OTC Healthcare in Japan to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Japan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Japan increased at a compound annual growth rate of 2% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Japan, accounting for a share of 32.6%.

Leading players in Japanese OTC healthcare market include Johnson & Johnson, Kracie Holdings, Ltd and Novartis AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Japanese Yen), 2004?09 30
Value analysis (Japanese Yen), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Johnson & Johnson 46
Kracie Holdings, Ltd 48
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Japanese Yen), 2004?09 50
Value analysis (Japanese Yen), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Japanese Yen), 2004?09 60
Value analysis (Japanese Yen), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Japanese Yen), 2004?09 71
Value analysis (Japanese Yen), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Company and brand share analysis 77
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Japanese Yen), 2004?09 83
Value analysis (Japanese Yen), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Company and brand share analysis 88
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Japanese Yen), 2004?09 94
Value analysis (Japanese Yen), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Japanese Yen), 2004?09 105
Value analysis (Japanese Yen), 2009?14 106
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Japanese Yen), 2004?09 113
Value analysis (Japanese Yen), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 117
Company and brand share analysis 119
Distribution analysis 124
Chapter 12 Category Analysis: Plasters & Bandages 126
Value analysis (Japanese Yen), 2004?09 126
Value analysis (Japanese Yen), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Company and brand share analysis 132
Distribution analysis 135
Chapter 13 Category Analysis: Traditional Medicines 137
Value analysis (Japanese Yen), 2004?09 137
Value analysis (Japanese Yen), 2009?14 138
Value analysis (US dollars), 2004?09 139
Value analysis (US dollars), 2009?14 139
Company and brand share analysis 140
Distribution analysis 145
Chapter 14 Category Analysis: Vitamins and Minerals 147
Value analysis (Japanese Yen), 2004?09 147
Value analysis (Japanese Yen), 2009?14 148
Value analysis (US dollars), 2004?09 150
Value analysis (US dollars), 2009?14 150
Company and brand share analysis 152
Distribution analysis 155
Chapter 15 Country Comparison 157
Value 157
Market share 161
Chapter 16 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 17 Macroeconomic Profile 165
Macroeconomic Indicators 165
Chapter 18 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 19 Appendix 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: OTC healthcare, Japan, value by category (JPYm), 2004?14 34
Figure 2: OTC healthcare, Japan, company share by value (%), 2008?09 41
Figure 3: OTC healthcare, Japan, distribution channels by value (%), 2008?09 45
Figure 4: Analgesics, Japan, value by segment (JPYm), 2004?14 52
Figure 5: Analgesics, Japan, category growth comparison, by value, 2004?14 54
Figure 6: Analgesics, Japan, company share by value (%), 2008?09 56
Figure 7: Analgesics, Japan, distribution channels by value (%), 2008?09 59
Figure 8: Topical OTC medicines, Japan, value by segment (JPYm), 2004?14 62
Figure 9: Topical OTC medicines, Japan, category growth comparison, by value, 2004?14 65
Figure 10: Topical OTC medicines, Japan, company share by value (%), 2008?09 67
Figure 11: Topical OTC medicines, Japan, distribution channels by value (%), 2008?09 70
Figure 12: Cough and cold preparations, Japan, value by segment (JPYm), 2004?14 73
Figure 13: Cough and cold preparations, Japan, category growth comparison, by value, 2004?14 76
Figure 14: Cough and cold preparations, Japan, company share by value (%), 2008?09 79
Figure 15: Cough and cold preparations, Japan, distribution channels by value (%), 2008?09 82
Figure 16: Indigestion preparations, Japan, value by segment (JPYm), 2004?14 85
Figure 17: Indigestion preparations, Japan, category growth comparison, by value, 2004?14 87
