OTC Healthcare in Hungary to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Hungary increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Hungary, accounting for a share of 35.5%.

Leading players in Hungarian OTC healthcare market include Johnson & Johnson, Béres Pharmaceuticals Co. Ltd and EGIS Pharmaceuticals Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Forint), 2003?08 31
Value analysis (Forint), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
EGIS Pharmaceuticals Plc 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Forint), 2003?08 51
Value analysis (Forint), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Forint), 2003?08 61
Value analysis (Forint), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Forint), 2003?08 71
Value analysis (Forint), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Forint), 2003?08 82
Value analysis (Forint), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Forint), 2003?08 92
Value analysis (Forint), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Forint), 2003?08 103
Value analysis (Forint), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Forint), 2003?08 111
Value analysis (Forint), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 117
Distribution analysis 120
Chapter 12 Category Analysis: Plasters & Bandages 122
Value analysis (Forint), 2003?08 122
Value analysis (Forint), 2008?13 123
Value analysis (US dollars), 2003?08 125
Value analysis (US dollars), 2008?13 126
Company and brand share analysis 128
Distribution analysis 131
Chapter 13 Category Analysis: Traditional Medicines 133
Value analysis (Forint), 2003?08 133
Value analysis (Forint), 2008?13 134
Value analysis (US dollars), 2003?08 135
Value analysis (US dollars), 2008?13 135
Company and brand share analysis 136
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Forint), 2003?08 141
Value analysis (Forint), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 144
Company and brand share analysis 146
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 PESTLE Analysis 156
Summary 156
Political analysis 157
Economic analysis 159
Social analysis 162
Technological analysis 165
Legal analysis 168
Environmental analysis 171
Chapter 17 Macroeconomic Profile 174
Macroeconomic indicators 174
Chapter 18 Research Methodology 179
Methodology overview 179
Secondary research 180
Market modeling 181
Creating an initial data model 181
Revising the initial data model 181
Creating a final estimate 182
Creating demographic value splits 182
Primary research 182
Data finalization 183
Ongoing research 183
Chapter 19 APPENDIX 184
Future readings 184
How to contact experts in your industry 184
Disclaimer 184

LIST OF FIGURES
Figure 1: Hungary OTC healthcare value and value forecast, 2003?13 (HUFm, nominal prices) 34
Figure 2: Hungary OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Hungary OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Hungary OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Hungary analgesics value and value forecast, 2003?13 (HUFm, nominal prices) 53
Figure 6: Hungary analgesics category growth comparison, by value, 2003?13 55
Figure 7: Hungary analgesics company share, by value, 2007?08 (%) 57
Figure 8: Hungary analgesics distribution channels, by value, 2007?08 (%) 60
Figure 9: Hungary topical OTC medicines value and value forecast, 2003?13 (HUFm, nominal prices) 63
Figure 10: Hungary topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 11: Hungary topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Figure 12: Hungary cough and cold preparations value and value forecast, 2003?13 (HUFm, nominal prices) 73
Figure 13: Hungary cough and cold preparations category growth comparison, by value, 2003?13 76
Figure 14: Hungary cough and cold preparations company share, by value, 2007?08 (%) 78
Figure 15: Hungary cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Figure 16: Hungary indigestion preparations value and value forecast, 2003?13 (HUFm, nominal prices) 84
Figure 17: Hungary indigestion preparations category growth comparison, by value, 2003?13 86
Figure 18: Hungary indigestion preparations company share, by value, 2007?08 (%) 88
Figure 19: Hungary indigestion preparations distribution channels, by value, 2007?08 (%) 91
