OTC Healthcare in Nigeria to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Nigeria increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Nigeria, accounting for a share of 22%.

Leading players in Nigerian OTC healthcare market include Johnson & Johnson, Zhejiang Yixin Pharmaceutical Co., Ltd and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Naira), 2003?08 31
Value analysis (Naira), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
GlaxoSmithKline Plc 49
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Naira), 2003?08 52
Value analysis (Naira), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Naira), 2003?08 63
Value analysis (Naira), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Naira), 2003?08 73
Value analysis (Naira), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Naira), 2003?08 84
Value analysis (Naira), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Naira), 2003?08 94
Value analysis (Naira), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Naira), 2003?08 105
Value analysis (Naira), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Naira), 2003?08 113
Value analysis (Naira), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Naira), 2003?08 124
Value analysis (Naira), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Chapter 13 Category Analysis: Traditional Medicines 135
Value analysis (Naira), 2003?08 135
Value analysis (Naira), 2008?13 136
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 138
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Naira), 2003?08 143
Value analysis (Naira), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 Socioeconomic profile 158
Country overview 158
Key facts 159
Political overview 160
Economic overview 161
Chapter 17 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 18 Macroeconomic Profile 165
Macroeconomic indicators 165
Chapter 19 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 20 APPENDIX 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: Nigeria OTC healthcare value and value forecast, 2003?13 (NGNm, nominal prices) 34
Figure 2: Nigeria OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Nigeria OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Nigeria OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Nigeria analgesics value and value forecast, 2003?13 (NGNm, nominal prices) 54
Figure 6: Nigeria analgesics category growth comparison, by value, 2003?13 57
Figure 7: Nigeria analgesics company share, by value, 2007?08 (%) 59
Figure 8: Nigeria analgesics distribution channels, by value, 2007?08 (%) 62
Figure 9: Nigeria topical OTC medicines value and value forecast, 2003?13 (NGNm, nominal prices) 65
Figure 10: Nigeria topical OTC medicines company share, by value, 2007?08 (%) 69
Figure 11: Nigeria topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Figure 12: Nigeria cough and cold preparations value and value forecast, 2003?13 (NGNm, nominal prices) 75
Figure 13: Nigeria cough and cold preparations category growth comparison, by value, 2003?13 78
Figure 14: Nigeria cough and cold preparations company share, by value, 2007?08 (%) 80
Figure 15: Nigeria cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Figure 16: Nigeria indigestion preparations value and value forecast, 2003?13 (NGNm, nominal prices) 86
Figure 17: Nigeria indigestion preparations category growth comparison, by value, 2003?13 88
Figure 18: Nigeria indigestion preparations company share, by value, 2007?08 (%) 90
Figure 19: Nigeria indigestion preparations distribution channels, by value, 2007?08 (%) 93
Figure 20: Nigeria medicated skin products value and value forecast, 2003?13 (NGNm, nominal prices) 96
Figure 21: Nigeria medicated skin products category growth comparison, by value, 2003?13 99
Figure 22: Nigeria medicated skin products company share, by value, 2007?08 (%) 101
Figure 23: Nigeria medicated skin products distribution channels, by value, 2007?08 (%) 104
Figure 24: Nigeria first aid kits value and value forecast, 2003?13 (NGNm, nominal prices) 106
Figure 25: Nigeria first aid kits company share, by value, 2007?08 (%) 109
Figure 26: Nigeria first aid kits distribution channels, by value, 2007?08 (%) 112
Figure 27: Nigeria other OTC healthcare products value and value forecast, 2003?13 (NGNm, nominal prices) 115
Figure 28: Nigeria other OTC healthcare products category growth comparison, by value, 2003?13 118
Figure 29: Nigeria other OTC healthcare products company share, by value, 2007?08 (%) 120
Figure 30: Nigeria other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Nigeria plasters & bandages value and value forecast, 2003?13 (NGNm, nominal prices) 126
Figure 32: Nigeria plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Nigeria plasters & bandages company share, by value, 2007?08 (%) 131
Figure 34: Nigeria plasters & bandages distribution channels, by value, 2007?08 (%) 134
Figure 35: Nigeria traditional medicines value and value forecast, 2003?13 (NGNm, nominal prices) 136
Figure 36: Nigeria traditional medicines company share, by value, 2007?08 (%) 139
Figure 37: Nigeria traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 38: Nigeria vitamins and minerals value and value forecast, 2003?13 (NGNm, nominal prices) 145
Figure 39: Nigeria vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 40: Nigeria vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 41: Nigeria vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 44: Map of Nigeria 159
