 66
Table 37: Cough and cold preparations, Canada, value by segment ($m), 2004?09 68
Table 38: Cough and cold preparations, Canada, value forecast by segment ($m), 2009?14 69
Table 39: Cough and cold preparations, Canada, brand share by value (%), 2008?09 71
Table 40: Cough and cold preparations, Canada, value by brand (C$m), 2008?09 72
Table 41: Cough and cold preparations, Canada, company share by value (%), 2008?09 74
Table 42: Cough and cold preparations, Canada, value by company (C$m), 2008?09 74
Table 43: Cough and cold preparations, Canada, distribution channels by value (%), 2008?09 75
Table 44: Cough and cold preparations, Canada, value by distribution channel (C$m), 2008?09 75
Table 45: Indigestion preparations, Canada, value by segment (C$m), 2004?09 77
Table 46: Indigestion preparations, Canada, value forecast by segment (C$m), 2009?14 78
Table 47: Indigestion preparations, Canada, value by segment ($m), 2004?09 80
Table 48: Indigestion preparations, Canada, value forecast by segment ($m), 2009?14 80
Table 49: Indigestion preparations, Canada, brand share by value (%), 2008?09 82
Table 50: Indigestion preparations, Canada, value by brand (C$m), 2008?09 82
Table 51: Indigestion preparations, Canada, company share by value (%), 2008?09 84
Table 52: Indigestion preparations, Canada, value by company (C$m), 2008?09 84
Table 53: Indigestion preparations, Canada, distribution channels by value (%), 2008?09 85
Table 54: Indigestion preparations, Canada, value by distribution channel (C$m), 2008?09 85
Table 55: Medicated skin products, Canada, value by segment (C$m), 2004?09 87
Table 56: Medicated skin products, Canada, value forecast by segment (C$m), 2009?14 88
Table 58: Medicated skin products, Canada, value forecast by segment ($m), 2009?14 91
Table 59: Medicated skin products, Canada, brand share by value (%), 2008?09 93
Table 60: Medicated skin products, Canada, value by brand (C$m), 2008?09 93
Table 61: Medicated skin products, Canada, company share by value (%), 2008?09 95
Table 62: Medicated skin products, Canada, value by company (C$m), 2008?09 95
Table 63: Medicated skin products, Canada, distribution channels by value (%), 2008?09 96
Table 64: Medicated skin products, Canada, value by distribution channel (C$m), 2008?09 96
Table 65: First aid kits, Canada, value (C$m), 2004?09 98
Table 66: First aid kits, Canada, value forecast (C$m), 2009?14 99
Table 67: First aid kits, Canada, value ($m), 2004?09 100
Table 68: First aid kits, Canada, value forecast ($m), 2009?14 100
Table 69: First aid kits, Canada, brand share by value (%), 2008?09 101
Table 70: First aid kits, Canada, value by brand (C$m), 2008?09 101
Table 71: First aid kits, Canada, company share by value (%), 2008?09 103
Table 72: First aid kits, Canada, value by company (C$m), 2008?09 103
Table 73: First aid kits, Canada, distribution channels by value (%), 2008?09 104
Table 74: First aid kits, Canada, value by distribution channel (C$m), 2008?09 104
Table 75: Other OTC healthcare products, Canada, value by segment (C$m), 2004?09 106
Table 76: Other OTC healthcare products, Canada, value forecast by segment (C$m), 2009?14 107
Table 77: Other OTC healthcare products, Canada, value by segment ($m), 2004?09 109
Table 78: Other OTC healthcare products, Canada, value forecast by segment ($m), 2009?14 110
Table 79: Other OTC healthcare products, Canada, brand share by value (%), 2008?09 112
Table 80: Other OTC healthcare products, Canada, value by brand (C$m), 2008?09 112
Table 81: Other OTC healthcare products, Canada, company share by value (%), 2008?09 114
Table 82: Other OTC healthcare products, Canada, value by company (C$m), 2008?09 114
Table 83: Other OTC healthcare products, Canada, distribution channels by value (%), 2008?09 115
Table 84: Other OTC healthcare products, Canada, value by distribution channel (C$m), 2008?09 115
