OTC Healthcare in Latin America to 2014

Introduction

This databook provides key data and information on the OTC healthcare market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Latin America increased at a compound annual growth rate of 7.7% between 2004 and 2009.

The analgesics category led the OTC healthcare market in Latin America, accounting for a share of 21.1%.

The leading players in the Latin American OTC healthcare market include Johnson & Johnson, GlaxoSmithKline Plc and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 28
Value Analysis 28
Chapter 4 Latin America OTC Healthcare: Market Overview 29
Value analysis (US Dollar), 2004?09 29
Value analysis (US Dollar), 2009?14 31
Company share analysis 33
Distribution analysis 36
Chapter 5 Leading Company Profiles 38
Johnson & Johnson 38
GlaxoSmithKline Plc 40
Chapter 6 Category Analysis: Analgesics 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 44
Company share analysis 46
Distribution analysis 49
Chapter 7 Category Analysis: Topical OTC Medicines 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Company share analysis 54
Distribution analysis 56
Chapter 8 Category Analysis: Cough and Cold Preparations 58
Value analysis (US Dollar), 2004?09 58
Value analysis (US Dollar), 2009?14 59
Company share analysis 61
Distribution analysis 64
Chapter 9 Category Analysis: Indigestion Preparations 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Company share analysis 69
Distribution analysis 72
Chapter 10 Category Analysis: Medicated Skin Products 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Company share analysis 77
Distribution analysis 80
Chapter 11 Category Analysis: First Aid Kits 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Company share analysis 84
Distribution analysis 86
Chapter 12 Category Analysis: Other OTC Healthcare Products 88
Value analysis (US Dollar), 2004?09 88
Value analysis (US Dollar), 2009?14 89
Company share analysis 91
Distribution analysis 94
Chapter 13 Category Analysis: Plasters & Bandages 96
Value analysis (US Dollar), 2004?09 96
Value analysis (US Dollar), 2009?14 97
Company share analysis 99
Distribution analysis 101
Chapter 14 Category Analysis: Traditional Medicines 103
Value analysis (US Dollar), 2004?09 103
Value analysis (US Dollar), 2009?14 104
Company share analysis 105
Distribution analysis 107
Chapter 15 Category Analysis: Vitamins and Minerals 109
Value analysis (US Dollar), 2004?09 109
Value analysis (US Dollar), 2009?14 110
Company share analysis 112
Distribution analysis 115
Chapter 16 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 17 Appendix 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: OTC healthcare, Latin America, value by category ($m), 2004?14 32
Figure 2: OTC healthcare, Latin America, company share (top five companies) by value (%), 2008?09 35
Figure 3: OTC healthcare, Latin America, distribution channels by value (%), 2008?09 37
Figure 4: Analgesics, Latin America, value by segment ($m), 2004?14 45
Figure 5: Analgesics, Latin America, category growth comparison, by value, 2004?14 45
Figure 6: Analgesics, Latin America, company share (top five companies) by value (%), 2008?09 48
Figure 7: Analgesics, Latin America, distribution channels by value (%), 2008?09 50
