OTC Healthcare in Germany to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Germany. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Germany increased at a compound annual growth rate of 0.8% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Germany, accounting for a share of 19.4%.

Leading players in German OTC healthcare market include Johnson & Johnson, Bayer AG and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Euro), 2003?08 31
Value analysis (Euro), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
Bayer AG 49
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Euro), 2003?08 52
Value analysis (Euro), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Euro), 2003?08 63
Value analysis (Euro), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Euro), 2003?08 85
Value analysis (Euro), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Euro), 2003?08 106
Value analysis (Euro), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Euro), 2003?08 114
Value analysis (Euro), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Euro), 2003?08 125
Value analysis (Euro), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Euro), 2003?08 136
Value analysis (Euro), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Euro), 2003?08 143
Value analysis (Euro), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 PESTLE Analysis 158
Summary 158
Political analysis 159
Economic analysis 163
Social analysis 167
Technological analysis 171
Legal analysis 174
Environmental analysis 178
Chapter 17 New Product Development 181
Product launches over time 181
Recent product launches 183
Chapter 18 Macroeconomic Profile 184
Macroeconomic indicators 184
Chapter 19 Research Methodology 189
Methodology overview 189
Secondary research 190
Market modeling 191
Creating an initial data model 191
Revising the initial data model 191
Creating a final estimate 192
Creating demographic value splits 192
Primary research 192
Data finalization 193
Ongoing research 193
Chapter 20 APPENDIX 194
Future readings 194
How to contact experts in your industry 194
Disclaimer 194

LIST OF FIGURES
Figure 1: Germany OTC healthcare value and value forecast, 2003?13 (€m, nominal prices) 34
Figure 2: Germany OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Germany OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Germany OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Germany analgesics value and value forecast, 2003?13 (€m, nominal prices) 54
Figure 6: Germany analgesics category growth comparison, by value, 2003?13 57
Figure 7: Germany analgesics company share, by value, 2007?08 (%) 59
Figure 8: Germany analgesics distribution channels, by value, 2007?08 (%) 62
Figure 9: Germany topical OTC medicines value and value forecast, 2003?13 (€m, nominal prices) 65
Figure 10: Germany topical OTC medicines category growth comparison, by value, 2003?13 68
Figure 11: Germany topical OTC medicines company share, by value, 2007?08 (%) 70
Figure 12: Germany topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Figure 13: Germany cough and cold preparations value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 14: Germany cough and cold preparations category growth comparison, by value, 2003?13 79
Figure 15: Germany cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Germany cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Germany indigestion preparations value and value forecast, 2003?13 (€m, nominal prices) 87
Figure 18: Germany indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Germany indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Germany indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Germany medicated skin products value and value forecast, 2003?13 (€m, nominal prices) 97
Figure 22: Germany medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Germany medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Germany medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Germany first aid kits value and value forecast, 2003?13 (€m, nominal prices) 107
Figure 26: Germany first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Germany first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Germany other OTC healthcare products value and value forecast, 2003?13 (€m, nominal prices) 116
Figure 29: Germany other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 30: Germany other OTC healthcare products company share, by value, 2007?08 (%) 121
Figure 31: Germany other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Figure 32: Germany plasters & bandages value and value forecast, 2003?13 (€m, nominal prices) 127
Figure 33: Germany plasters & bandages category growth comparison, by value, 2003?13 130
Figure 34: Germany plasters & bandages company share, by value, 2007?08 (%) 132
Figure 35: Germany plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Germany traditional medicines value and value forecast, 2003?13 (€m, nominal prices) 137
Figure 37: Germany traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 38: Germany vitamins and minerals value and value forecast, 2003?13 (€m, nominal prices) 145
Figure 39: Germany vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 40: Germany vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 41: Germany vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 44: Annual data review process 190

