OTC Healthcare in Norway to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Norway. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Norway increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Norway, accounting for a share of 19.5%.

Leading players in Norwegian OTC healthcare market include Johnson & Johnson, Novartis AG and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Norway

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Norwegian Krone), 2003?08 30
Value analysis (Norwegian Krone), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Johnson & Johnson 46
Novartis AG 48
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Norwegian Krone), 2003?08 50
Value analysis (Norwegian Krone), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Norwegian Krone), 2003?08 60
Value analysis (Norwegian Krone), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Norwegian Krone), 2003?08 71
Value analysis (Norwegian Krone), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Norwegian Krone), 2003?08 82
Value analysis (Norwegian Krone), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Norwegian Krone), 2003?08 92
Value analysis (Norwegian Krone), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Norwegian Krone), 2003?08 103
Value analysis (Norwegian Krone), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Norwegian Krone), 2003?08 111
Value analysis (Norwegian Krone), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 117
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Norwegian Krone), 2003?08 123
Value analysis (Norwegian Krone), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Norwegian Krone), 2003?08 136
Value analysis (Norwegian Krone), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 142
Chapter 14 Category Analysis: Vitamins and Minerals 144
Value analysis (Norwegian Krone), 2003?08 144
Value analysis (Norwegian Krone), 2008?13 145
Value analysis (US dollars), 2003?08 147
Value analysis (US dollars), 2008?13 147
Company and brand share analysis 149
Distribution analysis 152
Chapter 15 Country Comparison 154
Value 154
Market share 158
Chapter 16 PESTLE Analysis 159
Summary 159
Political analysis 160
Economic analysis 163
Social analysis 166
Technological analysis 169
Legal analysis 172
Environmental analysis 174
Chapter 17 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 18 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 19 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 20 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Norway OTC healthcare value and value forecast, 2003?13 (NOKm, nominal prices) 33
Figure 2: Norway OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Norway OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Norway OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Norway analgesics value and value forecast, 2003?13 (NOKm, nominal prices) 52
Figure 6: Norway analgesics category growth comparison, by value, 2003?13 54
Figure 7: Norway analgesics company share, by value, 2007?08 (%) 56
Figure 8: Norway analgesics distribution channels, by value, 2007?08 (%) 59
Figure 9: Norway topical OTC medicines value and value forecast, 2003?13 (NOKm, nominal prices) 62
Figure 10: Norway topical OTC medicines category growth comparison, by value, 2003?13 65
Figure 11: Norway topical OTC medicines company share, by value, 2007?08 (%) 67
Figure 12: Norway topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Figure 13: Norway cough and cold preparations value and value forecast, 2003?13 (NOKm, nominal prices) 73
Figure 14: Norway cough and cold preparations category growth comparison, by value, 2003?13 76
Figure 15: Norway cough and cold preparations company share, by value, 2007?08 (%) 78
Figure 16: Norway cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Figure 17: Norway indigestion preparations value and value forecast, 2003?13 (NOKm, nominal prices) 84
Figure 18: Norway indigestion preparations category growth comparison, by value, 2003?13 86
Figure 19: Norway indigestion preparations company share, by value, 2007?08 (%) 88
Figure 20: Norway indigestion preparations distribution channels, by value, 2007?08 (%) 91
Figure 21: Norway medicated skin products value and value forecast, 2003?13 (NOKm, nominal prices) 94
