OTC Healthcare in Mexico to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Mexico increased at a compound annual growth rate of 6.9% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Mexico, accounting for a share of 26.2%.

Leading players in Mexican OTC healthcare market include Bayer AG, Johnson & Johnson and Boehringer Ingelheim GmbH.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 33
Value analysis (Mexican Peso), 2003?08 33
Value analysis (Mexican Peso), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Company and brand share analysis 40
Distribution analysis 49
Chapter 4 Leading Company Profiles 51
Bayer AG 51
Johnson & Johnson 54
Chapter 5 Category Analysis: Analgesics 56
Value analysis (Mexican Peso), 2003?08 56
Value analysis (Mexican Peso), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Company and brand share analysis 61
Distribution analysis 65
Chapter 6 Category Analysis: Topical OTC Medicines 67
Value analysis (Mexican Peso), 2003?08 67
Value analysis (Mexican Peso), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Chapter 7 Category Analysis: Cough and Cold Preparations 78
Value analysis (Mexican Peso), 2003?08 78
Value analysis (Mexican Peso), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 82
Company and brand share analysis 84
Distribution analysis 88
Chapter 8 Category Analysis: Indigestion Preparations 90
Value analysis (Mexican Peso), 2003?08 90
Value analysis (Mexican Peso), 2008?13 91
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 93
Company and brand share analysis 95
Distribution analysis 99
Chapter 9 Category Analysis: Medicated Skin Products 101
Value analysis (Mexican Peso), 2003?08 101
Value analysis (Mexican Peso), 2008?13 102
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 107
Distribution analysis 111
Chapter 10 Category Analysis: First Aid Kits 113
Value analysis (Mexican Peso), 2003?08 113
Value analysis (Mexican Peso), 2008?13 114
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 116
Distribution analysis 119
Chapter 11 Category Analysis: Other OTC Healthcare Products 121
Value analysis (Mexican Peso), 2003?08 121
Value analysis (Mexican Peso), 2008?13 122
Value analysis (US dollars), 2003?08 124
Value analysis (US dollars), 2008?13 125
Company and brand share analysis 127
Distribution analysis 131
Chapter 12 Category Analysis: Plasters & Bandages 133
Value analysis (Mexican Peso), 2003?08 133
Value analysis (Mexican Peso), 2008?13 134
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 139
Distribution analysis 142
Chapter 13 Category Analysis: Traditional Medicines 144
Value analysis (Mexican Peso), 2003?08 144
Value analysis (Mexican Peso), 2008?13 145
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 147
Distribution analysis 149
Chapter 14 Category Analysis: Vitamins and Minerals 151
Value analysis (Mexican Peso), 2003?08 151
Value analysis (Mexican Peso), 2008?13 152
Value analysis (US dollars), 2003?08 154
Value analysis (US dollars), 2008?13 154
Company and brand share analysis 156
Distribution analysis 160
Chapter 15 Country Comparison 162
Value 162
Market share 166
Chapter 16 PESTLE analysis 167
Summary 167
Political analysis 168
Economic analysis 172
Social analysis 176
Technological analysis 179
Legal analysis 182
Environmental analysis 185
Chapter 17 New Product Development 188
Product launches over time 188
Recent product launches 190
Chapter 18 Macroeconomic Profile 191
Macroeconomic indicators 191
Chapter 19 Research Methodology 196
Methodology overview 196
Secondary research 197
Market modeling 198
Creating an initial data model 198
Revising the initial data model 198
Creating a final estimate 199
Creating demographic value splits 199
Primary research 199
Data finalization 200
Ongoing research 200
Chapter 20 APPENDIX 201
Future readings 201
