OTC Healthcare in Croatia to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for OTC healthcare in Croatia increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Croatia, accounting for a share of 29.8%.

Leading players in Croatian OTC healthcare market include Johnson & Johnson, Belupo d.d. and Heel Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Croatian Kuna), 2003?08 30
Value analysis (Croatian Kuna), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profile 46
Johnson & Johnson 46
Chapter 5 Category Analysis: Analgesics 48
Value analysis (Croatian Kuna), 2003?08 48
Value analysis (Croatian Kuna), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Chapter 6 Category Analysis: Topical OTC Medicines 58
Value analysis (Croatian Kuna), 2003?08 58
Value analysis (Croatian Kuna), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Company and brand share analysis 64
Distribution analysis 67
Chapter 7 Category Analysis: Cough and Cold Preparations 69
Value analysis (Croatian Kuna), 2003?08 69
Value analysis (Croatian Kuna), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 73
Company and brand share analysis 75
Distribution analysis 78
Chapter 8 Category Analysis: Indigestion Preparations 80
Value analysis (Croatian Kuna), 2003?08 80
Value analysis (Croatian Kuna), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Chapter 9 Category Analysis: Medicated Skin Products 90
Value analysis (Croatian Kuna), 2003?08 90
Value analysis (Croatian Kuna), 2008?13 91
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 94
Company and brand share analysis 96
Distribution analysis 99
Chapter 10 Category Analysis: First Aid Kits 101
Value analysis (Croatian Kuna), 2003?08 101
Value analysis (Croatian Kuna), 2008?13 102
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 103
Company and brand share analysis 104
Distribution analysis 107
Chapter 11 Category Analysis: Other OTC Healthcare Products 109
Value analysis (Croatian Kuna), 2003?08 109
Value analysis (Croatian Kuna), 2008?13 110
Value analysis (US dollars), 2003?08 112
Value analysis (US dollars), 2008?13 113
Company and brand share analysis 115
Distribution analysis 118
Chapter 12 Category Analysis: Plasters & Bandages 120
Value analysis (Croatian Kuna), 2003?08 120
Value analysis (Croatian Kuna), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 124
Company and brand share analysis 126
Distribution analysis 129
Chapter 13 Category Analysis: Traditional Medicines 131
Value analysis (Croatian Kuna), 2003?08 131
Value analysis (Croatian Kuna), 2008?13 132
Value analysis (US dollars), 2003?08 133
Value analysis (US dollars), 2008?13 133
Company and brand share analysis 134
Distribution analysis 136
Chapter 14 Category Analysis: Vitamins and Minerals 138
Value analysis (Croatian Kuna), 2003?08 138
Value analysis (Croatian Kuna), 2008?13 139
Value analysis (US dollars), 2003?08 141
Value analysis (US dollars), 2008?13 141
Company and brand share analysis 143
Distribution analysis 146
Chapter 15 Country Comparison 148
Value 148
Market share 152
Chapter 16 PESTLE analysis 153
Summary 153
Political analysis 154
Economic analysis 157
Social analysis 161
Technology analysis 164
Legal analysis 166
Environmental analysis 170
Chapter 17 Macroeconomic Profile 173
Macroeconomic indicators 173
Chapter 18 Research Methodology 179
Methodology overview 179
Secondary research 180
Market modeling 181
Creating an initial data model 181
Revising the initial data model 181
Creating a final estimate 182
Creating demographic value splits 182
Primary research 182
Data finalization 183
Ongoing research 183
Chapter 19 APPENDIX 184
Future readings 184
How to contact experts in your industry 184
Disclaimer 184

LIST OF FIGURES
Figure 1: Croatia OTC healthcare value and value forecast, 2003?13 (HRKm, nominal prices) 33
Figure 2: Croatia OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Croatia OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Croatia OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Croatia analgesics value and value forecast, 2003?13 (HRKm, nominal prices) 50
Figure 6: Croatia analgesics category growth comparison, by value, 2003?13 52
Figure 7: Croatia analgesics company share, by value, 2007?08 (%) 54
Figure 8: Croatia analgesics distribution channels, by value, 2007?08 (%) 57
Figure 9: Croatia topical OTC medicines value and value forecast, 2003?13 (HRKm, nominal prices) 60
Figure 10: Croatia topical OTC medicines category growth comparison, by value, 2003?13 63
Figure 11: Croatia topical OTC medicines company share, by value, 2007?08 (%) 65
