OTC Healthcare in Finland to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Finland. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Finland increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Finland, accounting for a share of 21.1%.

Leading players in Finnish OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Orion Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 29
Value analysis (Euro), 2003?08 29
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Company and brand share analysis 36
Distribution analysis 43
Chapter 4 Leading Company Profiles 45
GlaxoSmithKline Plc 45
Johnson & Johnson 48
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Euro), 2003?08 50
Value analysis (Euro), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Euro), 2003?08 72
Value analysis (Euro), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Euro), 2003?08 83
Value analysis (Euro), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Euro), 2003?08 104
Value analysis (Euro), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Euro), 2003?08 112
Value analysis (Euro), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Euro), 2003?08 123
Value analysis (Euro), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Euro), 2003?08 134
Value analysis (Euro), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Euro), 2003?08 141
Value analysis (Euro), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 144
Company and brand share analysis 146
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 PESTLE Analysis 156
Summary 156
Political analysis 158
Economic analysis 161
Social analysis 164
Technological analysis 167
Legal analysis 171
Environmental analysis 174
Chapter 17 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 18 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 19 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 20 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Finland OTC healthcare value and value forecast, 2003?13 (€m, nominal prices) 32
Figure 2: Finland OTC healthcare category growth comparison, by value, 2003?13 35
Figure 3: Finland OTC healthcare company share, by value, 2007?08 (%) 40
Figure 4: Finland OTC healthcare distribution channels, by value, 2007?08 (%) 44
Figure 5: Finland analgesics value and value forecast, 2003?13 (€m, nominal prices) 52
Figure 6: Finland analgesics category growth comparison, by value, 2003?13 55
Figure 7: Finland analgesics company share, by value, 2007?08 (%) 57
Figure 8: Finland analgesics distribution channels, by value, 2007?08 (%) 60
Figure 9: Finland topical OTC medicines value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 10: Finland topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 11: Finland topical OTC medicines company share, by value, 2007?08 (%) 68
Figure 12: Finland topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 13: Finland cough and cold preparations value and value forecast, 2003?13 (€m, nominal prices) 74
Figure 14: Finland cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 15: Finland cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 16: Finland cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 17: Finland indigestion preparations value and value forecast, 2003?13 (€m, nominal prices) 85
Figure 18: Finland indigestion preparations category growth comparison, by value, 2003?13 87
Figure 19: Finland indigestion preparations company share, by value, 2007?08 (%) 89
Figure 20: Finland indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 21: Finland medicated skin products value and value forecast, 2003?13 (€m, nominal prices) 95
Figure 22: Finland medicated skin products category growth comparison, by value, 2003?13 98
Figure 23: Finland medicated skin products company share, by value, 2007?08 (%) 100
Figure 24: Finland medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 25: Finland first aid kits value and value forecast, 2003?13 (€m, nominal prices) 105
Figure 26: Finland first aid kits company share, by value, 2007?08 (%) 108
Figure 27: Finland first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 28: Finland other OTC healthcare products value and value forecast, 2003?13 (€m, nominal prices) 114
Figure 29: Finland other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 30: Finland other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 31: Finland other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 32: Finland plasters & bandages value and value forecast, 2003?13 (€m, nominal prices) 125
Figure 33: Finland plasters & bandages category growth comparison, by value, 2003?13 128
Figure 34: Finland plasters & bandages company share, by value, 2007?08 (%) 130
Figure 35: Finland plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 36: Finland traditional medicines value and value forecast, 2003?13 (€m, nominal prices) 135
Figure 37: Finland traditional medicines distribution channels, by value, 2007?08 (%) 140
Figure 38: Finland vitamins and minerals value and value forecast, 2003?13 (€m, nominal prices) 143
Figure 39: Finland vitamins and minerals category growth comparison, by value, 2003?13 145
Figure 40: Finland vitamins and minerals company share, by value, 2007?08 (%) 147
Figure 41: Finland vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 152
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 154