Figure 20: Hungary medicated skin products value and value forecast, 2003?13 (HUFm, nominal prices) 94
Figure 21: Hungary medicated skin products category growth comparison, by value, 2003?13 97
Figure 22: Hungary medicated skin products company share, by value, 2007?08 (%) 99
Figure 23: Hungary medicated skin products distribution channels, by value, 2007?08 (%) 102
Figure 24: Hungary first aid kits value and value forecast, 2003?13 (HUFm, nominal prices) 104
Figure 25: Hungary first aid kits company share, by value, 2007?08 (%) 107
Figure 26: Hungary first aid kits distribution channels, by value, 2007?08 (%) 110
Figure 27: Hungary other OTC healthcare products value and value forecast, 2003?13 (HUFm, nominal prices) 113
Figure 28: Hungary other OTC healthcare products category growth comparison, by value, 2003?13 116
Figure 29: Hungary other OTC healthcare products company share, by value, 2007?08 (%) 118
Figure 30: Hungary other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Figure 31: Hungary plasters & bandages value and value forecast, 2003?13 (HUFm, nominal prices) 124
Figure 32: Hungary plasters & bandages category growth comparison, by value, 2003?13 127
Figure 33: Hungary plasters & bandages company share, by value, 2007?08 (%) 129
Figure 34: Hungary plasters & bandages distribution channels, by value, 2007?08 (%) 132
Figure 35: Hungary traditional medicines value and value forecast, 2003?13 (HUFm, nominal prices) 134
Figure 36: Hungary traditional medicines company share, by value, 2007?08 (%) 137
Figure 37: Hungary traditional medicines distribution channels, by value, 2007?08 (%) 140
Figure 38: Hungary vitamins and minerals value and value forecast, 2003?13 (HUFm, nominal prices) 143
Figure 39: Hungary vitamins and minerals category growth comparison, by value, 2003?13 145
Figure 40: Hungary vitamins and minerals company share, by value, 2007?08 (%) 147
Figure 41: Hungary vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 152
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 154
Figure 44: Annual data review process 180

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Hungary OTC healthcare value, 2003?08 (HUFm, nominal prices) 32
Table 4: Hungary OTC healthcare value forecast, 2008?13 (HUFm, nominal prices) 33
Table 5: Hungary OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Hungary OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Hungary OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Hungary OTC healthcare value, by brand 2007?08 (HUFm, nominal prices) 40
Table 9: Hungary OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Hungary OTC healthcare value, by company, 2007?08 (HUFm, nominal prices) 44
Table 11: Hungary OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Hungary OTC healthcare value, by distribution channel, 2007?08 (HUFm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: EGIS Pharmaceuticals Plc key facts 49
Table 15: Hungary analgesics value, 2003?08 (HUFm, nominal prices) 51
Table 16: Hungary analgesics value forecast, 2008?13 (HUFm, nominal prices) 52
Table 17: Hungary analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Hungary analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Hungary analgesics brand share, by value, 2007?08 (%) 56
Table 20: Hungary analgesics value, by brand 2007?08 (HUFm, nominal prices) 56
Table 21: Hungary analgesics company share by value, 2007?08 (%) 58
Table 22: Hungary analgesics value, by company, 2007?08 (HUFm, nominal prices) 58
Table 23: Hungary analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Hungary analgesics value, by distribution channel, 2007?08 (HUFm, nominal prices) 59
Table 25: Hungary topical OTC medicines value, 2003?08 (HUFm, nominal prices) 61
Table 26: Hungary topical OTC medicines value forecast, 2008?13 (HUFm, nominal prices) 62
Table 27: Hungary topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Hungary topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Hungary topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Hungary topical OTC medicines value, by brand 2007?08 (HUFm, nominal prices) 67
Table 31: Hungary topical OTC medicines company share by value, 2007?08 (%) 68
Table 32: Hungary topical OTC medicines value, by company, 2007?08 (HUFm, nominal prices) 68
