OTC Healthcare in India to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in India. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in India increased at a compound annual growth rate of 6.6% between 2003 and 2008.

The vitamins and minerals category led the OTC healthcare market in India, accounting for a share of 24.2%.

Leading players in Indian OTC healthcare market include Cipla Ltd, Nicholas Piramal India Ltd and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Indian Rupee), 2003?08 32
Value analysis (Indian Rupee), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 39
Distribution analysis 47
Chapter 4 Leading Company Profiles 49
Cipla Ltd. 49
Piramal Healthcare Limited 52
Chapter 5 Category Analysis: Analgesics 55
Value analysis (Indian Rupee), 2003?08 55
Value analysis (Indian Rupee), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Company and brand share analysis 60
Distribution analysis 64
Chapter 6 Category Analysis: Topical OTC Medicines 66
Value analysis (Indian Rupee), 2003?08 66
Value analysis (Indian Rupee), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 70
Company and brand share analysis 72
Distribution analysis 75
Chapter 7 Category Analysis: Cough and Cold Preparations 77
Value analysis (Indian Rupee), 2003?08 77
Value analysis (Indian Rupee), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Company and brand share analysis 83
Distribution analysis 87
Chapter 8 Category Analysis: Indigestion Preparations 89
Value analysis (Indian Rupee), 2003?08 89
Value analysis (Indian Rupee), 2008?13 90
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Company and brand share analysis 94
Distribution analysis 98
Chapter 9 Category Analysis: Medicated Skin Products 100
Value analysis (Indian Rupee), 2003?08 100
Value analysis (Indian Rupee), 2008?13 101
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 104
Company and brand share analysis 106
Distribution analysis 110
Chapter 10 Category Analysis: First Aid Kits 112
Value analysis (Indian Rupee), 2003?08 112
Value analysis (Indian Rupee), 2008?13 113
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Company and brand share analysis 115
Distribution analysis 117
Chapter 11 Category Analysis: Other OTC Healthcare Products 119
Value analysis (Indian Rupee), 2003?08 119
Value analysis (Indian Rupee), 2008?13 120
Value analysis (US dollars), 2003?08 122
Value analysis (US dollars), 2008?13 123
Company and brand share analysis 125
Distribution analysis 128
Chapter 12 Category Analysis: Plasters & Bandages 130
Value analysis (Indian Rupee), 2003?08 130
Value analysis (Indian Rupee), 2008?13 131
Value analysis (US dollars), 2003?08 133
Value analysis (US dollars), 2008?13 134
Company and brand share analysis 136
Distribution analysis 139
Chapter 13 Category Analysis: Traditional Medicines 141
Value analysis (Indian Rupee), 2003?08 141
Value analysis (Indian Rupee), 2008?13 142
Value analysis (US dollars), 2003?08 143
Value analysis (US dollars), 2008?13 143
Company and brand share analysis 144
Distribution analysis 147
Chapter 14 Category Analysis: Vitamins and Minerals 149
Value analysis (Indian Rupee), 2003?08 149
Value analysis (Indian Rupee), 2008?13 150
Value analysis (US dollars), 2003?08 152
Value analysis (US dollars), 2008?13 152
Company and brand share analysis 154
Distribution analysis 158
Chapter 15 Country Comparison 160
Value 160
Market share 164
Chapter 16 PESTLE Analysis 165
Summary 165
Political analysis 166
Economic analysis 171
Social analysis 181
Technological analysis 188
Legal analysis 195
Environmental analysis 202
Chapter 17 New Product Development 207
Product launches over time 207
Recent product launches 209
Chapter 18 Macroeconomic Profile 210
Macroeconomic indicators 210
Chapter 19 Research Methodology 215
Methodology overview 215
Secondary research 216
Market modeling 217
Creating an initial data model 217
Revising the initial data model 217
Creating a final estimate 218
Creating demographic value splits 218
Primary research 218
Data finalization 219
