OTC Healthcare in Israel to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Israel. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Israel increased at a compound annual growth rate of 4.6% between 2004 and 2009.

The vitamins and minerals category led the OTC healthcare market in Israel, accounting for a share of 27.3%.

Leading players in Israeli OTC healthcare market include Johnson & Johnson, Novartis AG and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Israel

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Israeli New Shekel), 2004?09 30
Value analysis (Israeli New Shekel), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 38
Distribution analysis 47
Chapter 4 Leading Company Profiles 49
Johnson & Johnson 49
Novartis AG 51
Chapter 5 Category Analysis: Analgesics 53
Value analysis (Israeli New Shekel), 2004?09 53
Value analysis (Israeli New Shekel), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Company and brand share analysis 58
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Israeli New Shekel), 2004?09 62
Value analysis (Israeli New Shekel), 2009?14 63
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Israeli New Shekel), 2004?09 73
Value analysis (Israeli New Shekel), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Israeli New Shekel), 2004?09 84
Value analysis (Israeli New Shekel), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Company and brand share analysis 89
Distribution analysis 94
Chapter 9 Category Analysis: Medicated Skin Products 96
Value analysis (Israeli New Shekel), 2004?09 96
Value analysis (Israeli New Shekel), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 100
Company and brand share analysis 102
Distribution analysis 106
Chapter 10 Category Analysis: First Aid Kits 108
Value analysis (Israeli New Shekel), 2004?09 108
Value analysis (Israeli New Shekel), 2009?14 109
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 110
Company and brand share analysis 111
Distribution analysis 114
Chapter 11 Category Analysis: Other OTC Healthcare Products 116
Value analysis (Israeli New Shekel), 2004?09 116
Value analysis (Israeli New Shekel), 2009?14 117
Value analysis (US dollars), 2004?09 119
Value analysis (US dollars), 2009?14 120
Company and brand share analysis 122
Distribution analysis 127
Chapter 12 Category Analysis: Plasters & Bandages 129
Value analysis (Israeli New Shekel), 2004?09 129
Value analysis (Israeli New Shekel), 2009?14 130
Value analysis (US dollars), 2004?09 132
Value analysis (US dollars), 2009?14 133
Company and brand share analysis 135
Distribution analysis 138
Chapter 13 Category Analysis: Traditional Medicines 140
Value analysis (Israeli New Shekel), 2004?09 140
Value analysis (Israeli New Shekel), 2009?14 141
Value analysis (US dollars), 2004?09 142
Value analysis (US dollars), 2009?14 142
Company and brand share analysis 143
Distribution analysis 146
Chapter 14 Category Analysis: Vitamins and Minerals 148
Value analysis (Israeli New Shekel), 2004?09 148
Value analysis (Israeli New Shekel), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Company and brand share analysis 153
Distribution analysis 156
Chapter 15 Country Comparison 158
Value 158
Market share 162
Chapter 16 New Product Development 163
Product launches over time 163
Recent product launches 165
Chapter 17 Macroeconomic Profile 166
Macroeconomic Indicators 166
Chapter 18 Research Methodology 171
Methodology overview 171
Secondary research 172
Market modeling 173
Creating an initial data model 173
Revising the initial data model 173
Creating a final estimate 174
Creating demographic value splits 174
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 19 Appendix 176
Future readings 176
How to contact experts in your industry 176
Disclaimer 176

LIST OF FIGURES
Figure 1: OTC healthcare, Israel, value by category (ILSm), 2004?14 34
Figure 2: OTC healthcare, Israel, category growth comparison, by value, 2004?14 37
Figure 3: OTC healthcare, Israel, company share by value (%), 2008?09 42
Figure 4: OTC healthcare, Israel, distribution channels by value (%), 2008?09 48
Figure 5: Analgesics, Israel, value by segment (ILSm), 2004?14 55
Figure 6: Analgesics, Israel, category growth comparison, by value, 2004?14 57
Figure 7: Analgesics, Israel, distribution channels by value (%), 2008?09 61
Figure 8: Topical OTC medicines, Israel, value by segment (ILSm), 2004?14 64
Figure 9: Topical OTC medicines, Israel, category growth comparison, by value, 2004?14 67