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Germany OTC healthcare value, 2003?08 (€m, nominal prices) 32
Table 4: Germany OTC healthcare value forecast, 2008?13 (€m, nominal prices) 33
Table 5: Germany OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Germany OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Germany OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Germany OTC healthcare value, by brand 2007?08 (€m, nominal prices) 40
Table 9: Germany OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Germany OTC healthcare value, by company, 2007?08 (€m, nominal prices) 44
Table 11: Germany OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Germany OTC healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: Bayer AG key facts 49
Table 15: Germany analgesics value, 2003?08 (€m, nominal prices) 52
Table 16: Germany analgesics value forecast, 2008?13 (€m, nominal prices) 53
Table 17: Germany analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Germany analgesics value forecast, 2008?13 ($m, nominal prices) 56
Table 19: Germany analgesics brand share, by value, 2007?08 (%) 58
Table 20: Germany analgesics value, by brand 2007?08 (€m, nominal prices) 58
Table 21: Germany analgesics company share by value, 2007?08 (%) 60
Table 22: Germany analgesics value, by company, 2007?08 (€m, nominal prices) 60
Table 23: Germany analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Germany analgesics value, by distribution channel, 2007?08 (€m, nominal prices) 61
Table 25: Germany topical OTC medicines value, 2003?08 (€m, nominal prices) 63
Table 26: Germany topical OTC medicines value forecast, 2008?13 (€m, nominal prices) 64
Table 27: Germany topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Germany topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Germany topical OTC medicines brand share, by value, 2007?08 (%) 69
Table 30: Germany topical OTC medicines value, by brand 2007?08 (€m, nominal prices) 69
Table 31: Germany topical OTC medicines company share by value, 2007?08 (%) 71
Table 32: Germany topical OTC medicines value, by company, 2007?08 (€m, nominal prices) 71
Table 33: Germany topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Table 34: Germany topical OTC medicines value, by distribution channel, 2007?08 (€m, nominal prices) 72
Table 35: Germany cough and cold preparations value, 2003?08 (€m, nominal prices) 74
Table 36: Germany cough and cold preparations value forecast, 2008?13 (€m, nominal prices) 75
Table 37: Germany cough and cold preparations value, 2003?08 ($m, nominal prices) 77
Table 38: Germany cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 78
Table 39: Germany cough and cold preparations brand share, by value, 2007?08 (%) 80
Table 40: Germany cough and cold preparations value, by brand 2007?08 (€m, nominal prices) 80
Table 41: Germany cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Germany cough and cold preparations value, by company, 2007?08 (€m, nominal prices) 82
Table 43: Germany cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Germany cough and cold preparations value, by distribution channel, 2007?08 (€m, nominal prices) 83
Table 45: Germany indigestion preparations value, 2003?08 (€m, nominal prices) 85
Table 46: Germany indigestion preparations value forecast, 2008?13 (€m, nominal prices) 86
Table 47: Germany indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Germany indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Germany indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Germany indigestion preparations value, by brand 2007?08 (€m, nominal prices) 90
Table 51: Germany indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Germany indigestion preparations value, by company, 2007?08 (€m, nominal prices) 92
Table 53: Germany indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Germany indigestion preparations value, by distribution channel, 2007?08 (€m, nominal prices) 93
Table 55: Germany medicated skin products value, 2003?08 (€m, nominal prices) 95
Table 56: Germany medicated skin products value forecast, 2008?13 (€m, nominal prices) 96
Table 57: Germany medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Germany medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Germany medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Germany medicated skin products value, by brand 2007?08 (€m, nominal prices) 101
Table 61: Germany medicated skin products company share by value, 2007?08 (%) 103
Table 62: Germany medicated skin products value, by company, 2007?08 (€m, nominal prices) 103
Table 63: Germany medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Germany medicated skin products value, by distribution channel, 2007?08 (€m, nominal prices) 104
Table 65: Germany first aid kits value, 2003?08 (€m, nominal prices) 106
Table 66: Germany first aid kits value forecast, 2008?13 (€m, nominal prices) 107
Table 67: Germany first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Germany first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Germany first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Germany first aid kits value, by brand 2007?08 (€m, nominal prices) 109
