OTC Healthcare in the Philippines to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in the Philippines increased at a compound annual growth rate of 6.9% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in the Philippines, accounting for a share of 53.3%.

Leading players in the Philippine OTC healthcare market include United laboratories, Johnson & Johnson and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in the Philippines

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Philippine Peso), 2003?08 31
Value analysis (Philippine Peso), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Johnson & Johnson 46
GlaxoSmithKline Plc 48
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Philippine Peso), 2003?08 51
Value analysis (Philippine Peso), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Philippine Peso), 2003?08 61
Value analysis (Philippine Peso), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Philippine Peso), 2003?08 72
Value analysis (Philippine Peso), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Philippine Peso), 2003?08 83
Value analysis (Philippine Peso), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Philippine Peso), 2003?08 93
Value analysis (Philippine Peso), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Philippine Peso), 2003?08 104
Value analysis (Philippine Peso), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Philippine Peso), 2003?08 112
Value analysis (Philippine Peso), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Philippine Peso), 2003?08 124
Value analysis (Philippine Peso), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Philippine Peso), 2003?08 134
Value analysis (Philippine Peso), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Philippine Peso), 2003?08 141
Value analysis (Philippine Peso), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 144
Company and brand share analysis 146
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 PESTLE Analysis 156
Summary 156
Political analysis 157
Economic analysis 160
Social analysis 163
Technological analysis 166
Legal analysis 168
Environmental analysis 171
Chapter 17 New Product Development 174
Product launches over time 174
Recent product launches 176
Chapter 18 Macroeconomic Profile 177
Macroeconomic indicators 177
Chapter 19 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 20 APPENDIX 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187

LIST OF FIGURES
Figure 1: Philippines OTC healthcare value and value forecast, 2003?13 (PHPm, nominal prices) 34
Figure 2: Philippines OTC healthcare company share, by value, 2007?08 (%) 41
Figure 3: Philippines OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 4: Philippines analgesics value and value forecast, 2003?13 (PHPm, nominal prices) 53
Figure 5: Philippines analgesics category growth comparison, by value, 2003?13 55
Figure 6: Philippines analgesics company share, by value, 2007?08 (%) 57
Figure 7: Philippines analgesics distribution channels, by value, 2007?08 (%) 60
Figure 8: Philippines topical OTC medicines value and value forecast, 2003?13 (PHPm, nominal prices) 63
Figure 9: Philippines topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 10: Philippines topical OTC medicines company share, by value, 2007?08 (%) 68
Figure 11: Philippines topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: Philippines cough and cold preparations value and value forecast, 2003?13 (PHPm, nominal prices) 74
Figure 13: Philippines cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: Philippines cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 15: Philippines cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 16: Philippines indigestion preparations value and value forecast, 2003?13 (PHPm, nominal prices) 85
Figure 17: Philippines indigestion preparations category growth comparison, by value, 2003?13 87
Figure 18: Philippines indigestion preparations company share, by value, 2007?08 (%) 89
Figure 19: Philippines indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 20: Philippines medicated skin products value and value forecast, 2003?13 (PHPm, nominal prices) 95
Figure 21: Philippines medicated skin products category growth comparison, by value, 2003?13 98
Figure 22: Philippines medicated skin products company share, by value, 2007?08 (%) 100
Figure 23: Philippines medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 24: Philippines first aid kits value and value forecast, 2003?13 (PHPm, nominal prices) 105
Figure 25: Philippines first aid kits company share, by value, 2007?08 (%) 108
Figure 26: Philippines first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 27: Philippines other OTC healthcare products value and value forecast, 2003?13 (PHPm, nominal prices) 114
Figure 28: Philippines other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 29: Philippines other OTC healthcare products company share, by value, 2007?08 (%) 120
Figure 30: Philippines other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Philippines plasters & bandages value and value forecast, 2003?13 (PHPm, nominal prices) 126
Figure 32: Philippines plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Philippines plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 34: Philippines traditional medicines value and value forecast, 2003?13 (PHPm, nominal prices) 135
Figure 35: Philippines traditional medicines distribution channels, by value, 2007?08 (%) 140
Figure 36: Philippines vitamins and minerals value and value forecast, 2003?13 (PHPm, nominal prices) 143
Figure 37: Philippines vitamins and minerals category growth comparison, by value, 2003?13 145
Figure 38: Philippines vitamins and minerals company share, by value, 2007?08 (%) 147
Figure 39: Philippines vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Figure 40: Global OTC healthcare market split (value terms, 2008), top five countries 152
Figure 41: Global OTC healthcare market value, 2003–08, top five countries 154
Figure 42: Annual data review process 183