Figure 12: Croatia topical OTC medicines distribution channels, by value, 2007?08 (%) 68
Figure 13: Croatia cough and cold preparations value and value forecast, 2003?13 (HRKm, nominal prices) 71
Figure 14: Croatia cough and cold preparations category growth comparison, by value, 2003?13 74
Figure 15: Croatia cough and cold preparations company share, by value, 2007?08 (%) 76
Figure 16: Croatia cough and cold preparations distribution channels, by value, 2007?08 (%) 79
Figure 17: Croatia indigestion preparations value and value forecast, 2003?13 (HRKm, nominal prices) 82
Figure 18: Croatia indigestion preparations category growth comparison, by value, 2003?13 84
Figure 19: Croatia indigestion preparations company share, by value, 2007?08 (%) 86
Figure 20: Croatia indigestion preparations distribution channels, by value, 2007?08 (%) 89
Figure 21: Croatia medicated skin products value and value forecast, 2003?13 (HRKm, nominal prices) 92
Figure 22: Croatia medicated skin products category growth comparison, by value, 2003?13 95
Figure 23: Croatia medicated skin products company share, by value, 2007?08 (%) 97
Figure 24: Croatia medicated skin products distribution channels, by value, 2007?08 (%) 100
Figure 25: Croatia first aid kits value and value forecast, 2003?13 (HRKm, nominal prices) 102
Figure 26: Croatia first aid kits company share, by value, 2007?08 (%) 105
Figure 27: Croatia first aid kits distribution channels, by value, 2007?08 (%) 108
Figure 28: Croatia other OTC healthcare products value and value forecast, 2003?13 (HRKm, nominal prices) 111
Figure 29: Croatia other OTC healthcare products category growth comparison, by value, 2003?13 114
Figure 30: Croatia other OTC healthcare products company share, by value, 2007?08 (%) 116
Figure 31: Croatia other OTC healthcare products distribution channels, by value, 2007?08 (%) 119
Figure 32: Croatia plasters & bandages value and value forecast, 2003?13 (HRKm, nominal prices) 122
Figure 33: Croatia plasters & bandages category growth comparison, by value, 2003?13 125
Figure 34: Croatia plasters & bandages company share, by value, 2007?08 (%) 127
Figure 35: Croatia plasters & bandages distribution channels, by value, 2007?08 (%) 130
Figure 36: Croatia traditional medicines value and value forecast, 2003?13 (HRKm, nominal prices) 132
Figure 37: Croatia traditional medicines distribution channels, by value, 2007?08 (%) 137
Figure 38: Croatia vitamins and minerals value and value forecast, 2003?13 (HRKm, nominal prices) 140
Figure 39: Croatia vitamins and minerals category growth comparison, by value, 2003?13 142
Figure 40: Croatia vitamins and minerals company share, by value, 2007?08 (%) 144
Figure 41: Croatia vitamins and minerals distribution channels, by value, 2007?08 (%) 147
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 149
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 151
Figure 44: Annual data review process 180

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Croatia OTC healthcare value, 2003?08 (HRKm, nominal prices) 31
Table 4: Croatia OTC healthcare value forecast, 2008?13 (HRKm, nominal prices) 32
Table 5: Croatia OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Croatia OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Croatia OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Croatia OTC healthcare value, by brand 2007?08 (HRKm, nominal prices) 39
Table 9: Croatia OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Croatia OTC healthcare value, by company, 2007?08 (HRKm, nominal prices) 43
Table 11: Croatia OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Croatia OTC healthcare value, by distribution channel, 2007?08 (HRKm, nominal prices) 44
Table 13: Johnson & Johnson key facts 46
Table 14: Croatia analgesics value, 2003?08 (HRKm, nominal prices) 48
Table 15: Croatia analgesics value forecast, 2008?13 (HRKm, nominal prices) 49
Table 16: Croatia analgesics value, 2003?08 ($m, nominal prices) 51
Table 17: Croatia analgesics value forecast, 2008?13 ($m, nominal prices) 51
Table 18: Croatia analgesics brand share, by value, 2007?08 (%) 53
Table 19: Croatia analgesics value, by brand 2007?08 (HRKm, nominal prices) 53
Table 20: Croatia analgesics company share by value, 2007?08 (%) 55
Table 21: Croatia analgesics value, by company, 2007?08 (HRKm, nominal prices) 55
Table 22: Croatia analgesics distribution channels, by value, 2007?08 (%) 56
Table 23: Croatia analgesics value, by distribution channel, 2007?08 (HRKm, nominal prices) 56
Table 24: Croatia topical OTC medicines value, 2003?08 (HRKm, nominal prices) 58