Figure 22: Norway medicated skin products category growth comparison, by value, 2003?13 97
Figure 23: Norway medicated skin products company share, by value, 2007?08 (%) 99
Figure 24: Norway medicated skin products distribution channels, by value, 2007?08 (%) 102
Figure 25: Norway first aid kits value and value forecast, 2003?13 (NOKm, nominal prices) 104
Figure 26: Norway first aid kits company share, by value, 2007?08 (%) 107
Figure 27: Norway first aid kits distribution channels, by value, 2007?08 (%) 110
Figure 28: Norway other OTC healthcare products value and value forecast, 2003?13 (NOKm, nominal prices) 113
Figure 29: Norway other OTC healthcare products category growth comparison, by value, 2003?13 116
Figure 30: Norway other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 31: Norway other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 32: Norway plasters & bandages value and value forecast, 2003?13 (NOKm, nominal prices) 125
Figure 33: Norway plasters & bandages category growth comparison, by value, 2003?13 128
Figure 34: Norway plasters & bandages company share, by value, 2007?08 (%) 131
Figure 35: Norway plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Norway traditional medicines value and value forecast, 2003?13 (NOKm, nominal prices) 137
Figure 37: Norway traditional medicines company share, by value, 2007?08 (%) 140
Figure 38: Norway traditional medicines distribution channels, by value, 2007?08 (%) 143
Figure 39: Norway vitamins and minerals value and value forecast, 2003?13 (NOKm, nominal prices) 146
Figure 40: Norway vitamins and minerals category growth comparison, by value, 2003?13 148
Figure 41: Norway vitamins and minerals company share, by value, 2007?08 (%) 150
Figure 42: Norway vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 157
Figure 45: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Norway OTC healthcare value, 2003?08 (NOKm, nominal prices) 31
Table 4: Norway OTC healthcare value forecast, 2008?13 (NOKm, nominal prices) 32
Table 5: Norway OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Norway OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Norway OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Norway OTC healthcare value, by brand 2007?08 (NOKm, nominal prices) 39
Table 9: Norway OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Norway OTC healthcare value, by company, 2007?08 (NOKm, nominal prices) 43
Table 11: Norway OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Norway OTC healthcare value, by distribution channel, 2007?08 (NOKm, nominal prices) 44
Table 13: Johnson & Johnson key facts 46
Table 14: Novartis AG key facts 48
Table 15: Norway analgesics value, 2003?08 (NOKm, nominal prices) 50
Table 16: Norway analgesics value forecast, 2008?13 (NOKm, nominal prices) 51
Table 17: Norway analgesics value, 2003?08 ($m, nominal prices) 53
Table 18: Norway analgesics value forecast, 2008?13 ($m, nominal prices) 53
Table 19: Norway analgesics brand share, by value, 2007?08 (%) 55
Table 20: Norway analgesics value, by brand 2007?08 (NOKm, nominal prices) 55
Table 21: Norway analgesics company share by value, 2007?08 (%) 57
Table 22: Norway analgesics value, by company, 2007?08 (NOKm, nominal prices) 57
Table 23: Norway analgesics distribution channels, by value, 2007?08 (%) 58
Table 24: Norway analgesics value, by distribution channel, 2007?08 (NOKm, nominal prices) 58
Table 25: Norway topical OTC medicines value, 2003?08 (NOKm, nominal prices) 60
Table 26: Norway topical OTC medicines value forecast, 2008?13 (NOKm, nominal prices) 61
Table 27: Norway topical OTC medicines value, 2003?08 ($m, nominal prices) 63
Table 28: Norway topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 64
Table 29: Norway topical OTC medicines brand share, by value, 2007?08 (%) 66
Table 30: Norway topical OTC medicines value, by brand 2007?08 (NOKm, nominal prices) 66
Table 31: Norway topical OTC medicines company share by value, 2007?08 (%) 68
Table 32: Norway topical OTC medicines value, by company, 2007?08 (NOKm, nominal prices) 68
Table 33: Norway topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Table 34: Norway topical OTC medicines value, by distribution channel, 2007?08 (NOKm, nominal prices) 69
Table 35: Norway cough and cold preparations value, 2003?08 (NOKm, nominal prices) 71
