TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
106 product SKUs launched in the Latin America OTC Healthcare market 2
Vitamins and minerals is the leading category in the Latin America OTC Healthcare market 2
Produtos Naturais PROMEL GV is the leading manufacturer of new OTC Healthcare products in Latin America 2
Boxes was the dominant packing type among the new products launched in the Latin America OTC Healthcare market 2
Majority of the products launched in the OTC Healthcare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
OTC HEALTHCARE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
OTC HEALTHCARE PRODUCT ANALYSIS 15
New product SKUs by country 15
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
DETAILED PRODUCT DESCRIPTIONS 22
APPENDIX 83
Further reading 83
Country Groupings 83
Datamonitor consulting 83
How to contact experts in your industry 83
LIST OF FIGURES
Figure 1: OTC Healthcare, Latin America, market value by category ($m), 2004–09 11
Figure 2: OTC Healthcare, Latin America, market value by category ($m), 2009–14 13
Figure 3: OTC Healthcare, Latin America, new product SKUs by country, Q3 2010 15
Figure 4: OTC Healthcare, Latin America, new product SKUs by category, Q3 2010 17
Figure 5: OTC Healthcare, Latin America, new product SKUs by manufacturer, Q3 2010 18
Figure 6: OTC Healthcare, Latin America, new product by package type, Q3 2010 20
Figure 7: OTC Healthcare, Latin America, new product by package material, Q3 2010 21
LIST OF TABLES
Table 1: OTC Healthcare category definitions 4
Table 2: OTC Healthcare, Latin America, market value by category ($m), 2004–09 12
Table 3: OTC Healthcare, Latin America, market value by category ($m), 2009–14 14
Table 4: OTC Healthcare, Latin America, new product SKUs by country, Q3 2010 16
Table 5: OTC Healthcare, Latin America, new product SKUs by category, Q3 2010 17
Table 6: OTC Healthcare, Latin America, product launch SKUs by manufacturer, Q3 2010 19
Table 7: OTC Healthcare, Latin America, new product by package type, Q3 2010 20
Table 8: OTC Healthcare, Latin America, new product by package material, Q3 2010 21
Table 9: Coverplast - Apositos Adhesivos Elasticos 22
Table 10: Apyrene - Acetaminofen Capsulas 23
Table 11: ActiMed - Sterile Gauze Pads 24
Table 12: Ex-Lax - Laxante Grageas - 25mg 25
Table 13: Carrefour - Spray de Hierbas 26
Table 14: Rexona - Efficient 24h Intensive Desodorante para Pies en Aerosol 27
Table 15: Droga Raia - Glicerina 28
Table 16: Doctor Clean - Gel Antisseptico Hidratante - Mandarina & Apricot 29
Table 17: Analgen - Analgesico - Forte 30
Table 18: Flanax Caps - Capsulas para el Dolor 31
Table 19: Mejoral - Tabletas para el Dolor - ActiRapido 32
Table 20: Tempra - Tabletas para el Dolor - XT Noche 33
Table 21: Next Tabs - Tabletas - Gripa 34
Table 22: Alna - Agua Oxigenada 35
Table 23: Jequiti Suave - Gel Higienizante Antisseptico para as Maos 36
Table 24: Bisolvon - Expectorante/Mucolitico - Adultos 37
Table 25: Linahealth - Linaza Molida - Tipo Golden 38
Table 26: Novartis Zolben - Alivia La Gripe - Caliente 39
Table 27: Dipar Athena - Analgesico 40
Table 28: Clean & Clear - Sabonette Esfoliante - Anti-Cravos 41
Table 29: Farmacity - Polvo Desodorante para Pies - Refrescante 42
Table 30: Vick VitaPyrena - Paracetamol 500 mg Analgesico - Antifebril Granulado - Manzanilla Limon y Tilo; Antifebril Granulado - Sabor a Manzana y Canela 43
Table 31: Bach Kids - Gotas de Bem Estar - Confidence Remedy; Daydream Remedy; Rescue Remedy 44
Table 32: Bach - Creme Rescue 45
Table 33: Hansaplast - Standard Bandages - Transparent 46
Table 34: Minancora Action - Creme Antiacne 47
Table 35: Medley - Pomada Dermatologica 48
Table 36: EMS - Creme Dermatologico Antimicotico 49
Table 37: EMS - Pomada Dermatologica Antibiotico Topico - Infeccao da Pele 50
Table 38: Equate - Panty Liners with Chamomile; Sanitary Pads with Chamomile - Night; Regular; Regular with Wings; Ultra Thin with Wings 51
Table 39: Delica Manzanilla - Toallas Femeninas - Nocturna Anatomica con Alas 52
Table 40: Ancor - Gel Refrescante para los Pies - Lemon Grass 53
Table 41: Options Care - Panty Liners with Chamomile; Sanitary Pads with Chamomile - Night; Regular; Regular with Wings; Ultra Thin; Ultra Thin with Wings 54
Table 42: Vidamil - Solucion Oral Gotas Ingerible para Infantil - Limon; Solucion Oral Ingerible para Adulto - Limon Natural 55
Table 43: Excepcion - Toallas Femeninas con Alas y Canales Super Anatomicas con Gel - Ultra Delgada con Aloe Vera 56
Table 44: Elea Glucotrin Pro-Flex - Glucosamina HCl Solucion Oral Liquida - Sabor Cereza 57
Table 45: ISA Laboratorios - Ibu 400 Ibuprofeno + Homatropina Comprimidos 58
Table 46: Day's - pH Balanceado Protectores Diarios - Classic Anatomicos; Multiforma con Alas; Multiforma Perfumados; Multiforma sin Perfume; Sensitive Anatomicos 59
Table 47: Kotex - Ultra-Thin 2-in-1 Panty Lliners with Camomile - Regular and Thong 60
Table 48: Excedrin - Pastillas para el Dolor de Cabeza - Dolores Fuertes 61
Table 49: El Guardian - Agua Oxigenada 62
Table 50: Canesten Ultra - Crema Antimicotico 63
Table 51: Advil Ultra - Medicina - Capsulas Liquidas 64
Table 52: ThermaCare - Parches Termicos para Dolores Musculares - Cuello, Hombro, Codo, Brazo o Muneca; Espalda y Cadera 65
Table 53: Salvelox - Curativos 66
Table 54: Salvelox - Curativos Tradicionais 67
Table 55: Lua Ninos - Sal de Frutas - Tutti-Frutti 68
Table 56: Hand Free - Spray Anti-Septico 69
Table 57: Nutrilatina - Linolen 70
Table 58: Schraiber - Suplemento - Ferro e Vitamina C; Selenio e Vitamina E; Vitamina A e Vitamina D; Vitamina C e Vitamina E 71
Table 59: Buscasan - Omeprazol 72
Table 60: Nosotras - Protectores Diarios - Largos 73
Table 61: Schraiber - Creme para Pes - Oleo de Jojoba 74
Table 62: Dettol - Gel Antisseptico 75
Table 63: Lysoform Primo - Gel Higienizador - Lavanda; Neutro 76
Table 64: Promel - Licopeno de Tomate 77
Table 65: Promel - Sementes de Uva em Capsulas 78
Table 66: Promel - Quitosana com Psyllium 79
Table 67: Promel - Quitosana 80
Table 68: Bach - Rescue Pastilles - Groselha; Laranja 81
Table 69: Bach - Rescue Sleep - Drops; Spray 82
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