Ongoing research 219
Chapter 20 APPENDIX 220
Future readings 220
How to contact experts in your industry 220
Disclaimer 220

LIST OF FIGURES
Figure 1: India OTC healthcare value and value forecast, 2003?13 (INRm, nominal prices) 35
Figure 2: India OTC healthcare category growth comparison, by value, 2003?13 38
Figure 3: India OTC healthcare company share, by value, 2007?08 (%) 44
Figure 4: India OTC healthcare distribution channels, by value, 2007?08 (%) 48
Figure 5: India analgesics value and value forecast, 2003?13 (INRm, nominal prices) 57
Figure 6: India analgesics category growth comparison, by value, 2003?13 59
Figure 7: India analgesics company share, by value, 2007?08 (%) 62
Figure 8: India analgesics distribution channels, by value, 2007?08 (%) 65
Figure 9: India topical OTC medicines value and value forecast, 2003?13 (INRm, nominal prices) 68
Figure 10: India topical OTC medicines category growth comparison, by value, 2003?13 71
Figure 11: India topical OTC medicines company share, by value, 2007?08 (%) 73
Figure 12: India topical OTC medicines distribution channels, by value, 2007?08 (%) 76
Figure 13: India cough and cold preparations value and value forecast, 2003?13 (INRm, nominal prices) 79
Figure 14: India cough and cold preparations category growth comparison, by value, 2003?13 82
Figure 15: India cough and cold preparations company share, by value, 2007?08 (%) 85
Figure 16: India cough and cold preparations distribution channels, by value, 2007?08 (%) 88
Figure 17: India indigestion preparations value and value forecast, 2003?13 (INRm, nominal prices) 91
Figure 18: India indigestion preparations category growth comparison, by value, 2003?13 93
Figure 19: India indigestion preparations company share, by value, 2007?08 (%) 96
Figure 20: India indigestion preparations distribution channels, by value, 2007?08 (%) 99
Figure 21: India medicated skin products value and value forecast, 2003?13 (INRm, nominal prices) 102
Figure 22: India medicated skin products category growth comparison, by value, 2003?13 105
Figure 23: India medicated skin products company share, by value, 2007?08 (%) 108
Figure 24: India medicated skin products distribution channels, by value, 2007?08 (%) 111
Figure 25: India first aid kits value and value forecast, 2003?13 (INRm, nominal prices) 113
Figure 26: India first aid kits distribution channels, by value, 2007?08 (%) 118
Figure 27: India other OTC healthcare products value and value forecast, 2003?13 (INRm, nominal prices) 121
Figure 28: India other OTC healthcare products category growth comparison, by value, 2003?13 124
Figure 29: India other OTC healthcare products company share, by value, 2007?08 (%) 126
Figure 30: India other OTC healthcare products distribution channels, by value, 2007?08 (%) 129
Figure 31: India plasters & bandages value and value forecast, 2003?13 (INRm, nominal prices) 132
Figure 32: India plasters & bandages category growth comparison, by value, 2003?13 135
Figure 33: India plasters & bandages company share, by value, 2007?08 (%) 137
Figure 34: India plasters & bandages distribution channels, by value, 2007?08 (%) 140
Figure 35: India traditional medicines value and value forecast, 2003?13 (INRm, nominal prices) 142
Figure 36: India traditional medicines company share, by value, 2007?08 (%) 145
Figure 37: India traditional medicines distribution channels, by value, 2007?08 (%) 148
Figure 38: India vitamins and minerals value and value forecast, 2003?13 (INRm, nominal prices) 151
Figure 39: India vitamins and minerals category growth comparison, by value, 2003?13 153
Figure 40: India vitamins and minerals company share, by value, 2007?08 (%) 156
Figure 41: India vitamins and minerals distribution channels, by value, 2007?08 (%) 159
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 161
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 163
Figure 44: Conflicts of high intensity (2007) 168
Figure 45: GDP growth fluctuates with the monsoons 173
Figure 46: Infrastructure investment commitments – India (2005–08) 175
