OTC Healthcare in North America to 2013

Introduction

This databook provides key data and information on the OTC healthcare market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in North America increased at a compound annual growth rate of 3% between 2003 and 2008.

The nut-based OTC healthcare category led the OTC healthcare market in North America, accounting for a share of 22.4%.

The leading players in the North American OTC healthcare market include Johnson & Johnson,Wyeth and GlaxoSmithKline Plc

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 28
Value Analysis 28
Chapter 4 North America OTC Healthcare - Market Overview 29
Value analysis (US dollar), 2003?08 29
Value analysis (US dollar), 2008?13 31
Company share analysis 34
Distribution analysis 37
Chapter 5 Leading Company Profiles 39
Johnson & Johnson 39
Wyeth 41
Chapter 6 Category Analysis: Analgesics 43
Value analysis (US dollar), 2003?08 43
Value analysis (US dollar), 2008?13 44
Company share analysis 46
Distribution analysis 49
Chapter 7 Category Analysis: Topical OTC Medicines 51
Value analysis (US dollar), 2003?08 51
Value analysis (US dollar), 2008?13 52
Company share analysis 54
Distribution analysis 56
Chapter 8 Category Analysis: Cough and Cold Preparations 58
Value analysis (US dollar), 2003?08 58
Value analysis (US dollar), 2008?13 59
Company share analysis 61
Distribution analysis 64
Chapter 9 Category Analysis: Indigestion Preparations 66
Value analysis (US dollar), 2003?08 66
Value analysis (US dollar), 2008?13 67
Company share analysis 69
Distribution analysis 71
Chapter 10 Category Analysis: Medicated Skin Products 73
Value analysis (US dollar), 2003?08 73
Value analysis (US dollar), 2008?13 74
Company share analysis 76
Distribution analysis 79
Chapter 11 Category Analysis: First Aid Kits 81
Value analysis (US dollar), 2003?08 81
Value analysis (US dollar), 2008?13 82
Company share analysis 83
Distribution analysis 85
Chapter 12 Category Analysis: Other OTC Healthcare Products 87
Value analysis (US dollar), 2003?08 87
Value analysis (US dollar), 2008?13 88
Company share analysis 90
Distribution analysis 93
Chapter 13 Category Analysis: Plasters & Bandages 95
Value analysis (US dollar), 2003?08 95
Value analysis (US dollar), 2008?13 96
Company share analysis 98
Distribution analysis 100
Chapter 14 Category Analysis: Traditional Medicines 102
Value analysis (US dollar), 2003?08 102
Value analysis (US dollar), 2008?13 103
Company share analysis 104
Distribution analysis 106
Chapter 15 Category Analysis: Vitamins and Minerals 108
Value analysis (US dollar), 2003?08 108
Value analysis (US dollar), 2008?13 109
Company share analysis 111
Distribution analysis 113
Chapter 16 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 17 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120