How to contact experts in your industry 201
Disclaimer 201

LIST OF FIGURES
Figure 1: Mexico OTC healthcare value and value forecast, 2003?13 (MXNm, nominal prices) 34
Figure 2: Mexico OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Mexico OTC healthcare company share, by value, 2007?08 (%) 44
Figure 4: Mexico OTC healthcare distribution channels, by value, 2007?08 (%) 48
Figure 5: Mexico analgesics value and value forecast, 2003?13 (MXNm, nominal prices) 56
Figure 6: Mexico analgesics category growth comparison, by value, 2003?13 58
Figure 7: Mexico analgesics company share, by value, 2007?08 (%) 61
Figure 8: Mexico analgesics distribution channels, by value, 2007?08 (%) 64
Figure 9: Mexico topical OTC medicines value and value forecast, 2003?13 (MXNm, nominal prices) 67
Figure 10: Mexico topical OTC medicines category growth comparison, by value, 2003?13 70
Figure 11: Mexico topical OTC medicines company share, by value, 2007?08 (%) 72
Figure 12: Mexico topical OTC medicines distribution channels, by value, 2007?08 (%) 75
Figure 13: Mexico cough and cold preparations value and value forecast, 2003?13 (MXNm, nominal prices) 78
Figure 14: Mexico cough and cold preparations category growth comparison, by value, 2003?13 81
Figure 15: Mexico cough and cold preparations company share, by value, 2007?08 (%) 84
Figure 16: Mexico cough and cold preparations distribution channels, by value, 2007?08 (%) 87
Figure 17: Mexico indigestion preparations value and value forecast, 2003?13 (MXNm, nominal prices) 90
Figure 18: Mexico indigestion preparations category growth comparison, by value, 2003?13 92
Figure 19: Mexico indigestion preparations company share, by value, 2007?08 (%) 95
Figure 20: Mexico indigestion preparations distribution channels, by value, 2007?08 (%) 98
Figure 21: Mexico medicated skin products value and value forecast, 2003?13 (MXNm, nominal prices) 101
Figure 22: Mexico medicated skin products category growth comparison, by value, 2003?13 104
Figure 23: Mexico medicated skin products company share, by value, 2007?08 (%) 107
Figure 24: Mexico medicated skin products distribution channels, by value, 2007?08 (%) 110
Figure 25: Mexico first aid kits value and value forecast, 2003?13 (MXNm, nominal prices) 112
Figure 26: Mexico first aid kits company share, by value, 2007?08 (%) 115
Figure 27: Mexico first aid kits distribution channels, by value, 2007?08 (%) 118
Figure 28: Mexico other OTC healthcare products value and value forecast, 2003?13 (MXNm, nominal prices) 121
Figure 29: Mexico other OTC healthcare products category growth comparison, by value, 2003?13 124
Figure 30: Mexico other OTC healthcare products company share, by value, 2007?08 (%) 127
Figure 31: Mexico other OTC healthcare products distribution channels, by value, 2007?08 (%) 130
Figure 32: Mexico plasters & bandages value and value forecast, 2003?13 (MXNm, nominal prices) 133
Figure 33: Mexico plasters & bandages category growth comparison, by value, 2003?13 136
Figure 34: Mexico plasters & bandages company share, by value, 2007?08 (%) 138
Figure 35: Mexico plasters & bandages distribution channels, by value, 2007?08 (%) 141
Figure 36: Mexico traditional medicines value and value forecast, 2003?13 (MXNm, nominal prices) 143
Figure 37: Mexico traditional medicines distribution channels, by value, 2007?08 (%) 148
Figure 38: Mexico vitamins and minerals value and value forecast, 2003?13 (MXNm, nominal prices) 151
Figure 39: Mexico vitamins and minerals category growth comparison, by value, 2003?13 153
Figure 40: Mexico vitamins and minerals company share, by value, 2007?08 (%) 156
Figure 41: Mexico vitamins and minerals distribution channels, by value, 2007?08 (%) 159
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 161
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 163