Figure 8: Topical OTC medicines, Latin America, value by segment ($m), 2004?14 53
Figure 9: Topical OTC medicines, Latin America, category growth comparison, by value, 2004?14 53
Figure 10: Topical OTC medicines, Latin America, company share (top five companies) by value (%), 2008?09 55
Figure 11: Topical OTC medicines, Latin America, distribution channels by value (%), 2008?09 57
Figure 12: Cough and cold preparations, Latin America, value by segment ($m), 2004?14 60
Figure 13: Cough and cold preparations, Latin America, category growth comparison, by value, 2004?14 60
Figure 14: Cough and cold preparations, Latin America, company share (top five companies) by value (%), 2008?09 63
Figure 15: Cough and cold preparations, Latin America, distribution channels by value (%), 2008?09 65
Figure 16: Indigestion preparations, Latin America, value by segment ($m), 2004?14 68
Figure 17: Indigestion preparations, Latin America, category growth comparison, by value, 2004?14 68
Figure 18: Indigestion preparations, Latin America, company share (top five companies) by value (%), 2008?09 71
Figure 19: Indigestion preparations, Latin America, distribution channels by value (%), 2008?09 73
Figure 20: Medicated skin products, Latin America, value by segment ($m), 2004?14 76
Figure 21: Medicated skin products, Latin America, category growth comparison, by value, 2004?14 76
Figure 22: Medicated skin products, Latin America, company share (top five companies) by value (%), 2008?09 79
Figure 23: Medicated skin products, Latin America, distribution channels by value (%), 2008?09 81
Figure 24: First aid kits, Latin America, value ($m), 2004?14 83
Figure 25: First aid kits, Latin America, company share by value (%), 2008?09 85
Figure 26: First aid kits, Latin America, distribution channels by value (%), 2008?09 87
Figure 27: Other OTC healthcare products, Latin America, value by segment ($m), 2004?14 90
Figure 28: Other OTC healthcare products, Latin America, category growth comparison, by value, 2004?14 90
Figure 29: Other OTC healthcare products, Latin America, company share (top five companies) by value (%), 2008?09 93
Figure 30: Other OTC healthcare products, Latin America, distribution channels by value (%), 2008?09 95
Figure 31: Plasters and bandages, Latin America, value by segment ($m), 2004?14 98
Figure 32: Plasters and bandages, Latin America, category growth comparison, by value, 2004?14 98
Figure 33: Plasters and bandages, Latin America, company share (top five companies) by value (%), 2008?09 100
Figure 34: Plasters and bandages, Latin America, distribution channels by value (%), 2008?09 102
Figure 35: Traditional medicines, Latin America, value ($m), 2004?14 104
Figure 36: Traditional medicines, Latin America, company share by value (%), 2008?09 106
Figure 37: Traditional medicines, Latin America, distribution channels by value (%), 2008?09 108
Figure 38: Vitamins and minerals, Latin America, value by segment ($m), 2004?14 111
Figure 39: Vitamins and minerals, Latin America, category growth comparison, by value, 2004?14 111
Figure 40: Vitamins and minerals, Latin America, company share (top five companies) by value (%), 2008?09 114
Figure 41: Vitamins and minerals, Latin America, distribution channels by value (%), 2008?09 116
Figure 42: Annual data review process 118

