OTC Healthcare in Morocco to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Morocco increased at a compound annual growth rate of 6.3% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Morocco, accounting for a share of 31.4%.

Leading players in Moroccan OTC healthcare market include GlaxoSmithKline Plc, Laboratoires Laprophan and Sanofi-Aventis.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Moroccan Dirham), 2003?08 31
Value analysis (Moroccan Dirham), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
GlaxoSmithKline Plc 47
Sanofi-Aventis 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Moroccan Dirham), 2003?08 52
Value analysis (Moroccan Dirham), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Moroccan Dirham), 2003?08 62
Value analysis (Moroccan Dirham), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Moroccan Dirham), 2003?08 72
Value analysis (Moroccan Dirham), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Moroccan Dirham), 2003?08 83
Value analysis (Moroccan Dirham), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Moroccan Dirham), 2003?08 93
Value analysis (Moroccan Dirham), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Moroccan Dirham), 2003?08 104
Value analysis (Moroccan Dirham), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Moroccan Dirham), 2003?08 112
Value analysis (Moroccan Dirham), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Moroccan Dirham), 2003?08 123
Value analysis (Moroccan Dirham), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Moroccan Dirham), 2003?08 134
Value analysis (Moroccan Dirham), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 140
Chapter 14 Category Analysis: Vitamins and Minerals 142
Value analysis (Moroccan Dirham), 2003?08 142
Value analysis (Moroccan Dirham), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Company and brand share analysis 147
Distribution analysis 150
Chapter 15 Country Comparison 152
Value 152
Market share 156
Chapter 16 Socioeconomic profile 157
Country overview 157
Key facts 158
Political overview 159
Economic overview 160
Chapter 17 Macroeconomic Profile 161
Macroeconomic indicators 161
Chapter 18 Research Methodology 166
Methodology overview 166
Secondary research 167
Market modeling 168
Creating an initial data model 168
Revising the initial data model 168
Creating a final estimate 169
Creating demographic value splits 169
Primary research 169
Data finalization 170
Ongoing research 170
Chapter 19 APPENDIX 171
Future readings 171
How to contact experts in your industry 171
Disclaimer 171

LIST OF FIGURES
Figure 1: Morocco OTC healthcare value and value forecast, 2003?13 (MADm, nominal prices) 34
Figure 2: Morocco OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Morocco OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Morocco OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Morocco analgesics value and value forecast, 2003?13 (MADm, nominal prices) 54
Figure 6: Morocco analgesics category growth comparison, by value, 2003?13 56
Figure 7: Morocco analgesics company share, by value, 2007?08 (%) 58
Figure 8: Morocco analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Morocco topical OTC medicines value and value forecast, 2003?13 (MADm, nominal prices) 64
Figure 10: Morocco topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Morocco topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: Morocco cough and cold preparations value and value forecast, 2003?13 (MADm, nominal prices) 74
Figure 13: Morocco cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: Morocco cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 15: Morocco cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 16: Morocco indigestion preparations value and value forecast, 2003?13 (MADm, nominal prices) 85
Figure 17: Morocco indigestion preparations category growth comparison, by value, 2003?13 87
Figure 18: Morocco indigestion preparations company share, by value, 2007?08 (%) 89
Figure 19: Morocco indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 20: Morocco medicated skin products value and value forecast, 2003?13 (MADm, nominal prices) 95
Figure 21: Morocco medicated skin products category growth comparison, by value, 2003?13 98
Figure 22: Morocco medicated skin products company share, by value, 2007?08 (%) 100
Figure 23: Morocco medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 24: Morocco first aid kits value and value forecast, 2003?13 (MADm, nominal prices) 105
Figure 25: Morocco first aid kits company share, by value, 2007?08 (%) 108
Figure 26: Morocco first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 27: Morocco other OTC healthcare products value and value forecast, 2003?13 (MADm, nominal prices) 114
Figure 28: Morocco other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 29: Morocco other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 30: Morocco other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 31: Morocco plasters & bandages value and value forecast, 2003?13 (MADm, nominal prices) 125
Figure 32: Morocco plasters & bandages category growth comparison, by value, 2003?13 128
Figure 33: Morocco plasters & bandages company share, by value, 2007?08 (%) 130
