OTC Healthcare in Greece to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Greece. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Greece increased at a compound annual growth rate of 8.7% between 2003 and 2008.

The vitamins and minerals category led the OTC healthcare market in Greece, accounting for a share of 26.2%.

Leading players in Greek OTC healthcare market include Johnson & Johnson, Korres Natural Products S.A. and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Johnson & Johnson 46
Bayer AG 48
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Euro), 2003?08 51
Value analysis (Euro), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Euro), 2003?08 72
Value analysis (Euro), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Euro), 2003?08 83
Value analysis (Euro), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Euro), 2003?08 104
Value analysis (Euro), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Euro), 2003?08 112
Value analysis (Euro), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Euro), 2003?08 123
Value analysis (Euro), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Euro), 2003?08 134
Value analysis (Euro), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Euro), 2003?08 141
Value analysis (Euro), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 144
Company and brand share analysis 146
Distribution analysis 150
Chapter 15 Country Comparison 152
Value 152
Market share 156
Chapter 16 PESTLE Analysis 157
Summary 157
Political analysis 158
Economic analysis 162
Social analysis 166
Technological analysis 169
Legal analysis 173
Environmental analysis 177
Chapter 17 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 18 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 19 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Greece OTC healthcare value and value forecast, 2003?13 (€m, nominal prices) 33
Figure 2: Greece OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Greece OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Greece OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Greece analgesics value and value forecast, 2003?13 (€m, nominal prices) 53
Figure 6: Greece analgesics category growth comparison, by value, 2003?13 56
Figure 7: Greece analgesics company share, by value, 2007?08 (%) 58
Figure 8: Greece analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Greece topical OTC medicines value and value forecast, 2003?13 (€m, nominal prices) 64
Figure 10: Greece topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Greece topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: Greece cough and cold preparations value and value forecast, 2003?13 (€m, nominal prices) 74
Figure 13: Greece cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: Greece cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 15: Greece cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 16: Greece indigestion preparations value and value forecast, 2003?13 (€m, nominal prices) 85
Figure 17: Greece indigestion preparations category growth comparison, by value, 2003?13 87
Figure 18: Greece indigestion preparations company share, by value, 2007?08 (%) 89
Figure 19: Greece indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 20: Greece medicated skin products value and value forecast, 2003?13 (€m, nominal prices) 95
Figure 21: Greece medicated skin products category growth comparison, by value, 2003?13 98
Figure 22: Greece medicated skin products company share, by value, 2007?08 (%) 100
Figure 23: Greece medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 24: Greece first aid kits value and value forecast, 2003?13 (€m, nominal prices) 105
Figure 25: Greece first aid kits company share, by value, 2007?08 (%) 108
Figure 26: Greece first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 27: Greece other OTC healthcare products value and value forecast, 2003?13 (€m, nominal prices) 114
Figure 28: Greece other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 29: Greece other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 30: Greece other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 31: Greece plasters & bandages value and value forecast, 2003?13 (€m, nominal prices) 125
Figure 32: Greece plasters & bandages category growth comparison, by value, 2003?13 128
Figure 33: Greece plasters & bandages company share, by value, 2007?08 (%) 130
Figure 34: Greece plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 35: Greece traditional medicines value and value forecast, 2003?13 (€m, nominal prices) 135
Figure 36: Greece traditional medicines distribution channels, by value, 2007?08 (%) 140
Figure 37: Greece vitamins and minerals value and value forecast, 2003?13 (€m, nominal prices) 143
Figure 38: Greece vitamins and minerals category growth comparison, by value, 2003?13 145
Figure 39: Greece vitamins and minerals company share, by value, 2007?08 (%) 148
Figure 40: Greece vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Figure 41: Global OTC healthcare market split (value terms, 2008), top five countries 153
Figure 42: Global OTC healthcare market value, 2003–08, top five countries 155
Figure 43: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Greece OTC healthcare value, 2003?08 (€m, nominal prices) 31
Table 4: Greece OTC healthcare value forecast, 2008?13 (€m, nominal prices) 32
Table 5: Greece OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Greece OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Greece OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Greece OTC healthcare value, by brand 2007?08 (€m, nominal prices) 39
Table 9: Greece OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Greece OTC healthcare value, by company, 2007?08 (€m, nominal prices) 43
Table 11: Greece OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Greece OTC healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 44
Table 13: Johnson & Johnson key facts 46
Table 14: Bayer AG key facts 48
Table 15: Greece analgesics value, 2003?08 (€m, nominal prices) 51
Table 16: Greece analgesics value forecast, 2008?13 (€m, nominal prices) 52
Table 17: Greece analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Greece analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Greece analgesics brand share, by value, 2007?08 (%) 57
Table 20: Greece analgesics value, by brand 2007?08 (€m, nominal prices) 57
Table 21: Greece analgesics company share by value, 2007?08 (%) 59
Table 22: Greece analgesics value, by company, 2007?08 (€m, nominal prices) 59
Table 23: Greece analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Greece analgesics value, by distribution channel, 2007?08 (€m, nominal prices) 60
Table 25: Greece topical OTC medicines value, 2003?08 (€m, nominal prices) 62
Table 26: Greece topical OTC medicines value forecast, 2008?13 (€m, nominal prices) 63
Table 27: Greece topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Greece topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Greece topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Greece topical OTC medicines value, by brand 2007?08 (€m, nominal prices) 68
Table 31: Greece topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Greece topical OTC medicines value, by company, 2007?08 (€m, nominal prices) 69
Table 33: Greece topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Greece topical OTC medicines value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 35: Greece cough and cold preparations value, 2003?08 (€m, nominal prices) 72