LIST OF FIGURES
Figure 1: North America OTC healthcare value and value forecast, 2003?13 ($m, nominal prices) 32
Figure 2: North America OTC healthcare category growth comparison, by value, 2003?13 33
Figure 3: North America OTC healthcare company share (top five companies), by value, 2007?08 (%) 36
Figure 4: North America OTC healthcare distribution channels, by value, 2007?08 (%) 38
Figure 5: North America analgesics value and value forecast, 2003?13 ($m, nominal prices) 45
Figure 6: North America analgesics category growth comparison, by value, 2003?13 45
Figure 7: North America analgesics company share, by value, 2007?08 (%) 48
Figure 8: North America analgesics distribution channels, by value, 2007?08 (%) 50
Figure 9: North America topical OTC medicines value and value forecast, 2003?13 ($m, nominal prices) 53
Figure 10: North America topical OTC medicines category growth comparison, by value, 2003?13 53
Figure 11: North America topical OTC medicines company share, by value, 2007?08 (%) 55
Figure 12: North America topical OTC medicines distribution channels, by value, 2007?08 (%) 57
Figure 13: North America cough and cold preparations value and value forecast, 2003?13 ($m, nominal prices) 60
Figure 14: North America cough and cold preparations category growth comparison, by value, 2003?13 60
Figure 15: North America cough and cold preparations company share, by value, 2007?08 (%) 63
Figure 16: North America cough and cold preparations distribution channels, by value, 2007?08 (%) 65
Figure 17: North America indigestion preparations value and value forecast, 2003?13 ($m, nominal prices) 68
Figure 18: North America indigestion preparations category growth comparison, by value, 2003?13 68
Figure 19: North America indigestion preparations company share, by value, 2007?08 (%) 70
Figure 20: North America indigestion preparations distribution channels, by value, 2007?08 (%) 72
Figure 21: North America medicated skin products value and value forecast, 2003?13 ($m, nominal prices) 75
Figure 22: North America medicated skin products category growth comparison, by value, 2003?13 75
Figure 23: North America medicated skin products company share, by value, 2007?08 (%) 78
Figure 24: North America medicated skin products distribution channels, by value, 2007?08 (%) 80
Figure 25: North America first aid kits value and value forecast, 2003?13 ($m, nominal prices) 82
Figure 26: North America first aid kits company share, by value, 2007?08 (%) 84
Figure 27: North America first aid kits distribution channels, by value, 2007?08 (%) 86
Figure 28: North America other OTC healthcare products value and value forecast, 2003?13 ($m, nominal prices) 89
Figure 29: North America other OTC healthcare products category growth comparison, by value, 2003?13 89
Figure 30: North America other OTC healthcare products company share (top five companies), by value, 2007?08 (%) 92
Figure 31: North America other OTC healthcare products distribution channels, by value, 2007?08 (%) 94
Figure 32: North America plasters & bandages value and value forecast, 2003?13 ($m, nominal prices) 97
Figure 33: North America plasters & bandages category growth comparison, by value, 2003?13 97
Figure 34: North America plasters & bandages company share, by value, 2007?08 (%) 99
Figure 35: North America plasters & bandages distribution channels, by value, 2007?08 (%) 101
Figure 36: North America traditional medicines value and value forecast, 2003?13 ($m, nominal prices) 103
Figure 37: North America traditional medicines company share, by value, 2007?08 (%) 105
Figure 38: North America traditional medicines distribution channels, by value, 2007?08 (%) 107
Figure 39: North America vitamins and minerals value and value forecast, 2003?13 ($m, nominal prices) 110
Figure 40: North America vitamins and minerals category growth comparison, by value, 2003?13 110
Figure 41: North America vitamins and minerals company share, by value, 2007?08 (%) 112
Figure 42: North America vitamins and minerals distribution channels, by value, 2007?08 (%) 114
Figure 43: Annual data review process 116

