OTC Healthcare in Japan to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Japan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Japan increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Japan, accounting for a share of 32.1%.

Leading players in Japanese OTC healthcare market include Johnson & Johnson, Kracie Holdings, Ltd and Novartis AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 33
Value analysis (Yen), 2003?08 33
Value analysis (Yen), 2008?13 35
Value analysis (US dollars), 2003?08 38
Value analysis (US dollars), 2008?13 39
Company and brand share analysis 41
Distribution analysis 48
Chapter 4 Leading Company Profiles 50
Johnson & Johnson 50
Kracie Holdings, Ltd. 52
Chapter 5 Category Analysis: Analgesics 54
Value analysis (Yen), 2003?08 54
Value analysis (Yen), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Company and brand share analysis 59
Distribution analysis 62
Chapter 6 Category Analysis: Topical OTC Medicines 64
Value analysis (Yen), 2003?08 64
Value analysis (Yen), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Chapter 7 Category Analysis: Cough and Cold Preparations 75
Value analysis (Yen), 2003?08 75
Value analysis (Yen), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Company and brand share analysis 81
Distribution analysis 85
Chapter 8 Category Analysis: Indigestion Preparations 87
Value analysis (Yen), 2003?08 87
Value analysis (Yen), 2008?13 88
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Company and brand share analysis 92
Distribution analysis 96
Chapter 9 Category Analysis: Medicated Skin Products 98
Value analysis (Yen), 2003?08 98
Value analysis (Yen), 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 102
Company and brand share analysis 104
Distribution analysis 107
Chapter 10 Category Analysis: First Aid Kits 109
Value analysis (Yen), 2003?08 109
Value analysis (Yen), 2008?13 110
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Company and brand share analysis 112
Distribution analysis 115
Chapter 11 Category Analysis: Other OTC Healthcare Products 117
Value analysis (Yen), 2003?08 117
Value analysis (Yen), 2008?13 118
Value analysis (US dollars), 2003?08 120
Value analysis (US dollars), 2008?13 121
Company and brand share analysis 123
Distribution analysis 128
Chapter 12 Category Analysis: Plasters & Bandages 130
Value analysis (Yen), 2003?08 130
Value analysis (Yen), 2008?13 131
Value analysis (US dollars), 2003?08 133
Value analysis (US dollars), 2008?13 134
Company and brand share analysis 136
Distribution analysis 139
Chapter 13 Category Analysis: Traditional Medicines 141
Value analysis (Yen), 2003?08 141
Value analysis (Yen), 2008?13 142
Value analysis (US dollars), 2003?08 143
Value analysis (US dollars), 2008?13 143
Company and brand share analysis 144
Distribution analysis 148
Chapter 14 Category Analysis: Vitamins and Minerals 150
Value analysis (Yen), 2003?08 150
Value analysis (Yen), 2008?13 151
Value analysis (US dollars), 2003?08 153
Value analysis (US dollars), 2008?13 153
Company and brand share analysis 155
Distribution analysis 158
Chapter 15 Country Comparison 160
Value 160
Market share 164
Chapter 16 PESTLE analysis 165
Summary 165
Political analysis 166
Economic analysis 169
Social analysis 173
Technological analysis 177
Legal analysis 182
Environmental analysis 186
Chapter 17 New Product Development 190
Product launches over time 190
Recent product launches 192
Chapter 18 Macroeconomic Profile 193
Macroeconomic indicators 193
Chapter 19 Research Methodology 198
Methodology overview 198
Secondary research 199
Market modeling 200
Creating an initial data model 200
Revising the initial data model 200
Creating a final estimate 201
Creating demographic value splits 201
Primary research 201
Data finalization 202
Ongoing research 202
Chapter 20 APPENDIX 203
Future readings 203
How to contact experts in your industry 203
Disclaimer 203

LIST OF FIGURES
Figure 1: Japan OTC healthcare value and value forecast, 2003?13 (JPYm, nominal prices) 35
Figure 2: Japan OTC healthcare category growth comparison, by value, 2003?13 38
Figure 3: Japan OTC healthcare company share, by value, 2007?08 (%) 43
Figure 4: Japan OTC healthcare distribution channels, by value, 2007?08 (%) 47
Figure 5: Japan analgesics value and value forecast, 2003?13 (JPYm, nominal prices) 54
Figure 6: Japan analgesics category growth comparison, by value, 2003?13 56
Figure 7: Japan analgesics company share, by value, 2007?08 (%) 58
Figure 8: Japan analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Japan topical OTC medicines value and value forecast, 2003?13 (JPYm, nominal prices) 64
Figure 10: Japan topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Japan topical OTC medicines company share, by value, 2007?08 (%) 69