Figure 44: Annual data review process 195

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Mexico OTC healthcare value, 2003?08 (MXNm, nominal prices) 32
Table 4: Mexico OTC healthcare value forecast, 2008?13 (MXNm, nominal prices) 33
Table 5: Mexico OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Mexico OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Mexico OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Mexico OTC healthcare value, by brand 2007?08 (MXNm, nominal prices) 41
Table 9: Mexico OTC healthcare company share by value, 2007?08 (%) 45
Table 10: Mexico OTC healthcare value, by company, 2007?08 (MXNm, nominal prices) 46
Table 11: Mexico OTC healthcare distribution channels, by value, 2007?08 (%) 47
Table 12: Mexico OTC healthcare value, by distribution channel, 2007?08 (MXNm, nominal prices) 47
Table 17: Bayer AG key facts 49
Table 18: Johnson & Johnson key facts 52
Table 19: Mexico analgesics value, 2003?08 (MXNm, nominal prices) 54
Table 20: Mexico analgesics value forecast, 2008?13 (MXNm, nominal prices) 55
Table 21: Mexico analgesics value, 2003?08 ($m, nominal prices) 57
Table 22: Mexico analgesics value forecast, 2008?13 ($m, nominal prices) 57
Table 23: Mexico analgesics brand share, by value, 2007?08 (%) 59
Table 24: Mexico analgesics value, by brand 2007?08 (MXNm, nominal prices) 60
Table 25: Mexico analgesics company share by value, 2007?08 (%) 62
Table 26: Mexico analgesics value, by company, 2007?08 (MXNm, nominal prices) 62
Table 27: Mexico analgesics distribution channels, by value, 2007?08 (%) 63
Table 28: Mexico analgesics value, by distribution channel, 2007?08 (MXNm, nominal prices) 63
Table 33: Mexico topical OTC medicines value, 2003?08 (MXNm, nominal prices) 65
Table 34: Mexico topical OTC medicines value forecast, 2008?13 (MXNm, nominal prices) 66
Table 35: Mexico topical OTC medicines value, 2003?08 ($m, nominal prices) 68
Table 36: Mexico topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 69
Table 37: Mexico topical OTC medicines brand share, by value, 2007?08 (%) 71
Table 38: Mexico topical OTC medicines value, by brand 2007?08 (MXNm, nominal prices) 71
Table 39: Mexico topical OTC medicines company share by value, 2007?08 (%) 73
Table 40: Mexico topical OTC medicines value, by company, 2007?08 (MXNm, nominal prices) 73
Table 41: Mexico topical OTC medicines distribution channels, by value, 2007?08 (%) 74
Table 42: Mexico topical OTC medicines value, by distribution channel, 2007?08 (MXNm, nominal prices) 74
Table 47: Mexico cough and cold preparations value, 2003?08 (MXNm, nominal prices) 76
Table 48: Mexico cough and cold preparations value forecast, 2008?13 (MXNm, nominal prices) 77
Table 49: Mexico cough and cold preparations value, 2003?08 ($m, nominal prices) 79
Table 50: Mexico cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 80
Table 51: Mexico cough and cold preparations brand share, by value, 2007?08 (%) 82
Table 52: Mexico cough and cold preparations value, by brand 2007?08 (MXNm, nominal prices) 83
Table 53: Mexico cough and cold preparations company share by value, 2007?08 (%) 85
Table 54: Mexico cough and cold preparations value, by company, 2007?08 (MXNm, nominal prices) 85
Table 55: Mexico cough and cold preparations distribution channels, by value, 2007?08 (%) 86
Table 56: Mexico cough and cold preparations value, by distribution channel, 2007?08 (MXNm, nominal prices) 86
Table 61: Mexico indigestion preparations value, 2003?08 (MXNm, nominal prices) 88
Table 62: Mexico indigestion preparations value forecast, 2008?13 (MXNm, nominal prices) 89
Table 63: Mexico indigestion preparations value, 2003?08 ($m, nominal prices) 91
Table 64: Mexico indigestion preparations value forecast, 2008?13 ($m, nominal prices) 91
Table 65: Mexico indigestion preparations brand share, by value, 2007?08 (%) 93
