OTC Healthcare in Eastern Europe to 2013

Introduction

This databook provides key data and information on the OTC healthcare market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Eastern Europe increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Eastern Europe, accounting for a share of 19.4%.

The leading players in the Eastern European OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Ranbaxy Laboratories Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 28
Value Analysis 28
Chapter 4 Eastern Europe OTC Healthcare - Market Overview 30
Value analysis (US dollar), 2003?08 30
Value analysis (US dollar), 2008?13 32
Company share analysis 34
Distribution analysis 37
Chapter 5 Leading Company Profiles 39
GlaxoSmithKline Plc 39
Johnson & Johnson 42
Chapter 6 Category Analysis: Analgesics 44
Value analysis (US dollar), 2003?08 44
Value analysis (US dollar), 2008?13 45
Company share analysis 47
Distribution analysis 50
Chapter 7 Category Analysis: Topical OTC Medicines 52
Value analysis (US dollar), 2003?08 52
Value analysis (US dollar), 2008?13 53
Company share analysis 55
Distribution analysis 58
Chapter 8 Category Analysis: Cough and Cold Preparations 60
Value analysis (US dollar), 2003?08 60
Value analysis (US dollar), 2008?13 61
Company share analysis 63
Distribution analysis 66
Chapter 9 Category Analysis: Indigestion Preparations 68
Value analysis (US dollar), 2003?08 68
Value analysis (US dollar), 2008?13 69
Company share analysis 71
Distribution analysis 74
Chapter 10 Category Analysis: Medicated Skin Products 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Company share analysis 79
Distribution analysis 82
Chapter 11 Category Analysis: First Aid Kits 84
Value analysis (US dollar), 2003?08 84
Value analysis (US dollar), 2008?13 85
Company share analysis 86
Distribution analysis 89
Chapter 12 Category Analysis: Other OTC Healthcare Products 91
Value analysis (US dollar), 2003?08 91
Value analysis (US dollar), 2008?13 92
Company share analysis 94
Distribution analysis 97
Chapter 13 Category Analysis: Plasters & Bandages 99
Value analysis (US dollar), 2003?08 99
Value analysis (US dollar), 2008?13 100
Company share analysis 102
Distribution analysis 105
Chapter 14 Category Analysis: Traditional Medicines 107
Value analysis (US dollar), 2003?08 107
Value analysis (US dollar), 2008?13 108
Company share analysis 109
Distribution analysis 112
Chapter 15 Category Analysis: Vitamins and Minerals 114
Value analysis (US dollar), 2003?08 114
Value analysis (US dollar), 2008?13 115
Company share analysis 117
Distribution analysis 120
Chapter 16 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 17 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: Eastern Europe OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 33
Figure 2: Eastern Europe OTC healthcare category growth comparison, by value, 2003?13 33
Figure 3: Eastern Europe OTC healthcare company share (top five companies), by value, 2007?08 (%) 36
Figure 4: Eastern Europe OTC healthcare distribution channels, by value, 2007?08 (%) 38
Figure 5: Eastern Europe analgesics value and value forecast, 2003?13 ($m, nominal prices) 46
Figure 6: Eastern Europe analgesics category growth comparison, by value, 2003?13 46
Figure 7: Eastern Europe analgesics company share (top five companies), by value, 2007?08 (%) 49
Figure 8: Eastern Europe analgesics distribution channels, by value, 2007?08 (%) 51
