OTC Healthcare in India to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in India. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in India increased at a compound annual growth rate of 6.4% between 2004 and 2009.

The vitamins and minerals category led the OTC healthcare market in India, accounting for a share of 23.8%.

Leading players in Indian OTC healthcare market include Cipla Ltd, Johnson & Johnson and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Indian Rupee), 2004?09 30
Value analysis (Indian Rupee), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 37
Distribution analysis 46
Chapter 4 Leading Company Profiles 48
Cipla Ltd 48
Johnson & Johnson 51
Chapter 5 Category Analysis: Analgesics 53
Value analysis (Indian Rupee), 2004?09 53
Value analysis (Indian Rupee), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 57
Company and brand share analysis 58
Distribution analysis 62
Chapter 6 Category Analysis: Topical OTC Medicines 64
Value analysis (Indian Rupee), 2004?09 64
Value analysis (Indian Rupee), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 68
Company and brand share analysis 70
Distribution analysis 73
Chapter 7 Category Analysis: Cough and Cold Preparations 75
Value analysis (Indian Rupee), 2004?09 75
Value analysis (Indian Rupee), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 79
Company and brand share analysis 81
Distribution analysis 85
Chapter 8 Category Analysis: Indigestion Preparations 87
Value analysis (Indian Rupee), 2004?09 87
Value analysis (Indian Rupee), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Company and brand share analysis 92
Distribution analysis 96
Chapter 9 Category Analysis: Medicated Skin Products 98
Value analysis (Indian Rupee), 2004?09 98
Value analysis (Indian Rupee), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Company and brand share analysis 104
Distribution analysis 108
Chapter 10 Category Analysis: First Aid Kits 110
Value analysis (Indian Rupee), 2004?09 110
Value analysis (Indian Rupee), 2009?14 111
Value analysis (US dollars), 2004?09 112
Value analysis (US dollars), 2009?14 112
Company and brand share analysis 113
Distribution analysis 115
Chapter 11 Category Analysis: Other OTC Healthcare Products 117
Value analysis (Indian Rupee), 2004?09 117
Value analysis (Indian Rupee), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 121
Company and brand share analysis 123
Distribution analysis 126
Chapter 12 Category Analysis: Plasters & Bandages 127
Value analysis (Indian Rupee), 2004?09 127
Value analysis (Indian Rupee), 2009?14 128
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 131
Company and brand share analysis 133
Distribution analysis 136
Chapter 13 Category Analysis: Traditional Medicines 138
Value analysis (Indian Rupee), 2004?09 138
Value analysis (Indian Rupee), 2009?14 139
Value analysis (US dollars), 2004?09 141
Value analysis (US dollars), 2009?14 141
Company and brand share analysis 142
Distribution analysis 146
Chapter 14 Category Analysis: Vitamins and Minerals 148
Value analysis (Indian Rupee), 2004?09 148
Value analysis (Indian Rupee), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Company and brand share analysis 153
Distribution analysis 157
Chapter 15 Country Comparison 159
Value 159
Market share 163
Chapter 16 New Product Development 164
Product launches over time 164
Recent product launches 166
Chapter 17 Macroeconomic Profile 167
Macroeconomic Indicators 167
Chapter 18 Research Methodology 172
Methodology overview 172
Secondary research 173
Market modeling 174
Creating an initial data model 174
Revising the initial data model 174
Creating a final estimate 175
Creating demographic value splits 175
Primary research 175
Data finalization 176
Ongoing research 176
Chapter 19 Appendix 177
Future readings 177
How to contact experts in your industry 177
Disclaimer 177

LIST OF FIGURES
Figure 1: OTC healthcare, India, value by category (INRm), 2004?14 33
Figure 2: OTC healthcare, India, category growth comparison, by value, 2004?14 36
Figure 3: OTC healthcare, India, company share by value (%), 2008?09 43
Figure 4: OTC healthcare, India, distribution channels by value (%), 2008?09 47
Figure 5: Analgesics, India, value by segment (INRm), 2004?14 55
Figure 6: Analgesics, India, category growth comparison, by value, 2004?14 57
Figure 7: Analgesics, India, company share by value (%), 2008?09 60