Figure 47: Distribution of household income – 2005–25 176
Figure 48: Sex-ratio in India – 1990–2009 182
Figure 49: Annual additions to the stock of science and engineering graduates 189
Figure 50: Patent applications filed and patents granted in India (2002–06) 193
Figure 51: Patent applications filed and patents granted in other BRIC countries (2002–06) 194
Figure 52: Annual data review process 216

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: India OTC healthcare value, 2003?08 (INRm, nominal prices) 33
Table 4: India OTC healthcare value forecast, 2008?13 (INRm, nominal prices) 34
Table 5: India OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: India OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: India OTC healthcare brand share, by value, 2007?08 (%) 39
Table 8: India OTC healthcare value, by brand 2007?08 (INRm, nominal prices) 42
Table 9: India OTC healthcare company share by value, 2007?08 (%) 45
Table 10: India OTC healthcare value, by company, 2007?08 (INRm, nominal prices) 46
Table 11: India OTC healthcare distribution channels, by value, 2007?08 (%) 47
Table 12: India OTC healthcare value, by distribution channel, 2007?08 (INRm, nominal prices) 47
Table 13: Cipla Ltd. key facts 49
Table 14: Piramal Healthcare Limited key facts 52
Table 15: India analgesics value, 2003?08 (INRm, nominal prices) 55
Table 16: India analgesics value forecast, 2008?13 (INRm, nominal prices) 56
Table 17: India analgesics value, 2003?08 ($m, nominal prices) 58
Table 18: India analgesics value forecast, 2008?13 ($m, nominal prices) 58
Table 19: India analgesics brand share, by value, 2007?08 (%) 60
Table 20: India analgesics value, by brand 2007?08 (INRm, nominal prices) 61
Table 21: India analgesics company share by value, 2007?08 (%) 63
Table 22: India analgesics value, by company, 2007?08 (INRm, nominal prices) 63
Table 23: India analgesics distribution channels, by value, 2007?08 (%) 64
Table 24: India analgesics value, by distribution channel, 2007?08 (INRm, nominal prices) 64
Table 25: India topical OTC medicines value, 2003?08 (INRm, nominal prices) 66
Table 26: India topical OTC medicines value forecast, 2008?13 (INRm, nominal prices) 67
Table 27: India topical OTC medicines value, 2003?08 ($m, nominal prices) 69
Table 28: India topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 70
Table 29: India topical OTC medicines brand share, by value, 2007?08 (%) 72
Table 30: India topical OTC medicines value, by brand 2007?08 (INRm, nominal prices) 72
Table 31: India topical OTC medicines company share by value, 2007?08 (%) 74
Table 32: India topical OTC medicines value, by company, 2007?08 (INRm, nominal prices) 74
Table 33: India topical OTC medicines distribution channels, by value, 2007?08 (%) 75
Table 34: India topical OTC medicines value, by distribution channel, 2007?08 (INRm, nominal prices) 75
Table 35: India cough and cold preparations value, 2003?08 (INRm, nominal prices) 77
Table 36: India cough and cold preparations value forecast, 2008?13 (INRm, nominal prices) 78
Table 37: India cough and cold preparations value, 2003?08 ($m, nominal prices) 80
Table 38: India cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 81
Table 39: India cough and cold preparations brand share, by value, 2007?08 (%) 83
Table 40: India cough and cold preparations value, by brand 2007?08 (INRm, nominal prices) 84
Table 41: India cough and cold preparations company share by value, 2007?08 (%) 86
Table 42: India cough and cold preparations value, by company, 2007?08 (INRm, nominal prices) 86
Table 43: India cough and cold preparations distribution channels, by value, 2007?08 (%) 87
Table 44: India cough and cold preparations value, by distribution channel, 2007?08 (INRm, nominal prices) 87
Table 45: India indigestion preparations value, 2003?08 (INRm, nominal prices) 89
Table 46: India indigestion preparations value forecast, 2008?13 (INRm, nominal prices) 90
Table 47: India indigestion preparations value, 2003?08 ($m, nominal prices) 92
