Pet Healthcare Market in Sweden to 2014

Introduction

This databook provides key data and information on the pet healthcare market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories:external parasite treatments, worming treatments, grooming products, other pet healthcare and pet supplements
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the market, including company overview, key facts and business description

Highlights

The market for pet healthcare in Sweden increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The pet supplements category led the pet healthcare market in Sweden, accounting for a share of 39.8%.

The leading players in the Swedish pet healthcare market include Intervet/Schering-Plough Animal Health BV, Bayer AG and Pfizer Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet healthcare market in Sweden
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the pet healthcare market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Kronor), 2004?09 24
Value analysis (Kronor), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 46
Intervet/Schering-Plough Animal Health 46
Bayer AG 48
Chapter 5 Category Analysis: External Parasite Treatments 51
Value analysis (Kronor), 2004?09 51
Value analysis (Kronor), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Grooming Products 68
Value analysis (Kronor), 2004?09 68
Value analysis (Kronor), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Other Pet Healthcare 84
Value analysis (Kronor), 2004?09 84
Value analysis (Kronor), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Pet Supplements 105
Value analysis (Kronor), 2004?09 105
Value analysis (Kronor), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Worming Treatments 122
Value analysis (Kronor), 2004?09 122
Value analysis (Kronor), 2009?14 123
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 126
Volume analysis, 2004?09 127
Volume analysis, 2009?14 128
Company and brand share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Country Comparison 138
Value 138
Volume 142
Market share 146
Chapter 11 Macroeconomic Profile 147
Macroeconomic Indicators 147
Chapter 12 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 13 Appendix 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Sweden, pet healthcare, value by category (SEKm), 2004?14 26
Figure 2: Sweden, pet healthcare, category growth comparison, by value, 2004?14 29
Figure 3: Sweden, pet healthcare, volume by category (units, million), 2004?14 32
Figure 4: Sweden, pet healthcare, category growth comparison, by volume, 2004?14 32
Figure 5: Sweden, pet healthcare, company share by value (%), 2008?09 35
Figure 6: Sweden, pet healthcare, distribution channels by value (%), 2008?09 39
Figure 7: Sweden, external parasite treatments, value by segment (SEKm), 2004?14 53
Figure 8: Sweden, external parasite treatments, category growth comparison, by value, 2004?14 56
Figure 9: Sweden, external parasite treatments, volume by segment (units, million), 2004?14 59
Figure 10: Sweden, external parasite treatments, category growth comparison, by volume, 2004?14 59
Figure 11: Sweden, external parasite treatments, company share by value (%), 2008?09 61
Figure 12: Sweden, external parasite treatments, distribution channels by value (%), 2008?09 64
Figure 13: Sweden, grooming products, value by segment (SEKm), 2004?14 70
Figure 14: Sweden, grooming products, category growth comparison, by value, 2004?14 72
Figure 15: Sweden, grooming products, volume by segment (units, million), 2004?14 75
Figure 16: Sweden, grooming products, category growth comparison, by volume, 2004?14 75
Figure 17: Sweden, grooming products, company share by value (%), 2008?09 77
Figure 18: Sweden, grooming products, distribution channels by value (%), 2008?09 80
Figure 19: Sweden, other pet healthcare, value by segment (SEKm), 2004?14 86
Figure 20: Sweden, other pet healthcare, category growth comparison, by value, 2004?14 89
Figure 21: Sweden, other pet healthcare, volume by segment (units, million), 2004?14 92
Figure 22: Sweden, other pet healthcare, category growth comparison, by volume, 2004?14 92
Figure 23: Sweden, other pet healthcare, company share by value (%), 2008?09 95
Figure 24: Sweden, other pet healthcare, distribution channels by value (%), 2008?09 98
Figure 25: Sweden, pet supplements, value by segment (SEKm), 2004?14 107
Figure 26: Sweden, pet supplements, category growth comparison, by value, 2004?14 110
Figure 27: Sweden, pet supplements, volume by segment (units, million), 2004?14 113
Figure 28: Sweden, pet supplements, category growth comparison, by volume, 2004?14 113
Figure 29: Sweden, pet supplements, company share by value (%), 2008?09 115
Figure 30: Sweden, pet supplements, distribution channels by value (%), 2008?09 118
Figure 31: Sweden, worming treatments, value by segment (SEKm), 2004?14 124
Figure 32: Sweden, worming treatments, category growth comparison, by value, 2004?14 126
Figure 33: Sweden, worming treatments, volume by segment (units, million), 2004?14 129
Figure 34: Sweden, worming treatments, category growth comparison, by volume, 2004?14 129
Figure 35: Sweden, worming treatments, company share by value (%), 2008?09 131
Figure 36: Sweden, worming treatments, distribution channels by value (%), 2008?09 134
Figure 37: Global pet healthcare market split (value terms, 2009), top five countries 139
Figure 38: Global pet healthcare market value, 2004–09, top five countries 141
Figure 39: Global pet healthcare market split (volume terms, 2009), top five countries 143
Figure 40: Global pet healthcare market volume, 2004–09, top five countries 145
Figure 41: Annual data review process 153

LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Sweden, pet healthcare, value by category (SEKm), 2004?09 24
Table 4: Sweden, pet healthcare, value forecast by category (SEKm), 2009?14 25
Table 5: Sweden, pet healthcare, value by category ($m), 2004?09 27
Table 6: Sweden, pet healthcare, value forecast by category ($m), 2009?14 28
Table 7: Sweden, pet healthcare, volume by category (units, million), 2004?09 30
Table 8: Sweden, pet healthcare, volume forecast by category (units, million), 2009?14 31
Table 9: Sweden, pet healthcare, brand share by value (%), 2008?09 33
Table 10: Sweden, pet healthcare, value by brand (SEKm), 2008?09 34
Table 11: Sweden, pet healthcare, company share by value (%), 2008?09 36
Table 12: Sweden, pet healthcare, value by company (SEKm), 2008?09 37
Table 13: Sweden, pet healthcare, distribution channels by value (%), 2008?09 38
Table 14: Sweden, pet healthcare, value by distribution channel (SEKm), 2008?09 38
Table 15: Sweden, pet healthcare, expenditure per capita (SEK), 2004?09 40
Table 16: Sweden, pet healthcare, forecast expenditure per capita (SEK), 2009?14 41
Table 17: Sweden, pet healthcare, expenditure per capita ($), 2004?09 42
Table 18: Sweden, pet healthcare, forecast expenditure per capita ($), 2009?14 43
Table 19: Sweden, pet healthcare, consumption per capita (units), 2004?09 44
Table 20: Sweden, pet healthcare, forecast consumption per capita (units), 2009?14 45
Table 21: Intervet/Schering-Plough Animal Health key facts 46
Table 22: Bayer AG key facts 48
Table 23: Sweden, external parasite treatments, value by segment (SEKm), 2004?09 51
Table 24: Sweden, external parasite treatments, value forecast by segment (SEKm), 2009?14 52
Table 25: Sweden, external parasite treatments, value by segment ($m), 2004?09 54
Table 26: Sweden, external parasite treatments, value forecast by segment ($m), 2009?14 55
Table 27: Sweden, external parasite treatments, volume by segment (units, million), 2004?09 57
Table 28: Sweden, external parasite treatments, volume forecast by segment (units, million), 2009?14 58
Table 29: Sweden, external parasite treatments, brand share by value (%), 2008?09 60
Table 30: Sweden, external parasite treatments, value by brand (SEKm), 2008?09 60
Table 31: Sweden, external parasite treatments, company share by value (%), 2008?09 62
Table 32: Sweden, external parasite treatments, value by company (SEKm), 2008?09 62
Table 33: Sweden, external parasite treatments, distribution channels by value (%), 2008?09 63
Table 34: Sweden, external parasite treatments, value by distribution channel (SEKm), 2008?09 63
Table 35: Sweden, external parasite treatments, expenditure per capita (SEK), 2004?09 65
Table 36: Sweden, external parasite treatments, forecast expenditure per capita (SEK), 2009?14 65
Table 37: Sweden, external parasite treatments, expenditure per capita ($), 2004?09 66
Table 38: Sweden, external parasite treatments, forecast expenditure per capita ($), 2009?14 66
Table 39: Sweden, external parasite treatments, consumption per capita (units), 2004?09 67
Table 40: Sweden, external parasite treatments, forecast consumption per capita (units), 2009?14 67
Table 41: Sweden, grooming products, value by segment (SEKm), 2004?09 68
Table 42: Sweden, grooming products, value forecast by segment (SEKm), 2009?14 69
Table 43: Sweden, grooming products, value by segment ($m), 2004?09 71
