OTC Healthcare in Hong Kong to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Hong Kong increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Hong Kong, accounting for a share of 34.6%.

Leading players in Hong Kong OTC healthcare market include Johnson & Johnson, Eu Yan Sang International and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Hong Kong Dollar), 2004?09 30
Value analysis (Hong Kong Dollar), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 38
Distribution analysis 49
Chapter 4 Leading Company Profiles 51
Johnson & Johnson 51
Eu Yan Sang International Ltd 53
Chapter 5 Category Analysis: Analgesics 56
Value analysis (Hong Kong Dollar), 2004?09 56
Value analysis (Hong Kong Dollar), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Chapter 6 Category Analysis: Topical OTC Medicines 67
Value analysis (Hong Kong Dollar), 2004?09 67
Value analysis (Hong Kong Dollar), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Company and brand share analysis 73
Distribution analysis 78
Chapter 7 Category Analysis: Cough and Cold Preparations 80
Value analysis (Hong Kong Dollar), 2004?09 80
Value analysis (Hong Kong Dollar), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 84
Company and brand share analysis 86
Distribution analysis 91
Chapter 8 Category Analysis: Indigestion Preparations 93
Value analysis (Hong Kong Dollar), 2004?09 93
Value analysis (Hong Kong Dollar), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Company and brand share analysis 98
Distribution analysis 102
Chapter 9 Category Analysis: Medicated Skin Products 104
Value analysis (Hong Kong Dollar), 2004?09 104
Value analysis (Hong Kong Dollar), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Company and brand share analysis 110
Distribution analysis 114
Chapter 10 Category Analysis: First Aid Kits 116
Value analysis (Hong Kong Dollar), 2004?09 116
Value analysis (Hong Kong Dollar), 2009?14 117
Value analysis (US dollars), 2004?09 118
Value analysis (US dollars), 2009?14 118
Company and brand share analysis 119
Distribution analysis 122
Chapter 11 Category Analysis: Other OTC Healthcare Products 124
Value analysis (Hong Kong Dollar), 2004?09 124
Value analysis (Hong Kong Dollar), 2009?14 125
Value analysis (US dollars), 2004?09 127
Value analysis (US dollars), 2009?14 128
Company and brand share analysis 130
Distribution analysis 135
Chapter 12 Category Analysis: Plasters & Bandages 137
Value analysis (Hong Kong Dollar), 2004?09 137
Value analysis (Hong Kong Dollar), 2009?14 138
Value analysis (US dollars), 2004?09 140
Value analysis (US dollars), 2009?14 141
Company and brand share analysis 143
Distribution analysis 147
Chapter 13 Category Analysis: Traditional Medicines 149
Value analysis (Hong Kong Dollar), 2004?09 149
Value analysis (Hong Kong Dollar), 2009?14 150
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Company and brand share analysis 152
Distribution analysis 157
Chapter 14 Category Analysis: Vitamins and Minerals 159
Value analysis (Hong Kong Dollar), 2004?09 159
Value analysis (Hong Kong Dollar), 2009?14 160
Value analysis (US dollars), 2004?09 162
Value analysis (US dollars), 2009?14 162
Company and brand share analysis 164
Distribution analysis 169
Chapter 15 Country Comparison 171
Value 171
Market share 175
Chapter 16 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 17 Macroeconomic Profile 179
Macroeconomic Indicators 179
Chapter 18 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 19 Appendix 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: OTC healthcare, Hong Kong, value by category (HK$m), 2004?14 34