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Philippines OTC healthcare value, 2003?08 (PHPm, nominal prices) 32
Table 4: Philippines OTC healthcare value forecast, 2008?13 (PHPm, nominal prices) 33
Table 5: Philippines OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Philippines OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Philippines OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Philippines OTC healthcare value, by brand 2007?08 (PHPm, nominal prices) 39
Table 9: Philippines OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Philippines OTC healthcare value, by company, 2007?08 (PHPm, nominal prices) 43
Table 11: Philippines OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Philippines OTC healthcare value, by distribution channel, 2007?08 (PHPm, nominal prices) 44
Table 13: Johnson & Johnson key facts 46
Table 14: GlaxoSmithKline Plc key facts 48
Table 15: Philippines analgesics value, 2003?08 (PHPm, nominal prices) 51
Table 16: Philippines analgesics value forecast, 2008?13 (PHPm, nominal prices) 52
Table 17: Philippines analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Philippines analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Philippines analgesics brand share, by value, 2007?08 (%) 56
Table 20: Philippines analgesics value, by brand 2007?08 (PHPm, nominal prices) 56
Table 21: Philippines analgesics company share by value, 2007?08 (%) 58
Table 22: Philippines analgesics value, by company, 2007?08 (PHPm, nominal prices) 58
Table 23: Philippines analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Philippines analgesics value, by distribution channel, 2007?08 (PHPm, nominal prices) 59
Table 25: Philippines topical OTC medicines value, 2003?08 (PHPm, nominal prices) 61
Table 26: Philippines topical OTC medicines value forecast, 2008?13 (PHPm, nominal prices) 62
Table 27: Philippines topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Philippines topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Philippines topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Philippines topical OTC medicines value, by brand 2007?08 (PHPm, nominal prices) 67
Table 31: Philippines topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Philippines topical OTC medicines value, by company, 2007?08 (PHPm, nominal prices) 69
Table 33: Philippines topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Philippines topical OTC medicines value, by distribution channel, 2007?08 (PHPm, nominal prices) 70
Table 35: Philippines cough and cold preparations value, 2003?08 (PHPm, nominal prices) 72
Table 36: Philippines cough and cold preparations value forecast, 2008?13 (PHPm, nominal prices) 73
Table 37: Philippines cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Philippines cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Philippines cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Philippines cough and cold preparations value, by brand 2007?08 (PHPm, nominal prices) 78
Table 41: Philippines cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Philippines cough and cold preparations value, by company, 2007?08 (PHPm, nominal prices) 80
Table 43: Philippines cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Philippines cough and cold preparations value, by distribution channel, 2007?08 (PHPm, nominal prices) 81
Table 45: Philippines indigestion preparations value, 2003?08 (PHPm, nominal prices) 83
Table 46: Philippines indigestion preparations value forecast, 2008?13 (PHPm, nominal prices) 84
Table 47: Philippines indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Philippines indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Philippines indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Philippines indigestion preparations value, by brand 2007?08 (PHPm, nominal prices) 88
Table 51: Philippines indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Philippines indigestion preparations value, by company, 2007?08 (PHPm, nominal prices) 90
Table 53: Philippines indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Philippines indigestion preparations value, by distribution channel, 2007?08 (PHPm, nominal prices) 91
Table 55: Philippines medicated skin products value, 2003?08 (PHPm, nominal prices) 93
Table 56: Philippines medicated skin products value forecast, 2008?13 (PHPm, nominal prices) 94
Table 57: Philippines medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Philippines medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Philippines medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Philippines medicated skin products value, by brand 2007?08 (PHPm, nominal prices) 99
Table 61: Philippines medicated skin products company share by value, 2007?08 (%) 101
Table 62: Philippines medicated skin products value, by company, 2007?08 (PHPm, nominal prices) 101
Table 63: Philippines medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Philippines medicated skin products value, by distribution channel, 2007?08 (PHPm, nominal prices) 102
Table 65: Philippines first aid kits value, 2003?08 (PHPm, nominal prices) 104
Table 66: Philippines first aid kits value forecast, 2008?13 (PHPm, nominal prices) 105
Table 67: Philippines first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Philippines first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Philippines first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Philippines first aid kits value, by brand 2007?08 (PHPm, nominal prices) 107
Table 71: Philippines first aid kits company share by value, 2007?08 (%) 109
Table 72: Philippines first aid kits value, by company, 2007?08 (PHPm, nominal prices) 109
