OTC Healthcare in Indonesia to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for OTC healthcare in Indonesia increased at a compound annual growth rate of 5.3% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Indonesia, accounting for a share of 30.9%.

Leading players in Indonesian OTC healthcare market include PT Darya varia laboratoria, Johnson & Johnson and PT Sanbe Farma.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Indonesian Rupiah ), 2004?09 30
Value analysis (Indonesian Rupiah ), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 36
Distribution analysis 43
Chapter 4 Leading Company Profile 45
Johnson & Johnson 45
Chapter 5 Category Analysis: Analgesics 47
Value analysis (Indonesian Rupiah ), 2004?09 47
Value analysis (Indonesian Rupiah ), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Chapter 6 Category Analysis: Topical OTC Medicines 58
Value analysis (Indonesian Rupiah ), 2004?09 58
Value analysis (Indonesian Rupiah ), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Chapter 7 Category Analysis: Cough and Cold Preparations 69
Value analysis (Indonesian Rupiah ), 2004?09 69
Value analysis (Indonesian Rupiah ), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Company and brand share analysis 75
Distribution analysis 78
Chapter 8 Category Analysis: Indigestion Preparations 80
Value analysis (Indonesian Rupiah ), 2004?09 80
Value analysis (Indonesian Rupiah ), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Chapter 9 Category Analysis: Medicated Skin Products 90
Value analysis (Indonesian Rupiah ), 2004?09 90
Value analysis (Indonesian Rupiah ), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Company and brand share analysis 96
Distribution analysis 100
Chapter 10 Category Analysis: First Aid Kits 102
Value analysis (Indonesian Rupiah ), 2004?09 102
Value analysis (Indonesian Rupiah ), 2009?14 103
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Company and brand share analysis 105
Distribution analysis 108
Chapter 11 Category Analysis: Other OTC Healthcare Products 110
Value analysis (Indonesian Rupiah ), 2004?09 110
Value analysis (Indonesian Rupiah ), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Company and brand share analysis 116
Distribution analysis 119
Chapter 12 Category Analysis: Plasters & Bandages 121
Value analysis (Indonesian Rupiah ), 2004?09 121
Value analysis (Indonesian Rupiah ), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Chapter 13 Category Analysis: Traditional Medicines 132
Value analysis (Indonesian Rupiah ), 2004?09 132
Value analysis (Indonesian Rupiah ), 2009?14 133
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 134
Company and brand share analysis 135
Distribution analysis 138
Chapter 14 Category Analysis: Vitamins and Minerals 140
Value analysis (Indonesian Rupiah ), 2004?09 140
Value analysis (Indonesian Rupiah ), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Company and brand share analysis 145
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 New Product Development 156
Product launches over time 156
Recent product launches 158
Chapter 17 Macroeconomic Profile 159
Macroeconomic Indicators 159
Chapter 18 Research Methodology 164
Methodology overview 164
Secondary research 165
Market modeling 166
Creating an initial data model 166
Revising the initial data model 166
Creating a final estimate 167
Creating demographic value splits 167
Primary research 167
Data finalization 168
Ongoing research 168
Chapter 19 Appendix 169
Future readings 169
How to contact experts in your industry 169
Disclaimer 169

LIST OF FIGURES
Figure 1: OTC healthcare, Indonesia, value by category (IDRm), 2004?14 33
Figure 2: OTC healthcare, Indonesia, company share by value (%), 2008?09 40
Figure 3: OTC healthcare, Indonesia, distribution channels by value (%), 2008?09 44
Figure 4: Analgesics, Indonesia, value by segment (IDRm), 2004?14 49
Figure 5: Analgesics, Indonesia, category growth comparison, by value, 2004?14 52
Figure 6: Analgesics, Indonesia, company share by value (%), 2008?09 54
Figure 7: Analgesics, Indonesia, distribution channels by value (%), 2008?09 57
Figure 8: Topical OTC medicines, Indonesia, value by segment (IDRm), 2004?14 60
Figure 9: Topical OTC medicines, Indonesia, category growth comparison, by value, 2004?14 63
Figure 10: Topical OTC medicines, Indonesia, company share by value (%), 2008?09 65
Figure 11: Topical OTC medicines, Indonesia, distribution channels by value (%), 2008?09 68
Figure 12: Cough and cold preparations, Indonesia, value by segment (IDRm), 2004?14 71