Figure 8: Analgesics, India, distribution channels by value (%), 2008?09 63
Figure 9: Topical OTC medicines, India, value by segment (INRm), 2004?14 66
Figure 10: Topical OTC medicines, India, category growth comparison, by value, 2004?14 69
Figure 11: Topical OTC medicines, India, company share by value (%), 2008?09 71
Figure 12: Topical OTC medicines, India, distribution channels by value (%), 2008?09 74
Figure 13: Cough and cold preparations, India, value by segment (INRm), 2004?14 77
Figure 14: Cough and cold preparations, India, category growth comparison, by value, 2004?14 80
Figure 15: Cough and cold preparations, India, company share by value (%), 2008?09 83
Figure 16: Cough and cold preparations, India, distribution channels by value (%), 2008?09 86
Figure 17: Indigestion preparations, India, value by segment (INRm), 2004?14 89
Figure 18: Indigestion preparations, India, category growth comparison, by value, 2004?14 91
Figure 19: Indigestion preparations, India, company share by value (%), 2008?09 94
Figure 20: Indigestion preparations, India, distribution channels by value (%), 2008?09 97
Figure 21: Medicated skin products, India, value by segment (INRm), 2004?14 100
Figure 22: Medicated skin products, India, category growth comparison, by value, 2004?14 103
Figure 23: Medicated skin products, India, company share by value (%), 2008?09 106
Figure 24: Medicated skin products, India, distribution channels by value (%), 2008?09 109
Figure 25: First aid kits, India, value (INRm), 2004?14 111
Figure 26: First aid kits, India, distribution channels by value (%), 2008?09 116
Figure 27: Other OTC healthcare products, India, value by segment (INRm), 2004?14 119
Figure 28: Other OTC healthcare products, India, category growth comparison, by value, 2004?14 122
Figure 29: Other OTC healthcare products, India, company share by value (%), 2008?09 124
Figure 30: Plasters & bandages, India, value by segment (INRm), 2004?14 129
Figure 31: Plasters & bandages, India, category growth comparison, by value, 2004?14 132
Figure 32: Plasters & bandages, India, company share by value (%), 2008?09 134
Figure 33: Plasters & bandages, India, distribution channels by value (%), 2008?09 137
Figure 34: Traditional medicines, India, value (INRm), 2004?14 140
Figure 35: Traditional medicines, India, company share by value (%), 2008?09 144
Figure 36: Traditional medicines, India, distribution channels by value (%), 2008?09 147
Figure 37: Vitamins and minerals, India, value by segment (INRm), 2004?14 150
Figure 38: Vitamins and minerals, India, category growth comparison, by value, 2004?14 152
Figure 39: Vitamins and minerals, India, company share by value (%), 2008?09 155
Figure 40: Vitamins and minerals, India, distribution channels by value (%), 2008?09 158
Figure 41: Global OTC healthcare market split (value terms, 2009), top five countries 160
Figure 42: Global OTC healthcare market value, 2004Ð09, top five countries 162
Figure 43: Annual data review process 173

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, India, value by category (INRm), 2004?09 31
Table 4: OTC healthcare, India, value forecast by category (INRm), 2009?14 32
Table 5: OTC healthcare, India, value by category ($m), 2004?09 34
Table 6: OTC healthcare, India, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, India, brand share by value (%), 2008?09 37
Table 8: OTC healthcare, India, value by brand (INRm), 2008?09 40
Table 9: OTC healthcare, India, company share by value (%), 2008?09 44
Table 10: OTC healthcare, India, value by company (INRm), 2008?09 45
Table 11: OTC healthcare, India, distribution channels by value (%), 2008?09 46
Table 12: OTC healthcare, India, value by distribution channel (INRm), 2008?09 46
Table 13: Cipla key facts 48
Table 14: Johnson & Johnson key facts 51
Table 15: Analgesics, India, value by segment (INRm), 2004?09 53
Table 16: Analgesics, India, value forecast by segment (INRm), 2009?14 54
Table 17: Analgesics, India, value by segment ($m), 2004?09 56
Table 18: Analgesics, India, value forecast by segment ($m), 2009?14 57
Table 19: Analgesics, India, brand share by value (%), 2008?09 58
Table 20: Analgesics, India, value by brand (INRm), 2008?09 59
Table 21: Analgesics, India, company share by value (%), 2008?09 61
Table 22: Analgesics, India, value by company (INRm), 2008?09 61
Table 23: Analgesics, India, distribution channels by value (%), 2008?09 62