Table 73: Philippines first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Philippines first aid kits value, by distribution channel, 2007?08 (PHPm, nominal prices) 110
Table 75: Philippines other OTC healthcare products value, 2003?08 (PHPm, nominal prices) 112
Table 76: Philippines other OTC healthcare products value forecast, 2008?13 (PHPm, nominal prices) 113
Table 77: Philippines other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Philippines other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Philippines other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Philippines other OTC healthcare products value, by brand 2007?08 (PHPm, nominal prices) 119
Table 81: Philippines other OTC healthcare products company share by value, 2007?08 (%) 121
Table 82: Philippines other OTC healthcare products value, by company, 2007?08 (PHPm, nominal prices) 121
Table 83: Philippines other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Philippines other OTC healthcare products value, by distribution channel, 2007?08 (PHPm, nominal prices) 122
Table 85: Philippines plasters & bandages value, 2003?08 (PHPm, nominal prices) 124
Table 86: Philippines plasters & bandages value forecast, 2008?13 (PHPm, nominal prices) 125
Table 87: Philippines plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Philippines plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Philippines plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Philippines plasters & bandages value, by brand 2007?08 (PHPm, nominal prices) 130
Table 91: Philippines plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Philippines plasters & bandages value, by company, 2007?08 (PHPm, nominal prices) 131
Table 93: Philippines plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Philippines plasters & bandages value, by distribution channel, 2007?08 (PHPm, nominal prices) 132
Table 95: Philippines traditional medicines value, 2003?08 (PHPm, nominal prices) 134
Table 96: Philippines traditional medicines value forecast, 2008?13 (PHPm, nominal prices) 135
Table 97: Philippines traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Philippines traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Philippines traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Philippines traditional medicines value, by brand 2007?08 (PHPm, nominal prices) 137
Table 101: Philippines traditional medicines company share by value, 2007?08 (%) 138
Table 102: Philippines traditional medicines value, by company, 2007?08 (PHPm, nominal prices) 138
Table 103: Philippines traditional medicines distribution channels, by value, 2007?08 (%) 139
Table 104: Philippines traditional medicines value, by distribution channel, 2007?08 (PHPm, nominal prices) 139
Table 105: Philippines vitamins and minerals value, 2003?08 (PHPm, nominal prices) 141
Table 106: Philippines vitamins and minerals value forecast, 2008?13 (PHPm, nominal prices) 142
Table 107: Philippines vitamins and minerals value, 2003?08 ($m, nominal prices) 144
Table 108: Philippines vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 144
Table 109: Philippines vitamins and minerals brand share, by value, 2007?08 (%) 146
Table 110: Philippines vitamins and minerals value, by brand 2007?08 (PHPm, nominal prices) 146
Table 111: Philippines vitamins and minerals company share by value, 2007?08 (%) 148
Table 112: Philippines vitamins and minerals value, by company, 2007?08 (PHPm, nominal prices) 148
Table 113: Philippines vitamins and minerals distribution channels, by value, 2007?08 (%) 149
Table 114: Philippines vitamins and minerals value, by distribution channel, 2007?08 (PHPm, nominal prices) 149
Table 115: Global OTC healthcare market value, 2008 151
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of the Philippines’ political landscape 157
Table 119: Analysis of the Philippines’ economy 160
Table 120: Analysis of the Philippines’ social system 163
Table 121: Analysis of the Philippines’ technology landscape 166
Table 122: Analysis of the Philippines’ legal landscape 168
Table 123: Analysis of the Philippines’ environmental landscape 171
Table 124: Philippines OTC healthcare new product launches reports, by company (top five companies), 2008 174
Table 125: Philippines OTC healthcare new product launches SKUs, by company (top five companies), 2008 174
Table 126: Philippines OTC healthcare new product launches (reports), by flavor and fragrances 2008 175
Table 127: Philippines OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 175
Table 128: Philippines OTC healthcare new product launches (reports), by package tags or claims 2008 176
Table 129: Philippines OTC healthcare new product launches - recent five launches 2008 176
Table 130: Philippines population, by age group, 2003?08 (millions) 177
Table 131: Philippines population forecast, by age group, 2008?13 (millions) 178
Table 132: Philippines population, by gender, 2003?08 (millions) 178
Table 133: Philippines population forecast, by gender, 2008?13 (millions) 179
Table 134: Philippines nominal GDP, 2003?08 (PHPbn, nominal prices) 179
Table 135: Philippines nominal GDP forecast, 2008?13 (PHPbn, nominal prices) 179
Table 136: Philippines real GDP, 2003?08 (PHPbn, 2000 prices) 180
Table 137: Philippines real GDP forecast, 2008?13 (PHPbn, 2000 prices) 180
Table 138: Philippines real GDP, 2003?08 ($bn, 2000 prices) 180
Table 139: Philippines real GDP forecast, 2008?13 ($bn, 2000 prices) 181
Table 140: Philippines consumer price index, 2003?08 (2000=100) 181
Table 141: Philippines consumer price index, 2008?13 (2000=100) 181



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