Figure 45: Annual data review process 171

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Nigeria OTC healthcare value, 2003?08 (NGNm, nominal prices) 32
Table 4: Nigeria OTC healthcare value forecast, 2008?13 (NGNm, nominal prices) 33
Table 5: Nigeria OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Nigeria OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Nigeria OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Nigeria OTC healthcare value, by brand 2007?08 (NGNm, nominal prices) 40
Table 9: Nigeria OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Nigeria OTC healthcare value, by company, 2007?08 (NGNm, nominal prices) 44
Table 11: Nigeria OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Nigeria OTC healthcare value, by distribution channel, 2007?08 (NGNm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: GlaxoSmithKline Plc key facts 49
Table 15: Nigeria analgesics value, 2003?08 (NGNm, nominal prices) 52
Table 16: Nigeria analgesics value forecast, 2008?13 (NGNm, nominal prices) 53
Table 17: Nigeria analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Nigeria analgesics value forecast, 2008?13 ($m, nominal prices) 56
Table 19: Nigeria analgesics brand share, by value, 2007?08 (%) 58
Table 20: Nigeria analgesics value, by brand 2007?08 (NGNm, nominal prices) 58
Table 21: Nigeria analgesics company share by value, 2007?08 (%) 59
Table 22: Nigeria analgesics value, by company, 2007?08 (NGNm, nominal prices) 60
Table 23: Nigeria analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Nigeria analgesics value, by distribution channel, 2007?08 (NGNm, nominal prices) 61
Table 25: Nigeria topical OTC medicines value, 2003?08 (NGNm, nominal prices) 63
Table 26: Nigeria topical OTC medicines value forecast, 2008?13 (NGNm, nominal prices) 64
Table 27: Nigeria topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Nigeria topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Nigeria topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Nigeria topical OTC medicines value, by brand 2007?08 (NGNm, nominal prices) 68
Table 31: Nigeria topical OTC medicines company share by value, 2007?08 (%) 70
Table 32: Nigeria topical OTC medicines value, by company, 2007?08 (NGNm, nominal prices) 70
Table 33: Nigeria topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Table 34: Nigeria topical OTC medicines value, by distribution channel, 2007?08 (NGNm, nominal prices) 71
Table 35: Nigeria cough and cold preparations value, 2003?08 (NGNm, nominal prices) 73
Table 36: Nigeria cough and cold preparations value forecast, 2008?13 (NGNm, nominal prices) 74
Table 37: Nigeria cough and cold preparations value, 2003?08 ($m, nominal prices) 76
Table 38: Nigeria cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Nigeria cough and cold preparations brand share, by value, 2007?08 (%) 79
Table 40: Nigeria cough and cold preparations value, by brand 2007?08 (NGNm, nominal prices) 79
Table 41: Nigeria cough and cold preparations company share by value, 2007?08 (%) 81
Table 42: Nigeria cough and cold preparations value, by company, 2007?08 (NGNm, nominal prices) 81
Table 43: Nigeria cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Table 44: Nigeria cough and cold preparations value, by distribution channel, 2007?08 (NGNm, nominal prices) 82
Table 45: Nigeria indigestion preparations value, 2003?08 (NGNm, nominal prices) 84
Table 46: Nigeria indigestion preparations value forecast, 2008?13 (NGNm, nominal prices) 85
Table 47: Nigeria indigestion preparations value, 2003?08 ($m, nominal prices) 87
Table 48: Nigeria indigestion preparations value forecast, 2008?13 ($m, nominal prices) 87
Table 49: Nigeria indigestion preparations brand share, by value, 2007?08 (%) 89
Table 50: Nigeria indigestion preparations value, by brand 2007?08 (NGNm, nominal prices) 89
Table 51: Nigeria indigestion preparations company share by value, 2007?08 (%) 91
Table 52: Nigeria indigestion preparations value, by company, 2007?08 (NGNm, nominal prices) 91
Table 53: Nigeria indigestion preparations distribution channels, by value, 2007?08 (%) 92
Table 54: Nigeria indigestion preparations value, by distribution channel, 2007?08 (NGNm, nominal prices) 92
Table 55: Nigeria medicated skin products value, 2003?08 (NGNm, nominal prices) 94
Table 56: Nigeria medicated skin products value forecast, 2008?13 (NGNm, nominal prices) 95
Table 57: Nigeria medicated skin products value, 2003?08 ($m, nominal prices) 97
Table 58: Nigeria medicated skin products value forecast, 2008?13 ($m, nominal prices) 98
Table 59: Nigeria medicated skin products brand share, by value, 2007?08 (%) 100
Table 60: Nigeria medicated skin products value, by brand 2007?08 (NGNm, nominal prices) 100
Table 61: Nigeria medicated skin products company share by value, 2007?08 (%) 102
Table 62: Nigeria medicated skin products value, by company, 2007?08 (NGNm, nominal prices) 102
Table 63: Nigeria medicated skin products distribution channels, by value, 2007?08 (%) 103
Table 64: Nigeria medicated skin products value, by distribution channel, 2007?08 (NGNm, nominal prices) 103
Table 65: Nigeria first aid kits value, 2003?08 (NGNm, nominal prices) 105
Table 66: Nigeria first aid kits value forecast, 2008?13 (NGNm, nominal prices) 106
Table 67: Nigeria first aid kits value, 2003?08 ($m, nominal prices) 107