Figure 9: Eastern Europe topical OTC medicines value and value forecast, 2003?13 ($m, nominal prices) 54
Figure 10: Eastern Europe topical OTC medicines category growth comparison, by value, 2003?13 54
Figure 11: Eastern Europe topical OTC medicines company share, by value, 2007?08 (%) 57
Figure 12: Eastern Europe topical OTC medicines distribution channels, by value, 2007?08 (%) 59
Figure 13: Eastern Europe cough and cold preparations value and value forecast, 2003?13 ($m, nominal prices) 62
Figure 14: Eastern Europe cough and cold preparations category growth comparison, by value, 2003?13 62
Figure 15: Eastern Europe cough and cold preparations company share, by value, 2007?08 (%) 65
Figure 16: Eastern Europe cough and cold preparations distribution channels, by value, 2007?08 (%) 67
Figure 17: Eastern Europe indigestion preparations value and value forecast, 2003?13 ($m, nominal prices) 70
Figure 18: Eastern Europe indigestion preparations category growth comparison, by value, 2003?13 70
Figure 19: Eastern Europe indigestion preparations company share (top five companies), by value, 2007?08 (%) 73
Figure 20: Eastern Europe indigestion preparations distribution channels, by value, 2007?08 (%) 75
Figure 21: Eastern Europe medicated skin products value and value forecast, 2003?13 ($m, nominal prices) 78
Figure 22: Eastern Europe medicated skin products category growth comparison, by value, 2003?13 78
Figure 23: Eastern Europe medicated skin products company share (top five companies), by value, 2007?08 (%) 81
Figure 24: Eastern Europe medicated skin products distribution channels, by value, 2007?08 (%) 83
Figure 25: Eastern Europe first aid kits value and value forecast, 2003?13 ($m, nominal prices) 85
Figure 26: Eastern Europe first aid kits company share, by value, 2007?08 (%) 88
Figure 27: Eastern Europe first aid kits distribution channels, by value, 2007?08 (%) 90
Figure 28: Eastern Europe other OTC healthcare products value and value forecast, 2003?13 ($m, nominal prices) 93
Figure 29: Eastern Europe other OTC healthcare products category growth comparison, by value, 2003?13 93
Figure 30: Eastern Europe other OTC healthcare products company share (top five companies), by value, 2007?08 (%) 96
Figure 31: Eastern Europe other OTC healthcare products distribution channels, by value, 2007?08 (%) 98
Figure 32: Eastern Europe plasters & bandages value and value forecast, 2003?13 ($m, nominal prices) 101
Figure 33: Eastern Europe plasters & bandages category growth comparison, by value, 2003?13 101
Figure 34: Eastern Europe plasters & bandages company share (top five companies), by value, 2007?08 (%) 104
Figure 35: Eastern Europe plasters & bandages distribution channels, by value, 2007?08 (%) 106
Figure 36: Eastern Europe traditional medicines value and value forecast, 2003?13 ($m, nominal prices) 108
Figure 37: Eastern Europe traditional medicines company share (top five companies), by value, 2007?08 (%) 111
Figure 38: Eastern Europe traditional medicines distribution channels, by value, 2007?08 (%) 113
Figure 39: Eastern Europe vitamins and minerals value and value forecast, 2003?13 ($m, nominal prices) 116
Figure 40: Eastern Europe vitamins and minerals category growth comparison, by value, 2003?13 116
Figure 41: Eastern Europe vitamins and minerals company share (top five companies), by value, 2007?08 (%) 119
Figure 42: Eastern Europe vitamins and minerals distribution channels, by value, 2007?08 (%) 121
Figure 43: Annual data review process 123