Figure 18: Indigestion preparations, Japan, company share by value (%), 2008?09 90
Figure 19: Indigestion preparations, Japan, distribution channels by value (%), 2008?09 93
Figure 20: Medicated skin products, Japan, value by segment (JPYm), 2004?14 96
Figure 21: Medicated skin products, Japan, category growth comparison, by value, 2004?14 99
Figure 22: Medicated skin products, Japan, company share by value (%), 2008?09 101
Figure 23: Medicated skin products, Japan, distribution channels by value (%), 2008?09 104
Figure 24: First aid kits, Japan, value (JPYm), 2004?14 106
Figure 25: First aid kits, Japan, company share by value (%), 2008?09 109
Figure 26: First aid kits, Japan, distribution channels by value (%), 2008?09 112
Figure 27: Other OTC healthcare products, Japan, value by segment (JPYm), 2004?14 115
Figure 28: Other OTC healthcare products, Japan, category growth comparison, by value, 2004?14 118
Figure 29: Other OTC healthcare products, Japan, company share by value (%), 2008?09 121
Figure 30: Other OTC healthcare products, Japan, distribution channels by value (%), 2008?09 125
Figure 31: Plasters & bandages, Japan, value by segment (JPYm), 2004?14 128
Figure 32: Plasters & bandages, Japan, category growth comparison, by value, 2004?14 131
Figure 33: Plasters & bandages, Japan, company share by value (%), 2008?09 133
Figure 34: Plasters & bandages, Japan, distribution channels by value (%), 2008?09 136
Figure 35: Traditional medicines, Japan, value (JPYm), 2004?14 138
Figure 36: Traditional medicines, Japan, company share by value (%), 2008?09 142
Figure 37: Traditional medicines, Japan, distribution channels by value (%), 2008?09 146
Figure 38: Vitamins and minerals, Japan, value by segment (JPYm), 2004?14 149
Figure 39: Vitamins and minerals, Japan, category growth comparison, by value, 2004?14 151
Figure 40: Vitamins and minerals, Japan, company share by value (%), 2008?09 153
Figure 41: Vitamins and minerals, Japan, distribution channels by value (%), 2008?09 156
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 158
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 160
Figure 44: Annual data review process 171

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Japan, value by category (JPYm), 2004?09 31
Table 4: OTC healthcare, Japan, value forecast by category (JPYm), 2009?14 33
Table 5: OTC healthcare, Japan, value by category ($m), 2004?09 35
Table 6: OTC healthcare, Japan, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, Japan, brand share by value (%), 2008?09 37
Table 8: OTC healthcare, Japan, value by brand (JPYm), 2008?09 39
Table 9: OTC healthcare, Japan, company share by value (%), 2008?09 42
Table 10: OTC healthcare, Japan, value by company (JPYm), 2008?09 43
Table 11: OTC healthcare, Japan, distribution channels by value (%), 2008?09 44
Table 12: OTC healthcare, Japan, value by distribution channel (JPYm), 2008?09 44
Table 13: Johnson & Johnson key facts 46
Table 14: Kracie Holdings, Ltd key facts 48
Table 15: Analgesics, Japan, value by segment (JPYm), 2004?09 50
Table 16: Analgesics, Japan, value forecast by segment (JPYm), 2009?14 51
Table 17: Analgesics, Japan, value by segment ($m), 2004?09 53
Table 18: Analgesics, Japan, value forecast by segment ($m), 2009?14 53
Table 19: Analgesics, Japan, brand share by value (%), 2008?09 55
Table 20: Analgesics, Japan, value by brand (JPYm), 2008?09 55
Table 21: Analgesics, Japan, company share by value (%), 2008?09 57
Table 22: Analgesics, Japan, value by company (JPYm), 2008?09 57
Table 23: Analgesics, Japan, distribution channels by value (%), 2008?09 58
Table 24: Analgesics, Japan, value by distribution channel (JPYm), 2008?09 58
Table 25: Topical OTC medicines, Japan, value by segment (JPYm), 2004?09 60
Table 26: Topical OTC medicines, Japan, value forecast by segment (JPYm), 2009?14 61
Table 27: Topical OTC medicines, Japan, value by segment ($m), 2004?09 63
Table 28: Topical OTC medicines, Japan, value forecast by segment ($m), 2009?14 64
Table 29: Topical OTC medicines, Japan, brand share by value (%), 2008?09 66
Table 30: Topical OTC medicines, Japan, value by brand (JPYm), 2008?09 66
