OTC Healthcare in Denmark to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Denmark increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The other OTC healthcare products category led the OTC healthcare market in Denmark, accounting for a share of 34.7%.

Leading players in Danish OTC healthcare market include Johnson & Johnson, Novartis AG and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 34
Value analysis (Danish Krone), 2003?08 34
Value analysis (Danish Krone), 2008?13 36
Value analysis (US dollars), 2003?08 38
Value analysis (US dollars), 2008?13 39
Company and brand share analysis 41
Distribution analysis 48
Chapter 4 Leading Company Profiles 50
Johnson & Johnson 50
Novartis AG 52
Chapter 5 Category Analysis: Analgesics 54
Value analysis (Danish Krone), 2003?08 54
Value analysis (Danish Krone), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Company and brand share analysis 59
Distribution analysis 62
Chapter 6 Category Analysis: Topical OTC Medicines 64
Value analysis (Danish Krone), 2003?08 64
Value analysis (Danish Krone), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Chapter 7 Category Analysis: Cough and Cold Preparations 75
Value analysis (Danish Krone), 2003?08 75
Value analysis (Danish Krone), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Chapter 8 Category Analysis: Indigestion Preparations 86
Value analysis (Danish Krone), 2003?08 86
Value analysis (Danish Krone), 2008?13 87
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Company and brand share analysis 91
Distribution analysis 94
Chapter 9 Category Analysis: Medicated Skin Products 96
Value analysis (Danish Krone), 2003?08 96
Value analysis (Danish Krone), 2008?13 97
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 100
Company and brand share analysis 102
Distribution analysis 105
Chapter 10 Category Analysis: First Aid Kits 107
Value analysis (Danish Krone), 2003?08 107
Value analysis (Danish Krone), 2008?13 108
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Company and brand share analysis 110
Distribution analysis 113
Chapter 11 Category Analysis: Other OTC Healthcare Products 115
Value analysis (Danish Krone), 2003?08 115
Value analysis (Danish Krone), 2008?13 116
Value analysis (US dollars), 2003?08 118
Value analysis (US dollars), 2008?13 119
Company and brand share analysis 121
Distribution analysis 124
Chapter 12 Category Analysis: Plasters & Bandages 126
Value analysis (Danish Krone), 2003?08 126
Value analysis (Danish Krone), 2008?13 127
Value analysis (US dollars), 2003?08 129
Value analysis (US dollars), 2008?13 130
Company and brand share analysis 132
Distribution analysis 135
Chapter 13 Category Analysis: Traditional Medicines 137
Value analysis (Danish Krone), 2003?08 137
Value analysis (Danish Krone), 2008?13 138
Value analysis (US dollars), 2003?08 139
Value analysis (US dollars), 2008?13 139
Company and brand share analysis 140
Distribution analysis 143
Chapter 14 Category Analysis: Vitamins and Minerals 145
Value analysis (Danish Krone), 2003?08 145
Value analysis (Danish Krone), 2008?13 146
Value analysis (US dollars), 2003?08 148
Value analysis (US dollars), 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Chapter 15 Country Comparison 155
Value 155
Market share 159
Chapter 16 PESTLE analysis 160
Summary 160
Political analysis 161
Economic analysis 164
Social analysis 167
Technology analysis 170
Legal analysis 174
Environmental analysis 177
Chapter 17 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 18 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 19 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Denmark OTC healthcare value and value forecast, 2003?13 (DKKm, nominal prices) 37
Figure 2: Denmark OTC healthcare category growth comparison, by value, 2003?13 40
Figure 3: Denmark OTC healthcare company share, by value, 2007?08 (%) 45
Figure 4: Denmark OTC healthcare distribution channels, by value, 2007?08 (%) 49
Figure 5: Denmark analgesics value and value forecast, 2003?13 (DKKm, nominal prices) 56
Figure 6: Denmark analgesics category growth comparison, by value, 2003?13 58
Figure 7: Denmark analgesics company share, by value, 2007?08 (%) 60
Figure 8: Denmark analgesics distribution channels, by value, 2007?08 (%) 63
Figure 9: Denmark topical OTC medicines value and value forecast, 2003?13 (DKKm, nominal prices) 66