Table 25: Croatia topical OTC medicines value forecast, 2008?13 (HRKm, nominal prices) 59
Table 26: Croatia topical OTC medicines value, 2003?08 ($m, nominal prices) 61
Table 27: Croatia topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 62
Table 28: Croatia topical OTC medicines brand share, by value, 2007?08 (%) 64
Table 29: Croatia topical OTC medicines value, by brand 2007?08 (HRKm, nominal prices) 64
Table 30: Croatia topical OTC medicines company share by value, 2007?08 (%) 66
Table 31: Croatia topical OTC medicines value, by company, 2007?08 (HRKm, nominal prices) 66
Table 32: Croatia topical OTC medicines distribution channels, by value, 2007?08 (%) 67
Table 33: Croatia topical OTC medicines value, by distribution channel, 2007?08 (HRKm, nominal prices) 67
Table 34: Croatia cough and cold preparations value, 2003?08 (HRKm, nominal prices) 69
Table 35: Croatia cough and cold preparations value forecast, 2008?13 (HRKm, nominal prices) 70
Table 36: Croatia cough and cold preparations value, 2003?08 ($m, nominal prices) 72
Table 37: Croatia cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 73
Table 38: Croatia cough and cold preparations brand share, by value, 2007?08 (%) 75
Table 39: Croatia cough and cold preparations value, by brand 2007?08 (HRKm, nominal prices) 75
Table 40: Croatia cough and cold preparations company share by value, 2007?08 (%) 77
Table 41: Croatia cough and cold preparations value, by company, 2007?08 (HRKm, nominal prices) 77
Table 42: Croatia cough and cold preparations distribution channels, by value, 2007?08 (%) 78
Table 43: Croatia cough and cold preparations value, by distribution channel, 2007?08 (HRKm, nominal prices) 78
Table 44: Croatia indigestion preparations value, 2003?08 (HRKm, nominal prices) 80
Table 45: Croatia indigestion preparations value forecast, 2008?13 (HRKm, nominal prices) 81
Table 46: Croatia indigestion preparations value, 2003?08 ($m, nominal prices) 83
Table 47: Croatia indigestion preparations value forecast, 2008?13 ($m, nominal prices) 83
Table 48: Croatia indigestion preparations brand share, by value, 2007?08 (%) 85
Table 49: Croatia indigestion preparations value, by brand 2007?08 (HRKm, nominal prices) 85
Table 50: Croatia indigestion preparations company share by value, 2007?08 (%) 87
Table 51: Croatia indigestion preparations value, by company, 2007?08 (HRKm, nominal prices) 87
Table 52: Croatia indigestion preparations distribution channels, by value, 2007?08 (%) 88
Table 53: Croatia indigestion preparations value, by distribution channel, 2007?08 (HRKm, nominal prices) 88
Table 54: Croatia medicated skin products value, 2003?08 (HRKm, nominal prices) 90
Table 55: Croatia medicated skin products value forecast, 2008?13 (HRKm, nominal prices) 91
Table 56: Croatia medicated skin products value, 2003?08 ($m, nominal prices) 93
Table 57: Croatia medicated skin products value forecast, 2008?13 ($m, nominal prices) 94
Table 58: Croatia medicated skin products brand share, by value, 2007?08 (%) 96
Table 59: Croatia medicated skin products value, by brand 2007?08 (HRKm, nominal prices) 96
Table 60: Croatia medicated skin products company share by value, 2007?08 (%) 98
Table 61: Croatia medicated skin products value, by company, 2007?08 (HRKm, nominal prices) 98
Table 62: Croatia medicated skin products distribution channels, by value, 2007?08 (%) 99
Table 63: Croatia medicated skin products value, by distribution channel, 2007?08 (HRKm, nominal prices) 99
Table 64: Croatia first aid kits value, 2003?08 (HRKm, nominal prices) 101
Table 65: Croatia first aid kits value forecast, 2008?13 (HRKm, nominal prices) 102
Table 66: Croatia first aid kits value, 2003?08 ($m, nominal prices) 103
Table 67: Croatia first aid kits value forecast, 2008?13 ($m, nominal prices) 103
Table 68: Croatia first aid kits brand share, by value, 2007?08 (%) 104
Table 69: Croatia first aid kits value, by brand 2007?08 (HRKm, nominal prices) 104
Table 70: Croatia first aid kits company share by value, 2007?08 (%) 106
Table 71: Croatia first aid kits value, by company, 2007?08 (HRKm, nominal prices) 106
Table 72: Croatia first aid kits distribution channels, by value, 2007?08 (%) 107
Table 73: Croatia first aid kits value, by distribution channel, 2007?08 (HRKm, nominal prices) 107
Table 74: Croatia other OTC healthcare products value, 2003?08 (HRKm, nominal prices) 109
Table 75: Croatia other OTC healthcare products value forecast, 2008?13 (HRKm, nominal prices) 110
Table 76: Croatia other OTC healthcare products value, 2003?08 ($m, nominal prices) 112
Table 77: Croatia other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 113