Table 24: Analgesics, India, value by distribution channel (INRm), 2008?09 62
Table 25: Topical OTC medicines, India, value by segment (INRm), 2004?09 64
Table 26: Topical OTC medicines, India, value forecast by segment (INRm), 2009?14 65
Table 27: Topical OTC medicines, India, value by segment ($m), 2004?09 67
Table 28: Topical OTC medicines, India, value forecast by segment ($m), 2009?14 68
Table 29: Topical OTC medicines, India, brand share by value (%), 2008?09 70
Table 30: Topical OTC medicines, India, value by brand (INRm), 2008?09 70
Table 31: Topical OTC medicines, India, company share by value (%), 2008?09 72
Table 32: Topical OTC medicines, India, value by company (INRm), 2008?09 72
Table 33: Topical OTC medicines, India, distribution channels by value (%), 2008?09 73
Table 34: Topical OTC medicines, India, value by distribution channel (INRm), 2008?09 73
Table 35: Cough and cold preparations, India, value by segment (INRm), 2004?09 75
Table 36: Cough and cold preparations, India, value forecast by segment (INRm), 2009?14 76
Table 37: Cough and cold preparations, India, value by segment ($m), 2004?09 78
Table 38: Cough and cold preparations, India, value forecast by segment ($m), 2009?14 79
Table 39: Cough and cold preparations, India, brand share by value (%), 2008?09 81
Table 40: Cough and cold preparations, India, value by brand (INRm), 2008?09 82
Table 41: Cough and cold preparations, India, company share by value (%), 2008?09 84
Table 42: Cough and cold preparations, India, value by company (INRm), 2008?09 84
Table 43: Cough and cold preparations, India, distribution channels by value (%), 2008?09 85
Table 44: Cough and cold preparations, India, value by distribution channel (INRm), 2008?09 85
Table 45: Indigestion preparations, India, value by segment (INRm), 2004?09 87
Table 46: Indigestion preparations, India, value forecast by segment (INRm), 2009?14 88
Table 47: Indigestion preparations, India, value by segment ($m), 2004?09 90
Table 48: Indigestion preparations, India, value forecast by segment ($m), 2009?14 90
Table 49: Indigestion preparations, India, brand share by value (%), 2008?09 92
Table 50: Indigestion preparations, India, value by brand (INRm), 2008?09 93
Table 51: Indigestion preparations, India, company share by value (%), 2008?09 95
Table 52: Indigestion preparations, India, value by company (INRm), 2008?09 95
Table 53: Indigestion preparations, India, distribution channels by value (%), 2008?09 96
Table 54: Indigestion preparations, India, value by distribution channel (INRm), 2008?09 96
Table 55: Medicated skin products, India, value by segment (INRm), 2004?09 98
Table 56: Medicated skin products, India, value forecast by segment (INRm), 2009?14 99
Table 57: Medicated skin products, India, value by segment ($m), 2004?09 101
Table 58: Medicated skin products, India, value forecast by segment ($m), 2009?14 102
Table 59: Medicated skin products, India, brand share by value (%), 2008?09 104
Table 60: Medicated skin products, India, value by brand (INRm), 2008?09 105
Table 61: Medicated skin products, India, company share by value (%), 2008?09 107
Table 62: Medicated skin products, India, value by company (INRm), 2008?09 107
Table 63: Medicated skin products, India, distribution channels by value (%), 2008?09 108
Table 64: Medicated skin products, India, value by distribution channel (INRm), 2008?09 108
Table 65: First aid kits, India, value (INRm), 2004?09 110
Table 66: First aid kits, India, value forecast (INRm), 2009?14 111
Table 67: First aid kits, India, value ($m), 2004?09 112
Table 68: First aid kits, India, value forecast ($m), 2009?14 112
Table 69: First aid kits, India, brand share by value (%), 2008?09 113
Table 70: First aid kits, India, value by brand (INRm), 2008?09 113
Table 71: First aid kits, India, company share by value (%), 2008?09 114
Table 72: First aid kits, India, value by company (INRm), 2008?09 114
Table 73: First aid kits, India, distribution channels by value (%), 2008?09 115
Table 74: First aid kits, India, value by distribution channel (INRm), 2008?09 115
Table 75: Other OTC healthcare products, India, value by segment (INRm), 2004?09 117
Table 76: Other OTC healthcare products, India, value forecast by segment (INRm), 2009?14 118
Table 77: Other OTC healthcare products, India, value by segment ($m), 2004?09 120
Table 78: Other OTC healthcare products, India, value forecast by segment ($m), 2009?14 121