Figure 10: Denmark topical OTC medicines category growth comparison, by value, 2003?13 69
Figure 11: Denmark topical OTC medicines company share, by value, 2007?08 (%) 71
Figure 12: Denmark topical OTC medicines distribution channels, by value, 2007?08 (%) 74
Figure 13: Denmark cough and cold preparations value and value forecast, 2003?13 (DKKm, nominal prices) 77
Figure 14: Denmark cough and cold preparations category growth comparison, by value, 2003?13 80
Figure 15: Denmark cough and cold preparations company share, by value, 2007?08 (%) 82
Figure 16: Denmark cough and cold preparations distribution channels, by value, 2007?08 (%) 85
Figure 17: Denmark indigestion preparations value and value forecast, 2003?13 (DKKm, nominal prices) 88
Figure 18: Denmark indigestion preparations category growth comparison, by value, 2003?13 90
Figure 19: Denmark indigestion preparations company share, by value, 2007?08 (%) 92
Figure 20: Denmark indigestion preparations distribution channels, by value, 2007?08 (%) 95
Figure 21: Denmark medicated skin products value and value forecast, 2003?13 (DKKm, nominal prices) 98
Figure 22: Denmark medicated skin products category growth comparison, by value, 2003?13 101
Figure 23: Denmark medicated skin products company share, by value, 2007?08 (%) 103
Figure 24: Denmark medicated skin products distribution channels, by value, 2007?08 (%) 106
Figure 25: Denmark first aid kits value and value forecast, 2003?13 (DKKm, nominal prices) 108
Figure 26: Denmark first aid kits company share, by value, 2007?08 (%) 111
Figure 27: Denmark first aid kits distribution channels, by value, 2007?08 (%) 114
Figure 28: Denmark other OTC healthcare products value and value forecast, 2003?13 (DKKm, nominal prices) 117
Figure 29: Denmark other OTC healthcare products category growth comparison, by value, 2003?13 120
Figure 30: Denmark other OTC healthcare products company share, by value, 2007?08 (%) 122
Figure 31: Denmark other OTC healthcare products distribution channels, by value, 2007?08 (%) 125
Figure 32: Denmark plasters & bandages value and value forecast, 2003?13 (DKKm, nominal prices) 128
Figure 33: Denmark plasters & bandages category growth comparison, by value, 2003?13 131
Figure 34: Denmark plasters & bandages company share, by value, 2007?08 (%) 133
Figure 35: Denmark plasters & bandages distribution channels, by value, 2007?08 (%) 136
Figure 36: Denmark traditional medicines value and value forecast, 2003?13 (DKKm, nominal prices) 138
Figure 37: Denmark traditional medicines company share, by value, 2007?08 (%) 141
Figure 38: Denmark traditional medicines distribution channels, by value, 2007?08 (%) 144
Figure 39: Denmark vitamins and minerals value and value forecast, 2003?13 (DKKm, nominal prices) 147
Figure 40: Denmark vitamins and minerals category growth comparison, by value, 2003?13 149
Figure 41: Denmark vitamins and minerals company share, by value, 2007?08 (%) 151
Figure 42: Denmark vitamins and minerals distribution channels, by value, 2007?08 (%) 154
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 156
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 158
Figure 45: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Denmark OTC healthcare value, 2003?08 (DKKm, nominal prices) 32
Table 4: Denmark OTC healthcare value forecast, 2008?13 (DKKm, nominal prices) 33
Table 5: Denmark OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Denmark OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Denmark OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Denmark OTC healthcare value, by brand 2007?08 (DKKm, nominal prices) 40
Table 9: Denmark OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Denmark OTC healthcare value, by company, 2007?08 (DKKm, nominal prices) 44
Table 11: Denmark OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Denmark OTC healthcare value, by distribution channel, 2007?08 (DKKm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: Novartis AG key facts 49
Table 15: Denmark analgesics value, 2003?08 (DKKm, nominal prices) 51
Table 16: Denmark analgesics value forecast, 2008?13 (DKKm, nominal prices) 52
Table 17: Denmark analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Denmark analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Denmark analgesics brand share, by value, 2007?08 (%) 56
Table 20: Denmark analgesics value, by brand 2007?08 (DKKm, nominal prices) 56