Figure 13: Cough and cold preparations, Indonesia, category growth comparison, by value, 2004?14 74
Figure 14: Cough and cold preparations, Indonesia, company share by value (%), 2008?09 76
Figure 15: Cough and cold preparations, Indonesia, distribution channels by value (%), 2008?09 79
Figure 16: Indigestion preparations, Indonesia, value by segment (IDRm), 2004?14 82
Figure 17: Indigestion preparations, Indonesia, category growth comparison, by value, 2004?14 84
Figure 18: Indigestion preparations, Indonesia, company share by value (%), 2008?09 86
Figure 19: Indigestion preparations, Indonesia, distribution channels by value (%), 2008?09 89
Figure 20: Medicated skin products, Indonesia, value by segment (IDRm), 2004?14 92
Figure 21: Medicated skin products, Indonesia, category growth comparison, by value, 2004?14 95
Figure 22: Medicated skin products, Indonesia, company share by value (%), 2008?09 98
Figure 23: Medicated skin products, Indonesia, distribution channels by value (%), 2008?09 101
Figure 24: First aid kits, Indonesia, value (IDRm), 2004?14 103
Figure 25: First aid kits, Indonesia, company share by value (%), 2008?09 106
Figure 26: First aid kits, Indonesia, distribution channels by value (%), 2008?09 109
Figure 27: Other OTC healthcare products, Indonesia, value by segment (IDRm), 2004?14 112
Figure 28: Other OTC healthcare products, Indonesia, category growth comparison, by value, 2004?14 115
Figure 29: Other OTC healthcare products, Indonesia, company share by value (%), 2008?09 117
Figure 30: Other OTC healthcare products, Indonesia, distribution channels by value (%), 2008?09 120
Figure 31: Plasters & bandages, Indonesia, value by segment (IDRm), 2004?14 123
Figure 32: Plasters & bandages, Indonesia, category growth comparison, by value, 2004?14 126
Figure 33: Plasters & bandages, Indonesia, company share by value (%), 2008?09 128
Figure 34: Plasters & bandages, Indonesia, distribution channels by value (%), 2008?09 131
Figure 35: Traditional medicines, Indonesia, value (IDRm), 2004?14 133
Figure 36: Traditional medicines, Indonesia, company share by value (%), 2008?09 136
Figure 37: Traditional medicines, Indonesia, distribution channels by value (%), 2008?09 139
Figure 38: Vitamins and minerals, Indonesia, value by segment (IDRm), 2004?14 142
Figure 39: Vitamins and minerals, Indonesia, category growth comparison, by value, 2004?14 144
Figure 40: Vitamins and minerals, Indonesia, company share by value (%), 2008?09 147
Figure 41: Vitamins and minerals, Indonesia, distribution channels by value (%), 2008?09 150
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 152
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 154
Figure 44: Annual data review process 165

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Indonesia, value by category (IDRm), 2004?09 31
Table 4: OTC healthcare, Indonesia, value forecast by category (IDRm), 2009?14 32
Table 5: OTC healthcare, Indonesia, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Indonesia, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Indonesia, brand share by value (%), 2008?09 36
Table 8: OTC healthcare, Indonesia, value by brand (IDRm), 2008?09 38
Table 9: OTC healthcare, Indonesia, company share by value (%), 2008?09 41
Table 10: OTC healthcare, Indonesia, value by company (IDRm), 2008?09 42
Table 11: OTC healthcare, Indonesia, distribution channels by value (%), 2008?09 43
Table 12: OTC healthcare, Indonesia, value by distribution channel (IDRm), 2008?09 43
Table 13: Johnson & Johnson key facts 45
Table 14: Analgesics, Indonesia, value by segment (IDRm), 2004?09 47
Table 15: Analgesics, Indonesia, value forecast by segment (IDRm), 2009?14 48
Table 16: Analgesics, Indonesia, value by segment ($m), 2004?09 50
Table 17: Analgesics, Indonesia, value forecast by segment ($m), 2009?14 51
Table 18: Analgesics, Indonesia, brand share by value (%), 2008?09 53
Table 19: Analgesics, Indonesia, value by brand (IDRm), 2008?09 53
Table 20: Analgesics, Indonesia, company share by value (%), 2008?09 55
Table 21: Analgesics, Indonesia, value by company (IDRm), 2008?09 55
Table 22: Analgesics, Indonesia, distribution channels by value (%), 2008?09 56
Table 23: Analgesics, Indonesia, value by distribution channel (IDRm), 2008?09 56
Table 24: Topical OTC medicines, Indonesia, value by segment (IDRm), 2004?09 58
Table 25: Topical OTC medicines, Indonesia, value forecast by segment (IDRm), 2009?14 59
Table 26: Topical OTC medicines, Indonesia, value by segment ($m), 2004?09 61
