OTC Healthcare in Colombia to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Colombia increased at a compound annual growth rate of 7.3% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Colombia, accounting for a share of 20.7%.

Leading players in Colombian OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Tecnoquímicas SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Colombian Peso), 2003?08 32
Value analysis (Colombian Peso), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
GlaxoSmithKline Plc 47
Johnson & Johnson 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Colombian Peso), 2003?08 52
Value analysis (Colombian Peso), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Colombian Peso), 2003?08 63
Value analysis (Colombian Peso), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (Colombian Peso), 2003?08 74
Value analysis (Colombian Peso), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Colombian Peso), 2003?08 85
Value analysis (Colombian Peso), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Colombian Peso), 2003?08 95
Value analysis (Colombian Peso), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Colombian Peso), 2003?08 106
Value analysis (Colombian Peso), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Colombian Peso), 2003?08 114
Value analysis (Colombian Peso), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 124
Chapter 12 Category Analysis: Plasters & Bandages 126
Value analysis (Colombian Peso), 2003?08 126
Value analysis (Colombian Peso), 2008?13 127
Value analysis (US dollars), 2003?08 129
Value analysis (US dollars), 2008?13 130
Company and brand share analysis 132
Distribution analysis 135
Chapter 13 Category Analysis: Traditional Medicines 137
Value analysis (Colombian Peso), 2003?08 137
Value analysis (Colombian Peso), 2008?13 138
Value analysis (US dollars), 2003?08 139
Value analysis (US dollars), 2008?13 139
Company and brand share analysis 140
Distribution analysis 143
Chapter 14 Category Analysis: Vitamins and Minerals 145
Value analysis (Colombian Peso), 2003?08 145
Value analysis (Colombian Peso), 2008?13 146
Value analysis (US dollars), 2003?08 148
Value analysis (US dollars), 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Chapter 15 Country Comparison 155
Value 155
Market share 159
Chapter 16 PESTLE analysis 160
Summary 160
Political analysis 161
Economic analysis 164
Social analysis 167
Technology analysis 170
Legal analysis 173
Environmental analysis 175
Chapter 17 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 18 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 19 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 20 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Colombia OTC healthcare value and value forecast, 2003?13 (COPm, nominal prices) 35
Figure 2: Colombia OTC healthcare company share, by value, 2007?08 (%) 42
Figure 3: Colombia OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 4: Colombia analgesics value and value forecast, 2003?13 (COPm, nominal prices) 54
Figure 5: Colombia analgesics category growth comparison, by value, 2003?13 56
Figure 6: Colombia analgesics company share, by value, 2007?08 (%) 59
Figure 7: Colombia analgesics distribution channels, by value, 2007?08 (%) 62
Figure 8: Colombia topical OTC medicines value and value forecast, 2003?13 (COPm, nominal prices) 65
Figure 9: Colombia topical OTC medicines category growth comparison, by value, 2003?13 68
Figure 10: Colombia topical OTC medicines company share, by value, 2007?08 (%) 70
Figure 11: Colombia topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Figure 12: Colombia cough and cold preparations value and value forecast, 2003?13 (COPm, nominal prices) 76
Figure 13: Colombia cough and cold preparations category growth comparison, by value, 2003?13 79
Figure 14: Colombia cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 15: Colombia cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 16: Colombia indigestion preparations value and value forecast, 2003?13 (COPm, nominal prices) 87
Figure 17: Colombia indigestion preparations category growth comparison, by value, 2003?13 89
Figure 18: Colombia indigestion preparations company share, by value, 2007?08 (%) 91
Figure 19: Colombia indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 20: Colombia medicated skin products value and value forecast, 2003?13 (COPm, nominal prices) 97
Figure 21: Colombia medicated skin products category growth comparison, by value, 2003?13 100
Figure 22: Colombia medicated skin products company share, by value, 2007?08 (%) 102
Figure 23: Colombia medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 24: Colombia first aid kits value and value forecast, 2003?13 (COPm, nominal prices) 107
Figure 25: Colombia first aid kits company share, by value, 2007?08 (%) 110
Figure 26: Colombia first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 27: Colombia other OTC healthcare products value and value forecast, 2003?13 (COPm, nominal prices) 116
Figure 28: Colombia other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 29: Colombia other OTC healthcare products company share, by value, 2007?08 (%) 122
Figure 30: Colombia other OTC healthcare products distribution channels, by value, 2007?08 (%) 125
Figure 31: Colombia plasters & bandages value and value forecast, 2003?13 (COPm, nominal prices) 128
Figure 32: Colombia plasters & bandages category growth comparison, by value, 2003?13 131
Figure 33: Colombia plasters & bandages company share, by value, 2007?08 (%) 133
Figure 34: Colombia plasters & bandages distribution channels, by value, 2007?08 (%) 136
Figure 35: Colombia traditional medicines value and value forecast, 2003?13 (COPm, nominal prices) 138
Figure 36: Colombia traditional medicines company share, by value, 2007?08 (%) 141
Figure 37: Colombia traditional medicines distribution channels, by value, 2007?08 (%) 144