Figure 2: OTC healthcare, Hong Kong, category growth comparison, by value, 2004?14 37
Figure 3: OTC healthcare, Hong Kong, company share by value (%), 2008?09 44
Figure 4: OTC healthcare, Hong Kong, distribution channels by value (%), 2008?09 50
Figure 5: Analgesics, Hong Kong, value by segment (HK$m), 2004?14 58
Figure 6: Analgesics, Hong Kong, category growth comparison, by value, 2004?14 61
Figure 7: Analgesics, Hong Kong, company share by value (%), 2008?09 63
Figure 8: Analgesics, Hong Kong, distribution channels by value (%), 2008?09 66
Figure 9: Topical OTC medicines, Hong Kong, value by segment (HK$m), 2004?14 69
Figure 10: Topical OTC medicines, Hong Kong, category growth comparison, by value, 2004?14 72
Figure 11: Topical OTC medicines, Hong Kong, company share by value (%), 2008?09 75
Figure 12: Topical OTC medicines, Hong Kong, distribution channels by value (%), 2008?09 79
Figure 13: Cough and cold preparations, Hong Kong, value by segment (HK$m), 2004?14 82
Figure 14: Cough and cold preparations, Hong Kong, category growth comparison, by value, 2004?14 85
Figure 15: Cough and cold preparations, Hong Kong, company share by value (%), 2008?09 88
Figure 16: Cough and cold preparations, Hong Kong, distribution channels by value (%), 2008?09 92
Figure 17: Indigestion preparations, Hong Kong, value by segment (HK$m), 2004?14 95
Figure 18: Indigestion preparations, Hong Kong, category growth comparison, by value, 2004?14 97
Figure 19: Indigestion preparations, Hong Kong, company share by value (%), 2008?09 100
Figure 20: Indigestion preparations, Hong Kong, distribution channels by value (%), 2008?09 103
Figure 21: Medicated skin products, Hong Kong, value by segment (HK$m), 2004?14 106
Figure 22: Medicated skin products, Hong Kong, category growth comparison, by value, 2004?14 109
Figure 23: Medicated skin products, Hong Kong, company share by value (%), 2008?09 112
Figure 24: Medicated skin products, Hong Kong, distribution channels by value (%), 2008?09 115
Figure 25: First aid kits, Hong Kong, value (HK$m), 2004?14 117
Figure 26: First aid kits, Hong Kong, company share by value (%), 2008?09 120
Figure 27: First aid kits, Hong Kong, distribution channels by value (%), 2008?09 123
Figure 28: Other OTC healthcare products, Hong Kong, value by segment (HK$m), 2004?14 126
Figure 29: Other OTC healthcare products, Hong Kong, category growth comparison, by value, 2004?14 129
Figure 30: Other OTC healthcare products, Hong Kong, company share by value (%), 2008?09 132
Figure 31: Other OTC healthcare products, Hong Kong, distribution channels by value (%), 2008?09 136
Figure 32: Plasters & bandages, Hong Kong, value by segment (HK$m), 2004?14 139
Figure 33: Plasters & bandages, Hong Kong, category growth comparison, by value, 2004?14 142
Figure 34: Plasters & bandages, Hong Kong, company share by value (%), 2008?09 145
Figure 35: Plasters & bandages, Hong Kong, distribution channels by value (%), 2008?09 148
Figure 36: Traditional medicines, Hong Kong, value (HK$m), 2004?14 150
Figure 37: Traditional medicines, Hong Kong, company share by value (%), 2008?09 154
Figure 38: Traditional medicines, Hong Kong, distribution channels by value (%), 2008?09 158
Figure 39: Vitamins and minerals, Hong Kong, value by segment (HK$m), 2004?14 161
Figure 40: Vitamins and minerals, Hong Kong, category growth comparison, by value, 2004?14 163
Figure 41: Vitamins and minerals, Hong Kong, company share by value (%), 2008?09 166
Figure 42: Vitamins and minerals, Hong Kong, distribution channels by value (%), 2008?09 170
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 172
Figure 44: Global OTC healthcare market value, 2004Ð09, top five countries 174