Table 27: Topical OTC medicines, Indonesia, value forecast by segment ($m), 2009?14 62
Table 28: Topical OTC medicines, Indonesia, brand share by value (%), 2008?09 64
Table 29: Topical OTC medicines, Indonesia, value by brand (IDRm), 2008?09 64
Table 30: Topical OTC medicines, Indonesia, company share by value (%), 2008?09 66
Table 31: Topical OTC medicines, Indonesia, value by company (IDRm), 2008?09 66
Table 32: Topical OTC medicines, Indonesia, distribution channels by value (%), 2008?09 67
Table 33: Topical OTC medicines, Indonesia, value by distribution channel (IDRm), 2008?09 67
Table 34: Cough and cold preparations, Indonesia, value by segment (IDRm), 2004?09 69
Table 35: Cough and cold preparations, Indonesia, value forecast by segment (IDRm), 2009?14 70
Table 36: Cough and cold preparations, Indonesia, value by segment ($m), 2004?09 72
Table 37: Cough and cold preparations, Indonesia, value forecast by segment ($m), 2009?14 73
Table 38: Cough and cold preparations, Indonesia, brand share by value (%), 2008?09 75
Table 39: Cough and cold preparations, Indonesia, value by brand (IDRm), 2008?09 75
Table 40: Cough and cold preparations, Indonesia, company share by value (%), 2008?09 77
Table 41: Cough and cold preparations, Indonesia, value by company (IDRm), 2008?09 77
Table 42: Cough and cold preparations, Indonesia, distribution channels by value (%), 2008?09 78
Table 43: Cough and cold preparations, Indonesia, value by distribution channel (IDRm), 2008?09 78
Table 44: Indigestion preparations, Indonesia, value by segment (IDRm), 2004?09 80
Table 45: Indigestion preparations, Indonesia, value forecast by segment (IDRm), 2009?14 81
Table 46: Indigestion preparations, Indonesia, value by segment ($m), 2004?09 83
Table 47: Indigestion preparations, Indonesia, value forecast by segment ($m), 2009?14 83
Table 48: Indigestion preparations, Indonesia, brand share by value (%), 2008?09 85
Table 49: Indigestion preparations, Indonesia, value by brand (IDRm), 2008?09 85
Table 50: Indigestion preparations, Indonesia, company share by value (%), 2008?09 87
Table 51: Indigestion preparations, Indonesia, value by company (IDRm), 2008?09 87
Table 52: Indigestion preparations, Indonesia, distribution channels by value (%), 2008?09 88
Table 53: Indigestion preparations, Indonesia, value by distribution channel (IDRm), 2008?09 88
Table 54: Medicated skin products, Indonesia, value by segment (IDRm), 2004?09 90
Table 55: Medicated skin products, Indonesia, value forecast by segment (IDRm), 2009?14 91
Table 56: Medicated skin products, Indonesia, value by segment ($m), 2004?09 93
Table 57: Medicated skin products, Indonesia, value forecast by segment ($m), 2009?14 94
Table 58: Medicated skin products, Indonesia, brand share by value (%), 2008?09 96
Table 59: Medicated skin products, Indonesia, value by brand (IDRm), 2008?09 97
Table 60: Medicated skin products, Indonesia, company share by value (%), 2008?09 99
Table 61: Medicated skin products, Indonesia, value by company (IDRm), 2008?09 99
Table 62: Medicated skin products, Indonesia, distribution channels by value (%), 2008?09 100
Table 63: Medicated skin products, Indonesia, value by distribution channel (IDRm), 2008?09 100
Table 64: First aid kits, Indonesia, value (IDRm), 2004?09 102
Table 65: First aid kits, Indonesia, value forecast (IDRm), 2009?14 103
Table 66: First aid kits, Indonesia, value ($m), 2004?09 104
Table 67: First aid kits, Indonesia, value forecast ($m), 2009?14 104
Table 68: First aid kits, Indonesia, brand share by value (%), 2008?09 105
Table 69: First aid kits, Indonesia, value by brand (IDRm), 2008?09 105
Table 70: First aid kits, Indonesia, company share by value (%), 2008?09 107
Table 71: First aid kits, Indonesia, value by company (IDRm), 2008?09 107
Table 72: First aid kits, Indonesia, distribution channels by value (%), 2008?09 108
Table 73: First aid kits, Indonesia, value by distribution channel (IDRm), 2008?09 108
Table 74: Other OTC healthcare products, Indonesia, value by segment (IDRm), 2004?09 110
Table 75: Other OTC healthcare products, Indonesia, value forecast by segment (IDRm), 2009?14 111
Table 76: Other OTC healthcare products, Indonesia, value by segment ($m), 2004?09 113
Table 77: Other OTC healthcare products, Indonesia, value forecast by segment ($m), 2009?14 114
Table 78: Other OTC healthcare products, Indonesia, brand share by value (%), 2008?09 116
Table 79: Other OTC healthcare products, Indonesia, value by brand (IDRm), 2008?09 116