Table 21: Denmark analgesics company share by value, 2007?08 (%) 58
Table 22: Denmark analgesics value, by company, 2007?08 (DKKm, nominal prices) 58
Table 23: Denmark analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Denmark analgesics value, by distribution channel, 2007?08 (DKKm, nominal prices) 59
Table 25: Denmark topical OTC medicines value, 2003?08 (DKKm, nominal prices) 61
Table 26: Denmark topical OTC medicines value forecast, 2008?13 (DKKm, nominal prices) 62
Table 27: Denmark topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Denmark topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Denmark topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Denmark topical OTC medicines value, by brand 2007?08 (DKKm, nominal prices) 67
Table 31: Denmark topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Denmark topical OTC medicines value, by company, 2007?08 (DKKm, nominal prices) 69
Table 33: Denmark topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Denmark topical OTC medicines value, by distribution channel, 2007?08 (DKKm, nominal prices) 70
Table 35: Denmark cough and cold preparations value, 2003?08 (DKKm, nominal prices) 72
Table 36: Denmark cough and cold preparations value forecast, 2008?13 (DKKm, nominal prices) 73
Table 37: Denmark cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Denmark cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Denmark cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Denmark cough and cold preparations value, by brand 2007?08 (DKKm, nominal prices) 78
Table 41: Denmark cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Denmark cough and cold preparations value, by company, 2007?08 (DKKm, nominal prices) 80
Table 43: Denmark cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Denmark cough and cold preparations value, by distribution channel, 2007?08 (DKKm, nominal prices) 81
Table 45: Denmark indigestion preparations value, 2003?08 (DKKm, nominal prices) 83
Table 46: Denmark indigestion preparations value forecast, 2008?13 (DKKm, nominal prices) 84
Table 47: Denmark indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Denmark indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Denmark indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Denmark indigestion preparations value, by brand 2007?08 (DKKm, nominal prices) 88
Table 51: Denmark indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Denmark indigestion preparations value, by company, 2007?08 (DKKm, nominal prices) 90
Table 53: Denmark indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Denmark indigestion preparations value, by distribution channel, 2007?08 (DKKm, nominal prices) 91
Table 55: Denmark medicated skin products value, 2003?08 (DKKm, nominal prices) 93
Table 56: Denmark medicated skin products value forecast, 2008?13 (DKKm, nominal prices) 94
Table 57: Denmark medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Denmark medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Denmark medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Denmark medicated skin products value, by brand 2007?08 (DKKm, nominal prices) 99
Table 61: Denmark medicated skin products company share by value, 2007?08 (%) 101
Table 62: Denmark medicated skin products value, by company, 2007?08 (DKKm, nominal prices) 101
Table 63: Denmark medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Denmark medicated skin products value, by distribution channel, 2007?08 (DKKm, nominal prices) 102
Table 65: Denmark first aid kits value, 2003?08 (DKKm, nominal prices) 104
Table 66: Denmark first aid kits value forecast, 2008?13 (DKKm, nominal prices) 105
Table 67: Denmark first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Denmark first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Denmark first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Denmark first aid kits value, by brand 2007?08 (DKKm, nominal prices) 107
Table 71: Denmark first aid kits company share by value, 2007?08 (%) 109
Table 72: Denmark first aid kits value, by company, 2007?08 (DKKm, nominal prices) 109
Table 73: Denmark first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Denmark first aid kits value, by distribution channel, 2007?08 (DKKm, nominal prices) 110
Table 75: Denmark other OTC healthcare products value, 2003?08 (DKKm, nominal prices) 112