Table 78: Croatia other OTC healthcare products brand share, by value, 2007?08 (%) 115
Table 79: Croatia other OTC healthcare products value, by brand 2007?08 (HRKm, nominal prices) 115
Table 80: Croatia other OTC healthcare products company share by value, 2007?08 (%) 117
Table 81: Croatia other OTC healthcare products value, by company, 2007?08 (HRKm, nominal prices) 117
Table 82: Croatia other OTC healthcare products distribution channels, by value, 2007?08 (%) 118
Table 83: Croatia other OTC healthcare products value, by distribution channel, 2007?08 (HRKm, nominal prices) 118
Table 84: Croatia plasters & bandages value, 2003?08 (HRKm, nominal prices) 120
Table 85: Croatia plasters & bandages value forecast, 2008?13 (HRKm, nominal prices) 121
Table 86: Croatia plasters & bandages value, 2003?08 ($m, nominal prices) 123
Table 87: Croatia plasters & bandages value forecast, 2008?13 ($m, nominal prices) 124
Table 88: Croatia plasters & bandages brand share, by value, 2007?08 (%) 126
Table 89: Croatia plasters & bandages value, by brand 2007?08 (HRKm, nominal prices) 126
Table 90: Croatia plasters & bandages company share by value, 2007?08 (%) 128
Table 91: Croatia plasters & bandages value, by company, 2007?08 (HRKm, nominal prices) 128
Table 92: Croatia plasters & bandages distribution channels, by value, 2007?08 (%) 129
Table 93: Croatia plasters & bandages value, by distribution channel, 2007?08 (HRKm, nominal prices) 129
Table 94: Croatia traditional medicines value, 2003?08 (HRKm, nominal prices) 131
Table 95: Croatia traditional medicines value forecast, 2008?13 (HRKm, nominal prices) 132
Table 96: Croatia traditional medicines value, 2003?08 ($m, nominal prices) 133
Table 97: Croatia traditional medicines value forecast, 2008?13 ($m, nominal prices) 133
Table 98: Croatia traditional medicines brand share, by value, 2007?08 (%) 134
Table 99: Croatia traditional medicines value, by brand 2007?08 (HRKm, nominal prices) 134
Table 100: Croatia traditional medicines company share by value, 2007?08 (%) 135
Table 101: Croatia traditional medicines value, by company, 2007?08 (HRKm, nominal prices) 135
Table 102: Croatia traditional medicines distribution channels, by value, 2007?08 (%) 136
Table 103: Croatia traditional medicines value, by distribution channel, 2007?08 (HRKm, nominal prices) 136
Table 104: Croatia vitamins and minerals value, 2003?08 (HRKm, nominal prices) 138
Table 105: Croatia vitamins and minerals value forecast, 2008?13 (HRKm, nominal prices) 139
Table 106: Croatia vitamins and minerals value, 2003?08 ($m, nominal prices) 141
Table 107: Croatia vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 141
Table 108: Croatia vitamins and minerals brand share, by value, 2007?08 (%) 143
Table 109: Croatia vitamins and minerals value, by brand 2007?08 (HRKm, nominal prices) 143
Table 110: Croatia vitamins and minerals company share by value, 2007?08 (%) 145
Table 111: Croatia vitamins and minerals value, by company, 2007?08 (HRKm, nominal prices) 145
Table 112: Croatia vitamins and minerals distribution channels, by value, 2007?08 (%) 146
Table 113: Croatia vitamins and minerals value, by distribution channel, 2007?08 (HRKm, nominal prices) 146
Table 114: Global OTC healthcare market value, 2008 148
Table 115: Global OTC healthcare market split (value terms ($m), 2008), top five countries 151
Table 116: Leading players, top five countries 152
Table 117: Analysis of Croatia’s political landscape 154
Table 118: Analysis of Croatia’s economy 157
Table 119: Analysis of Croatia’s social system 161
Table 120: Analysis of Croatia’s technology landscape 164
Table 121: Analysis of Croatia’s legal landscape 166
Table 122: Analysis of Croatia’s environmental landscape 170
Table 123: Croatia population, by age group, 2003?08 (millions) 173
Table 124: Croatia population forecast, by age group, 2008?13 (millions) 174
Table 125: Croatia population, by gender, 2003?08 (millions) 174
Table 126: Croatia population forecast, by gender, 2008?13 (millions) 175
Table 127: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 175
Table 128: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 176
Table 129: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 176
Table 130: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 177
Table 131: Croatia real GDP, 2003?08 ($bn, 2000 prices) 177
Table 132: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 177
Table 133: Croatia consumer price index, 2003?08 (2000=100) 178
Table 134: Croatia consumer price index, 2008?13 (2000=100) 178


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