Figure 12: Japan topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Figure 13: Japan cough and cold preparations value and value forecast, 2003?13 (JPYm, nominal prices) 75
Figure 14: Japan cough and cold preparations category growth comparison, by value, 2003?13 78
Figure 15: Japan cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Japan cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Japan indigestion preparations value and value forecast, 2003?13 (JPYm, nominal prices) 87
Figure 18: Japan indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Japan indigestion preparations company share, by value, 2007?08 (%) 92
Figure 20: Japan indigestion preparations distribution channels, by value, 2007?08 (%) 95
Figure 21: Japan medicated skin products value and value forecast, 2003?13 (JPYm, nominal prices) 98
Figure 22: Japan medicated skin products category growth comparison, by value, 2003?13 101
Figure 23: Japan medicated skin products company share, by value, 2007?08 (%) 103
Figure 24: Japan medicated skin products distribution channels, by value, 2007?08 (%) 106
Figure 25: Japan first aid kits value and value forecast, 2003?13 (JPYm, nominal prices) 108
Figure 26: Japan first aid kits company share, by value, 2007?08 (%) 111
Figure 27: Japan first aid kits distribution channels, by value, 2007?08 (%) 114
Figure 28: Japan other OTC healthcare products value and value forecast, 2003?13 (JPYm, nominal prices) 117
Figure 29: Japan other OTC healthcare products category growth comparison, by value, 2003?13 120
Figure 30: Japan other OTC healthcare products company share, by value, 2007?08 (%) 123
Figure 31: Japan other OTC healthcare products distribution channels, by value, 2007?08 (%) 127
Figure 32: Japan plasters & bandages value and value forecast, 2003?13 (JPYm, nominal prices) 130
Figure 33: Japan plasters & bandages category growth comparison, by value, 2003?13 133
Figure 34: Japan plasters & bandages company share, by value, 2007?08 (%) 135
Figure 35: Japan plasters & bandages distribution channels, by value, 2007?08 (%) 138
Figure 36: Japan traditional medicines value and value forecast, 2003?13 (JPYm, nominal prices) 140
Figure 37: Japan traditional medicines company share, by value, 2007?08 (%) 144
Figure 38: Japan traditional medicines distribution channels, by value, 2007?08 (%) 147
Figure 39: Japan vitamins and minerals value and value forecast, 2003?13 (JPYm, nominal prices) 150
Figure 40: Japan vitamins and minerals category growth comparison, by value, 2003?13 152
Figure 41: Japan vitamins and minerals company share, by value, 2007?08 (%) 154
Figure 42: Japan vitamins and minerals distribution channels, by value, 2007?08 (%) 157
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 159
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 161
Figure 45: Annual data review process 197

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Japan OTC healthcare value, 2003?08 (JPYm, nominal prices) 32
Table 4: Japan OTC healthcare value forecast, 2008?13 (JPYm, nominal prices) 34
Table 5: Japan OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Japan OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Japan OTC healthcare brand share, by value, 2007?08 (%) 39
Table 8: Japan OTC healthcare value, by brand 2007?08 (JPYm, nominal prices) 41
Table 9: Japan OTC healthcare company share by value, 2007?08 (%) 44
Table 10: Japan OTC healthcare value, by company, 2007?08 (JPYm, nominal prices) 45
Table 11: Japan OTC healthcare distribution channels, by value, 2007?08 (%) 46
Table 12: Japan OTC healthcare value, by distribution channel, 2007?08 (JPYm, nominal prices) 46
Table 13: Johnson & Johnson key facts 48
Table 14: Kracie Holdings, Ltd. key facts 50
Table 15: Japan analgesics value, 2003?08 (JPYm, nominal prices) 52
Table 16: Japan analgesics value forecast, 2008?13 (JPYm, nominal prices) 53
Table 17: Japan analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Japan analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Japan analgesics brand share, by value, 2007?08 (%) 57
Table 20: Japan analgesics value, by brand 2007?08 (JPYm, nominal prices) 57
Table 21: Japan analgesics company share by value, 2007?08 (%) 59
Table 22: Japan analgesics value, by company, 2007?08 (JPYm, nominal prices) 59
Table 23: Japan analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Japan analgesics value, by distribution channel, 2007?08 (JPYm, nominal prices) 60
Table 25: Japan topical OTC medicines value, 2003?08 (JPYm, nominal prices) 62
Table 26: Japan topical OTC medicines value forecast, 2008?13 (JPYm, nominal prices) 63