Table 80: Other OTC healthcare products, Indonesia, company share by value (%), 2008?09 118
Table 81: Other OTC healthcare products, Indonesia, value by company (IDRm), 2008?09 118
Table 82: Other OTC healthcare products, Indonesia, distribution channels by value (%), 2008?09 119
Table 83: Other OTC healthcare products, Indonesia, value by distribution channel (IDRm), 2008?09 119
Table 84: Plasters & bandages, Indonesia, value by segment (IDRm), 2004?09 121
Table 85: Plasters & bandages, Indonesia, value forecast by segment (IDRm), 2009?14 122
Table 86: Plasters & bandages, Indonesia, value by segment ($m), 2004?09 124
Table 87: Plasters & bandages, Indonesia, value forecast by segment ($m), 2009?14 125
Table 88: Plasters & bandages, Indonesia, brand share by value (%), 2008?09 127
Table 89: Plasters & bandages, Indonesia, value by brand (IDRm), 2008?09 127
Table 90: Plasters & bandages, Indonesia, company share by value (%), 2008?09 129
Table 91: Plasters & bandages, Indonesia, value by company (IDRm), 2008?09 129
Table 92: Plasters & bandages, Indonesia, distribution channels by value (%), 2008?09 130
Table 93: Plasters & bandages, Indonesia, value by distribution channel (IDRm), 2008?09 130
Table 94: Traditional medicines, Indonesia, value (IDRm), 2004?09 132
Table 95: Traditional medicines, Indonesia, value forecast (IDRm), 2009?14 133
Table 96: Traditional medicines, Indonesia, value ($m), 2004?09 134
Table 97: Traditional medicines, Indonesia, value forecast ($m), 2009?14 134
Table 98: Traditional medicines, Indonesia, brand share by value (%), 2008?09 135
Table 99: Traditional medicines, Indonesia, value by brand (IDRm), 2008?09 135
Table 100: Traditional medicines, Indonesia, company share by value (%), 2008?09 137
Table 101: Traditional medicines, Indonesia, value by company (IDRm), 2008?09 137
Table 102: Traditional medicines, Indonesia, distribution channels by value (%), 2008?09 138
Table 103: Traditional medicines, Indonesia, value by distribution channel (IDRm), 2008?09 138
Table 104: Vitamins and minerals, Indonesia, value by segment (IDRm), 2004?09 140
Table 105: Vitamins and minerals, Indonesia, value forecast by segment (IDRm), 2009?14 141
Table 106: Vitamins and minerals, Indonesia, value by segment ($m), 2004?09 143
Table 107: Vitamins and minerals, Indonesia, value forecast by segment ($m), 2009?14 143
Table 108: Vitamins and minerals, Indonesia, brand share by value (%), 2008?09 145
Table 109: Vitamins and minerals, Indonesia, value by brand (IDRm), 2008?09 146
Table 110: Vitamins and minerals, Indonesia, company share by value (%), 2008?09 148
Table 111: Vitamins and minerals, Indonesia, value by company (IDRm), 2008?09 148
Table 112: Vitamins and minerals, Indonesia, distribution channels by value (%), 2008?09 149
Table 113: Vitamins and minerals, Indonesia, value by distribution channel (IDRm), 2008?09 149
Table 114: Global OTC healthcare market value, 2009 151
Table 115: Global OTC healthcare market split (value terms ($m), 2009), top five countries 154
Table 116: Leading players, top five countries 155
Table 117: Indonesia OTC healthcare new product launches reports, by company (top five companies), 2009 156
Table 118: Indonesia OTC healthcare new product launches SKUs, by company (top five companies), 2009 156
Table 119: Indonesia OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 157
Table 120: Indonesia OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 157
Table 121: Indonesia OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 158
Table 122: Indonesia OTC healthcare new product launches - recent five launches (2009) 158
Table 123: Indonesia population, by age group, 2004?09 (millions) 159
Table 124: Indonesia population forecast, by age group, 2009?14 (millions) 160
Table 125: Indonesia population, by gender, 2004?09 (millions) 160
Table 126: Indonesia population forecast, by gender, 2009?14 (millions) 161
Table 127: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 161
Table 128: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 161
Table 129: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 162
Table 130: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 162
Table 131: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 162
Table 132: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 163
Table 133: Indonesia consumer price index, 2004?09 (2000=100) 163
Table 134: Indonesia consumer price index, 2009?14 (2000=100) 163


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