Table 79: Other OTC healthcare products, India, brand share by value (%), 2008?09 123
Table 80: Other OTC healthcare products, India, value by brand (INRm), 2008?09 123
Table 81: Other OTC healthcare products, India, company share by value (%), 2008?09 125
Table 82: Other OTC healthcare products, India, value by company (INRm), 2008?09 125
Table 83: Other OTC healthcare products, India, distribution channels by value (%), 2008?09 126
Table 84: Other OTC healthcare products, India, value by distribution channel (INRm), 2008?09 126
Table 85: Plasters & bandages, India, value by segment (INRm), 2004?09 127
Table 86: Plasters & bandages, India, value forecast by segment (INRm), 2009?14 128
Table 87: Plasters & bandages, India, value by segment ($m), 2004?09 130
Table 88: Plasters & bandages, India, value forecast by segment ($m), 2009?14 131
Table 89: Plasters & bandages, India, brand share by value (%), 2008?09 133
Table 90: Plasters & bandages, India, value by brand (INRm), 2008?09 133
Table 91: Plasters & bandages, India, company share by value (%), 2008?09 135
Table 92: Plasters & bandages, India, value by company (INRm), 2008?09 135
Table 93: Plasters & bandages, India, distribution channels by value (%), 2008?09 136
Table 94: Plasters & bandages, India, value by distribution channel (INRm), 2008?09 136
Table 95: Traditional medicines, India, value (INRm), 2004?09 138
Table 96: Traditional medicines, India, value forecast (INRm), 2009?14 139
Table 97: Traditional medicines, India, value ($m), 2004?09 141
Table 98: Traditional medicines, India, value forecast ($m), 2009?14 141
Table 99: Traditional medicines, India, brand share by value (%), 2008?09 142
Table 100: Traditional medicines, India, value by brand (INRm), 2008?09 143
Table 101: Traditional medicines, India, company share by value (%), 2008?09 145
Table 102: Traditional medicines, India, value by company (INRm), 2008?09 145
Table 103: Traditional medicines, India, distribution channels by value (%), 2008?09 146
Table 104: Traditional medicines, India, value by distribution channel (INRm), 2008?09 146
Table 105: Vitamins and minerals, India, value by segment (INRm), 2004?09 148
Table 106: Vitamins and minerals, India, value forecast by segment (INRm), 2009?14 149
Table 107: Vitamins and minerals, India, value by segment ($m), 2004?09 151
Table 108: Vitamins and minerals, India, value forecast by segment ($m), 2009?14 151
Table 109: Vitamins and minerals, India, brand share by value (%), 2008?09 153
Table 110: Vitamins and minerals, India, value by brand (INRm), 2008?09 154
Table 111: Vitamins and minerals, India, company share by value (%), 2008?09 156
Table 112: Vitamins and minerals, India, value by company (INRm), 2008?09 156
Table 113: Vitamins and minerals, India, distribution channels by value (%), 2008?09 157
Table 114: Vitamins and minerals, India, value by distribution channel (INRm), 2008?09 157
Table 115: Global OTC healthcare market value, 2009 159
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 162
Table 117: Leading players, top five countries 163
Table 118: India OTC healthcare new product launches reports, by company (top five companies), 2009 164
Table 119: India OTC healthcare new product launches SKUs, by company (top five companies), 2009 164
Table 120: India OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 165
Table 121: India OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 165
Table 122: India OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 166
Table 123: India OTC healthcare new product launches - recent five launches (2009) 166
Table 124: India population, by age group, 2004?09 (millions) 167
Table 125: India population forecast, by age group, 2009?14 (millions) 168
Table 126: India population, by gender, 2004?09 (millions) 168
Table 127: India population forecast, by gender, 2009?14 (millions) 169
Table 128: India nominal GDP, 2004?09 (INRbn, nominal prices) 169
Table 129: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 169
Table 130: India real GDP, 2004?09 (INRbn, 2000 prices) 170
Table 131: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 170
Table 132: India real GDP, 2004?09 ($bn, 2000 prices) 170
Table 133: India real GDP forecast, 2009?14 ($bn, 2000 prices) 171
Table 134: India consumer price index, 2004?09 (2000=100) 171
Table 135: India consumer price index, 2009?14 (2000=100) 171



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