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: North America OTC healthcare value (country-wise), 2003?08 ($m, nominal prices) 28
Table 4: North America OTC healthcare value (country-wise) forecast, 2008?13 ($m, nominal prices) 28
Table 5: North America OTC healthcare value, 2003?08 ($m, nominal prices) 30
Table 6: North America OTC healthcare value forecast, 2008?13 ($m, nominal prices) 31
Table 7: North America OTC healthcare company share (top 20 companies) by value, 2007?08 (%) 34
Table 8: North America OTC healthcare value, by company, 2007?08 ($m, nominal prices) 35
Table 9: North America OTC healthcare distribution channels, by value, 2007?08 (%) 37
Table 10: North America OTC healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 37
Table 11: Johnson & Johnson key facts 39
Table 12: Wyeth key facts 41
Table 13: North America analgesics value, 2003?08 ($m, nominal prices) 43
Table 14: North America analgesics value forecast, 2008?13 ($m, nominal prices) 44
Table 15: North America analgesics company share by value, 2007?08 (%) 46
Table 16: North America analgesics value, by company, 2007?08 ($m, nominal prices) 47
Table 17: North America analgesics distribution channels, by value, 2007?08 (%) 49
Table 18: North America analgesics value, by distribution channel, 2007?08 ($m, nominal prices) 49
Table 19: North America topical OTC medicines value, 2003?08 ($m, nominal prices) 51
Table 20: North America topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 52
Table 21: North America topical OTC medicines company share by value, 2007?08 (%) 54
Table 22: North America topical OTC medicines value, by company, 2007?08 ($m, nominal prices) 54
Table 23: North America topical OTC medicines distribution channels, by value, 2007?08 (%) 56
Table 24: North America topical OTC medicines value, by distribution channel, 2007?08 ($m, nominal prices) 56
Table 25: North America cough and cold preparations value, 2003?08 ($m, nominal prices) 58
Table 26: North America cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 59
Table 27: North America cough and cold preparations company share (top 20 companies) by value, 2007?08 (%) 61
Table 28: North America cough and cold preparations value, by company, 2007?08 ($m, nominal prices) 62
Table 29: North America cough and cold preparations distribution channels, by value, 2007?08 (%) 64
Table 30: North America cough and cold preparations value, by distribution channel, 2007?08 ($m, nominal prices) 64
Table 31: North America indigestion preparations value, 2003?08 ($m, nominal prices) 66
Table 32: North America indigestion preparations value forecast, 2008?13 ($m, nominal prices) 67
Table 33: North America indigestion preparations company share by value, 2007?08 (%) 69
Table 34: North America indigestion preparations value, by company, 2007?08 ($m, nominal prices) 69
Table 35: North America indigestion preparations distribution channels, by value, 2007?08 (%) 71
Table 36: North America indigestion preparations value, by distribution channel, 2007?08 ($m, nominal prices) 71
Table 37: North America medicated skin products value, 2003?08 ($m, nominal prices) 73
Table 38: North America medicated skin products value forecast, 2008?13 ($m, nominal prices) 74
Table 39: North America medicated skin products company share by value, 2007?08 (%) 76
Table 40: North America medicated skin products value, by company, 2007?08 ($m, nominal prices) 77
Table 41: North America medicated skin products distribution channels, by value, 2007?08 (%) 79
Table 42: North America medicated skin products value, by distribution channel, 2007?08 ($m, nominal prices) 79
Table 43: North America first aid kits value, 2003?08 ($m, nominal prices) 81
Table 44: North America first aid kits value forecast, 2008?13 ($m, nominal prices) 82
Table 45: North America first aid kits company share by value, 2007?08 (%) 83
Table 46: North America first aid kits value, by company, 2007?08 ($m, nominal prices) 83
Table 47: North America first aid kits distribution channels, by value, 2007?08 (%) 85
Table 48: North America first aid kits value, by distribution channel, 2007?08 ($m, nominal prices) 85
Table 49: North America other OTC healthcare products value, 2003?08 ($m, nominal prices) 87
Table 50: North America other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 88
Table 51: North America other OTC healthcare products company share (top 20 companies) by value, 2007?08 (%) 90
Table 52: North America other OTC healthcare products value, by company, 2007?08 ($m, nominal prices) 91
Table 53: North America other OTC healthcare products distribution channels, by value, 2007?08 (%) 93
Table 54: North America other OTC healthcare products value, by distribution channel, 2007?08 ($m, nominal prices) 93
Table 55: North America plasters & bandages value, 2003?08 ($m, nominal prices) 95
Table 56: North America plasters & bandages value forecast, 2008?13 ($m, nominal prices) 96
Table 57: North America plasters & bandages company share by value, 2007?08 (%) 98
Table 58: North America plasters & bandages value, by company, 2007?08 ($m, nominal prices) 98
Table 59: North America plasters & bandages distribution channels, by value, 2007?08 (%) 100
Table 60: North America plasters & bandages value, by distribution channel, 2007?08 ($m, nominal prices) 100
Table 61: North America traditional medicines value, 2003?08 ($m, nominal prices) 102
Table 62: North America traditional medicines value forecast, 2008?13 ($m, nominal prices) 103
Table 63: North America traditional medicines company share by value, 2007?08 (%) 104
Table 64: North America traditional medicines value, by company, 2007?08 ($m, nominal prices) 104
Table 65: North America traditional medicines distribution channels, by value, 2007?08 (%) 106
Table 66: North America traditional medicines value, by distribution channel, 2007?08 ($m, nominal prices) 106
Table 67: North America vitamins and minerals value, 2003?08 ($m, nominal prices) 108
Table 68: North America vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 109
Table 69: North America vitamins and minerals company share by value, 2007?08 (%) 111
Table 70: North America vitamins and minerals value, by company, 2007?08 ($m, nominal prices) 111
Table 71: North America vitamins and minerals distribution channels, by value, 2007?08 (%) 113
Table 72: North America vitamins and minerals value, by distribution channel, 2007?08 ($m, nominal prices) 113



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