Table 68: Nigeria first aid kits value forecast, 2008?13 ($m, nominal prices) 107
Table 69: Nigeria first aid kits brand share, by value, 2007?08 (%) 108
Table 70: Nigeria first aid kits value, by brand 2007?08 (NGNm, nominal prices) 108
Table 71: Nigeria first aid kits company share by value, 2007?08 (%) 110
Table 72: Nigeria first aid kits value, by company, 2007?08 (NGNm, nominal prices) 110
Table 73: Nigeria first aid kits distribution channels, by value, 2007?08 (%) 111
Table 74: Nigeria first aid kits value, by distribution channel, 2007?08 (NGNm, nominal prices) 111
Table 75: Nigeria other OTC healthcare products value, 2003?08 (NGNm, nominal prices) 113
Table 76: Nigeria other OTC healthcare products value forecast, 2008?13 (NGNm, nominal prices) 114
Table 77: Nigeria other OTC healthcare products value, 2003?08 ($m, nominal prices) 116
Table 78: Nigeria other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 117
Table 79: Nigeria other OTC healthcare products brand share, by value, 2007?08 (%) 119
Table 80: Nigeria other OTC healthcare products value, by brand 2007?08 (NGNm, nominal prices) 119
Table 81: Nigeria other OTC healthcare products company share by value, 2007?08 (%) 121
Table 82: Nigeria other OTC healthcare products value, by company, 2007?08 (NGNm, nominal prices) 121
Table 83: Nigeria other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Nigeria other OTC healthcare products value, by distribution channel, 2007?08 (NGNm, nominal prices) 122
Table 85: Nigeria plasters & bandages value, 2003?08 (NGNm, nominal prices) 124
Table 86: Nigeria plasters & bandages value forecast, 2008?13 (NGNm, nominal prices) 125
Table 87: Nigeria plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Nigeria plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Nigeria plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Nigeria plasters & bandages value, by brand 2007?08 (NGNm, nominal prices) 130
Table 91: Nigeria plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Nigeria plasters & bandages value, by company, 2007?08 (NGNm, nominal prices) 132
Table 93: Nigeria plasters & bandages distribution channels, by value, 2007?08 (%) 133
Table 94: Nigeria plasters & bandages value, by distribution channel, 2007?08 (NGNm, nominal prices) 133
Table 95: Nigeria traditional medicines value, 2003?08 (NGNm, nominal prices) 135
Table 96: Nigeria traditional medicines value forecast, 2008?13 (NGNm, nominal prices) 136
Table 97: Nigeria traditional medicines value, 2003?08 ($m, nominal prices) 137
Table 98: Nigeria traditional medicines value forecast, 2008?13 ($m, nominal prices) 137
Table 99: Nigeria traditional medicines brand share, by value, 2007?08 (%) 138
Table 100: Nigeria traditional medicines value, by brand 2007?08 (NGNm, nominal prices) 138
Table 101: Nigeria traditional medicines company share by value, 2007?08 (%) 140
Table 102: Nigeria traditional medicines value, by company, 2007?08 (NGNm, nominal prices) 140
Table 103: Nigeria traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Nigeria traditional medicines value, by distribution channel, 2007?08 (NGNm, nominal prices) 141
Table 105: Nigeria vitamins and minerals value, 2003?08 (NGNm, nominal prices) 143
Table 106: Nigeria vitamins and minerals value forecast, 2008?13 (NGNm, nominal prices) 144
Table 107: Nigeria vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Nigeria vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Nigeria vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Nigeria vitamins and minerals value, by brand 2007?08 (NGNm, nominal prices) 148
Table 111: Nigeria vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Nigeria vitamins and minerals value, by company, 2007?08 (NGNm, nominal prices) 150
Table 113: Nigeria vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Nigeria vitamins and minerals value, by distribution channel, 2007?08 (NGNm, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Nigeria key facts 159
Table 119: Nigeria OTC healthcare new product launches reports, by company (top five companies), 2008 162
Table 120: Nigeria OTC healthcare new product launches SKUs, by company (top five companies), 2008 162
Table 121: Nigeria OTC healthcare new product launches (reports), by flavor and fragrances, 2008 163
Table 122: Nigeria OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 163
Table 123: Nigeria OTC healthcare new product launches (reports), by package tags or claims , 2008 164
Table 124: Nigeria OTC healthcare new product launches - recent five launches 2008 164
Table 125: Nigeria population, by age group, 2003?08 (millions) 165
Table 126: Nigeria population forecast, by age group, 2008?13 (millions) 166
Table 127: Nigeria population, by gender, 2003?08 (millions) 166
Table 128: Nigeria population forecast, by gender, 2008?13 (millions) 167
Table 129: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 167
Table 130: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 167
Table 131: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 168
Table 132: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 168
Table 133: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 168
Table 134: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 169
Table 135: Nigeria consumer price index, 2003?08 (2000=100) 169
Table 136: Nigeria consumer price index, 2008?13 (2000=100) 169


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