Table 36: Norway cough and cold preparations value forecast, 2008?13 (NOKm, nominal prices) 72
Table 37: Norway cough and cold preparations value, 2003?08 ($m, nominal prices) 74
Table 38: Norway cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 75
Table 39: Norway cough and cold preparations brand share, by value, 2007?08 (%) 77
Table 40: Norway cough and cold preparations value, by brand 2007?08 (NOKm, nominal prices) 77
Table 41: Norway cough and cold preparations company share by value, 2007?08 (%) 79
Table 42: Norway cough and cold preparations value, by company, 2007?08 (NOKm, nominal prices) 79
Table 43: Norway cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Table 44: Norway cough and cold preparations value, by distribution channel, 2007?08 (NOKm, nominal prices) 80
Table 45: Norway indigestion preparations value, 2003?08 (NOKm, nominal prices) 82
Table 46: Norway indigestion preparations value forecast, 2008?13 (NOKm, nominal prices) 83
Table 47: Norway indigestion preparations value, 2003?08 ($m, nominal prices) 85
Table 48: Norway indigestion preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 49: Norway indigestion preparations brand share, by value, 2007?08 (%) 87
Table 50: Norway indigestion preparations value, by brand 2007?08 (NOKm, nominal prices) 87
Table 51: Norway indigestion preparations company share by value, 2007?08 (%) 89
Table 52: Norway indigestion preparations value, by company, 2007?08 (NOKm, nominal prices) 89
Table 53: Norway indigestion preparations distribution channels, by value, 2007?08 (%) 90
Table 54: Norway indigestion preparations value, by distribution channel, 2007?08 (NOKm, nominal prices) 90
Table 55: Norway medicated skin products value, 2003?08 (NOKm, nominal prices) 92
Table 56: Norway medicated skin products value forecast, 2008?13 (NOKm, nominal prices) 93
Table 57: Norway medicated skin products value, 2003?08 ($m, nominal prices) 95
Table 58: Norway medicated skin products value forecast, 2008?13 ($m, nominal prices) 96
Table 59: Norway medicated skin products brand share, by value, 2007?08 (%) 98
Table 60: Norway medicated skin products value, by brand 2007?08 (NOKm, nominal prices) 98
Table 61: Norway medicated skin products company share by value, 2007?08 (%) 100
Table 62: Norway medicated skin products value, by company, 2007?08 (NOKm, nominal prices) 100
Table 63: Norway medicated skin products distribution channels, by value, 2007?08 (%) 101
Table 64: Norway medicated skin products value, by distribution channel, 2007?08 (NOKm, nominal prices) 101
Table 65: Norway first aid kits value, 2003?08 (NOKm, nominal prices) 103
Table 66: Norway first aid kits value forecast, 2008?13 (NOKm, nominal prices) 104
Table 67: Norway first aid kits value, 2003?08 ($m, nominal prices) 105
Table 68: Norway first aid kits value forecast, 2008?13 ($m, nominal prices) 105
Table 69: Norway first aid kits brand share, by value, 2007?08 (%) 106
Table 70: Norway first aid kits value, by brand 2007?08 (NOKm, nominal prices) 106
Table 71: Norway first aid kits company share by value, 2007?08 (%) 108
Table 72: Norway first aid kits value, by company, 2007?08 (NOKm, nominal prices) 108
Table 73: Norway first aid kits distribution channels, by value, 2007?08 (%) 109
Table 74: Norway first aid kits value, by distribution channel, 2007?08 (NOKm, nominal prices) 109
Table 75: Norway other OTC healthcare products value, 2003?08 (NOKm, nominal prices) 111
Table 76: Norway other OTC healthcare products value forecast, 2008?13 (NOKm, nominal prices) 112
Table 77: Norway other OTC healthcare products value, 2003?08 ($m, nominal prices) 114
Table 78: Norway other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 115
Table 79: Norway other OTC healthcare products brand share, by value, 2007?08 (%) 117
Table 80: Norway other OTC healthcare products value, by brand 2007?08 (NOKm, nominal prices) 118
Table 81: Norway other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Norway other OTC healthcare products value, by company, 2007?08 (NOKm, nominal prices) 120
Table 83: Norway other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Norway other OTC healthcare products value, by distribution channel, 2007?08 (NOKm, nominal prices) 121
Table 85: Norway plasters & bandages value, 2003?08 (NOKm, nominal prices) 123
