OTC Healthcare in Poland to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Poland. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Poland increased at a compound annual growth rate of 5.3% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Poland, accounting for a share of 24.4%.

Leading players in Polish OTC healthcare market include GlaxoSmithKline Plc, US Pharmacia and Herbapol Wroclaw SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Zloty), 2003?08 30
Value analysis (Zloty), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
GlaxoSmithKline Plc 46
US Pharmacia 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Zloty), 2003?08 51
Value analysis (Zloty), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Zloty), 2003?08 62
Value analysis (Zloty), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Zloty), 2003?08 72
Value analysis (Zloty), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Zloty), 2003?08 84
Value analysis (Zloty), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Zloty), 2003?08 94
Value analysis (Zloty), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Zloty), 2003?08 105
Value analysis (Zloty), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Zloty), 2003?08 113
Value analysis (Zloty), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Zloty), 2003?08 124
Value analysis (Zloty), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Chapter 13 Category Analysis: Traditional Medicines 135
Value analysis (Zloty), 2003?08 135
Value analysis (Zloty), 2008?13 136
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 138
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Zloty), 2003?08 143
Value analysis (Zloty), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 PESTLE analysis 158
Summary 158
Political analysis 159
Economic analysis 162
Social analysis 165
Technological analysis 168
Legal analysis 171
Environmental analysis 174
Chapter 17 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 18 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 19 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 20 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Poland OTC healthcare value and value forecast, 2003?13 (PLNm, nominal prices) 33
Figure 2: Poland OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Poland OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Poland OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Poland analgesics value and value forecast, 2003?13 (PLNm, nominal prices) 53
Figure 6: Poland analgesics category growth comparison, by value, 2003?13 55
Figure 7: Poland analgesics company share, by value, 2007?08 (%) 58
Figure 8: Poland analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Poland topical OTC medicines value and value forecast, 2003?13 (PLNm, nominal prices) 64
Figure 10: Poland topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Poland topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: Poland cough and cold preparations value and value forecast, 2003?13 (PLNm, nominal prices) 74
Figure 13: Poland cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: Poland cough and cold preparations company share, by value, 2007?08 (%) 80
Figure 15: Poland cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Figure 16: Poland indigestion preparations value and value forecast, 2003?13 (PLNm, nominal prices) 86
Figure 17: Poland indigestion preparations category growth comparison, by value, 2003?13 88
Figure 18: Poland indigestion preparations company share, by value, 2007?08 (%) 90
Figure 19: Poland indigestion preparations distribution channels, by value, 2007?08 (%) 93
Figure 20: Poland medicated skin products value and value forecast, 2003?13 (PLNm, nominal prices) 96
Figure 21: Poland medicated skin products category growth comparison, by value, 2003?13 99
Figure 22: Poland medicated skin products company share, by value, 2007?08 (%) 101
Figure 23: Poland medicated skin products distribution channels, by value, 2007?08 (%) 104
Figure 24: Poland first aid kits value and value forecast, 2003?13 (PLNm, nominal prices) 106
Figure 25: Poland first aid kits company share, by value, 2007?08 (%) 109
Figure 26: Poland first aid kits distribution channels, by value, 2007?08 (%) 112
Figure 27: Poland other OTC healthcare products value and value forecast, 2003?13 (PLNm, nominal prices) 115
Figure 28: Poland other OTC healthcare products category growth comparison, by value, 2003?13 118
Figure 29: Poland other OTC healthcare products company share, by value, 2007?08 (%) 120
Figure 30: Poland other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Poland plasters & bandages value and value forecast, 2003?13 (PLNm, nominal prices) 126
Figure 32: Poland plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Poland plasters & bandages company share, by value, 2007?08 (%) 131
Figure 34: Poland plasters & bandages distribution channels, by value, 2007?08 (%) 134
Figure 35: Poland traditional medicines value and value forecast, 2003?13 (PLNm, nominal prices) 136
Figure 36: Poland traditional medicines company share, by value, 2007?08 (%) 139
Figure 37: Poland traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 38: Poland vitamins and minerals value and value forecast, 2003?13 (PLNm, nominal prices) 145