Figure 44: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Finland OTC healthcare value, 2003?08 (€m, nominal prices) 30
Table 4: Finland OTC healthcare value forecast, 2008?13 (€m, nominal prices) 31
Table 5: Finland OTC healthcare value, 2003?08 ($m, nominal prices) 33
Table 6: Finland OTC healthcare value forecast, 2008?13 ($m, nominal prices) 34
Table 7: Finland OTC healthcare brand share, by value, 2007?08 (%) 36
Table 8: Finland OTC healthcare value, by brand 2007?08 (€m, nominal prices) 38
Table 9: Finland OTC healthcare company share by value, 2007?08 (%) 41
Table 10: Finland OTC healthcare value, by company, 2007?08 (€m, nominal prices) 42
Table 11: Finland OTC healthcare distribution channels, by value, 2007?08 (%) 43
Table 12: Finland OTC healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 43
Table 13: GlaxoSmithKline Plc key facts 45
Table 14: Johnson & Johnson key facts 48
Table 15: Finland analgesics value, 2003?08 (€m, nominal prices) 50
Table 16: Finland analgesics value forecast, 2008?13 (€m, nominal prices) 51
Table 17: Finland analgesics value, 2003?08 ($m, nominal prices) 53
Table 18: Finland analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Finland analgesics brand share, by value, 2007?08 (%) 56
Table 20: Finland analgesics value, by brand 2007?08 (€m, nominal prices) 56
Table 21: Finland analgesics company share by value, 2007?08 (%) 58
Table 22: Finland analgesics value, by company, 2007?08 (€m, nominal prices) 58
Table 23: Finland analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Finland analgesics value, by distribution channel, 2007?08 (€m, nominal prices) 59
Table 25: Finland topical OTC medicines value, 2003?08 (€m, nominal prices) 61
Table 26: Finland topical OTC medicines value forecast, 2008?13 (€m, nominal prices) 62
Table 27: Finland topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Finland topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Finland topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Finland topical OTC medicines value, by brand 2007?08 (€m, nominal prices) 67
Table 31: Finland topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Finland topical OTC medicines value, by company, 2007?08 (€m, nominal prices) 69
Table 33: Finland topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Finland topical OTC medicines value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 35: Finland cough and cold preparations value, 2003?08 (€m, nominal prices) 72
Table 36: Finland cough and cold preparations value forecast, 2008?13 (€m, nominal prices) 73
Table 37: Finland cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Finland cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Finland cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Finland cough and cold preparations value, by brand 2007?08 (€m, nominal prices) 78
Table 41: Finland cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Finland cough and cold preparations value, by company, 2007?08 (€m, nominal prices) 80
Table 43: Finland cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Finland cough and cold preparations value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 45: Finland indigestion preparations value, 2003?08 (€m, nominal prices) 83
Table 46: Finland indigestion preparations value forecast, 2008?13 (€m, nominal prices) 84
Table 47: Finland indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Finland indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Finland indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Finland indigestion preparations value, by brand 2007?08 (€m, nominal prices) 88
Table 51: Finland indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Finland indigestion preparations value, by company, 2007?08 (€m, nominal prices) 90
Table 53: Finland indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Finland indigestion preparations value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 55: Finland medicated skin products value, 2003?08 (€m, nominal prices) 93
Table 56: Finland medicated skin products value forecast, 2008?13 (€m, nominal prices) 94
Table 57: Finland medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Finland medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Finland medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Finland medicated skin products value, by brand 2007?08 (€m, nominal prices) 99
Table 61: Finland medicated skin products company share by value, 2007?08 (%) 101
Table 62: Finland medicated skin products value, by company, 2007?08 (€m, nominal prices) 101
Table 63: Finland medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Finland medicated skin products value, by distribution channel, 2007?08 (€m, nominal prices) 102
Table 65: Finland first aid kits value, 2003?08 (€m, nominal prices) 104
Table 66: Finland first aid kits value forecast, 2008?13 (€m, nominal prices) 105
Table 67: Finland first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Finland first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Finland first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Finland first aid kits value, by brand 2007?08 (€m, nominal prices) 107
Table 71: Finland first aid kits company share by value, 2007?08 (%) 109
Table 72: Finland first aid kits value, by company, 2007?08 (€m, nominal prices) 109