Table 44: Sweden, grooming products, value forecast by segment ($m), 2009?14 72
Table 45: Sweden, grooming products, volume by segment (units, million), 2004?09 73
Table 46: Sweden, grooming products, volume forecast by segment (units, million), 2009?14 74
Table 47: Sweden, grooming products, brand share by value (%), 2008?09 76
Table 48: Sweden, grooming products, value by brand (SEKm), 2008?09 76
Table 49: Sweden, grooming products, company share by value (%), 2008?09 78
Table 50: Sweden, grooming products, value by company (SEKm), 2008?09 78
Table 51: Sweden, grooming products, distribution channels by value (%), 2008?09 79
Table 52: Sweden, grooming products, value by distribution channel (SEKm), 2008?09 79
Table 53: Sweden, grooming products, expenditure per capita (SEK), 2004?09 81
Table 54: Sweden, grooming products, forecast expenditure per capita (SEK), 2009?14 81
Table 55: Sweden, grooming products, expenditure per capita ($), 2004?09 82
Table 56: Sweden, grooming products, forecast expenditure per capita ($), 2009?14 82
Table 57: Sweden, grooming products, consumption per capita (units), 2004?09 83
Table 58: Sweden, grooming products, forecast consumption per capita (units), 2009?14 83
Table 59: Sweden, other pet healthcare, value by segment (SEKm), 2004?09 84
Table 60: Sweden, other pet healthcare, value forecast by segment (SEKm), 2009?14 85
Table 61: Sweden, other pet healthcare, value by segment ($m), 2004?09 87
Table 62: Sweden, other pet healthcare, value forecast by segment ($m), 2009?14 88
Table 63: Sweden, other pet healthcare, volume by segment (units, million), 2004?09 90
Table 64: Sweden, other pet healthcare, volume forecast by segment (units, million), 2009?14 91
Table 65: Sweden, other pet healthcare, brand share by value (%), 2008?09 93
Table 66: Sweden, other pet healthcare, value by brand (SEKm), 2008?09 94
Table 67: Sweden, other pet healthcare, company share by value (%), 2008?09 96
Table 68: Sweden, other pet healthcare, value by company (SEKm), 2008?09 96
Table 69: Sweden, other pet healthcare, distribution channels by value (%), 2008?09 97
Table 70: Sweden, other pet healthcare, value by distribution channel (SEKm), 2008?09 97
Table 71: Sweden, other pet healthcare, expenditure per capita (SEK), 2004?09 99
Table 72: Sweden, other pet healthcare, forecast expenditure per capita (SEK), 2009?14 100
Table 73: Sweden, other pet healthcare, expenditure per capita ($), 2004?09 101
Table 74: Sweden, other pet healthcare, forecast expenditure per capita ($), 2009?14 102
Table 75: Sweden, other pet healthcare, consumption per capita (units), 2004?09 103
Table 76: Sweden, other pet healthcare, forecast consumption per capita (units), 2009?14 104
Table 77: Sweden, pet supplements, value by segment (SEKm), 2004?09 105
Table 78: Sweden, pet supplements, value forecast by segment (SEKm), 2009?14 106
Table 79: Sweden, pet supplements, value by segment ($m), 2004?09 108
Table 80: Sweden, pet supplements, value forecast by segment ($m), 2009?14 109
Table 81: Sweden, pet supplements, volume by segment (units, million), 2004?09 111
Table 82: Sweden, pet supplements, volume forecast by segment (units, million), 2009?14 112
Table 83: Sweden, pet supplements, brand share by value (%), 2008?09 114
Table 84: Sweden, pet supplements, value by brand (SEKm), 2008?09 114
Table 85: Sweden, pet supplements, company share by value (%), 2008?09 116