Figure 39: Poland vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 40: Poland vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 41: Poland vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 44: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Poland OTC healthcare value, 2003?08 (PLNm, nominal prices) 31
Table 4: Poland OTC healthcare value forecast, 2008?13 (PLNm, nominal prices) 32
Table 5: Poland OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Poland OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Poland OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Poland OTC healthcare value, by brand 2007?08 (PLNm, nominal prices) 39
Table 9: Poland OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Poland OTC healthcare value, by company, 2007?08 (PLNm, nominal prices) 43
Table 11: Poland OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Poland OTC healthcare value, by distribution channel, 2007?08 (PLNm, nominal prices) 44
Table 13: GlaxoSmithKline Plc key facts 46
Table 14: US Pharmacia key facts 49
Table 15: Poland analgesics value, 2003?08 (PLNm, nominal prices) 51
Table 16: Poland analgesics value forecast, 2008?13 (PLNm, nominal prices) 52
Table 17: Poland analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Poland analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Poland analgesics brand share, by value, 2007?08 (%) 56
Table 20: Poland analgesics value, by brand 2007?08 (PLNm, nominal prices) 57
Table 21: Poland analgesics company share by value, 2007?08 (%) 59
Table 22: Poland analgesics value, by company, 2007?08 (PLNm, nominal prices) 59
Table 23: Poland analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Poland analgesics value, by distribution channel, 2007?08 (PLNm, nominal prices) 60
Table 25: Poland topical OTC medicines value, 2003?08 (PLNm, nominal prices) 62
Table 26: Poland topical OTC medicines value forecast, 2008?13 (PLNm, nominal prices) 63
Table 27: Poland topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Poland topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Poland topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Poland topical OTC medicines value, by brand 2007?08 (PLNm, nominal prices) 68
Table 31: Poland topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Poland topical OTC medicines value, by company, 2007?08 (PLNm, nominal prices) 69
Table 33: Poland topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Poland topical OTC medicines value, by distribution channel, 2007?08 (PLNm, nominal prices) 70
Table 35: Poland cough and cold preparations value, 2003?08 (PLNm, nominal prices) 72
Table 36: Poland cough and cold preparations value forecast, 2008?13 (PLNm, nominal prices) 73
Table 37: Poland cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Poland cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Poland cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Poland cough and cold preparations value, by brand 2007?08 (PLNm, nominal prices) 79
Table 41: Poland cough and cold preparations company share by value, 2007?08 (%) 81
Table 42: Poland cough and cold preparations value, by company, 2007?08 (PLNm, nominal prices) 81
Table 43: Poland cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Table 44: Poland cough and cold preparations value, by distribution channel, 2007?08 (PLNm, nominal prices) 82
Table 45: Poland indigestion preparations value, 2003?08 (PLNm, nominal prices) 84
Table 46: Poland indigestion preparations value forecast, 2008?13 (PLNm, nominal prices) 85
Table 47: Poland indigestion preparations value, 2003?08 ($m, nominal prices) 87
Table 48: Poland indigestion preparations value forecast, 2008?13 ($m, nominal prices) 87
Table 49: Poland indigestion preparations brand share, by value, 2007?08 (%) 89
Table 50: Poland indigestion preparations value, by brand 2007?08 (PLNm, nominal prices) 89
Table 51: Poland indigestion preparations company share by value, 2007?08 (%) 91
Table 52: Poland indigestion preparations value, by company, 2007?08 (PLNm, nominal prices) 91
Table 53: Poland indigestion preparations distribution channels, by value, 2007?08 (%) 92
Table 54: Poland indigestion preparations value, by distribution channel, 2007?08 (PLNm, nominal prices) 92
Table 55: Poland medicated skin products value, 2003?08 (PLNm, nominal prices) 94
Table 56: Poland medicated skin products value forecast, 2008?13 (PLNm, nominal prices) 95
Table 57: Poland medicated skin products value, 2003?08 ($m, nominal prices) 97
Table 58: Poland medicated skin products value forecast, 2008?13 ($m, nominal prices) 98
Table 59: Poland medicated skin products brand share, by value, 2007?08 (%) 100
Table 60: Poland medicated skin products value, by brand 2007?08 (PLNm, nominal prices) 100
Table 61: Poland medicated skin products company share by value, 2007?08 (%) 102
Table 62: Poland medicated skin products value, by company, 2007?08 (PLNm, nominal prices) 102
Table 63: Poland medicated skin products distribution channels, by value, 2007?08 (%) 103
Table 64: Poland medicated skin products value, by distribution channel, 2007?08 (PLNm, nominal prices) 103
Table 65: Poland first aid kits value, 2003?08 (PLNm, nominal prices) 105
Table 66: Poland first aid kits value forecast, 2008?13 (PLNm, nominal prices) 106
Table 67: Poland first aid kits value, 2003?08 ($m, nominal prices) 107
Table 68: Poland first aid kits value forecast, 2008?13 ($m, nominal prices) 107
Table 69: Poland first aid kits brand share, by value, 2007?08 (%) 108
Table 70: Poland first aid kits value, by brand 2007?08 (PLNm, nominal prices) 108