Figure 38: Colombia vitamins and minerals value and value forecast, 2003?13 (COPm, nominal prices) 147
Figure 39: Colombia vitamins and minerals category growth comparison, by value, 2003?13 149
Figure 40: Colombia vitamins and minerals company share, by value, 2007?08 (%) 151
Figure 41: Colombia vitamins and minerals distribution channels, by value, 2007?08 (%) 154
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 156
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 158
Figure 44: Annual data review process 187

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Colombia OTC healthcare value, 2003?08 (COPm, nominal prices) 33
Table 4: Colombia OTC healthcare value forecast, 2008?13 (COPm, nominal prices) 34
Table 5: Colombia OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Colombia OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Colombia OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Colombia OTC healthcare value, by brand 2007?08 (COPm, nominal prices) 40
Table 9: Colombia OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Colombia OTC healthcare value, by company, 2007?08 (COPm, nominal prices) 44
Table 11: Colombia OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Colombia OTC healthcare value, by distribution channel, 2007?08 (COPm, nominal prices) 45
Table 13: GlaxoSmithKline Plc key facts 47
Table 14: Johnson & Johnson key facts 50
Table 15: Colombia analgesics value, 2003?08 (COPm, nominal prices) 52
Table 16: Colombia analgesics value forecast, 2008?13 (COPm, nominal prices) 53
Table 17: Colombia analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Colombia analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Colombia analgesics brand share, by value, 2007?08 (%) 57
Table 20: Colombia analgesics value, by brand 2007?08 (COPm, nominal prices) 58
Table 21: Colombia analgesics company share by value, 2007?08 (%) 60
Table 22: Colombia analgesics value, by company, 2007?08 (COPm, nominal prices) 60
Table 23: Colombia analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Colombia analgesics value, by distribution channel, 2007?08 (COPm, nominal prices) 61
Table 25: Colombia topical OTC medicines value, 2003?08 (COPm, nominal prices) 63
Table 26: Colombia topical OTC medicines value forecast, 2008?13 (COPm, nominal prices) 64
Table 27: Colombia topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Colombia topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Colombia topical OTC medicines brand share, by value, 2007?08 (%) 69
Table 30: Colombia topical OTC medicines value, by brand 2007?08 (COPm, nominal prices) 69
Table 31: Colombia topical OTC medicines company share by value, 2007?08 (%) 71
Table 32: Colombia topical OTC medicines value, by company, 2007?08 (COPm, nominal prices) 71
Table 33: Colombia topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Table 34: Colombia topical OTC medicines value, by distribution channel, 2007?08 (COPm, nominal prices) 72
Table 35: Colombia cough and cold preparations value, 2003?08 (COPm, nominal prices) 74
Table 36: Colombia cough and cold preparations value forecast, 2008?13 (COPm, nominal prices) 75
Table 37: Colombia cough and cold preparations value, 2003?08 ($m, nominal prices) 77
Table 38: Colombia cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 78
Table 39: Colombia cough and cold preparations brand share, by value, 2007?08 (%) 80
Table 40: Colombia cough and cold preparations value, by brand 2007?08 (COPm, nominal prices) 80
Table 41: Colombia cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Colombia cough and cold preparations value, by company, 2007?08 (COPm, nominal prices) 82
Table 43: Colombia cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Colombia cough and cold preparations value, by distribution channel, 2007?08 (COPm, nominal prices) 83
Table 45: Colombia indigestion preparations value, 2003?08 (COPm, nominal prices) 85
Table 46: Colombia indigestion preparations value forecast, 2008?13 (COPm, nominal prices) 86
Table 47: Colombia indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Colombia indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Colombia indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Colombia indigestion preparations value, by brand 2007?08 (COPm, nominal prices) 90
Table 51: Colombia indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Colombia indigestion preparations value, by company, 2007?08 (COPm, nominal prices) 92
Table 53: Colombia indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Colombia indigestion preparations value, by distribution channel, 2007?08 (COPm, nominal prices) 93
Table 55: Colombia medicated skin products value, 2003?08 (COPm, nominal prices) 95
Table 56: Colombia medicated skin products value forecast, 2008?13 (COPm, nominal prices) 96
Table 57: Colombia medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Colombia medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Colombia medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Colombia medicated skin products value, by brand 2007?08 (COPm, nominal prices) 101
Table 61: Colombia medicated skin products company share by value, 2007?08 (%) 103
Table 62: Colombia medicated skin products value, by company, 2007?08 (COPm, nominal prices) 103
Table 63: Colombia medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Colombia medicated skin products value, by distribution channel, 2007?08 (COPm, nominal prices) 104
Table 65: Colombia first aid kits value, 2003?08 (COPm, nominal prices) 106
Table 66: Colombia first aid kits value forecast, 2008?13 (COPm, nominal prices) 107
Table 67: Colombia first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Colombia first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Colombia first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Colombia first aid kits value, by brand 2007?08 (COPm, nominal prices) 109