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Latin America, value (country-wise), 2004?09 ($m) 28
Table 4: OTC healthcare, Latin America, value (country-wise) forecast, 2009?14 ($m) 28
Table 5: OTC healthcare, Latin America, value by category ($m), 2004?09 30
Table 6: OTC healthcare, Latin America, value forecast by category ($m), 2009?14 31
Table 7: OTC healthcare, Latin America, company share (top 20 companies) by value (%), 2008?09 33
Table 8: OTC healthcare, Latin America, value by company ($m), 2008?09 34
Table 9: OTC healthcare, Latin America, distribution channels by value (%), 2008?09 36
Table 10: OTC healthcare, Latin America, value by distribution channel ($m), 2008?09 36
Table 11: Johnson & Johnson key facts 38
Table 12: GlaxoSmithKline Plc key facts 40
Table 13: Analgesics, Latin America, value by segment ($m), 2004?09 43
Table 14: Analgesics, Latin America, value forecast by segment ($m), 2009?14 44
Table 15: Analgesics, Latin America, company share (top 20 companies) by value (%), 2008?09 46
Table 16: Analgesics, Latin America, value by company ($m), 2008?09 47
Table 17: Analgesics, Latin America, distribution channels by value (%), 2008?09 49
Table 18: Analgesics, Latin America, value by distribution channel ($m), 2008?09 49
Table 19: Topical OTC medicines, Latin America, value by segment ($m), 2004?09 51
Table 20: Topical OTC medicines, Latin America, value forecast by segment ($m), 2009?14 52
Table 21: Topical OTC medicines, Latin America, company share by value (%), 2008?09 54
Table 22: Topical OTC medicines, Latin America, value by company ($m), 2008?09 55
Table 23: Topical OTC medicines, Latin America, distribution channels by value (%), 2008?09 56
Table 24: Topical OTC medicines, Latin America, value by distribution channel ($m), 2008?09 56
Table 25: Cough and cold preparations, Latin America, value by segment ($m), 2004?09 58
Table 26: Cough and cold preparations, Latin America, value forecast by segment ($m), 2009?14 59
Table 27: Cough and cold preparations, Latin America, company share (top 20 companies) by value (%), 2008?09 61
Table 28: Cough and cold preparations, Latin America, value by company ($m), 2008?09 62
Table 29: Cough and cold preparations, Latin America, distribution channels by value (%), 2008?09 64
Table 30: Cough and cold preparations, Latin America, value by distribution channel ($m), 2008?09 64
Table 31: Indigestion preparations, Latin America, value by segment ($m), 2004?09 66
Table 32: Indigestion preparations, Latin America, value forecast by segment ($m), 2009?14 67
Table 33: Indigestion preparations, Latin America, company share (top 20 companies) by value (%), 2008?09 69
Table 34: Indigestion preparations, Latin America, value by company ($m), 2008?09 70
Table 35: Indigestion preparations, Latin America, distribution channels by value (%), 2008?09 72
Table 36: Indigestion preparations, Latin America, value by distribution channel ($m), 2008?09 72
Table 37: Medicated skin products, Latin America, value by segment ($m), 2004?09 74
Table 38: Medicated skin products, Latin America, value forecast by segment ($m), 2009?14 75
Table 39: Medicated skin products, Latin America, company share by value (%), 2008?09 77
Table 40: Medicated skin products, Latin America, value by company ($m), 2008?09 78
Table 41: Medicated skin products, Latin America, distribution channels by value (%), 2008?09 80
Table 42: Medicated skin products, Latin America, value by distribution channel ($m), 2008?09 80
Table 43: First aid kits, Latin America, value ($m), 2004?09 82
Table 44: First aid kits, Latin America, value forecast ($m), 2009?14 83
Table 45: First aid kits, Latin America, company share by value (%), 2008?09 84
Table 46: First aid kits, Latin America, value by company ($m), 2008?09 84
Table 47: First aid kits, Latin America, distribution channels by value (%), 2008?09 86
Table 48: First aid kits, Latin America, value by distribution channel ($m), 2008?09 86
Table 49: Other OTC healthcare products, Latin America, value by segment ($m), 2004?09 88
Table 50: Other OTC healthcare products, Latin America, value forecast by segment ($m), 2009?14 89
Table 51: Other OTC healthcare products, Latin America, company share (top 20 companies) by value (%), 2008?09 91
Table 52: Other OTC healthcare products, Latin America, value by company ($m), 2008?09 92
Table 53: Other OTC healthcare products, Latin America, distribution channels by value (%), 2008?09 94
Table 54: Other OTC healthcare products, Latin America, value by distribution channel ($m), 2008?09 94
Table 55: Plasters and bandages, Latin America, value by segment ($m), 2004?09 96
Table 56: Plasters and bandages, Latin America, value forecast by segment ($m), 2009?14 97
Table 57: Plasters and bandages, Latin America, company share by value (%), 2008?09 99
Table 58: Plasters and bandages, Latin America, value by company ($m), 2008?09 99
Table 59: Plasters and bandages, Latin America, distribution channels by value (%), 2008?09 101
Table 60: Plasters and bandages, Latin America, value by distribution channel ($m), 2008?09 101
Table 61: Traditional medicines, Latin America, value ($m), 2004?09 103
Table 62: Traditional medicines, Latin America, value forecast ($m), 2009?14 104
Table 63: Traditional medicines, Latin America, company share by value (%), 2008?09 105
Table 64: Traditional medicines, Latin America, value by company ($m), 2008?09 105
Table 65: Traditional medicines, Latin America, distribution channels by value (%), 2008?09 107
Table 66: Traditional medicines, Latin America, value by distribution channel ($m), 2008?09 107
Table 67: Vitamins and minerals, Latin America, value by segment ($m), 2004?09 109
Table 68: Vitamins and minerals, Latin America, value forecast by segment ($m), 2009?14 110
Table 69: Vitamins and minerals, Latin America, company share (top 20 companies) by value (%), 2008?09 112
Table 70: Vitamins and minerals, Latin America, value by company ($m), 2008?09 113
Table 71: Vitamins and minerals, Latin America, distribution channels by value (%), 2008?09 115
Table 72: Vitamins and minerals, Latin America, value by distribution channel ($m), 2008?09 115



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