Table 27: Japan topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Japan topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Japan topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Japan topical OTC medicines value, by brand 2007?08 (JPYm, nominal prices) 68
Table 31: Japan topical OTC medicines company share by value, 2007?08 (%) 70
Table 32: Japan topical OTC medicines value, by company, 2007?08 (JPYm, nominal prices) 70
Table 33: Japan topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Table 34: Japan topical OTC medicines value, by distribution channel, 2007?08 (JPYm, nominal prices) 71
Table 35: Japan cough and cold preparations value, 2003?08 (JPYm, nominal prices) 73
Table 36: Japan cough and cold preparations value forecast, 2008?13 (JPYm, nominal prices) 74
Table 37: Japan cough and cold preparations value, 2003?08 ($m, nominal prices) 76
Table 38: Japan cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Japan cough and cold preparations brand share, by value, 2007?08 (%) 79
Table 40: Japan cough and cold preparations value, by brand 2007?08 (JPYm, nominal prices) 80
Table 41: Japan cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Japan cough and cold preparations value, by company, 2007?08 (JPYm, nominal prices) 82
Table 43: Japan cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Japan cough and cold preparations value, by distribution channel, 2007?08 (JPYm, nominal prices) 83
Table 45: Japan indigestion preparations value, 2003?08 (JPYm, nominal prices) 85
Table 46: Japan indigestion preparations value forecast, 2008?13 (JPYm, nominal prices) 86
Table 47: Japan indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Japan indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Japan indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Japan indigestion preparations value, by brand 2007?08 (JPYm, nominal prices) 91
Table 51: Japan indigestion preparations company share by value, 2007?08 (%) 93
Table 52: Japan indigestion preparations value, by company, 2007?08 (JPYm, nominal prices) 93
Table 53: Japan indigestion preparations distribution channels, by value, 2007?08 (%) 94
Table 54: Japan indigestion preparations value, by distribution channel, 2007?08 (JPYm, nominal prices) 94
Table 55: Japan medicated skin products value, 2003?08 (JPYm, nominal prices) 96
Table 56: Japan medicated skin products value forecast, 2008?13 (JPYm, nominal prices) 97
Table 57: Japan medicated skin products value, 2003?08 ($m, nominal prices) 99
Table 58: Japan medicated skin products value forecast, 2008?13 ($m, nominal prices) 100
Table 59: Japan medicated skin products brand share, by value, 2007?08 (%) 102
Table 60: Japan medicated skin products value, by brand 2007?08 (JPYm, nominal prices) 102
Table 61: Japan medicated skin products company share by value, 2007?08 (%) 104
Table 62: Japan medicated skin products value, by company, 2007?08 (JPYm, nominal prices) 104
Table 63: Japan medicated skin products distribution channels, by value, 2007?08 (%) 105
Table 64: Japan medicated skin products value, by distribution channel, 2007?08 (JPYm, nominal prices) 105
Table 65: Japan first aid kits value, 2003?08 (JPYm, nominal prices) 107
Table 66: Japan first aid kits value forecast, 2008?13 (JPYm, nominal prices) 108
Table 67: Japan first aid kits value, 2003?08 ($m, nominal prices) 109
Table 68: Japan first aid kits value forecast, 2008?13 ($m, nominal prices) 109
Table 69: Japan first aid kits brand share, by value, 2007?08 (%) 110
Table 70: Japan first aid kits value, by brand 2007?08 (JPYm, nominal prices) 110
Table 71: Japan first aid kits company share by value, 2007?08 (%) 112
Table 72: Japan first aid kits value, by company, 2007?08 (JPYm, nominal prices) 112
Table 73: Japan first aid kits distribution channels, by value, 2007?08 (%) 113
Table 74: Japan first aid kits value, by distribution channel, 2007?08 (JPYm, nominal prices) 113
Table 75: Japan other OTC healthcare products value, 2003?08 (JPYm, nominal prices) 115
Table 76: Japan other OTC healthcare products value forecast, 2008?13 (JPYm, nominal prices) 116
Table 77: Japan other OTC healthcare products value, 2003?08 ($m, nominal prices) 118
Table 78: Japan other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 119
Table 79: Japan other OTC healthcare products brand share, by value, 2007?08 (%) 121
Table 80: Japan other OTC healthcare products value, by brand 2007?08 (JPYm, nominal prices) 122
Table 81: Japan other OTC healthcare products company share by value, 2007?08 (%) 124
Table 82: Japan other OTC healthcare products value, by company, 2007?08 (JPYm, nominal prices) 125
Table 83: Japan other OTC healthcare products distribution channels, by value, 2007?08 (%) 126