Table 76: Denmark other OTC healthcare products value forecast, 2008?13 (DKKm, nominal prices) 113
Table 77: Denmark other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Denmark other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Denmark other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Denmark other OTC healthcare products value, by brand 2007?08 (DKKm, nominal prices) 118
Table 81: Denmark other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Denmark other OTC healthcare products value, by company, 2007?08 (DKKm, nominal prices) 120
Table 83: Denmark other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Denmark other OTC healthcare products value, by distribution channel, 2007?08 (DKKm, nominal prices) 121
Table 85: Denmark plasters & bandages value, 2003?08 (DKKm, nominal prices) 123
Table 86: Denmark plasters & bandages value forecast, 2008?13 (DKKm, nominal prices) 124
Table 87: Denmark plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Denmark plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Denmark plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Denmark plasters & bandages value, by brand 2007?08 (DKKm, nominal prices) 129
Table 91: Denmark plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Denmark plasters & bandages value, by company, 2007?08 (DKKm, nominal prices) 131
Table 93: Denmark plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Denmark plasters & bandages value, by distribution channel, 2007?08 (DKKm, nominal prices) 132
Table 95: Denmark traditional medicines value, 2003?08 (DKKm, nominal prices) 134
Table 96: Denmark traditional medicines value forecast, 2008?13 (DKKm, nominal prices) 135
Table 97: Denmark traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Denmark traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Denmark traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Denmark traditional medicines value, by brand 2007?08 (DKKm, nominal prices) 137
Table 101: Denmark traditional medicines company share by value, 2007?08 (%) 139
Table 102: Denmark traditional medicines value, by company, 2007?08 (DKKm, nominal prices) 139
Table 103: Denmark traditional medicines distribution channels, by value, 2007?08 (%) 140
Table 104: Denmark traditional medicines value, by distribution channel, 2007?08 (DKKm, nominal prices) 140
Table 105: Denmark vitamins and minerals value, 2003?08 (DKKm, nominal prices) 142
Table 106: Denmark vitamins and minerals value forecast, 2008?13 (DKKm, nominal prices) 143
Table 107: Denmark vitamins and minerals value, 2003?08 ($m, nominal prices) 145
Table 108: Denmark vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 145
Table 109: Denmark vitamins and minerals brand share, by value, 2007?08 (%) 147
Table 110: Denmark vitamins and minerals value, by brand 2007?08 (DKKm, nominal prices) 147
Table 111: Denmark vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: Denmark vitamins and minerals value, by company, 2007?08 (DKKm, nominal prices) 149
Table 113: Denmark vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: Denmark vitamins and minerals value, by distribution channel, 2007?08 (DKKm, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Analysis of Denmark’s political landscape 158
Table 119: Analysis of the Danish economy 161
Table 120: Analysis of Denmark’s social system 164
Table 121: Analysis of Denmark’s technology landscape 167
Table 122: Analysis of Denmark’s legal landscape 171
Table 123: Analysis of Denmark’s environmental landscape 174
Table 124: Denmark population, by age group, 2003?08 (millions) 177
Table 125: Denmark population forecast, by age group, 2008?13 (millions) 178
Table 126: Denmark population, by gender, 2003?08 (millions) 178
Table 127: Denmark population forecast, by gender, 2008?13 (millions) 179
Table 128: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 179
Table 129: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 179
Table 130: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 180
Table 131: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 180
Table 132: Denmark real GDP, 2003?08 ($bn, 2000 prices) 180
Table 133: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 181
Table 134: Denmark consumer price index, 2003?08 (2000=100) 181
Table 135: Denmark consumer price index, 2008?13 (2000=100) 181



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