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Eastern Europe OTC healthcare value (country-wise), 2003?08 ($m, nominal prices) 28
Table 4: Eastern Europe OTC healthcare value (country-wise) forecast, 2008?13 ($m, nominal prices) 29
Table 5: Eastern Europe OTC healthcare value, 2003?08 ($m, nominal prices) 31
Table 6: Eastern Europe OTC healthcare value forecast, 2008?13 ($m, nominal prices) 32
Table 7: Eastern Europe OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 34
Table 8: Eastern Europe OTC healthcare value, by company, 2007?08 ($m, nominal prices) 35
Table 9: Eastern Europe OTC healthcare distribution channels, by value, 2007?08 (%) 37
Table 10: Eastern Europe OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 37
Table 11: GlaxoSmithKline Plc key facts 39
Table 12: Johnson & Johnson key facts 42
Table 13: Eastern Europe analgesics value, 2003?08 ($m, nominal prices) 44
Table 14: Eastern Europe analgesics value forecast, 2008?13 ($m, nominal prices) 45
Table 15: Eastern Europe analgesics company share (top 20 companies) by value, 2007?08 (%) 47
Table 16: Eastern Europe analgesics value, by company, 2007?08 ($m, nominal prices) 48
Table 17: Eastern Europe analgesics distribution channels, by value, 2007?08 (%) 50
Table 18: Eastern Europe analgesics value, by distribution channel, 2007?08 ($m, nominal prices) 50
Table 19: Eastern Europe topical OTC medicines value, 2003?08 ($m, nominal prices) 52
Table 20: Eastern Europe topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 53
Table 21: Eastern Europe topical OTC medicines company share by value, 2007?08 (%) 55
Table 22: Eastern Europe topical OTC medicines value, by company, 2007?08 ($m, nominal prices) 56
Table 23: Eastern Europe topical OTC medicines distribution channels, by value, 2007?08 (%) 58
Table 24: Eastern Europe topical OTC medicines value, by distribution channel, 2007?08 ($m, nominal prices) 58
Table 25: Eastern Europe cough and cold preparations value, 2003?08 ($m, nominal prices) 60
Table 26: Eastern Europe cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 61
Table 27: Eastern Europe cough and cold preparations company share by value, 2007?08 (%) 63
Table 28: Eastern Europe cough and cold preparations value, by company, 2007?08 ($m, nominal prices) 64
Table 29: Eastern Europe cough and cold preparations distribution channels, by value, 2007?08 (%) 66
Table 30: Eastern Europe cough and cold preparations value, by distribution channel, 2007?08 ($m, nominal prices) 66
Table 31: Eastern Europe indigestion preparations value, 2003?08 ($m, nominal prices) 68
Table 32: Eastern Europe indigestion preparations value forecast, 2008?13 ($m, nominal prices) 69
Table 33: Eastern Europe indigestion preparations company share (top 20 companies) by value, 2007?08 (%) 71
Table 34: Eastern Europe indigestion preparations value, by company, 2007?08 ($m, nominal prices) 72
Table 35: Eastern Europe indigestion preparations distribution channels, by value, 2007?08 (%) 74
Table 36: Eastern Europe indigestion preparations value, by distribution channel, 2007?08 ($m, nominal prices) 74
Table 37: Eastern Europe medicated skin products value, 2003?08 ($m, nominal prices) 76
Table 38: Eastern Europe medicated skin products value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Eastern Europe medicated skin products company share (top 20 companies) by value, 2007?08 (%) 79
Table 40: Eastern Europe medicated skin products value, by company, 2007?08 ($m, nominal prices) 80
Table 41: Eastern Europe medicated skin products distribution channels, by value, 2007?08 (%) 82
Table 42: Eastern Europe medicated skin products value, by distribution channel, 2007?08 ($m, nominal prices) 82
Table 43: Eastern Europe first aid kits value, 2003?08 ($m, nominal prices) 84
Table 44: Eastern Europe first aid kits value forecast, 2008?13 ($m, nominal prices) 85
Table 45: Eastern Europe first aid kits company share by value, 2007?08 (%) 86
Table 46: Eastern Europe first aid kits value, by company, 2007?08 ($m, nominal prices) 87
Table 47: Eastern Europe first aid kits distribution channels, by value, 2007?08 (%) 89
Table 48: Eastern Europe first aid kits value, by distribution channel, 2007?08 ($m, nominal prices) 89
Table 49: Eastern Europe other OTC healthcare products value, 2003?08 ($m, nominal prices) 91
Table 50: Eastern Europe other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 92
Table 51: Eastern Europe other OTC healthcare products company share (top 20 companies) by value, 2007?08 (%) 94
Table 52: Eastern Europe other OTC healthcare products value, by company, 2007?08 ($m, nominal prices) 95
Table 53: Eastern Europe other OTC healthcare products distribution channels, by value, 2007?08 (%) 97
Table 54: Eastern Europe other OTC healthcare products value, by distribution channel, 2007?08 ($m, nominal prices) 97
Table 55: Eastern Europe plasters & bandages value, 2003?08 ($m, nominal prices) 99
Table 56: Eastern Europe plasters & bandages value forecast, 2008?13 ($m, nominal prices) 100
Table 57: Eastern Europe plasters & bandages company share (top 20 companies) by value, 2007?08 (%) 102
Table 58: Eastern Europe plasters & bandages value, by company, 2007?08 ($m, nominal prices) 103
Table 59: Eastern Europe plasters & bandages distribution channels, by value, 2007?08 (%) 105
Table 60: Eastern Europe plasters & bandages value, by distribution channel, 2007?08 ($m, nominal prices) 105
Table 61: Eastern Europe traditional medicines value, 2003?08 ($m, nominal prices) 107
Table 62: Eastern Europe traditional medicines value forecast, 2008?13 ($m, nominal prices) 108
Table 63: Eastern Europe traditional medicines company share (top 20 companies) by value, 2007?08 (%) 109
Table 64: Eastern Europe traditional medicines value, by company, 2007?08 ($m, nominal prices) 110
Table 65: Eastern Europe traditional medicines distribution channels, by value, 2007?08 (%) 112
Table 66: Eastern Europe traditional medicines value, by distribution channel, 2007?08 ($m, nominal prices) 112
Table 67: Eastern Europe vitamins and minerals value, 2003?08 ($m, nominal prices) 114
Table 68: Eastern Europe vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 115
Table 69: Eastern Europe vitamins and minerals company share (top 20 companies) by value, 2007?08 (%) 117
Table 70: Eastern Europe vitamins and minerals value, by company, 2007?08 ($m, nominal prices) 118
Table 71: Eastern Europe vitamins and minerals distribution channels, by value, 2007?08 (%) 120
Table 72: Eastern Europe vitamins and minerals value, by distribution channel, 2007?08 ($m, nominal prices) 120



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