Figure 10: Topical OTC medicines, Israel, company share by value (%), 2008?09 69
Figure 11: Topical OTC medicines, Israel, distribution channels by value (%), 2008?09 72
Figure 12: Cough and cold preparations, Israel, value by segment (ILSm), 2004?14 75
Figure 13: Cough and cold preparations, Israel, category growth comparison, by value, 2004?14 78
Figure 14: Cough and cold preparations, Israel, company share by value (%), 2008?09 80
Figure 15: Cough and cold preparations, Israel, distribution channels by value (%), 2008?09 83
Figure 16: Indigestion preparations, Israel, value by segment (ILSm), 2004?14 86
Figure 17: Indigestion preparations, Israel, category growth comparison, by value, 2004?14 88
Figure 18: Indigestion preparations, Israel, company share by value (%), 2008?09 91
Figure 19: Indigestion preparations, Israel, distribution channels by value (%), 2008?09 95
Figure 20: Medicated skin products, Israel, value by segment (ILSm), 2004?14 98
Figure 21: Medicated skin products, Israel, category growth comparison, by value, 2004?14 101
Figure 22: Medicated skin products, Israel, company share by value (%), 2008?09 104
Figure 23: Medicated skin products, Israel, distribution channels by value (%), 2008?09 107
Figure 24: First aid kits, Israel, value (ILSm), 2004?14 109
Figure 25: First aid kits, Israel, company share by value (%), 2008?09 112
Figure 26: First aid kits, Israel, distribution channels by value (%), 2008?09 115
Figure 27: Other OTC healthcare products, Israel, value by segment (ILSm), 2004?14 118
Figure 28: Other OTC healthcare products, Israel, category growth comparison, by value, 2004?14 121
Figure 29: Other OTC healthcare products, Israel, company share by value (%), 2008?09 124
Figure 30: Other OTC healthcare products, Israel, distribution channels by value (%), 2008?09 128
Figure 31: Plasters & bandages, Israel, value by segment (ILSm), 2004?14 131
Figure 32: Plasters & bandages, Israel, category growth comparison, by value, 2004?14 134
Figure 33: Plasters & bandages, Israel, company share by value (%), 2008?09 136
Figure 34: Plasters & bandages, Israel, distribution channels by value (%), 2008?09 139
Figure 35: Traditional medicines, Israel, value (ILSm), 2004?14 141
Figure 36: Traditional medicines, Israel, company share by value (%), 2008?09 144
Figure 37: Traditional medicines, Israel, distribution channels by value (%), 2008?09 147
Figure 38: Vitamins and minerals, Israel, value by segment (ILSm), 2004?14 150
Figure 39: Vitamins and minerals, Israel, category growth comparison, by value, 2004?14 152
Figure 40: Vitamins and minerals, Israel, company share by value (%), 2008?09 154
Figure 41: Vitamins and minerals, Israel, distribution channels by value (%), 2008?09 157
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 159
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 161
Figure 44: Annual data review process 172

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Israel, value by category (ILSm), 2004?09 31
Table 4: OTC healthcare, Israel, value forecast by category (ILSm), 2009?14 33
Table 5: OTC healthcare, Israel, value by category ($m), 2004?09 35
Table 6: OTC healthcare, Israel, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, Israel, brand share by value (%), 2008?09 38
Table 8: OTC healthcare, Israel, value by brand (ILSm), 2008?09 40
Table 9: OTC healthcare, Israel, company share by value (%), 2008?09 43
Table 10: OTC healthcare, Israel, value by company (ILSm), 2008?09 45
Table 11: OTC healthcare, Israel, distribution channels by value (%), 2008?09 47
Table 12: OTC healthcare, Israel, value by distribution channel (ILSm), 2008?09 47
Table 13: Johnson & Johnson key facts 49
Table 14: Novartis AG key facts 51
Table 15: Analgesics, Israel, value by segment (ILSm), 2004?09 53
Table 16: Analgesics, Israel, value forecast by segment (ILSm), 2009?14 54
Table 17: Analgesics, Israel, value by segment ($m), 2004?09 56
Table 18: Analgesics, Israel, value forecast by segment ($m), 2009?14 56
Table 19: Analgesics, Israel, brand share by value (%), 2008?09 58
Table 20: Analgesics, Israel, value by brand (ILSm), 2008?09 58
Table 21: Analgesics, Israel, company share by value (%), 2008?09 59
Table 22: Analgesics, Israel, value by company (ILSm), 2008?09 59
Table 23: Analgesics, Israel, distribution channels by value (%), 2008?09 60
Table 24: Analgesics, Israel, value by distribution channel (ILSm), 2008?09 60