Table 31: Topical OTC medicines, Japan, company share by value (%), 2008?09 68
Table 32: Topical OTC medicines, Japan, value by company (JPYm), 2008?09 68
Table 33: Topical OTC medicines, Japan, distribution channels by value (%), 2008?09 69
Table 34: Topical OTC medicines, Japan, value by distribution channel (JPYm), 2008?09 69
Table 35: Cough and cold preparations, Japan, value by segment (JPYm), 2004?09 71
Table 36: Cough and cold preparations, Japan, value forecast by segment (JPYm), 2009?14 72
Table 37: Cough and cold preparations, Japan, value by segment ($m), 2004?09 74
Table 38: Cough and cold preparations, Japan, value forecast by segment ($m), 2009?14 75
Table 39: Cough and cold preparations, Japan, brand share by value (%), 2008?09 77
Table 40: Cough and cold preparations, Japan, value by brand (JPYm), 2008?09 78
Table 41: Cough and cold preparations, Japan, company share by value (%), 2008?09 80
Table 42: Cough and cold preparations, Japan, value by company (JPYm), 2008?09 80
Table 43: Cough and cold preparations, Japan, distribution channels by value (%), 2008?09 81
Table 44: Cough and cold preparations, Japan, value by distribution channel (JPYm), 2008?09 81
Table 45: Indigestion preparations, Japan, value by segment (JPYm), 2004?09 83
Table 46: Indigestion preparations, Japan, value forecast by segment (JPYm), 2009?14 84
Table 47: Indigestion preparations, Japan, value by segment ($m), 2004?09 86
Table 48: Indigestion preparations, Japan, value forecast by segment ($m), 2009?14 86
Table 49: Indigestion preparations, Japan, brand share by value (%), 2008?09 88
Table 50: Indigestion preparations, Japan, value by brand (JPYm), 2008?09 89
Table 51: Indigestion preparations, Japan, company share by value (%), 2008?09 91
Table 52: Indigestion preparations, Japan, value by company (JPYm), 2008?09 91
Table 53: Indigestion preparations, Japan, distribution channels by value (%), 2008?09 92
Table 54: Indigestion preparations, Japan, value by distribution channel (JPYm), 2008?09 92
Table 55: Medicated skin products, Japan, value by segment (JPYm), 2004?09 94
Table 56: Medicated skin products, Japan, value forecast by segment (JPYm), 2009?14 95
Table 57: Medicated skin products, Japan, value by segment ($m), 2004?09 97
Table 58: Medicated skin products, Japan, value forecast by segment ($m), 2009?14 98
Table 59: Medicated skin products, Japan, brand share by value (%), 2008?09 100
Table 60: Medicated skin products, Japan, value by brand (JPYm), 2008?09 100
Table 61: Medicated skin products, Japan, company share by value (%), 2008?09 102
Table 62: Medicated skin products, Japan, value by company (JPYm), 2008?09 102
Table 63: Medicated skin products, Japan, distribution channels by value (%), 2008?09 103
Table 64: Medicated skin products, Japan, value by distribution channel (JPYm), 2008?09 103
Table 65: First aid kits, Japan, value (JPYm), 2004?09 105
Table 66: First aid kits, Japan, value forecast (JPYm), 2009?14 106
Table 67: First aid kits, Japan, value ($m), 2004?09 107
Table 68: First aid kits, Japan, value forecast ($m), 2009?14 107
Table 69: First aid kits, Japan, brand share by value (%), 2008?09 108
Table 70: First aid kits, Japan, value by brand (JPYm), 2008?09 108
Table 71: First aid kits, Japan, company share by value (%), 2008?09 110
Table 72: First aid kits, Japan, value by company (JPYm), 2008?09 110
Table 73: First aid kits, Japan, distribution channels by value (%), 2008?09 111
Table 74: First aid kits, Japan, value by distribution channel (JPYm), 2008?09 111
Table 75: Other OTC healthcare products, Japan, value by segment (JPYm), 2004?09 113
Table 76: Other OTC healthcare products, Japan, value forecast by segment (JPYm), 2009?14 114
Table 77: Other OTC healthcare products, Japan, value by segment ($m), 2004?09 116
Table 78: Other OTC healthcare products, Japan, value forecast by segment ($m), 2009?14 117
Table 79: Other OTC healthcare products, Japan, brand share by value (%), 2008?09 119
Table 80: Other OTC healthcare products, Japan, value by brand (JPYm), 2008?09 120
Table 81: Other OTC healthcare products, Japan, company share by value (%), 2008?09 122
