TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
67 product SKUs launched in the Eastern Europe OTC Healthcare market 2
Medicated skin products is the leading category in the Eastern Europe OTC Healthcare market 2
Kompaniya Plastek is the leading manufacturer of new OTC Healthcare products in Eastern Europe 2
Boxes was the dominant packing type among the new products launched in the Eastern Europe OTC Healthcare market 2
Majority of the products launched in the OTC Healthcare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
OTC HEALTHCARE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
OTC HEALTHCARE PRODUCT ANALYSIS 15
New product SKUs by country 15
New product SKUs by category 17
New product SKUs by manufacturer 19
New products by package type 21
New product by package material 22
DETAILED PRODUCT DESCRIPTIONS 23
APPENDIX 68
Further reading 68
Country Groupings 68
Datamonitor consulting 68
How to contact experts in your industry 68
LIST OF FIGURES
Figure 1: OTC Healthcare, Eastern Europe, market value by category ($m), 2004–09 11
Figure 2: OTC Healthcare, Eastern Europe, market value by category ($m), 2009–14 13
Figure 3: OTC Healthcare, Eastern Europe, new product SKUs by country, Q3 2010 15
Figure 4: OTC Healthcare, Eastern Europe, new product SKUs by category, Q3 2010 17
Figure 5: OTC Healthcare, Eastern Europe, new product SKUs by manufacturer, Q3 2010 19
Figure 6: OTC Healthcare, Eastern Europe, new product by package type, Q3 2010 21
Figure 7: OTC Healthcare, Eastern Europe, new product by package material, Q3 2010 22
LIST OF TABLES
Table 1: OTC Healthcare category definitions 4
Table 2: OTC Healthcare, Eastern Europe, market value by category ($m), 2004–09 12
Table 3: OTC Healthcare, Eastern Europe, market value by category ($m), 2009–14 14
Table 4: OTC Healthcare, Eastern Europe, new product SKUs by country, Q3 2010 16
Table 5: OTC Healthcare, Eastern Europe, new product SKUs by category, Q3 2010 18
Table 6: OTC Healthcare, Eastern Europe, product launch SKUs by manufacturer, Q3 2010 20
Table 7: OTC Healthcare, Eastern Europe, new product by package type, Q3 2010 21
Table 8: OTC Healthcare, Eastern Europe, new product by package material, Q3 2010 22
Table 9: Faberlic Expert Pharma - Active Anti-Acne Day Cream 23
Table 10: Faberlic Expert Pharma - Biphasic Shake-Tonic Anti-Acne 24
Table 11: Halls Breez - Bomboane cu Aroma de Fructe - Spear Mint; Tropical 25
Table 12: Mirra Profilactic - Healing Balm Angio 26
Table 13: Novo-Passit - Coated Sedative Tablets 27
Table 14: Medrull - Antiseptic Plasters - Extra Care 28
Table 15: DiaDerm Intensiv - Krem Dlya Nog Ot Sukhikh Mozoley I Natoptyshey 29
Table 16: Das Gesunde Plus - Effervescent Tablets - Calcium; Iron + Vitamin C; Magnesium; Multivitamin; Vitamin C 30
Table 17: Wrigley's Airwaves - Liquid Drops - Honey & Lemon 31
Table 18: Durex - Condoms - Fetherlite Ultima 32
Table 19: Salton Lady - Dezodorant dlya Nog 33
Table 20: Gardex Family - Balzam posle Ukusov Komarov 34
Table 21: Salton - Odnorazovye Stelki 35
Table 22: Nivea Visage Young Bye-Bye Spot - SOS Stick - Pure Effect 36
Table 23: The Body Shop Hemp - Foot Protector 37
Table 24: Organic Beauty - Krem Dlya Nog 38
Table 25: Vicks Plus C - Feste Halsbonbons - Apfel; Frische Zitrone 39
Table 26: Urgo - Pleistras - Nepastebimas 40
Table 27: Ekomir Molodost i Krasota Iznutri - Vitaminno-Mineralnyi Kompleks - Krasivyi Zagar 41
Table 28: Alen Mak - Foot Cream - Deodorizing; Refreshing; Softening 42
Table 29: Unguisan - Nagelpflege Konzentrat 43
Table 30: Oriflame Feet Up - Foot Care - Cooling Foot Gel; Relaxing Foot Bath; Reviving Foot Spray; Soothing Foot Cream 44
Table 31: Ozalin - Foot Cream - Lavender 45
Table 32: Ozal - Foot Bath Powder - Rosemary 46
Table 33: Iris - Condoms - Basic; Chocolate; Strawberry 47
Table 34: Gehwol - Antipersirant Lotion-Cream; Deodorant Fuss+ Schuh; Deodorant Sensitive 48
Table 35: Gehwol - Scrub - Mother-of-Pearl 49
Table 36: Orphea - Dopopuntura - Roll-On 50
Table 37: Gehwol Fusskraft - Nail and Skin Protection Spray 51
Table 38: Dzintars Perfect Feet STOP! - Sausa Raupja Pedu Ada Krems 52
Table 39: Avon For Men - Deodorising Foot Spray 53
Table 40: Talika Paris - Eye Therapy Patch 54
Table 41: Comsi - Dezinficejoss Krems; Dezinficejoss Losjons 55
Table 42: Palmer's Cocoa Butter Formula - Leg Relief Massage Lotion 56
Table 43: Natura House - Purify Hand Hygiene Gel 57
Table 44: Under Twenty Anti! Acne Intense - Aktywny Zel Punktowy S.O.S. 58
Table 45: Liv Delano Tropics - Krem dlya Nog - Dlya Ukhoda za Sukhoy Potreskavsheysya Kozhey; Relaksiruyushchiy 59
Table 46: Gerimax - Extreme Energy Tablets; Multi Energy Fizz Effervescent Tablets 60
Table 47: Bielita Tselebnye Alpiyskie Travy - Krem dlya Nog - Ezhednevnyi; Scrab Ochishchayushchiy; Toniziruyushchiy; Zashchitnyi 61
Table 48: Hansaplast - Adhesive Bandages - Invisible Protection 62
Table 49: Burgit - Foot Deo Spray 63
Table 50: Oriflame Advanced Footcare - Foot Salvation Cream 64
Table 51: Neutrogena Visibly Clear - Daily Cleansing Foam - Spot Stress Control 65
Table 52: Ciel Banshou - Krem dlya Nog - Zazhivlyayushchiy Intensivnogo Deystviya 66
Table 53: Ciel Banshou - Gel-Skrab dlya Nog 67
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