Table 25: Topical OTC medicines, Israel, value by segment (ILSm), 2004?09 62
Table 26: Topical OTC medicines, Israel, value forecast by segment (ILSm), 2009?14 63
Table 27: Topical OTC medicines, Israel, value by segment ($m), 2004?09 65
Table 28: Topical OTC medicines, Israel, value forecast by segment ($m), 2009?14 66
Table 29: Topical OTC medicines, Israel, brand share by value (%), 2008?09 68
Table 30: Topical OTC medicines, Israel, value by brand (ILSm), 2008?09 68
Table 31: Topical OTC medicines, Israel, company share by value (%), 2008?09 70
Table 32: Topical OTC medicines, Israel, value by company (ILSm), 2008?09 70
Table 33: Topical OTC medicines, Israel, distribution channels by value (%), 2008?09 71
Table 34: Topical OTC medicines, Israel, value by distribution channel (ILSm), 2008?09 71
Table 35: Cough and cold preparations, Israel, value by segment (ILSm), 2004?09 73
Table 36: Cough and cold preparations, Israel, value forecast by segment (ILSm), 2009?14 74
Table 37: Cough and cold preparations, Israel, value by segment ($m), 2004?09 76
Table 38: Cough and cold preparations, Israel, value forecast by segment ($m), 2009?14 77
Table 39: Cough and cold preparations, Israel, brand share by value (%), 2008?09 79
Table 40: Cough and cold preparations, Israel, value by brand (ILSm), 2008?09 79
Table 41: Cough and cold preparations, Israel, company share by value (%), 2008?09 81
Table 42: Cough and cold preparations, Israel, value by company (ILSm), 2008?09 81
Table 43: Cough and cold preparations, Israel, distribution channels by value (%), 2008?09 82
Table 44: Cough and cold preparations, Israel, value by distribution channel (ILSm), 2008?09 82
Table 45: Indigestion preparations, Israel, value by segment (ILSm), 2004?09 84
Table 46: Indigestion preparations, Israel, value forecast by segment (ILSm), 2009?14 85
Table 47: Indigestion preparations, Israel, value by segment ($m), 2004?09 87
Table 48: Indigestion preparations, Israel, value forecast by segment ($m), 2009?14 87
Table 49: Indigestion preparations, Israel, brand share by value (%), 2008?09 89
Table 50: Indigestion preparations, Israel, value by brand (ILSm), 2008?09 90
Table 51: Indigestion preparations, Israel, company share by value (%), 2008?09 92
Table 52: Indigestion preparations, Israel, value by company (ILSm), 2008?09 93
Table 53: Indigestion preparations, Israel, distribution channels by value (%), 2008?09 94
Table 54: Indigestion preparations, Israel, value by distribution channel (ILSm), 2008?09 94
Table 55: Medicated skin products, Israel, value by segment (ILSm), 2004?09 96
Table 56: Medicated skin products, Israel, value forecast by segment (ILSm), 2009?14 97
Table 57: Medicated skin products, Israel, value by segment ($m), 2004?09 99
Table 58: Medicated skin products, Israel, value forecast by segment ($m), 2009?14 100
Table 59: Medicated skin products, Israel, brand share by value (%), 2008?09 102
Table 60: Medicated skin products, Israel, value by brand (ILSm), 2008?09 103
Table 61: Medicated skin products, Israel, company share by value (%), 2008?09 105
Table 62: Medicated skin products, Israel, value by company (ILSm), 2008?09 105
Table 63: Medicated skin products, Israel, distribution channels by value (%), 2008?09 106
Table 64: Medicated skin products, Israel, value by distribution channel (ILSm), 2008?09 106
Table 65: First aid kits, Israel, value (ILSm), 2004?09 108
Table 66: First aid kits, Israel, value forecast (ILSm), 2009?14 109
Table 67: First aid kits, Israel, value ($m), 2004?09 110
Table 68: First aid kits, Israel, value forecast ($m), 2009?14 110
Table 69: First aid kits, Israel, brand share by value (%), 2008?09 111
Table 70: First aid kits, Israel, value by brand (ILSm), 2008?09 111
Table 71: First aid kits, Israel, company share by value (%), 2008?09 113
Table 72: First aid kits, Israel, value by company (ILSm), 2008?09 113
Table 73: First aid kits, Israel, distribution channels by value (%), 2008?09 114
Table 74: First aid kits, Israel, value by distribution channel (ILSm), 2008?09 114
Table 75: Other OTC healthcare products, Israel, value by segment (ILSm), 2004?09 116
Table 76: Other OTC healthcare products, Israel, value forecast by segment (ILSm), 2009?14 117
Table 77: Other OTC healthcare products, Israel, value by segment ($m), 2004?09 119
Table 78: Other OTC healthcare products, Israel, value forecast by segment ($m), 2009?14 120