Table 48: India indigestion preparations value forecast, 2008?13 ($m, nominal prices) 92
Table 49: India indigestion preparations brand share, by value, 2007?08 (%) 94
Table 50: India indigestion preparations value, by brand 2007?08 (INRm, nominal prices) 95
Table 51: India indigestion preparations company share by value, 2007?08 (%) 97
Table 52: India indigestion preparations value, by company, 2007?08 (INRm, nominal prices) 97
Table 53: India indigestion preparations distribution channels, by value, 2007?08 (%) 98
Table 54: India indigestion preparations value, by distribution channel, 2007?08 (INRm, nominal prices) 98
Table 55: India medicated skin products value, 2003?08 (INRm, nominal prices) 100
Table 56: India medicated skin products value forecast, 2008?13 (INRm, nominal prices) 101
Table 57: India medicated skin products value, 2003?08 ($m, nominal prices) 103
Table 58: India medicated skin products value forecast, 2008?13 ($m, nominal prices) 104
Table 59: India medicated skin products brand share, by value, 2007?08 (%) 106
Table 60: India medicated skin products value, by brand 2007?08 (INRm, nominal prices) 107
Table 61: India medicated skin products company share by value, 2007?08 (%) 109
Table 62: India medicated skin products value, by company, 2007?08 (INRm, nominal prices) 109
Table 63: India medicated skin products distribution channels, by value, 2007?08 (%) 110
Table 64: India medicated skin products value, by distribution channel, 2007?08 (INRm, nominal prices) 110
Table 65: India first aid kits value, 2003?08 (INRm, nominal prices) 112
Table 66: India first aid kits value forecast, 2008?13 (INRm, nominal prices) 113
Table 67: India first aid kits value, 2003?08 ($m, nominal prices) 114
Table 68: India first aid kits value forecast, 2008?13 ($m, nominal prices) 114
Table 69: India first aid kits brand share, by value, 2007?08 (%) 115
Table 70: India first aid kits value, by brand 2007?08 (INRm, nominal prices) 115
Table 71: India first aid kits company share by value, 2007?08 (%) 116
Table 72: India first aid kits value, by company, 2007?08 (INRm, nominal prices) 116
Table 73: India first aid kits distribution channels, by value, 2007?08 (%) 117
Table 74: India first aid kits value, by distribution channel, 2007?08 (INRm, nominal prices) 117
Table 75: India other OTC healthcare products value, 2003?08 (INRm, nominal prices) 119
Table 76: India other OTC healthcare products value forecast, 2008?13 (INRm, nominal prices) 120
Table 77: India other OTC healthcare products value, 2003?08 ($m, nominal prices) 122
Table 78: India other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 123
Table 79: India other OTC healthcare products brand share, by value, 2007?08 (%) 125
Table 80: India other OTC healthcare products value, by brand 2007?08 (INRm, nominal prices) 125
Table 81: India other OTC healthcare products company share by value, 2007?08 (%) 127
Table 82: India other OTC healthcare products value, by company, 2007?08 (INRm, nominal prices) 127
Table 83: India other OTC healthcare products distribution channels, by value, 2007?08 (%) 128
Table 84: India other OTC healthcare products value, by distribution channel, 2007?08 (INRm, nominal prices) 128
Table 85: India plasters & bandages value, 2003?08 (INRm, nominal prices) 130
Table 86: India plasters & bandages value forecast, 2008?13 (INRm, nominal prices) 131
Table 87: India plasters & bandages value, 2003?08 ($m, nominal prices) 133
Table 88: India plasters & bandages value forecast, 2008?13 ($m, nominal prices) 134
Table 89: India plasters & bandages brand share, by value, 2007?08 (%) 136
Table 90: India plasters & bandages value, by brand 2007?08 (INRm, nominal prices) 136
Table 91: India plasters & bandages company share by value, 2007?08 (%) 138
Table 92: India plasters & bandages value, by company, 2007?08 (INRm, nominal prices) 138
Table 93: India plasters & bandages distribution channels, by value, 2007?08 (%) 139
Table 94: India plasters & bandages value, by distribution channel, 2007?08 (INRm, nominal prices) 139