Table 71: Germany first aid kits company share by value, 2007?08 (%) 111
Table 72: Germany first aid kits value, by company, 2007?08 (€m, nominal prices) 111
Table 73: Germany first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Germany first aid kits value, by distribution channel, 2007?08 (€m, nominal prices) 112
Table 75: Germany other OTC healthcare products value, 2003?08 (€m, nominal prices) 114
Table 76: Germany other OTC healthcare products value forecast, 2008?13 (€m, nominal prices) 115
Table 77: Germany other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Germany other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Germany other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Germany other OTC healthcare products value, by brand 2007?08 (€m, nominal prices) 120
Table 81: Germany other OTC healthcare products company share by value, 2007?08 (%) 122
Table 82: Germany other OTC healthcare products value, by company, 2007?08 (€m, nominal prices) 122
Table 83: Germany other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Table 84: Germany other OTC healthcare products value, by distribution channel, 2007?08 (€m, nominal prices) 123
Table 85: Germany plasters & bandages value, 2003?08 (€m, nominal prices) 125
Table 86: Germany plasters & bandages value forecast, 2008?13 (€m, nominal prices) 126
Table 87: Germany plasters & bandages value, 2003?08 ($m, nominal prices) 128
Table 88: Germany plasters & bandages value forecast, 2008?13 ($m, nominal prices) 129
Table 89: Germany plasters & bandages brand share, by value, 2007?08 (%) 131
Table 90: Germany plasters & bandages value, by brand 2007?08 (€m, nominal prices) 131
Table 91: Germany plasters & bandages company share by value, 2007?08 (%) 133
Table 92: Germany plasters & bandages value, by company, 2007?08 (€m, nominal prices) 133
Table 93: Germany plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Germany plasters & bandages value, by distribution channel, 2007?08 (€m, nominal prices) 134
Table 95: Germany traditional medicines value, 2003?08 (€m, nominal prices) 136
Table 96: Germany traditional medicines value forecast, 2008?13 (€m, nominal prices) 137
Table 97: Germany traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Germany traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Germany traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Germany traditional medicines value, by brand 2007?08 (€m, nominal prices) 139
Table 101: Germany traditional medicines company share by value, 2007?08 (%) 140
Table 102: Germany traditional medicines value, by company, 2007?08 (€m, nominal prices) 140
Table 103: Germany traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Germany traditional medicines value, by distribution channel, 2007?08 (€m, nominal prices) 141
Table 105: Germany vitamins and minerals value, 2003?08 (€m, nominal prices) 143
Table 106: Germany vitamins and minerals value forecast, 2008?13 (€m, nominal prices) 144
Table 107: Germany vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Germany vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Germany vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Germany vitamins and minerals value, by brand 2007?08 (€m, nominal prices) 148
Table 111: Germany vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Germany vitamins and minerals value, by company, 2007?08 (€m, nominal prices) 150
Table 113: Germany vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Germany vitamins and minerals value, by distribution channel, 2007?08 (€m, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Analysis of Germany’s political landscape 159
Table 119: Analysis of Germany’s economy 163
Table 120: Analysis of Germany’s social system 167
Table 121: Analysis of Germany’s technological landscape 171
Table 122: Analysis of Germany’s legal landscape 174
Table 123: Analysis of Germany’s environmental landscape 178
Table 124: Germany OTC healthcare new product launches reports, by company (top five companies), 2008 181
Table 125: Germany OTC healthcare new product launches SKUs, by company (top five companies), 2008 181
Table 126: Germany OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 182
Table 127: Germany OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 182
Table 128: Germany OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 183
Table 129: Germany OTC healthcare new product launches - recent five launches 2008 183
Table 130: Germany population, by age group, 2003?08 (millions) 184
Table 131: Germany population forecast, by age group, 2008?13 (millions) 185
Table 132: Germany population, by gender, 2003?08 (millions) 185
Table 133: Germany population forecast, by gender, 2008?13 (millions) 186
Table 134: Germany nominal GDP, 2003?08 (€bn, nominal prices) 186
Table 135: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 186
Table 136: Germany real GDP, 2003?08 (€bn, 2000 prices) 187
Table 137: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 187
Table 138: Germany real GDP, 2003?08 ($bn, 2000 prices) 187
Table 139: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 188
Table 140: Germany consumer price index, 2003?08 (2000=100) 188
Table 141: Germany consumer price index, 2008?13 (2000=100) 188


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