Table 82: Other OTC healthcare products, Japan, value by company (JPYm), 2008?09 123
Table 83: Other OTC healthcare products, Japan, distribution channels by value (%), 2008?09 124
Table 84: Other OTC healthcare products, Japan, value by distribution channel (JPYm), 2008?09 124
Table 85: Plasters & bandages, Japan, value by segment (JPYm), 2004?09 126
Table 86: Plasters & bandages, Japan, value forecast by segment (JPYm), 2009?14 127
Table 87: Plasters & bandages, Japan, value by segment ($m), 2004?09 129
Table 88: Plasters & bandages, Japan, value forecast by segment ($m), 2009?14 130
Table 89: Plasters & bandages, Japan, brand share by value (%), 2008?09 132
Table 90: Plasters & bandages, Japan, value by brand (JPYm), 2008?09 132
Table 91: Plasters & bandages, Japan, company share by value (%), 2008?09 134
Table 92: Plasters & bandages, Japan, value by company (JPYm), 2008?09 134
Table 93: Plasters & bandages, Japan, distribution channels by value (%), 2008?09 135
Table 94: Plasters & bandages, Japan, value by distribution channel (JPYm), 2008?09 135
Table 95: Traditional medicines, Japan, value (JPYm), 2004?09 137
Table 96: Traditional medicines, Japan, value forecast (JPYm), 2009?14 138
Table 97: Traditional medicines, Japan, value ($m), 2004?09 139
Table 98: Traditional medicines, Japan, value forecast ($m), 2009?14 139
Table 99: Traditional medicines, Japan, brand share by value (%), 2008?09 140
Table 100: Traditional medicines, Japan, value by brand (JPYm), 2008?09 141
Table 101: Traditional medicines, Japan, company share by value (%), 2008?09 143
Table 102: Traditional medicines, Japan, value by company (JPYm), 2008?09 144
Table 103: Traditional medicines, Japan, distribution channels by value (%), 2008?09 145
Table 104: Traditional medicines, Japan, value by distribution channel (JPYm), 2008?09 145
Table 105: Vitamins and minerals, Japan, value by segment (JPYm), 2004?09 147
Table 106: Vitamins and minerals, Japan, value forecast by segment (JPYm), 2009?14 148
Table 107: Vitamins and minerals, Japan, value by segment ($m), 2004?09 150
Table 108: Vitamins and minerals, Japan, value forecast by segment ($m), 2009?14 150
Table 109: Vitamins and minerals, Japan, brand share by value (%), 2008?09 152
Table 110: Vitamins and minerals, Japan, value by brand (JPYm), 2008?09 152
Table 111: Vitamins and minerals, Japan, company share by value (%), 2008?09 154
Table 112: Vitamins and minerals, Japan, value by company (JPYm), 2008?09 154
Table 113: Vitamins and minerals, Japan, distribution channels by value (%), 2008?09 155
Table 114: Vitamins and minerals, Japan, value by distribution channel (JPYm), 2008?09 155
Table 115: Global OTC healthcare market value, 2009 157
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 160
Table 117: Leading players, top five countries 161
Table 118: Japan OTC healthcare new product launches reports, by company (top five companies), 2009 162
Table 119: Japan OTC healthcare new product launches SKUs, by company (top five companies), 2009 162
Table 120: Japan OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 163
Table 121: Japan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 163
Table 122: Japan OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 164
Table 123: Japan OTC healthcare new product launches - recent five launches (2009) 164
Table 124: Japan population, by age group, 2004?09 (millions) 165
Table 125: Japan population forecast, by age group, 2009?14 (millions) 166
Table 126: Japan population, by gender, 2004?09 (millions) 166
Table 127: Japan population forecast, by gender, 2009?14 (millions) 167
Table 128: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 167
Table 129: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 167
Table 130: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 168
Table 131: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 168
Table 132: Japan real GDP, 2004?09 ($bn, 2000 prices) 168
Table 133: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 169
Table 134: Japan consumer price index, 2004?09 (2000=100) 169
Table 135: Japan consumer price index, 2009?14 (2000=100) 169


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