Figure 45: Annual data review process 185

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Hong Kong, value by category (HK$m), 2004?09 31
Table 4: OTC healthcare, Hong Kong, value forecast by category (HK$m), 2009?14 33
Table 5: OTC healthcare, Hong Kong, value by category ($m), 2004?09 35
Table 6: OTC healthcare, Hong Kong, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, Hong Kong, brand share by value (%), 2008?09 38
Table 8: OTC healthcare, Hong Kong, value by brand (HK$m), 2008?09 41
Table 9: OTC healthcare, Hong Kong, company share by value (%), 2008?09 45
Table 10: OTC healthcare, Hong Kong, value by company (HK$m), 2008?09 47
Table 11: OTC healthcare, Hong Kong, distribution channels by value (%), 2008?09 49
Table 12: OTC healthcare, Hong Kong, value by distribution channel (HK$m), 2008?09 49
Table 13: Johnson & Johnson key facts 51
Table 14: Eu Yan Sang International Ltd key facts 53
Table 15: Analgesics, Hong Kong, value by segment (HK$m), 2004?09 56
Table 16: Analgesics, Hong Kong, value forecast by segment (HK$m), 2009?14 57
Table 17: Analgesics, Hong Kong, value by segment ($m), 2004?09 59
Table 18: Analgesics, Hong Kong, value forecast by segment ($m), 2009?14 60
Table 19: Analgesics, Hong Kong, brand share by value (%), 2008?09 62
Table 20: Analgesics, Hong Kong, value by brand (HK$m), 2008?09 62
Table 21: Analgesics, Hong Kong, company share by value (%), 2008?09 64
Table 22: Analgesics, Hong Kong, value by company (HK$m), 2008?09 64
Table 23: Analgesics, Hong Kong, distribution channels by value (%), 2008?09 65
Table 24: Analgesics, Hong Kong, value by distribution channel (HK$m), 2008?09 65
Table 25: Topical OTC medicines, Hong Kong, value by segment (HK$m), 2004?09 67
Table 26: Topical OTC medicines, Hong Kong, value forecast by segment (HK$m), 2009?14 68
Table 27: Topical OTC medicines, Hong Kong, value by segment ($m), 2004?09 70
Table 28: Topical OTC medicines, Hong Kong, value forecast by segment ($m), 2009?14 71
Table 29: Topical OTC medicines, Hong Kong, brand share by value (%), 2008?09 73
Table 30: Topical OTC medicines, Hong Kong, value by brand (HK$m), 2008?09 74
Table 31: Topical OTC medicines, Hong Kong, company share by value (%), 2008?09 76
Table 32: Topical OTC medicines, Hong Kong, value by company (HK$m), 2008?09 77
Table 33: Topical OTC medicines, Hong Kong, distribution channels by value (%), 2008?09 78
Table 34: Topical OTC medicines, Hong Kong, value by distribution channel (HK$m), 2008?09 78
Table 35: Cough and cold preparations, Hong Kong, value by segment (HK$m), 2004?09 80
Table 36: Cough and cold preparations, Hong Kong, value forecast by segment (HK$m), 2009?14 81
Table 37: Cough and cold preparations, Hong Kong, value by segment ($m), 2004?09 83
Table 38: Cough and cold preparations, Hong Kong, value forecast by segment ($m), 2009?14 84
Table 39: Cough and cold preparations, Hong Kong, brand share by value (%), 2008?09 86
Table 40: Cough and cold preparations, Hong Kong, value by brand (HK$m), 2008?09 87
Table 41: Cough and cold preparations, Hong Kong, company share by value (%), 2008?09 89
Table 42: Cough and cold preparations, Hong Kong, value by company (HK$m), 2008?09 90
Table 43: Cough and cold preparations, Hong Kong, distribution channels by value (%), 2008?09 91
Table 44: Cough and cold preparations, Hong Kong, value by distribution channel (HK$m), 2008?09 91
Table 45: Indigestion preparations, Hong Kong, value by segment (HK$m), 2004?09 93
Table 46: Indigestion preparations, Hong Kong, value forecast by segment (HK$m), 2009?14 94
Table 47: Indigestion preparations, Hong Kong, value by segment ($m), 2004?09 96