Table 86: Sweden, pet supplements, value by company (SEKm), 2008?09 116
Table 87: Sweden, pet supplements, distribution channels by value (%), 2008?09 117
Table 88: Sweden, pet supplements, value by distribution channel (SEKm), 2008?09 117
Table 89: Sweden, pet supplements, expenditure per capita (SEK), 2004?09 119
Table 90: Sweden, pet supplements, forecast expenditure per capita (SEK), 2009?14 119
Table 91: Sweden, pet supplements, expenditure per capita ($), 2004?09 120
Table 92: Sweden, pet supplements, forecast expenditure per capita ($), 2009?14 120
Table 93: Sweden, pet supplements, consumption per capita (units), 2004?09 121
Table 94: Sweden, pet supplements, forecast consumption per capita (units), 2009?14 121
Table 95: Sweden, worming treatments, value by segment (SEKm), 2004?09 122
Table 96: Sweden, worming treatments, value forecast by segment (SEKm), 2009?14 123
Table 97: Sweden, worming treatments, value by segment ($m), 2004?09 125
Table 98: Sweden, worming treatments, value forecast by segment ($m), 2009?14 126
Table 99: Sweden, worming treatments, volume by segment (units, million), 2004?09 127
Table 100: Sweden, worming treatments, volume forecast by segment (units, million), 2009?14 128
Table 101: Sweden, worming treatments, brand share by value (%), 2008?09 130
Table 102: Sweden, worming treatments, value by brand (SEKm), 2008?09 130
Table 103: Sweden, worming treatments, company share by value (%), 2008?09 132
Table 104: Sweden, worming treatments, value by company (SEKm), 2008?09 132
Table 105: Sweden, worming treatments, distribution channels by value (%), 2008?09 133
Table 106: Sweden, worming treatments, value by distribution channel (SEKm), 2008?09 133
Table 107: Sweden, worming treatments, expenditure per capita (SEK), 2004?09 135
Table 108: Sweden, worming treatments, forecast expenditure per capita (SEK), 2009?14 135
Table 109: Sweden, worming treatments, expenditure per capita ($), 2004?09 136
Table 110: Sweden, worming treatments, forecast expenditure per capita ($), 2009?14 136
Table 111: Sweden, worming treatments, consumption per capita (units), 2004?09 137
Table 112: Sweden, worming treatments, forecast consumption per capita (units), 2009?14 137
Table 113: Global pet healthcare market value, 2009 138
Table 114: Global pet healthcare market split (value terms ($m), 2009), top five countries 141
Table 115: Global pet healthcare market volume, 2009 142
Table 116: Global pet healthcare market split (volume terms, 2009), top five countries 145
Table 117: Leading players, top five countries 146
Table 118: Sweden population, by age group, 2004?09 (millions) 147
Table 119: Sweden population forecast, by age group, 2009?14 (millions) 148
Table 120: Sweden population, by gender, 2004?09 (millions) 148
Table 121: Sweden population forecast, by gender, 2009?14 (millions) 149
Table 122: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 149
Table 123: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 149
Table 124: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 150
Table 125: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 150
Table 126: Sweden real GDP, 2004?09 ($bn, 2000 prices) 150
Table 127: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 151
Table 128: Sweden consumer price index, 2004?09 (2000=100) 151
Table 129: Sweden consumer price index, 2009?14 (2000=100) 151



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