Figure 34: Morocco plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 35: Morocco traditional medicines value and value forecast, 2003?13 (MADm, nominal prices) 135
Figure 36: Morocco traditional medicines company share, by value, 2007?08 (%) 138
Figure 37: Morocco traditional medicines distribution channels, by value, 2007?08 (%) 141
Figure 38: Morocco vitamins and minerals value and value forecast, 2003?13 (MADm, nominal prices) 144
Figure 39: Morocco vitamins and minerals category growth comparison, by value, 2003?13 146
Figure 40: Morocco vitamins and minerals company share, by value, 2007?08 (%) 148
Figure 41: Morocco vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 153
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 155
Figure 44: Map of Morocco 158
Figure 45: Annual data review process 167

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Morocco OTC healthcare value, 2003?08 (MADm, nominal prices) 32
Table 4: Morocco OTC healthcare value forecast, 2008?13 (MADm, nominal prices) 33
Table 5: Morocco OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Morocco OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Morocco OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Morocco OTC healthcare value, by brand 2007?08 (MADm, nominal prices) 40
Table 9: Morocco OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Morocco OTC healthcare value, by company, 2007?08 (MADm, nominal prices) 44
Table 11: Morocco OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Morocco OTC healthcare value, by distribution channel, 2007?08 (MADm, nominal prices) 45
Table 13: GlaxoSmithKline Plc key facts 47
Table 14: Sanofi-Aventis key facts 50
Table 15: Morocco analgesics value, 2003?08 (MADm, nominal prices) 52
Table 16: Morocco analgesics value forecast, 2008?13 (MADm, nominal prices) 53
Table 17: Morocco analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Morocco analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Morocco analgesics brand share, by value, 2007?08 (%) 57
Table 20: Morocco analgesics value, by brand 2007?08 (MADm, nominal prices) 57
Table 21: Morocco analgesics company share by value, 2007?08 (%) 59
Table 22: Morocco analgesics value, by company, 2007?08 (MADm, nominal prices) 59
Table 23: Morocco analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Morocco analgesics value, by distribution channel, 2007?08 (MADm, nominal prices) 60
Table 25: Morocco topical OTC medicines value, 2003?08 (MADm, nominal prices) 62
Table 26: Morocco topical OTC medicines value forecast, 2008?13 (MADm, nominal prices) 63
Table 27: Morocco topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Morocco topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Morocco topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Morocco topical OTC medicines value, by brand 2007?08 (MADm, nominal prices) 68
Table 31: Morocco topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Morocco topical OTC medicines value, by company, 2007?08 (MADm, nominal prices) 69
Table 33: Morocco topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Morocco topical OTC medicines value, by distribution channel, 2007?08 (MADm, nominal prices) 70
Table 35: Morocco cough and cold preparations value, 2003?08 (MADm, nominal prices) 72
Table 36: Morocco cough and cold preparations value forecast, 2008?13 (MADm, nominal prices) 73
Table 37: Morocco cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Morocco cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Morocco cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Morocco cough and cold preparations value, by brand 2007?08 (MADm, nominal prices) 78
Table 41: Morocco cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Morocco cough and cold preparations value, by company, 2007?08 (MADm, nominal prices) 80
Table 43: Morocco cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Morocco cough and cold preparations value, by distribution channel, 2007?08 (MADm, nominal prices) 81
Table 45: Morocco indigestion preparations value, 2003?08 (MADm, nominal prices) 83
Table 46: Morocco indigestion preparations value forecast, 2008?13 (MADm, nominal prices) 84
Table 47: Morocco indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Morocco indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Morocco indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Morocco indigestion preparations value, by brand 2007?08 (MADm, nominal prices) 88
Table 51: Morocco indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Morocco indigestion preparations value, by company, 2007?08 (MADm, nominal prices) 90
Table 53: Morocco indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Morocco indigestion preparations value, by distribution channel, 2007?08 (MADm, nominal prices) 91
Table 55: Morocco medicated skin products value, 2003?08 (MADm, nominal prices) 93
Table 56: Morocco medicated skin products value forecast, 2008?13 (MADm, nominal prices) 94
Table 57: Morocco medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Morocco medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Morocco medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Morocco medicated skin products value, by brand 2007?08 (MADm, nominal prices) 99
Table 61: Morocco medicated skin products company share by value, 2007?08 (%) 101