Table 71: Poland first aid kits company share by value, 2007?08 (%) 110
Table 72: Poland first aid kits value, by company, 2007?08 (PLNm, nominal prices) 110
Table 73: Poland first aid kits distribution channels, by value, 2007?08 (%) 111
Table 74: Poland first aid kits value, by distribution channel, 2007?08 (PLNm, nominal prices) 111
Table 75: Poland other OTC healthcare products value, 2003?08 (PLNm, nominal prices) 113
Table 76: Poland other OTC healthcare products value forecast, 2008?13 (PLNm, nominal prices) 114
Table 77: Poland other OTC healthcare products value, 2003?08 ($m, nominal prices) 116
Table 78: Poland other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 117
Table 79: Poland other OTC healthcare products brand share, by value, 2007?08 (%) 119
Table 80: Poland other OTC healthcare products value, by brand 2007?08 (PLNm, nominal prices) 119
Table 81: Poland other OTC healthcare products company share by value, 2007?08 (%) 121
Table 82: Poland other OTC healthcare products value, by company, 2007?08 (PLNm, nominal prices) 121
Table 83: Poland other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Poland other OTC healthcare products value, by distribution channel, 2007?08 (PLNm, nominal prices) 122
Table 85: Poland plasters & bandages value, 2003?08 (PLNm, nominal prices) 124
Table 86: Poland plasters & bandages value forecast, 2008?13 (PLNm, nominal prices) 125
Table 87: Poland plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Poland plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Poland plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Poland plasters & bandages value, by brand 2007?08 (PLNm, nominal prices) 130
Table 91: Poland plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Poland plasters & bandages value, by company, 2007?08 (PLNm, nominal prices) 132
Table 93: Poland plasters & bandages distribution channels, by value, 2007?08 (%) 133
Table 94: Poland plasters & bandages value, by distribution channel, 2007?08 (PLNm, nominal prices) 133
Table 95: Poland traditional medicines value, 2003?08 (PLNm, nominal prices) 135
Table 96: Poland traditional medicines value forecast, 2008?13 (PLNm, nominal prices) 136
Table 97: Poland traditional medicines value, 2003?08 ($m, nominal prices) 137
Table 98: Poland traditional medicines value forecast, 2008?13 ($m, nominal prices) 137
Table 99: Poland traditional medicines brand share, by value, 2007?08 (%) 138
Table 100: Poland traditional medicines value, by brand 2007?08 (PLNm, nominal prices) 138
Table 101: Poland traditional medicines company share by value, 2007?08 (%) 140
Table 102: Poland traditional medicines value, by company, 2007?08 (PLNm, nominal prices) 140
Table 103: Poland traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Poland traditional medicines value, by distribution channel, 2007?08 (PLNm, nominal prices) 141
Table 105: Poland vitamins and minerals value, 2003?08 (PLNm, nominal prices) 143
Table 106: Poland vitamins and minerals value forecast, 2008?13 (PLNm, nominal prices) 144
Table 107: Poland vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Poland vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Poland vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Poland vitamins and minerals value, by brand 2007?08 (PLNm, nominal prices) 148
Table 111: Poland vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Poland vitamins and minerals value, by company, 2007?08 (PLNm, nominal prices) 150
Table 113: Poland vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Poland vitamins and minerals value, by distribution channel, 2007?08 (PLNm, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Analysis of Poland’s political landscape 159
Table 119: Analysis of Poland’s economy 162
Table 120: Analysis of Poland’s social system 165
Table 121: Analysis of Poland’s technology landscape 168
Table 122: Patents received from USPTO 169
Table 123: Analysis of Poland’s legal landscape 171
Table 124: Analysis of Poland’s environmental landscape 174
Table 125: Poland OTC healthcare new product launches reports, by company 2008 177
Table 126: Poland OTC healthcare new product launches SKUs, by company 2008 177
Table 127: Poland OTC healthcare new product launches (reports), by flavor and fragrances 2008 178
Table 128: Poland OTC healthcare new product launches (reports), by ingredients 2008 178
Table 129: Poland OTC healthcare new product launches (reports), by package tags or claims 2008 179
Table 130: Poland OTC healthcare new product launches, 2008 179
Table 131: Poland population, by age group, 2003?08 (millions) 180
Table 132: Poland population forecast, by age group, 2008?13 (millions) 181
Table 133: Poland population, by gender, 2003?08 (millions) 181
Table 134: Poland population forecast, by gender, 2008?13 (millions) 182
Table 135: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 182
Table 136: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 182
Table 137: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 183
Table 138: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 183
Table 139: Poland real GDP, 2003?08 ($bn, 2000 prices) 183
Table 140: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 141: Poland consumer price index, 2003?08 (2000=100) 184
Table 142: Poland consumer price index, 2008?13 (2000=100) 184


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