Table 79: Other OTC healthcare products, Israel, brand share by value (%), 2008?09 122
Table 80: Other OTC healthcare products, Israel, value by brand (ILSm), 2008?09 123
Table 81: Other OTC healthcare products, Israel, company share by value (%), 2008?09 125
Table 82: Other OTC healthcare products, Israel, value by company (ILSm), 2008?09 126
Table 83: Other OTC healthcare products, Israel, distribution channels by value (%), 2008?09 127
Table 84: Other OTC healthcare products, Israel, value by distribution channel (ILSm), 2008?09 127
Table 85: Plasters & bandages, Israel, value by segment (ILSm), 2004?09 129
Table 86: Plasters & bandages, Israel, value forecast by segment (ILSm), 2009?14 130
Table 87: Plasters & bandages, Israel, value by segment ($m), 2004?09 132
Table 88: Plasters & bandages, Israel, value forecast by segment ($m), 2009?14 133
Table 89: Plasters & bandages, Israel, brand share by value (%), 2008?09 135
Table 90: Plasters & bandages, Israel, value by brand (ILSm), 2008?09 135
Table 91: Plasters & bandages, Israel, company share by value (%), 2008?09 137
Table 92: Plasters & bandages, Israel, value by company (ILSm), 2008?09 137
Table 93: Plasters & bandages, Israel, distribution channels by value (%), 2008?09 138
Table 94: Plasters & bandages, Israel, value by distribution channel (ILSm), 2008?09 138
Table 95: Traditional medicines, Israel, value (ILSm), 2004?09 140
Table 96: Traditional medicines, Israel, value forecast (ILSm), 2009?14 141
Table 97: Traditional medicines, Israel, value ($m), 2004?09 142
Table 98: Traditional medicines, Israel, value forecast ($m), 2009?14 142
Table 99: Traditional medicines, Israel, brand share by value (%), 2008?09 143
Table 100: Traditional medicines, Israel, value by brand (ILSm), 2008?09 143
Table 101: Traditional medicines, Israel, company share by value (%), 2008?09 145
Table 102: Traditional medicines, Israel, value by company (ILSm), 2008?09 145
Table 103: Traditional medicines, Israel, distribution channels by value (%), 2008?09 146
Table 104: Traditional medicines, Israel, value by distribution channel (ILSm), 2008?09 146
Table 105: Vitamins and minerals, Israel, value by segment (ILSm), 2004?09 148
Table 106: Vitamins and minerals, Israel, value forecast by segment (ILSm), 2009?14 149
Table 107: Vitamins and minerals, Israel, value by segment ($m), 2004?09 151
Table 108: Vitamins and minerals, Israel, value forecast by segment ($m), 2009?14 151
Table 109: Vitamins and minerals, Israel, brand share by value (%), 2008?09 153
Table 110: Vitamins and minerals, Israel, value by brand (ILSm), 2008?09 153
Table 111: Vitamins and minerals, Israel, company share by value (%), 2008?09 155
Table 112: Vitamins and minerals, Israel, value by company (ILSm), 2008?09 155
Table 113: Vitamins and minerals, Israel, distribution channels by value (%), 2008?09 156
Table 114: Vitamins and minerals, Israel, value by distribution channel (ILSm), 2008?09 156
Table 115: Global OTC healthcare market value, 2009 158
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 161
Table 117: Leading players, top five countries 162
Table 118: Israel OTC healthcare new product launches reports, by company, 2009 163
Table 119: Israel OTC healthcare new product launches SKUs, by company, 2009 163
Table 120: Israel OTC healthcare new product launches (reports), by flavor and fragrances, 2009 164
Table 121: Israel OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 164
Table 122: Israel OTC healthcare new product launches (reports), by package tags or claims, 2009 165
Table 123: Israel OTC healthcare new product launches - recent launches (2009) 165
Table 124: Israel population, by age group, 2004?09 (millions) 166
Table 125: Israel population forecast, by age group, 2009?14 (millions) 167
Table 126: Israel population, by gender, 2004?09 (millions) 167
Table 127: Israel population forecast, by gender, 2009?14 (millions) 168
Table 128: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 168
Table 129: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 168
Table 130: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 169
Table 131: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 169
Table 132: Israel real GDP, 2004?09 ($bn, 2000 prices) 169
Table 133: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 170
Table 134: Israel consumer price index, 2004?09 (2000=100) 170
Table 135: Israel consumer price index, 2009?14 (2000=100) 170


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