TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level - Western Europe 3
Summary Market Level - Eastern Europe 4
Summary Market Level - North America 5
Summary Market Level - Asia Pacific 6
Summary Market Level - Latin America 7
Summary Market Level - Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global OTC Healthcare - Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 22
Company share analysis 25
Distribution analysis 28
Chapter 4 Western Europe OTC Healthcare - Market Overview 30
Value analysis (US Dollar), 2004?09 30
Value analysis (US Dollar), 2009?14 32
Company share analysis 35
Distribution analysis 38
Chapter 5 Eastern Europe OTC Healthcare - Market Overview 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 42
Company share analysis 45
Distribution analysis 48
Chapter 6 North America OTC Healthcare - Market Overview 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 52
Company share analysis 55
Distribution analysis 58
Chapter 7 Asia Pacific OTC Healthcare - Market Overview 60
Value analysis (US Dollar), 2004?09 60
Value analysis (US Dollar), 2009?14 62
Company share analysis 65
Distribution analysis 68
Chapter 8 Latin America OTC Healthcare - Market Overview 70
Value analysis (US Dollar), 2004?09 70
Value analysis (US Dollar), 2009?14 72
Company share analysis 74
Distribution analysis 77
Chapter 9 Middle East and Africa OTC Healthcare - Market Overview 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 81
Company share analysis 85
Distribution analysis 88
Chapter 10 Research Methodology 90
Methodology overview 90
Secondary research 91
Market modeling 92
Creating an initial data model 92
Revising the initial data model 92
Creating a final estimate 93
Creating demographic value splits 93
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 11 Appendix 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95
LIST OF FIGURES
Figure 1: OTC healthcare, Global, value by category ($m), 2004?14 23
Figure 2: OTC healthcare, Global, category growth comparison, by value, 2004?14 24
Figure 3: OTC healthcare, Global, company share (top five companies) by value (%), 2008?09 27
Figure 4: OTC healthcare, Global, distribution channels by value (%), 2008?09 29
Figure 5: OTC healthcare, Western Europe, value by category ($m), 2004?14 33
Figure 6: OTC healthcare, Western Europe, category growth comparison, by value, 2004?14 34
Figure 7: OTC healthcare, Western Europe, company share (top five companies) by value (%), 2008?09 37
Figure 8: OTC healthcare, Western Europe, distribution channels by value (%), 2008?09 39
Figure 9: OTC healthcare, Eastern Europe, value by category ($m), 2004?14 43
Figure 10: OTC healthcare, Eastern Europe, category growth comparison, by value, 2004?14 44
Figure 11: OTC healthcare, Eastern Europe, company share (top five companies) by value (%), 2008?09 47
Figure 12: OTC healthcare, Eastern Europe, distribution channels by value (%), 2008?09 49
Figure 13: OTC healthcare, North America, value by category ($m), 2004?14 53
Figure 14: OTC healthcare, North America, category growth comparison, by value, 2004?14 54
Figure 15: OTC healthcare, North America, company share (top five companies) by value (%), 2008?09 57
Figure 16: OTC healthcare, North America, distribution channels by value (%), 2008?09 59
Figure 17: OTC healthcare, Asia Pacific, value by category ($m), 2004?14 63
Figure 18: OTC healthcare, Asia Pacific, category growth comparison, by value, 2004?14 64
Figure 19: OTC healthcare, Asia Pacific, company share (top five companies) by value (%), 2008?09 67
Figure 20: OTC healthcare, Asia Pacific, distribution channels by value (%), 2008?09 69
Figure 21: OTC healthcare, Latin America, value by category ($m), 2004?14 73
Figure 22: OTC healthcare, Latin America, company share (top five companies) by value (%), 2008?09 76
Figure 23: OTC healthcare, Latin America, distribution channels by value (%), 2008?09 78
Figure 24: OTC healthcare, Middle East and Africa, value by category ($m), 2004?14 83