Table 33: Hungary topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Table 34: Hungary topical OTC medicines value, by distribution channel, 2007?08 (HUFm, nominal prices) 69
Table 35: Hungary cough and cold preparations value, 2003?08 (HUFm, nominal prices) 71
Table 36: Hungary cough and cold preparations value forecast, 2008?13 (HUFm, nominal prices) 72
Table 37: Hungary cough and cold preparations value, 2003?08 ($m, nominal prices) 74
Table 38: Hungary cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 75
Table 39: Hungary cough and cold preparations brand share, by value, 2007?08 (%) 77
Table 40: Hungary cough and cold preparations value, by brand 2007?08 (HUFm, nominal prices) 77
Table 41: Hungary cough and cold preparations company share by value, 2007?08 (%) 79
Table 42: Hungary cough and cold preparations value, by company, 2007?08 (HUFm, nominal prices) 79
Table 43: Hungary cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Table 44: Hungary cough and cold preparations value, by distribution channel, 2007?08 (HUFm, nominal prices) 80
Table 45: Hungary indigestion preparations value, 2003?08 (HUFm, nominal prices) 82
Table 46: Hungary indigestion preparations value forecast, 2008?13 (HUFm, nominal prices) 83
Table 47: Hungary indigestion preparations value, 2003?08 ($m, nominal prices) 85
Table 48: Hungary indigestion preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 49: Hungary indigestion preparations brand share, by value, 2007?08 (%) 87
Table 50: Hungary indigestion preparations value, by brand 2007?08 (HUFm, nominal prices) 87
Table 51: Hungary indigestion preparations company share by value, 2007?08 (%) 89
Table 52: Hungary indigestion preparations value, by company, 2007?08 (HUFm, nominal prices) 89
Table 53: Hungary indigestion preparations distribution channels, by value, 2007?08 (%) 90
Table 54: Hungary indigestion preparations value, by distribution channel, 2007?08 (HUFm, nominal prices) 90
Table 55: Hungary medicated skin products value, 2003?08 (HUFm, nominal prices) 92
Table 56: Hungary medicated skin products value forecast, 2008?13 (HUFm, nominal prices) 93
Table 57: Hungary medicated skin products value, 2003?08 ($m, nominal prices) 95
Table 58: Hungary medicated skin products value forecast, 2008?13 ($m, nominal prices) 96
Table 59: Hungary medicated skin products brand share, by value, 2007?08 (%) 98
Table 60: Hungary medicated skin products value, by brand 2007?08 (HUFm, nominal prices) 98
Table 61: Hungary medicated skin products company share by value, 2007?08 (%) 100
Table 62: Hungary medicated skin products value, by company, 2007?08 (HUFm, nominal prices) 100
Table 63: Hungary medicated skin products distribution channels, by value, 2007?08 (%) 101
Table 64: Hungary medicated skin products value, by distribution channel, 2007?08 (HUFm, nominal prices) 101
Table 65: Hungary first aid kits value, 2003?08 (HUFm, nominal prices) 103
Table 66: Hungary first aid kits value forecast, 2008?13 (HUFm, nominal prices) 104
Table 67: Hungary first aid kits value, 2003?08 ($m, nominal prices) 105
Table 68: Hungary first aid kits value forecast, 2008?13 ($m, nominal prices) 105
Table 69: Hungary first aid kits brand share, by value, 2007?08 (%) 106
Table 70: Hungary first aid kits value, by brand 2007?08 (HUFm, nominal prices) 106
Table 71: Hungary first aid kits company share by value, 2007?08 (%) 108
Table 72: Hungary first aid kits value, by company, 2007?08 (HUFm, nominal prices) 108
Table 73: Hungary first aid kits distribution channels, by value, 2007?08 (%) 109
Table 74: Hungary first aid kits value, by distribution channel, 2007?08 (HUFm, nominal prices) 109
Table 75: Hungary other OTC healthcare products value, 2003?08 (HUFm, nominal prices) 111
Table 76: Hungary other OTC healthcare products value forecast, 2008?13 (HUFm, nominal prices) 112
Table 77: Hungary other OTC healthcare products value, 2003?08 ($m, nominal prices) 114
Table 78: Hungary other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 115
Table 79: Hungary other OTC healthcare products brand share, by value, 2007?08 (%) 117
Table 80: Hungary other OTC healthcare products value, by brand 2007?08 (HUFm, nominal prices) 117
Table 81: Hungary other OTC healthcare products company share by value, 2007?08 (%) 119