Table 73: Finland first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Finland first aid kits value, by distribution channel, 2007?08 (€m, nominal prices) 110
Table 75: Finland other OTC healthcare products value, 2003?08 (€m, nominal prices) 112
Table 76: Finland other OTC healthcare products value forecast, 2008?13 (€m, nominal prices) 113
Table 77: Finland other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Finland other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Finland other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Finland other OTC healthcare products value, by brand 2007?08 (€m, nominal prices) 118
Table 81: Finland other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Finland other OTC healthcare products value, by company, 2007?08 (€m, nominal prices) 120
Table 83: Finland other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Finland other OTC healthcare products value, by distribution channel, 2007?08 (€m, nominal prices) 121
Table 85: Finland plasters & bandages value, 2003?08 (€m, nominal prices) 123
Table 86: Finland plasters & bandages value forecast, 2008?13 (€m, nominal prices) 124
Table 87: Finland plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Finland plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Finland plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Finland plasters & bandages value, by brand 2007?08 (€m, nominal prices) 129
Table 91: Finland plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Finland plasters & bandages value, by company, 2007?08 (€m, nominal prices) 131
Table 93: Finland plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Finland plasters & bandages value, by distribution channel, 2007?08 (€m, nominal prices) 132
Table 95: Finland traditional medicines value, 2003?08 (€m, nominal prices) 134
Table 96: Finland traditional medicines value forecast, 2008?13 (€m, nominal prices) 135
Table 97: Finland traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Finland traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Finland traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Finland traditional medicines value, by brand 2007?08 (€m, nominal prices) 137
Table 101: Finland traditional medicines company share by value, 2007?08 (%) 138
Table 102: Finland traditional medicines value, by company, 2007?08 (€m, nominal prices) 138
Table 103: Finland traditional medicines distribution channels, by value, 2007?08 (%) 139
Table 104: Finland traditional medicines value, by distribution channel, 2007?08 (€m, nominal prices) 139
Table 105: Finland vitamins and minerals value, 2003?08 (€m, nominal prices) 141
Table 106: Finland vitamins and minerals value forecast, 2008?13 (€m, nominal prices) 142
Table 107: Finland vitamins and minerals value, 2003?08 ($m, nominal prices) 144
Table 108: Finland vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 144
Table 109: Finland vitamins and minerals brand share, by value, 2007?08 (%) 146
Table 110: Finland vitamins and minerals value, by brand 2007?08 (€m, nominal prices) 146
Table 111: Finland vitamins and minerals company share by value, 2007?08 (%) 148
Table 112: Finland vitamins and minerals value, by company, 2007?08 (€m, nominal prices) 148
Table 113: Finland vitamins and minerals distribution channels, by value, 2007?08 (%) 149
Table 114: Finland vitamins and minerals value, by distribution channel, 2007?08 (€m, nominal prices) 149
Table 115: Global OTC healthcare market value, 2008 151
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of Finland’s political landscape 158
Table 119: Analysis of Finland’s economy 161
Table 120: Analysis of Finland’s social system 164
Table 121: Analysis of Finland’s technology landscape 167
Table 122: Hourly labor cost in EU countries 169
Table 123: Patents received from USPTO 170
Table 124: Analysis of Finland’s legal landscape 171
Table 125: Analysis of Finland’s environmental landscape 174
Table 126: Finland OTC healthcare new product launches reports, by company (top five companies), 2008 177
Table 127: Finland OTC healthcare new product launches SKUs, by company (top five companies), 2008 177
Table 128: Finland OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 178
Table 129: Finland OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 178
Table 130: Finland OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 179
Table 131: Finland OTC healthcare new product launches - recent five launches 2008 179
Table 132: Finland population, by age group, 2003?08 (millions) 180
Table 133: Finland population forecast, by age group, 2008?13 (millions) 181
Table 134: Finland population, by gender, 2003?08 (millions) 181
Table 135: Finland population forecast, by gender, 2008?13 (millions) 182
Table 136: Finland nominal GDP, 2003?08 (€bn, nominal prices) 182
Table 137: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 182
Table 138: Finland real GDP, 2003?08 (€bn, 2000 prices) 183
Table 139: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 183
Table 140: Finland real GDP, 2003?08 ($bn, 2000 prices) 183
Table 141: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 142: Finland consumer price index, 2003?08 (2000=100) 184
Table 143: Finland consumer price index, 2008?13 (2000=100) 184


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