TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level - Western Europe 3
Summary Market Level - Eastern Europe 4
Summary Market Level - North America 5
Summary Market Level - Asia Pacific 6
Summary Market Level - Latin America 7
Summary Market Level - Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global OTC Healthcare - Market Overview 21
Value analysis (US dollar), 2003?08 21
Value analysis (US dollar), 2008?13 23
Company share analysis 26
Distribution analysis 29
Chapter 4 Western Europe OTC Healthcare - Market Overview 31
Value analysis (US dollar), 2003?08 31
Value analysis (US dollar), 2008?13 33
Company share analysis 36
Distribution analysis 39
Chapter 5 Eastern Europe OTC Healthcare - Market Overview 41
Value analysis (US dollar), 2003?08 41
Value analysis (US dollar), 2008?13 43
Company share analysis 45
Distribution analysis 48
Chapter 6 North America OTC Healthcare - Market Overview 50
Value analysis (US dollar), 2003?08 50
Value analysis (US dollar), 2008?13 52
Company share analysis 55
Distribution analysis 58
Chapter 7 Asia Pacific OTC Healthcare - Market Overview 60
Value analysis (US dollar), 2003?08 60
Value analysis (US dollar), 2008?13 62
Company share analysis 65
Distribution analysis 68
Chapter 8 Latin America OTC Healthcare - Market Overview 70
Value analysis (US dollar), 2003?08 70
Value analysis (US dollar), 2008?13 72
Company share analysis 75
Distribution analysis 78
Chapter 9 Middle East and Africa OTC Healthcare - Market Overview 80
Value analysis (US dollar), 2003?08 80
Value analysis (US dollar), 2008?13 82
Company share analysis 85
Distribution analysis 88
Chapter 10 Research Methodology 90
Methodology overview 90
Secondary research 91
Market modeling 92
Creating an initial data model 92
Revising the initial data model 92
Creating a final estimate 93
Creating demographic value splits 93
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 11 APPENDIX 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95
LIST OF FIGURES
Figure 1: Global OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 24
Figure 2: Global OTC healthcare category growth comparison, by value, 2003?13 25
Figure 3: Global OTC healthcare company share (top five companies), by value, 2007?08 (%) 28
Figure 4: Global OTC healthcare distribution channels, by value, 2007?08 (%) 30
Figure 5: Western Europe OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 34
Figure 6: Western Europe OTC healthcare category growth comparison, by value, 2003?13 35
Figure 7: Western Europe OTC healthcare company share (top five companies), by value, 2007?08 (%) 38
Figure 8: Western Europe OTC healthcare distribution channels, by value, 2007?08 (%) 40
Figure 9: Eastern Europe OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 44
Figure 10: Eastern Europe OTC healthcare category growth comparison, by value, 2003?13 44
Figure 11: Eastern Europe OTC healthcare company share (top five companies), by value, 2007?08 (%) 47
Figure 12: Eastern Europe OTC healthcare distribution channels, by value, 2007?08 (%) 49
Figure 13: North America OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 53
Figure 14: North America OTC healthcare category growth comparison, by value, 2003?13 54
Figure 15: North America OTC healthcare company share (top five companies), by value, 2007?08 (%) 57
Figure 16: North America OTC healthcare distribution channels, by value, 2007?08 (%) 59
Figure 17: Asia Pacific OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 63
Figure 18: Asia Pacific OTC healthcare category growth comparison, by value, 2003?13 64
Figure 19: Asia Pacific OTC healthcare company share (top five companies), by value, 2007?08 (%) 67
Figure 20: Asia Pacific OTC healthcare distribution channels, by value, 2007?08 (%) 69
Figure 21: Latin America OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 73
Figure 22: Latin America OTC healthcare category growth comparison, by value, 2003?13 74
Figure 23: Latin America OTC healthcare company share (top five companies), by value, 2007?08 (%) 77
Figure 24: Latin America OTC healthcare distribution channels, by value, 2007?08 (%) 79