Table 66: Mexico indigestion preparations value, by brand 2007?08 (MXNm, nominal prices) 94
Table 67: Mexico indigestion preparations company share by value, 2007?08 (%) 96
Table 68: Mexico indigestion preparations value, by company, 2007?08 (MXNm, nominal prices) 96
Table 69: Mexico indigestion preparations distribution channels, by value, 2007?08 (%) 97
Table 70: Mexico indigestion preparations value, by distribution channel, 2007?08 (MXNm, nominal prices) 97
Table 75: Mexico medicated skin products value, 2003?08 (MXNm, nominal prices) 99
Table 76: Mexico medicated skin products value forecast, 2008?13 (MXNm, nominal prices) 100
Table 77: Mexico medicated skin products value, 2003?08 ($m, nominal prices) 102
Table 78: Mexico medicated skin products value forecast, 2008?13 ($m, nominal prices) 103
Table 79: Mexico medicated skin products brand share, by value, 2007?08 (%) 105
Table 80: Mexico medicated skin products value, by brand 2007?08 (MXNm, nominal prices) 106
Table 81: Mexico medicated skin products company share by value, 2007?08 (%) 108
Table 82: Mexico medicated skin products value, by company, 2007?08 (MXNm, nominal prices) 108
Table 83: Mexico medicated skin products distribution channels, by value, 2007?08 (%) 109
Table 84: Mexico medicated skin products value, by distribution channel, 2007?08 (MXNm, nominal prices) 109
Table 89: Mexico first aid kits value, 2003?08 (MXNm, nominal prices) 111
Table 90: Mexico first aid kits value forecast, 2008?13 (MXNm, nominal prices) 112
Table 91: Mexico first aid kits value, 2003?08 ($m, nominal prices) 113
Table 92: Mexico first aid kits value forecast, 2008?13 ($m, nominal prices) 113
Table 93: Mexico first aid kits brand share, by value, 2007?08 (%) 114
Table 94: Mexico first aid kits value, by brand 2007?08 (MXNm, nominal prices) 114
Table 95: Mexico first aid kits company share by value, 2007?08 (%) 116
Table 96: Mexico first aid kits value, by company, 2007?08 (MXNm, nominal prices) 116
Table 97: Mexico first aid kits distribution channels, by value, 2007?08 (%) 117
Table 98: Mexico first aid kits value, by distribution channel, 2007?08 (MXNm, nominal prices) 117
Table 103: Mexico other OTC healthcare products value, 2003?08 (MXNm, nominal prices) 119
Table 104: Mexico other OTC healthcare products value forecast, 2008?13 (MXNm, nominal prices) 120
Table 105: Mexico other OTC healthcare products value, 2003?08 ($m, nominal prices) 122
Table 106: Mexico other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 123
Table 107: Mexico other OTC healthcare products brand share, by value, 2007?08 (%) 125
Table 108: Mexico other OTC healthcare products value, by brand 2007?08 (MXNm, nominal prices) 126
Table 109: Mexico other OTC healthcare products company share by value, 2007?08 (%) 128
Table 110: Mexico other OTC healthcare products value, by company, 2007?08 (MXNm, nominal prices) 128
Table 111: Mexico other OTC healthcare products distribution channels, by value, 2007?08 (%) 129
Table 112: Mexico other OTC healthcare products value, by distribution channel, 2007?08 (MXNm, nominal prices) 129
Table 117: Mexico plasters & bandages value, 2003?08 (MXNm, nominal prices) 131
Table 118: Mexico plasters & bandages value forecast, 2008?13 (MXNm, nominal prices) 132
Table 119: Mexico plasters & bandages value, 2003?08 ($m, nominal prices) 134
Table 120: Mexico plasters & bandages value forecast, 2008?13 ($m, nominal prices) 135
Table 121: Mexico plasters & bandages brand share, by value, 2007?08 (%) 137
Table 122: Mexico plasters & bandages value, by brand 2007?08 (MXNm, nominal prices) 137
Table 123: Mexico plasters & bandages company share by value, 2007?08 (%) 139
Table 124: Mexico plasters & bandages value, by company, 2007?08 (MXNm, nominal prices) 139