Table 82: Hungary other OTC healthcare products value, by company, 2007?08 (HUFm, nominal prices) 119
Table 83: Hungary other OTC healthcare products distribution channels, by value, 2007?08 (%) 120
Table 84: Hungary other OTC healthcare products value, by distribution channel, 2007?08 (HUFm, nominal prices) 120
Table 85: Hungary plasters & bandages value, 2003?08 (HUFm, nominal prices) 122
Table 86: Hungary plasters & bandages value forecast, 2008?13 (HUFm, nominal prices) 123
Table 87: Hungary plasters & bandages value, 2003?08 ($m, nominal prices) 125
Table 88: Hungary plasters & bandages value forecast, 2008?13 ($m, nominal prices) 126
Table 89: Hungary plasters & bandages brand share, by value, 2007?08 (%) 128
Table 90: Hungary plasters & bandages value, by brand 2007?08 (HUFm, nominal prices) 128
Table 91: Hungary plasters & bandages company share by value, 2007?08 (%) 130
Table 92: Hungary plasters & bandages value, by company, 2007?08 (HUFm, nominal prices) 130
Table 93: Hungary plasters & bandages distribution channels, by value, 2007?08 (%) 131
Table 94: Hungary plasters & bandages value, by distribution channel, 2007?08 (HUFm, nominal prices) 131
Table 95: Hungary traditional medicines value, 2003?08 (HUFm, nominal prices) 133
Table 96: Hungary traditional medicines value forecast, 2008?13 (HUFm, nominal prices) 134
Table 97: Hungary traditional medicines value, 2003?08 ($m, nominal prices) 135
Table 98: Hungary traditional medicines value forecast, 2008?13 ($m, nominal prices) 135
Table 99: Hungary traditional medicines brand share, by value, 2007?08 (%) 136
Table 100: Hungary traditional medicines value, by brand 2007?08 (HUFm, nominal prices) 136
Table 101: Hungary traditional medicines company share by value, 2007?08 (%) 138
Table 102: Hungary traditional medicines value, by company, 2007?08 (HUFm, nominal prices) 138
Table 103: Hungary traditional medicines distribution channels, by value, 2007?08 (%) 139
Table 104: Hungary traditional medicines value, by distribution channel, 2007?08 (HUFm, nominal prices) 139
Table 105: Hungary vitamins and minerals value, 2003?08 (HUFm, nominal prices) 141
Table 106: Hungary vitamins and minerals value forecast, 2008?13 (HUFm, nominal prices) 142
Table 107: Hungary vitamins and minerals value, 2003?08 ($m, nominal prices) 144
Table 108: Hungary vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 144
Table 109: Hungary vitamins and minerals brand share, by value, 2007?08 (%) 146
Table 110: Hungary vitamins and minerals value, by brand 2007?08 (HUFm, nominal prices) 146
Table 111: Hungary vitamins and minerals company share by value, 2007?08 (%) 148
Table 112: Hungary vitamins and minerals value, by company, 2007?08 (HUFm, nominal prices) 148
Table 113: Hungary vitamins and minerals distribution channels, by value, 2007?08 (%) 149
Table 114: Hungary vitamins and minerals value, by distribution channel, 2007?08 (HUFm, nominal prices) 149
Table 115: Global OTC healthcare market value, 2008 151
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of Hungary’s political landscape 157
Table 119: Analysis of Hungary’s economy 159
Table 120: Analysis of Hungary’s social system 162
Table 121: Analysis of Hungary’s technological landscape 165
Table 122: Patents granted by USPTO to Hungary and other nations, 2002–06 166
Table 123: Analysis of Hungary’s legal landscape 168
Table 124: Analysis of Hungary’s environmental landscape 171
Table 125: Hungary population, by age group, 2003?08 (millions) 174
Table 126: Hungary population forecast, by age group, 2008?13 (millions) 175
Table 127: Hungary population, by gender, 2003?08 (millions) 175
Table 128: Hungary population forecast, by gender, 2008?13 (millions) 176
Table 129: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 176
Table 130: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 176
Table 131: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 177
Table 132: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 177
Table 133: Hungary real GDP, 2003?08 ($bn, 2000 prices) 177
Table 134: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 178
Table 135: Hungary consumer price index, 2003?08 (2000=100) 178
Table 136: Hungary consumer price index, 2008?13 (2000=100) 178



[Inhaltsverzeichnis ausblenden]