Figure 25: Middle East and Africa OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 83
Figure 26: Middle East and Africa OTC healthcare category growth comparison, by value, 2003?13 84
Figure 27: Middle East and Africa OTC healthcare company share (top five companies), by value, 2007?08 (%) 87
Figure 28: Middle East and Africa OTC healthcare distribution channels, by value, 2007?08 (%) 89
Figure 29: Annual data review process 91
LIST OF TABLES
Table 1: OTC healthcare category definitions 11
Table 2: OTC healthcare distribution channels 13
Table 3: Global OTC healthcare value, 2003?08 ($m, nominal prices) 22
Table 4: Global OTC healthcare value forecast, 2008?13 ($m, nominal prices) 23
Table 5: Global OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 26
Table 6: Global OTC healthcare value, by company, 2007?08 ($m, nominal prices) 27
Table 7: Global OTC healthcare distribution channels, by value, 2007?08 (%) 29
Table 8: Global OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 29
Table 9: Western Europe OTC healthcare value, 2003?08 ($m, nominal prices) 32
Table 10: Western Europe OTC healthcare value forecast, 2008?13 ($m, nominal prices) 33
Table 11: Western Europe OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 36
Table 12: Western Europe OTC healthcare value, by company, 2007?08 ($m, nominal prices) 37
Table 13: Western Europe OTC healthcare distribution channels, by value, 2007?08 (%) 39
Table 14: Western Europe OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 39
Table 15: Eastern Europe OTC healthcare value, 2003?08 ($m, nominal prices) 42
Table 16: Eastern Europe OTC healthcare value forecast, 2008?13 ($m, nominal prices) 43
Table 17: Eastern Europe OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 45
Table 18: Eastern Europe OTC healthcare value, by company, 2007?08 ($m, nominal prices) 46
Table 19: Eastern Europe OTC healthcare distribution channels, by value, 2007?08 (%) 48
Table 20: Eastern Europe OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 48
Table 21: North America OTC healthcare value, 2003?08 ($m, nominal prices) 51
Table 22: North America OTC healthcare value forecast, 2008?13 ($m, nominal prices) 52
Table 23: North America OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 55
Table 24: North America OTC healthcare value, by company, 2007?08 ($m, nominal prices) 56
Table 25: North America OTC healthcare distribution channels, by value, 2007?08 (%) 58
Table 26: North America OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 58
Table 27: Asia Pacific OTC healthcare value, 2003?08 ($m, nominal prices) 61
Table 28: Asia Pacific OTC healthcare value forecast, 2008?13 ($m, nominal prices) 62
Table 29: Asia Pacific OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 65
Table 30: Asia Pacific OTC healthcare value, by company, 2007?08 ($m, nominal prices) 66
Table 31: Asia Pacific OTC healthcare distribution channels, by value, 2007?08 (%) 68
Table 32: Asia Pacific OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 68
Table 33: Latin America OTC healthcare value, 2003?08 ($m, nominal prices) 71
Table 34: Latin America OTC healthcare value forecast, 2008?13 ($m, nominal prices) 72
Table 35: Latin America OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 75
Table 36: Latin America OTC healthcare value, by company, 2007?08 ($m, nominal prices) 76
Table 37: Latin America OTC healthcare distribution channels, by value, 2007?08 (%) 78
Table 38: Latin America OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 78
Table 39: Middle East and Africa OTC healthcare value, 2003?08 ($m, nominal prices) 81
Table 40: Middle East and Africa OTC healthcare value forecast, 2008?13 ($m, nominal prices) 82
Table 41: Middle East and Africa OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 85
Table 42: Middle East and Africa OTC healthcare value, by company, 2007?08 ($m, nominal prices) 86
Table 43: Middle East and Africa OTC healthcare distribution channels, by value, 2007?08 (%) 88
Table 44: Middle East and Africa OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 88
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