Table 85: Plasters & bandages, Canada, value by segment (C$m), 2004?09 117
Table 86: Plasters & bandages, Canada, value forecast by segment (C$m), 2009?14 118
Table 87: Plasters & bandages, Canada, value by segment ($m), 2004?09 120
Table 88: Plasters & bandages, Canada, value forecast by segment ($m), 2009?14 121
Table 89: Plasters & bandages, Canada, brand share by value (%), 2008?09 123
Table 90: Plasters & bandages, Canada, value by brand (C$m), 2008?09 123
Table 91: Plasters & bandages, Canada, company share by value (%), 2008?09 125
Table 92: Plasters & bandages, Canada, value by company (C$m), 2008?09 125
Table 93: Plasters & bandages, Canada, distribution channels by value (%), 2008?09 126
Table 94: Plasters & bandages, Canada, value by distribution channel (C$m), 2008?09 126
Table 95: Traditional medicines, Canada, value (C$m), 2004?09 128
Table 96: Traditional medicines, Canada, value forecast (C$m), 2009?14 129
Table 97: Traditional medicines, Canada, value ($m), 2004?09 130
Table 98: Traditional medicines, Canada, value forecast ($m), 2009?14 130
Table 99: Traditional medicines, Canada, brand share by value (%), 2008?09 131
Table 100: Traditional medicines, Canada, value by brand (C$m), 2008?09 131
Table 101: Traditional medicines, Canada, company share by value (%), 2008?09 133
Table 102: Traditional medicines, Canada, value by company (C$m), 2008?09 133
Table 103: Traditional medicines, Canada, distribution channels by value (%), 2008?09 134
Table 104: Traditional medicines, Canada, value by distribution channel (C$m), 2008?09 134
Table 105: Vitamins and minerals, Canada, value by segment (C$m), 2004?09 136
Table 106: Vitamins and minerals, Canada, value forecast by segment (C$m), 2009?14 137
Table 107: Vitamins and minerals, Canada, value by segment ($m), 2004?09 139
Table 108: Vitamins and minerals, Canada, value forecast by segment ($m), 2009?14 139
Table 109: Vitamins and minerals, Canada, brand share by value (%), 2008?09 141
Table 110: Vitamins and minerals, Canada, value by brand (C$m), 2008?09 141
Table 111: Vitamins and minerals, Canada, company share by value (%), 2008?09 143
Table 112: Vitamins and minerals, Canada, value by company (C$m), 2008?09 143
Table 113: Vitamins and minerals, Canada, distribution channels by value (%), 2008?09 144
Table 114: Vitamins and minerals, Canada, value by distribution channel (C$m), 2008?09 144
Table 115: Global OTC healthcare market value, 2009 146
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 149
Table 117: Leading players, top five countries 150
Table 118: Canada OTC healthcare new product launches reports, by company (top five companies), 2009 151
Table 119: Canada OTC healthcare new product launches SKUs, by company (top five companies), 2009 151
Table 120: Canada OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 152
Table 121: Canada OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 152
Table 122: Canada OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 153
Table 123: Canada OTC healthcare new product launches - recent five launches (2009) 153
Table 124: Canada population, by age group, 2004?09 (millions) 154
Table 125: Canada population forecast, by age group, 2009?14 (millions) 155
Table 126: Canada population, by gender, 2004?09 (millions) 155
Table 127: Canada population forecast, by gender, 2009?14 (millions) 156
Table 128: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 156
Table 129: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 156
Table 130: Canada real GDP, 2004?09 (C$bn, 2000 prices) 157
Table 131: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 157
Table 132: Canada real GDP, 2004?09 ($bn, 2000 prices) 157
Table 133: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 158
Table 134: Canada consumer price index, 2004?09 (2000=100) 158