Table 71: Colombia first aid kits company share by value, 2007?08 (%) 111
Table 72: Colombia first aid kits value, by company, 2007?08 (COPm, nominal prices) 111
Table 73: Colombia first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Colombia first aid kits value, by distribution channel, 2007?08 (COPm, nominal prices) 112
Table 75: Colombia other OTC healthcare products value, 2003?08 (COPm, nominal prices) 114
Table 76: Colombia other OTC healthcare products value forecast, 2008?13 (COPm, nominal prices) 115
Table 77: Colombia other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Colombia other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Colombia other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Colombia other OTC healthcare products value, by brand 2007?08 (COPm, nominal prices) 121
Table 81: Colombia other OTC healthcare products company share by value, 2007?08 (%) 123
Table 82: Colombia other OTC healthcare products value, by company, 2007?08 (COPm, nominal prices) 123
Table 83: Colombia other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Table 84: Colombia other OTC healthcare products value, by distribution channel, 2007?08 (COPm, nominal prices) 124
Table 85: Colombia plasters & bandages value, 2003?08 (COPm, nominal prices) 126
Table 86: Colombia plasters & bandages value forecast, 2008?13 (COPm, nominal prices) 127
Table 87: Colombia plasters & bandages value, 2003?08 ($m, nominal prices) 129
Table 88: Colombia plasters & bandages value forecast, 2008?13 ($m, nominal prices) 130
Table 89: Colombia plasters & bandages brand share, by value, 2007?08 (%) 132
Table 90: Colombia plasters & bandages value, by brand 2007?08 (COPm, nominal prices) 132
Table 91: Colombia plasters & bandages company share by value, 2007?08 (%) 134
Table 92: Colombia plasters & bandages value, by company, 2007?08 (COPm, nominal prices) 134
Table 93: Colombia plasters & bandages distribution channels, by value, 2007?08 (%) 135
Table 94: Colombia plasters & bandages value, by distribution channel, 2007?08 (COPm, nominal prices) 135
Table 95: Colombia traditional medicines value, 2003?08 (COPm, nominal prices) 137
Table 96: Colombia traditional medicines value forecast, 2008?13 (COPm, nominal prices) 138
Table 97: Colombia traditional medicines value, 2003?08 ($m, nominal prices) 139
Table 98: Colombia traditional medicines value forecast, 2008?13 ($m, nominal prices) 139
Table 99: Colombia traditional medicines brand share, by value, 2007?08 (%) 140
Table 100: Colombia traditional medicines value, by brand 2007?08 (COPm, nominal prices) 140
Table 101: Colombia traditional medicines company share by value, 2007?08 (%) 142
Table 102: Colombia traditional medicines value, by company, 2007?08 (COPm, nominal prices) 142
Table 103: Colombia traditional medicines distribution channels, by value, 2007?08 (%) 143
Table 104: Colombia traditional medicines value, by distribution channel, 2007?08 (COPm, nominal prices) 143
Table 105: Colombia vitamins and minerals value, 2003?08 (COPm, nominal prices) 145
Table 106: Colombia vitamins and minerals value forecast, 2008?13 (COPm, nominal prices) 146
Table 107: Colombia vitamins and minerals value, 2003?08 ($m, nominal prices) 148
Table 108: Colombia vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 148
Table 109: Colombia vitamins and minerals brand share, by value, 2007?08 (%) 150
Table 110: Colombia vitamins and minerals value, by brand 2007?08 (COPm, nominal prices) 150
Table 111: Colombia vitamins and minerals company share by value, 2007?08 (%) 152
Table 112: Colombia vitamins and minerals value, by company, 2007?08 (COPm, nominal prices) 152
Table 113: Colombia vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Table 114: Colombia vitamins and minerals value, by distribution channel, 2007?08 (COPm, nominal prices) 153
Table 115: Global OTC healthcare market value, 2008 155
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 158
Table 117: Leading players, top five countries 159
Table 118: Analysis of Colombia’s political landscape 161
Table 119: Analysis of the Colombian economy 164
Table 120: Analysis of Colombia’s social system 167
Table 121: Analysis of Colombia’s technology landscape 170
Table 122: Analysis of Colombia’s legal landscape 173
Table 123: Analysis of Colombia’s environmental landscape 175
Table 124: Colombia OTC healthcare new product launches reports, by company (top five companies), 2008 178
Table 125: Colombia OTC healthcare new product launches SKUs, by company (top five companies), 2008 178
Table 126: Colombia OTC healthcare new product launches (reports), by flavor and fragrances, 2008 179
Table 127: Colombia OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 179
Table 128: Colombia OTC healthcare new product launches (reports), by package tags or claims, 2008 180
Table 129: Colombia OTC healthcare new product launches - recent five launches 2008 180
Table 130: Colombia population, by age group, 2003?08 (millions) 181
Table 131: Colombia population forecast, by age group, 2008?13 (millions) 182
Table 132: Colombia population, by gender, 2003?08 (millions) 182
Table 133: Colombia population forecast, by gender, 2008?13 (millions) 183
Table 134: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 183
Table 135: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 183
Table 136: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 184
Table 137: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 184
Table 138: Colombia real GDP, 2003?08 ($bn, 2000 prices) 184
Table 139: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 185
Table 140: Colombia consumer price index, 2003?08 (2000=100) 185
Table 141: Colombia consumer price index, 2008?13 (2000=100) 185


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