Table 84: Japan other OTC healthcare products value, by distribution channel, 2007?08 (JPYm, nominal prices) 126
Table 85: Japan plasters & bandages value, 2003?08 (JPYm, nominal prices) 128
Table 86: Japan plasters & bandages value forecast, 2008?13 (JPYm, nominal prices) 129
Table 87: Japan plasters & bandages value, 2003?08 ($m, nominal prices) 131
Table 88: Japan plasters & bandages value forecast, 2008?13 ($m, nominal prices) 132
Table 89: Japan plasters & bandages brand share, by value, 2007?08 (%) 134
Table 90: Japan plasters & bandages value, by brand 2007?08 (JPYm, nominal prices) 134
Table 91: Japan plasters & bandages company share by value, 2007?08 (%) 136
Table 92: Japan plasters & bandages value, by company, 2007?08 (JPYm, nominal prices) 136
Table 93: Japan plasters & bandages distribution channels, by value, 2007?08 (%) 137
Table 94: Japan plasters & bandages value, by distribution channel, 2007?08 (JPYm, nominal prices) 137
Table 95: Japan traditional medicines value, 2003?08 (JPYm, nominal prices) 139
Table 96: Japan traditional medicines value forecast, 2008?13 (JPYm, nominal prices) 140
Table 97: Japan traditional medicines value, 2003?08 ($m, nominal prices) 141
Table 98: Japan traditional medicines value forecast, 2008?13 ($m, nominal prices) 141
Table 99: Japan traditional medicines brand share, by value, 2007?08 (%) 142
Table 100: Japan traditional medicines value, by brand 2007?08 (JPYm, nominal prices) 143
Table 101: Japan traditional medicines company share by value, 2007?08 (%) 145
Table 102: Japan traditional medicines value, by company, 2007?08 (JPYm, nominal prices) 145
Table 103: Japan traditional medicines distribution channels, by value, 2007?08 (%) 146
Table 104: Japan traditional medicines value, by distribution channel, 2007?08 (JPYm, nominal prices) 146
Table 105: Japan vitamins and minerals value, 2003?08 (JPYm, nominal prices) 148
Table 106: Japan vitamins and minerals value forecast, 2008?13 (JPYm, nominal prices) 149
Table 107: Japan vitamins and minerals value, 2003?08 ($m, nominal prices) 151
Table 108: Japan vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 151
Table 109: Japan vitamins and minerals brand share, by value, 2007?08 (%) 153
Table 110: Japan vitamins and minerals value, by brand 2007?08 (JPYm, nominal prices) 153
Table 111: Japan vitamins and minerals company share by value, 2007?08 (%) 155
Table 112: Japan vitamins and minerals value, by company, 2007?08 (JPYm, nominal prices) 155
Table 113: Japan vitamins and minerals distribution channels, by value, 2007?08 (%) 156
Table 114: Japan vitamins and minerals value, by distribution channel, 2007?08 (JPYm, nominal prices) 156
Table 115: Global OTC healthcare market value, 2008 158
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 161
Table 117: Leading players, top five countries 162
Table 118: Analysis of Japan’s Political landscape 164
Table 119: Analysis of Japan’s economy 167
Table 120: Analysis of Japan’s social system 171
Table 121: Analysis of Japan’s technology landscape 175
Table 122: Average annual salaries for researchers across countries 177
Table 123: Japan’s R&D expenditure 178
Table 124: R&D personnel in Japan, 2002–12 179
Table 125: Analysis of Japan’s legal landscape 180
Table 126: Analysis of Japan’s environmental landscape 184
Table 127: Japan OTC healthcare new product launches reports, by company (top five companies), 2008 188
Table 128: Japan OTC healthcare new product launches SKUs, by company (top five companies), 2008 188
Table 129: Japan OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 189
Table 130: Japan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 189
Table 131: Japan OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 190
Table 132: Japan OTC healthcare new product launches - recent five launches 2008 190
Table 133: Japan population, by age group, 2003?08 (millions) 191
Table 134: Japan population forecast, by age group, 2008?13 (millions) 192
Table 135: Japan population, by gender, 2003?08 (millions) 192
Table 136: Japan population forecast, by gender, 2008?13 (millions) 193
Table 137: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 193
Table 138: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 193
Table 139: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 194
Table 140: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 194
Table 141: Japan real GDP, 2003?08 ($bn, 2000 prices) 194
Table 142: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 195
Table 143: Japan consumer price index, 2003?08 (2000=100) 195
Table 144: Japan consumer price index, 2008?13 (2000=100) 195


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