Table 135: Canada consumer price index, 2009?14 (2000=100) 158
List of Figures
Figure 1: OTC healthcare, Canada, value by category (C$m), 2004?14 25
Figure 2: OTC healthcare, Canada, category growth comparison, by value, 2004?14 28
Figure 3: OTC healthcare, Canada, company share by value (%), 2008?09 33
Figure 4: OTC healthcare, Canada, distribution channels by value (%), 2008?09 37
Figure 5: Analgesics, Canada, value by segment (C$m), 2004?14 45
Figure 6: Analgesics, Canada, category growth comparison, by value, 2004?14 48
Figure 7: Analgesics, Canada, company share by value (%), 2008?09 50
Figure 8: Analgesics, Canada, distribution channels by value (%), 2008?09 53
Figure 9: Topical OTC medicines, Canada, value by segment (C$m), 2004?14 56
Figure 10: Topical OTC medicines, Canada, category growth comparison, by value, 2004?14 59
Figure 11: Topical OTC medicines, Canada, company share by value (%), 2008?09 61
Figure 12: Topical OTC medicines, Canada, distribution channels by value (%), 2008?09 64
Figure 13: Cough and cold preparations, Canada, value by segment (C$m), 2004?14 67
Figure 14: Cough and cold preparations, Canada, category growth comparison, by value, 2004?14 70
Figure 15: Cough and cold preparations, Canada, company share by value (%), 2008?09 73
Figure 16: Cough and cold preparations, Canada, distribution channels by value (%), 2008?09 76
Figure 17: Indigestion preparations, Canada, value by segment (C$m), 2004?14 79
Figure 18: Indigestion preparations, Canada, category growth comparison, by value, 2004?14 81
Figure 19: Indigestion preparations, Canada, company share by value (%), 2008?09 83
Figure 20: Indigestion preparations, Canada, distribution channels by value (%), 2008?09 86
Figure 21: Medicated skin products, Canada, value by segment (C$m), 2004?14 89
Table 57: Medicated skin products, Canada, value by segment ($m), 2004?09 90
Figure 22: Medicated skin products, Canada, category growth comparison, by value, 2004?14 92
Figure 23: Medicated skin products, Canada, company share by value (%), 2008?09 94
Figure 24: Medicated skin products, Canada, distribution channels by value (%), 2008?09 97
Figure 25: First aid kits, Canada, value (C$m), 2004?14 99
Figure 26: First aid kits, Canada, company share by value (%), 2008?09 102
Figure 27: First aid kits, Canada, distribution channels by value (%), 2008?09 105
Figure 28: Other OTC healthcare products, Canada, value by segment (C$m), 2004?14 108
Figure 29: Other OTC healthcare products, Canada, category growth comparison, by value, 2004?14 111
Figure 30: Other OTC healthcare products, Canada, company share by value (%), 2008?09 113
Figure 31: Other OTC healthcare products, Canada, distribution channels by value (%), 2008?09 116
Figure 32: Plasters & bandages, Canada, value by segment (C$m), 2004?14 119
Figure 33: Plasters & bandages, Canada, category growth comparison, by value, 2004?14 122
Figure 34: Plasters & bandages, Canada, company share by value (%), 2008?09 124
Figure 35: Plasters & bandages, Canada, distribution channels by value (%), 2008?09 127
Figure 36: Traditional medicines, Canada, value (C$m), 2004?14 129
Figure 37: Traditional medicines, Canada, company share by value (%), 2008?09 132
Figure 38: Traditional medicines, Canada, distribution channels by value (%), 2008?09 135
Figure 39: Vitamins and minerals, Canada, value by segment (C$m), 2004?14 138
Figure 40: Vitamins and minerals, Canada, category growth comparison, by value, 2004?14 140
Figure 41: Vitamins and minerals, Canada, company share by value (%), 2008?09 142
Figure 42: Vitamins and minerals, Canada, distribution channels by value (%), 2008?09 145
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 147
Figure 44: Global OTC healthcare market value, 2004-09, top five countries 149
Figure 45: Annual data review process 160

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