Table 86: Norway plasters & bandages value forecast, 2008?13 (NOKm, nominal prices) 124
Table 87: Norway plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Norway plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Norway plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Norway plasters & bandages value, by brand 2007?08 (NOKm, nominal prices) 130
Table 91: Norway plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Norway plasters & bandages value, by company, 2007?08 (NOKm, nominal prices) 133
Table 93: Norway plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Norway plasters & bandages value, by distribution channel, 2007?08 (NOKm, nominal prices) 134
Table 95: Norway traditional medicines value, 2003?08 (NOKm, nominal prices) 136
Table 96: Norway traditional medicines value forecast, 2008?13 (NOKm, nominal prices) 137
Table 97: Norway traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Norway traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Norway traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Norway traditional medicines value, by brand 2007?08 (NOKm, nominal prices) 139
Table 101: Norway traditional medicines company share by value, 2007?08 (%) 141
Table 102: Norway traditional medicines value, by company, 2007?08 (NOKm, nominal prices) 141
Table 103: Norway traditional medicines distribution channels, by value, 2007?08 (%) 142
Table 104: Norway traditional medicines value, by distribution channel, 2007?08 (NOKm, nominal prices) 142
Table 105: Norway vitamins and minerals value, 2003?08 (NOKm, nominal prices) 144
Table 106: Norway vitamins and minerals value forecast, 2008?13 (NOKm, nominal prices) 145
Table 107: Norway vitamins and minerals value, 2003?08 ($m, nominal prices) 147
Table 108: Norway vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 147
Table 109: Norway vitamins and minerals brand share, by value, 2007?08 (%) 149
Table 110: Norway vitamins and minerals value, by brand 2007?08 (NOKm, nominal prices) 149
Table 111: Norway vitamins and minerals company share by value, 2007?08 (%) 151
Table 112: Norway vitamins and minerals value, by company, 2007?08 (NOKm, nominal prices) 151
Table 113: Norway vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Table 114: Norway vitamins and minerals value, by distribution channel, 2007?08 (NOKm, nominal prices) 152
Table 115: Global OTC healthcare market value, 2008 154
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157
Table 117: Leading players, top five countries 158
Table 118: Analysis of Norway’s political landscape 160
Table 119: Analysis of Norway’s economic landscape 163
Table 120: Analysis of Norway’s social landscape 166
Table 121: Analysis of Norway’s technology landscape 169
Table 122: Number of patents registered by country 171
Table 123: Analysis of Norway’s legal landscape 172
Table 124: Analysis of Norway’s environmental landscape 174
Table 125: Norway OTC healthcare new product launches reports, by company 2008 177
Table 126: Norway OTC healthcare new product launches SKUs, by company 2008 177
Table 127: Norway OTC healthcare new product launches (reports), by flavor and fragrances 2008 178
Table 128: Norway OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 178
Table 129: Norway OTC healthcare new product launches (reports), by package tags or claims 2008 179
Table 130: Norway OTC healthcare new product launches, 2008 179
Table 131: Norway population, by age group, 2003?08 (millions) 180
Table 132: Norway population forecast, by age group, 2008?13 (millions) 181
Table 133: Norway population, by gender, 2003?08 (millions) 181
Table 134: Norway population forecast, by gender, 2008?13 (millions) 182
Table 135: Norway nominal GDP, 2003?08 (NOKbn, nominal prices) 182
Table 136: Norway nominal GDP forecast, 2008?13 (NOKbn, nominal prices) 182
Table 137: Norway real GDP, 2003?08 (NOKbn, 2000 prices) 183
Table 138: Norway real GDP forecast, 2008?13 (NOKbn, 2000 prices) 183
Table 139: Norway real GDP, 2003?08 ($bn, 2000 prices) 183
Table 140: Norway real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 141: Norway consumer price index, 2003?08 (2000=100) 184
Table 142: Norway consumer price index, 2008?13 (2000=100) 184


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