Table 62: Morocco medicated skin products value, by company, 2007?08 (MADm, nominal prices) 101
Table 63: Morocco medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Morocco medicated skin products value, by distribution channel, 2007?08 (MADm, nominal prices) 102
Table 65: Morocco first aid kits value, 2003?08 (MADm, nominal prices) 104
Table 66: Morocco first aid kits value forecast, 2008?13 (MADm, nominal prices) 105
Table 67: Morocco first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Morocco first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Morocco first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Morocco first aid kits value, by brand 2007?08 (MADm, nominal prices) 107
Table 71: Morocco first aid kits company share by value, 2007?08 (%) 109
Table 72: Morocco first aid kits value, by company, 2007?08 (MADm, nominal prices) 109
Table 73: Morocco first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Morocco first aid kits value, by distribution channel, 2007?08 (MADm, nominal prices) 110
Table 75: Morocco other OTC healthcare products value, 2003?08 (MADm, nominal prices) 112
Table 76: Morocco other OTC healthcare products value forecast, 2008?13 (MADm, nominal prices) 113
Table 77: Morocco other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Morocco other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Morocco other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Morocco other OTC healthcare products value, by brand 2007?08 (MADm, nominal prices) 118
Table 81: Morocco other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Morocco other OTC healthcare products value, by company, 2007?08 (MADm, nominal prices) 120
Table 83: Morocco other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Morocco other OTC healthcare products value, by distribution channel, 2007?08 (MADm, nominal prices) 121
Table 85: Morocco plasters & bandages value, 2003?08 (MADm, nominal prices) 123
Table 86: Morocco plasters & bandages value forecast, 2008?13 (MADm, nominal prices) 124
Table 87: Morocco plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Morocco plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Morocco plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Morocco plasters & bandages value, by brand 2007?08 (MADm, nominal prices) 129
Table 91: Morocco plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Morocco plasters & bandages value, by company, 2007?08 (MADm, nominal prices) 131
Table 93: Morocco plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Morocco plasters & bandages value, by distribution channel, 2007?08 (MADm, nominal prices) 132
Table 95: Morocco traditional medicines value, 2003?08 (MADm, nominal prices) 134
Table 96: Morocco traditional medicines value forecast, 2008?13 (MADm, nominal prices) 135
Table 97: Morocco traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Morocco traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Morocco traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Morocco traditional medicines value, by brand 2007?08 (MADm, nominal prices) 137
Table 101: Morocco traditional medicines company share by value, 2007?08 (%) 139
Table 102: Morocco traditional medicines value, by company, 2007?08 (MADm, nominal prices) 139
Table 103: Morocco traditional medicines distribution channels, by value, 2007?08 (%) 140
Table 104: Morocco traditional medicines value, by distribution channel, 2007?08 (MADm, nominal prices) 140
Table 105: Morocco vitamins and minerals value, 2003?08 (MADm, nominal prices) 142
Table 106: Morocco vitamins and minerals value forecast, 2008?13 (MADm, nominal prices) 143
Table 107: Morocco vitamins and minerals value, 2003?08 ($m, nominal prices) 145
Table 108: Morocco vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 145
Table 109: Morocco vitamins and minerals brand share, by value, 2007?08 (%) 147
Table 110: Morocco vitamins and minerals value, by brand 2007?08 (MADm, nominal prices) 147
Table 111: Morocco vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: Morocco vitamins and minerals value, by company, 2007?08 (MADm, nominal prices) 149
Table 113: Morocco vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: Morocco vitamins and minerals value, by distribution channel, 2007?08 (MADm, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Morocco key facts 158
Table 119: Morocco population, by age group, 2003?08 (millions) 161
Table 120: Morocco population forecast, by age group, 2008?13 (millions) 162
Table 121: Morocco population, by gender, 2003?08 (millions) 162
Table 122: Morocco population forecast, by gender, 2008?13 (millions) 163
Table 123: Morocco nominal GDP, 2003?08 (MADbn, nominal prices) 163
Table 124: Morocco nominal GDP forecast, 2008?13 (MADbn, nominal prices) 163
Table 125: Morocco real GDP, 2003?08 (MADbn, 2000 prices) 164
Table 126: Morocco real GDP forecast, 2008?13 (MADbn, 2000 prices) 164
Table 127: Morocco real GDP, 2003?08 ($bn, 2000 prices) 164
Table 128: Morocco real GDP forecast, 2008?13 ($bn, 2000 prices) 165
Table 129: Morocco consumer price index, 2003?08 (2000=100) 165
Table 130: Morocco consumer price index, 2008?13 (2000=100) 165



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