Figure 25: OTC healthcare, Middle East and Africa, category growth comparison, by value, 2004?14 84
Figure 26: OTC healthcare, Middle East and Africa, company share (top five companies) by value (%), 2008?09 87
Figure 27: OTC healthcare, Middle East and Africa, distribution channels by value (%), 2008?09 89
Figure 28: Annual data review process 91
LIST OF TABLES
Table 1: OTC healthcare category definitions 11
Table 2: OTC healthcare distribution channels 13
Table 3: OTC healthcare, Global, value by category ($m), 2004?09 21
Table 4: OTC healthcare, Global, value forecast by category ($m), 2009?14 22
Table 5: OTC healthcare, Global, company share (top 20 companies) by value (%), 2008?09 25
Table 6: OTC healthcare, Global, value by company ($m), 2008?09 26
Table 7: OTC healthcare, Global, distribution channels by value (%), 2008?09 28
Table 8: OTC healthcare, Global, value by distribution channel ($m), 2008?09 28
Table 9: OTC healthcare, Western Europe, value by category ($m), 2004?09 31
Table 10: OTC healthcare, Western Europe, value forecast by category ($m), 2009?14 32
Table 11: OTC healthcare, Western Europe, company share (top 20 companies) by value (%), 2008?09 35
Table 12: OTC healthcare, Western Europe, value by company ($m), 2008?09 36
Table 13: OTC healthcare, Western Europe, distribution channels by value (%), 2008?09 38
Table 14: OTC healthcare, Western Europe, value by distribution channel ($m), 2008?09 38
Table 15: OTC healthcare, Eastern Europe, value by category ($m), 2004?09 41
Table 16: OTC healthcare, Eastern Europe, value forecast by category ($m), 2009?14 42
Table 17: OTC healthcare, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 45
Table 18: OTC healthcare, Eastern Europe, value by company ($m), 2008?09 46
Table 19: OTC healthcare, Eastern Europe, distribution channels by value (%), 2008?09 48
Table 20: OTC healthcare, Eastern Europe, value by distribution channel ($m), 2008?09 48
Table 21: OTC healthcare, North America, value by category ($m), 2004?09 51
Table 22: OTC healthcare, North America, value forecast by category ($m), 2009?14 52
Table 23: OTC healthcare, North America, company share (top 20 companies) by value (%), 2008?09 55
Table 24: OTC healthcare, North America, value by company ($m), 2008?09 56
Table 25: OTC healthcare, North America, distribution channels by value (%), 2008?09 58
Table 26: OTC healthcare, North America, value by distribution channel ($m), 2008?09 58
Table 27: OTC healthcare, Asia Pacific, value by category ($m), 2004?09 61
Table 28: OTC healthcare, Asia Pacific, value forecast by category ($m), 2009?14 62
Table 29: OTC healthcare, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 65
Table 30: OTC healthcare, Asia Pacific, value by company ($m), 2008?09 66
Table 31: OTC healthcare, Asia Pacific, distribution channels by value (%), 2008?09 68
Table 32: OTC healthcare, Asia Pacific, value by distribution channel ($m), 2008?09 68
Table 33: OTC healthcare, Latin America, value by category ($m), 2004?09 71
Table 34: OTC healthcare, Latin America, value forecast by category ($m), 2009?14 72
Table 35: OTC healthcare, Latin America, company share (top 20 companies) by value (%), 2008?09 74
Table 36: OTC healthcare, Latin America, value by company ($m), 2008?09 75
Table 37: OTC healthcare, Latin America, distribution channels by value (%), 2008?09 77
Table 38: OTC healthcare, Latin America, value by distribution channel ($m), 2008?09 77
Table 39: OTC healthcare, Middle East and Africa, value by category ($m), 2004?09 80
Table 40: OTC healthcare, Middle East and Africa, value forecast by category ($m), 2009?14 82
Table 41: OTC healthcare, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 85
Table 42: OTC healthcare, Middle East and Africa, value by company ($m), 2008?09 86
Table 43: OTC healthcare, Middle East and Africa, distribution channels by value (%), 2008?09 88
Table 44: OTC healthcare, Middle East and Africa, value by distribution channel ($m), 2008?09 88
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