Table 36: Greece cough and cold preparations value forecast, 2008?13 (€m, nominal prices) 73
Table 37: Greece cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Greece cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Greece cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Greece cough and cold preparations value, by brand 2007?08 (€m, nominal prices) 78
Table 41: Greece cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Greece cough and cold preparations value, by company, 2007?08 (€m, nominal prices) 80
Table 43: Greece cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Greece cough and cold preparations value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 45: Greece indigestion preparations value, 2003?08 (€m, nominal prices) 83
Table 46: Greece indigestion preparations value forecast, 2008?13 (€m, nominal prices) 84
Table 47: Greece indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Greece indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Greece indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Greece indigestion preparations value, by brand 2007?08 (€m, nominal prices) 88
Table 51: Greece indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Greece indigestion preparations value, by company, 2007?08 (€m, nominal prices) 90
Table 53: Greece indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Greece indigestion preparations value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 55: Greece medicated skin products value, 2003?08 (€m, nominal prices) 93
Table 56: Greece medicated skin products value forecast, 2008?13 (€m, nominal prices) 94
Table 57: Greece medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Greece medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Greece medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Greece medicated skin products value, by brand 2007?08 (€m, nominal prices) 99
Table 61: Greece medicated skin products company share by value, 2007?08 (%) 101
Table 62: Greece medicated skin products value, by company, 2007?08 (€m, nominal prices) 101
Table 63: Greece medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Greece medicated skin products value, by distribution channel, 2007?08 (€m, nominal prices) 102
Table 65: Greece first aid kits value, 2003?08 (€m, nominal prices) 104
Table 66: Greece first aid kits value forecast, 2008?13 (€m, nominal prices) 105
Table 67: Greece first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Greece first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Greece first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Greece first aid kits value, by brand 2007?08 (€m, nominal prices) 107
Table 71: Greece first aid kits company share by value, 2007?08 (%) 109
Table 72: Greece first aid kits value, by company, 2007?08 (€m, nominal prices) 109
Table 73: Greece first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Greece first aid kits value, by distribution channel, 2007?08 (€m, nominal prices) 110
Table 75: Greece other OTC healthcare products value, 2003?08 (€m, nominal prices) 112
Table 76: Greece other OTC healthcare products value forecast, 2008?13 (€m, nominal prices) 113
Table 77: Greece other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Greece other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Greece other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Greece other OTC healthcare products value, by brand 2007?08 (€m, nominal prices) 118
Table 81: Greece other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Greece other OTC healthcare products value, by company, 2007?08 (€m, nominal prices) 120
Table 83: Greece other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Greece other OTC healthcare products value, by distribution channel, 2007?08 (€m, nominal prices) 121
Table 85: Greece plasters & bandages value, 2003?08 (€m, nominal prices) 123
Table 86: Greece plasters & bandages value forecast, 2008?13 (€m, nominal prices) 124
Table 87: Greece plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Greece plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Greece plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Greece plasters & bandages value, by brand 2007?08 (€m, nominal prices) 129
Table 91: Greece plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Greece plasters & bandages value, by company, 2007?08 (€m, nominal prices) 131
Table 93: Greece plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Greece plasters & bandages value, by distribution channel, 2007?08 (€m, nominal prices) 132
Table 95: Greece traditional medicines value, 2003?08 (€m, nominal prices) 134
Table 96: Greece traditional medicines value forecast, 2008?13 (€m, nominal prices) 135
Table 97: Greece traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Greece traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Greece traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Greece traditional medicines value, by brand 2007?08 (€m, nominal prices) 137
Table 101: Greece traditional medicines company share by value, 2007?08 (%) 138
Table 102: Greece traditional medicines value, by company, 2007?08 (€m, nominal prices) 138
Table 103: Greece traditional medicines distribution channels, by value, 2007?08 (%) 139
Table 104: Greece traditional medicines value, by distribution channel, 2007?08 (€m, nominal prices) 139
Table 105: Greece vitamins and minerals value, 2003?08 (€m, nominal prices) 141
Table 106: Greece vitamins and minerals value forecast, 2008?13 (€m, nominal prices) 142
Table 107: Greece vitamins and minerals value, 2003?08 ($m, nominal prices) 144
Table 108: Greece vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 144
Table 109: Greece vitamins and minerals brand share, by value, 2007?08 (%) 146
Table 110: Greece vitamins and minerals value, by brand 2007?08 (€m, nominal prices) 147
Table 111: Greece vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: Greece vitamins and minerals value, by company, 2007?08 (€m, nominal prices) 149
Table 113: Greece vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: Greece vitamins and minerals value, by distribution channel, 2007?08 (€m, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Analysis of Greece’s political landscape 158
Table 119: Analysis of Greece’s economy 162
Table 120: Analysis of Greece’s social system 166
Table 121: Analysis of Greece’s technology landscape 169
Table 122: Hourly labor cost in EU countries (in Euros) 170
Table 123: Patents granted by USPTO 172
Table 124: Analysis of Greece’s legal landscape 173
Table 125: Analysis of Greece’s environmental landscape 177
Table 126: Greece population, by age group, 2003?08 (millions) 180
Table 127: Greece population forecast, by age group, 2008?13 (millions) 181
Table 128: Greece population, by gender, 2003?08 (millions) 181
Table 129: Greece population forecast, by gender, 2008?13 (millions) 182
Table 130: Greece nominal GDP, 2003?08 (€bn, nominal prices) 182
Table 131: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 182
Table 132: Greece real GDP, 2003?08 (€bn, 2000 prices) 183
Table 133: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 183
Table 134: Greece real GDP, 2003?08 ($bn, 2000 prices) 183
Table 135: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 136: Greece consumer price index, 2003?08 (2000=100) 184
Table 137: Greece consumer price index, 2008?13 (2000=100) 184



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