Table 125: Mexico plasters & bandages distribution channels, by value, 2007?08 (%) 140
Table 126: Mexico plasters & bandages value, by distribution channel, 2007?08 (MXNm, nominal prices) 140
Table 131: Mexico traditional medicines value, 2003?08 (MXNm, nominal prices) 142
Table 132: Mexico traditional medicines value forecast, 2008?13 (MXNm, nominal prices) 143
Table 133: Mexico traditional medicines value, 2003?08 ($m, nominal prices) 144
Table 134: Mexico traditional medicines value forecast, 2008?13 ($m, nominal prices) 144
Table 135: Mexico traditional medicines brand share, by value, 2007?08 (%) 145
Table 136: Mexico traditional medicines value, by brand 2007?08 (MXNm, nominal prices) 145
Table 137: Mexico traditional medicines company share by value, 2007?08 (%) 146
Table 138: Mexico traditional medicines value, by company, 2007?08 (MXNm, nominal prices) 146
Table 139: Mexico traditional medicines distribution channels, by value, 2007?08 (%) 147
Table 140: Mexico traditional medicines value, by distribution channel, 2007?08 (MXNm, nominal prices) 147
Table 145: Mexico vitamins and minerals value, 2003?08 (MXNm, nominal prices) 149
Table 146: Mexico vitamins and minerals value forecast, 2008?13 (MXNm, nominal prices) 150
Table 147: Mexico vitamins and minerals value, 2003?08 ($m, nominal prices) 152
Table 148: Mexico vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 152
Table 149: Mexico vitamins and minerals brand share, by value, 2007?08 (%) 154
Table 150: Mexico vitamins and minerals value, by brand 2007?08 (MXNm, nominal prices) 155
Table 151: Mexico vitamins and minerals company share by value, 2007?08 (%) 157
Table 152: Mexico vitamins and minerals value, by company, 2007?08 (MXNm, nominal prices) 157
Table 153: Mexico vitamins and minerals distribution channels, by value, 2007?08 (%) 158
Table 154: Mexico vitamins and minerals value, by distribution channel, 2007?08 (MXNm, nominal prices) 158
Table 159: Global OTC healthcare market value, 2008 160
Table 160: Global OTC healthcare market split (value terms ($m), 2008), top five countries 163
Table 161: Leading players, top five countries 164
Table 162: Analysis of Mexico’s political landscape 166
Table 163: Analysis of Mexico’s economy 170
Table 164: Analysis of Mexico’s social system 174
Table 165: Analysis of Mexico’s technology landscape 177
Table 166: Analysis of Mexico’s legal landscape 180
Table 167: Analysis of Mexico’s environmental landscape 183
Table 168: Mexico OTC healthcare new product launches reports, by company (top five companies), 2008 186
Table 169: Mexico OTC healthcare new product launches SKUs, by company (top five companies), 2008 186
Table 170: Mexico OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 187
Table 171: Mexico OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 187
Table 172: Mexico OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 188
Table 173: Mexico OTC healthcare new product launches - recent five launches 2008 188
Table 174: Mexico population, by age group, 2003?08 (millions) 189
Table 175: Mexico population forecast, by age group, 2008?13 (millions) 190
Table 176: Mexico population, by gender, 2003?08 (millions) 190
Table 177: Mexico population forecast, by gender, 2008?13 (millions) 191
Table 178: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 191
Table 179: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 191
Table 180: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 192
Table 181: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 192
Table 182: Mexico real GDP, 2003?08 ($bn, 2000 prices) 192
Table 183: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 193
Table 184: Mexico consumer price index, 2003?08 (2000=100) 193
Table 185: Mexico consumer price index, 2008?13 (2000=100) 193



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