Table 48: Indigestion preparations, Hong Kong, value forecast by segment ($m), 2009?14 96
Table 49: Indigestion preparations, Hong Kong, brand share by value (%), 2008?09 98
Table 50: Indigestion preparations, Hong Kong, value by brand (HK$m), 2008?09 99
Table 51: Indigestion preparations, Hong Kong, company share by value (%), 2008?09 101
Table 52: Indigestion preparations, Hong Kong, value by company (HK$m), 2008?09 101
Table 53: Indigestion preparations, Hong Kong, distribution channels by value (%), 2008?09 102
Table 54: Indigestion preparations, Hong Kong, value by distribution channel (HK$m), 2008?09 102
Table 55: Medicated skin products, Hong Kong, value by segment (HK$m), 2004?09 104
Table 56: Medicated skin products, Hong Kong, value forecast by segment (HK$m), 2009?14 105
Table 57: Medicated skin products, Hong Kong, value by segment ($m), 2004?09 107
Table 58: Medicated skin products, Hong Kong, value forecast by segment ($m), 2009?14 108
Table 59: Medicated skin products, Hong Kong, brand share by value (%), 2008?09 110
Table 60: Medicated skin products, Hong Kong, value by brand (HK$m), 2008?09 111
Table 61: Medicated skin products, Hong Kong, company share by value (%), 2008?09 113
Table 62: Medicated skin products, Hong Kong, value by company (HK$m), 2008?09 113
Table 63: Medicated skin products, Hong Kong, distribution channels by value (%), 2008?09 114
Table 64: Medicated skin products, Hong Kong, value by distribution channel (HK$m), 2008?09 114
Table 65: First aid kits, Hong Kong, value (HK$m), 2004?09 116
Table 66: First aid kits, Hong Kong, value forecast (HK$m), 2009?14 117
Table 67: First aid kits, Hong Kong, value ($m), 2004?09 118
Table 68: First aid kits, Hong Kong, value forecast ($m), 2009?14 118
Table 69: First aid kits, Hong Kong, brand share by value (%), 2008?09 119
Table 70: First aid kits, Hong Kong, value by brand (HK$m), 2008?09 119
Table 71: First aid kits, Hong Kong, company share by value (%), 2008?09 121
Table 72: First aid kits, Hong Kong, value by company (HK$m), 2008?09 121
Table 73: First aid kits, Hong Kong, distribution channels by value (%), 2008?09 122
Table 74: First aid kits, Hong Kong, value by distribution channel (HK$m), 2008?09 122
Table 75: Other OTC healthcare products, Hong Kong, value by segment (HK$m), 2004?09 124
Table 76: Other OTC healthcare products, Hong Kong, value forecast by segment (HK$m), 2009?14 125
Table 77: Other OTC healthcare products, Hong Kong, value by segment ($m), 2004?09 127
Table 78: Other OTC healthcare products, Hong Kong, value forecast by segment ($m), 2009?14 128
Table 79: Other OTC healthcare products, Hong Kong, brand share by value (%), 2008?09 130
Table 80: Other OTC healthcare products, Hong Kong, value by brand (HK$m), 2008?09 131
Table 81: Other OTC healthcare products, Hong Kong, company share by value (%), 2008?09 133
Table 82: Other OTC healthcare products, Hong Kong, value by company (HK$m), 2008?09 134
Table 83: Other OTC healthcare products, Hong Kong, distribution channels by value (%), 2008?09 135
Table 84: Other OTC healthcare products, Hong Kong, value by distribution channel (HK$m), 2008?09 135
Table 85: Plasters & bandages, Hong Kong, value by segment (HK$m), 2004?09 137
Table 86: Plasters & bandages, Hong Kong, value forecast by segment (HK$m), 2009?14 138
Table 87: Plasters & bandages, Hong Kong, value by segment ($m), 2004?09 140
Table 88: Plasters & bandages, Hong Kong, value forecast by segment ($m), 2009?14 141
Table 89: Plasters & bandages, Hong Kong, brand share by value (%), 2008?09 143
Table 90: Plasters & bandages, Hong Kong, value by brand (HK$m), 2008?09 144