Table 95: India traditional medicines value, 2003?08 (INRm, nominal prices) 141
Table 96: India traditional medicines value forecast, 2008?13 (INRm, nominal prices) 142
Table 97: India traditional medicines value, 2003?08 ($m, nominal prices) 143
Table 98: India traditional medicines value forecast, 2008?13 ($m, nominal prices) 143
Table 99: India traditional medicines brand share, by value, 2007?08 (%) 144
Table 100: India traditional medicines value, by brand 2007?08 (INRm, nominal prices) 144
Table 101: India traditional medicines company share by value, 2007?08 (%) 146
Table 102: India traditional medicines value, by company, 2007?08 (INRm, nominal prices) 146
Table 103: India traditional medicines distribution channels, by value, 2007?08 (%) 147
Table 104: India traditional medicines value, by distribution channel, 2007?08 (INRm, nominal prices) 147
Table 105: India vitamins and minerals value, 2003?08 (INRm, nominal prices) 149
Table 106: India vitamins and minerals value forecast, 2008?13 (INRm, nominal prices) 150
Table 107: India vitamins and minerals value, 2003?08 ($m, nominal prices) 152
Table 108: India vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 152
Table 109: India vitamins and minerals brand share, by value, 2007?08 (%) 154
Table 110: India vitamins and minerals value, by brand 2007?08 (INRm, nominal prices) 155
Table 111: India vitamins and minerals company share by value, 2007?08 (%) 157
Table 112: India vitamins and minerals value, by company, 2007?08 (INRm, nominal prices) 157
Table 113: India vitamins and minerals distribution channels, by value, 2007?08 (%) 158
Table 114: India vitamins and minerals value, by distribution channel, 2007?08 (INRm, nominal prices) 158
Table 115: Global OTC healthcare market value, 2008 160
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 163
Table 117: Leading players, top five countries 164
Table 118: Analysis of the Indian political landscape 166
Table 119: Analysis of the Indian economy 171
Table 120: Global working age population (15–59 years) 172
Table 121: Untapped market potential in India across select consumer goods 177
Table 122: Investment performance of India’s lagging states 180
Table 123: Analysis of the Indian social system 181
Table 124: Mid-year population by age (millions) in 2006 183
Table 125: Life expectancy at birth in India, 2000–10 186
Table 126: Analysis of the Indian technological landscape 188
Table 127: Average annual salaries for researchers across countries 190
Table 128: R&D incentives provided by the Indian government 191
Table 129: Analysis of the Indian legal landscape 195
Table 130: Analysis of Indian environmental landscape 202
Table 131: India OTC healthcare new product launches reports, by company (top five companies), 2008 207
Table 132: India OTC healthcare new product launches SKUs, by company (top five companies), 2008 207
Table 133: India OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 208
Table 134: India OTC- healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 208
Table 135: India OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 209
Table 136: India OTC healthcare new product launches - recent five launches 2008 209
Table 137: India population, by age group, 2003?08 (millions) 210
Table 138: India population forecast, by age group, 2008?13 (millions) 211
Table 139: India population, by gender, 2003?08 (millions) 211
Table 140: India population forecast, by gender, 2008?13 (millions) 212
Table 141: India nominal GDP, 2003?08 (INRbn, nominal prices) 212
Table 142: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 212
Table 143: India real GDP, 2003?08 (INRbn, 2000 prices) 213
Table 144: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 213
Table 145: India real GDP, 2003?08 ($bn, 2000 prices) 213
Table 146: India real GDP forecast, 2008?13 ($bn, 2000 prices) 214
Table 147: India consumer price index, 2003?08 (2000=100) 214
Table 148: India consumer price index, 2008?13 (2000=100) 214



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