Table 91: Plasters & bandages, Hong Kong, company share by value (%), 2008?09 146
Table 92: Plasters & bandages, Hong Kong, value by company (HK$m), 2008?09 146
Table 93: Plasters & bandages, Hong Kong, distribution channels by value (%), 2008?09 147
Table 94: Plasters & bandages, Hong Kong, value by distribution channel (HK$m), 2008?09 147
Table 95: Traditional medicines, Hong Kong, value (HK$m), 2004?09 149
Table 96: Traditional medicines, Hong Kong, value forecast (HK$m), 2009?14 150
Table 97: Traditional medicines, Hong Kong, value ($m), 2004?09 151
Table 98: Traditional medicines, Hong Kong, value forecast ($m), 2009?14 151
Table 99: Traditional medicines, Hong Kong, brand share by value (%), 2008?09 152
Table 100: Traditional medicines, Hong Kong, value by brand (HK$m), 2008?09 153
Table 101: Traditional medicines, Hong Kong, company share by value (%), 2008?09 155
Table 102: Traditional medicines, Hong Kong, value by company (HK$m), 2008?09 156
Table 103: Traditional medicines, Hong Kong, distribution channels by value (%), 2008?09 157
Table 104: Traditional medicines, Hong Kong, value by distribution channel (HK$m), 2008?09 157
Table 105: Vitamins and minerals, Hong Kong, value by segment (HK$m), 2004?09 159
Table 106: Vitamins and minerals, Hong Kong, value forecast by segment (HK$m), 2009?14 160
Table 107: Vitamins and minerals, Hong Kong, value by segment ($m), 2004?09 162
Table 108: Vitamins and minerals, Hong Kong, value forecast by segment ($m), 2009?14 162
Table 109: Vitamins and minerals, Hong Kong, brand share by value (%), 2008?09 164
Table 110: Vitamins and minerals, Hong Kong, value by brand (HK$m), 2008?09 165
Table 111: Vitamins and minerals, Hong Kong, company share by value (%), 2008?09 167
Table 112: Vitamins and minerals, Hong Kong, value by company (HK$m), 2008?09 168
Table 113: Vitamins and minerals, Hong Kong, distribution channels by value (%), 2008?09 169
Table 114: Vitamins and minerals, Hong Kong, value by distribution channel (HK$m), 2008?09 169
Table 115: Global OTC healthcare market value, 2009 171
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 174
Table 117: Leading players, top five countries 175
Table 118: Hong Kong OTC healthcare new product launches reports, by company (top five companies), 2009 176
Table 119: Hong Kong OTC healthcare new product launches SKUs, by company (top five companies), 2009 176
Table 120: Hong Kong OTC healthcare new product launches (reports), by flavor and fragrances, 2009 177
Table 121: Hong Kong OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 177
Table 122: Hong Kong OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 178
Table 123: Hong Kong OTC healthcare new product launches - recent five launches (2009) 178
Table 124: Hong Kong population, by age group, 2004?09 (millions) 179
Table 125: Hong Kong population forecast, by age group, 2009?14 (millions) 180
Table 126: Hong Kong population, by gender, 2004?09 (millions) 180
Table 127: Hong Kong population forecast, by gender, 2009?14 (millions) 181
Table 128: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 181
Table 129: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 181
Table 130: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 182
Table 131: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 182
Table 132: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 182
Table 133: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 183
Table 134: Hong Kong consumer price index, 2004?09 (2000=100) 183
Table 135: Hong Kong consumer price index, 2009?14 (2000=100) 183


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