OTC Healthcare in Portugal to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Portugal increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Portugal, accounting for a share of 19.2%.

Leading players in Portuguese OTC healthcare market include Novartis AG, GlaxoSmithKline Plc and Reckitt Benckiser PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Portugal

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Novartis AG 46
GlaxoSmithKline Plc 48
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Euro), 2003?08 51
Value analysis (Euro), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Euro), 2003?08 72
Value analysis (Euro), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Euro), 2003?08 83
Value analysis (Euro), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Euro), 2003?08 104
Value analysis (Euro), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Euro), 2003?08 112
Value analysis (Euro), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Euro), 2003?08 123
Value analysis (Euro), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Euro), 2003?08 134
Value analysis (Euro), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 140
Chapter 14 Category Analysis: Vitamins and Minerals 142
Value analysis (Euro), 2003?08 142
Value analysis (Euro), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Company and brand share analysis 147
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 PESTLE analysis 156
Summary 156
Political analysis 157
Economic analysis 160
Social analysis 163
Technology analysis 166
Legal analysis 169
Environmental analysis 172
Chapter 17 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 18 Macroeconomic Profile 178
Macroeconomic indicators 178
Chapter 19 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 20 APPENDIX 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Portugal OTC healthcare value and value forecast, 2003?13 (€m, nominal prices) 33
Figure 2: Portugal OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Portugal OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Portugal OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Portugal analgesics value and value forecast, 2003?13 (€m, nominal prices) 53
Figure 6: Portugal analgesics category growth comparison, by value, 2003?13 55
Figure 7: Portugal analgesics company share, by value, 2007?08 (%) 57
Figure 8: Portugal analgesics distribution channels, by value, 2007?08 (%) 60
Figure 9: Portugal topical OTC medicines value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 10: Portugal topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 11: Portugal topical OTC medicines company share, by value, 2007?08 (%) 68
Figure 12: Portugal topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 13: Portugal cough and cold preparations value and value forecast, 2003?13 (€m, nominal prices) 74
Figure 14: Portugal cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 15: Portugal cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 16: Portugal cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 17: Portugal indigestion preparations value and value forecast, 2003?13 (€m, nominal prices) 85
Figure 18: Portugal indigestion preparations category growth comparison, by value, 2003?13 87
Figure 19: Portugal indigestion preparations company share, by value, 2007?08 (%) 89
Figure 20: Portugal indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 21: Portugal medicated skin products value and value forecast, 2003?13 (€m, nominal prices) 95
Figure 22: Portugal medicated skin products category growth comparison, by value, 2003?13 98
Figure 23: Portugal medicated skin products company share, by value, 2007?08 (%) 100
Figure 24: Portugal medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 25: Portugal first aid kits value and value forecast, 2003?13 (€m, nominal prices) 105
Figure 26: Portugal first aid kits company share, by value, 2007?08 (%) 108
Figure 27: Portugal first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 28: Portugal other OTC healthcare products value and value forecast, 2003?13 (€m, nominal prices) 114
Figure 29: Portugal other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 30: Portugal other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 31: Portugal other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 32: Portugal plasters & bandages value and value forecast, 2003?13 (€m, nominal prices) 125
Figure 33: Portugal plasters & bandages category growth comparison, by value, 2003?13 128
Figure 34: Portugal plasters & bandages company share, by value, 2007?08 (%) 130
Figure 35: Portugal plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 36: Portugal traditional medicines value and value forecast, 2003?13 (€m, nominal prices) 135
Figure 37: Portugal traditional medicines company share, by value, 2007?08 (%) 138
Figure 38: Portugal traditional medicines distribution channels, by value, 2007?08 (%) 141
Figure 39: Portugal vitamins and minerals value and value forecast, 2003?13 (€m, nominal prices) 144
Figure 40: Portugal vitamins and minerals category growth comparison, by value, 2003?13 146
Figure 41: Portugal vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 152
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 154
Figure 44: Annual data review process 184

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Portugal OTC healthcare value, 2003?08 (€m, nominal prices) 31
Table 4: Portugal OTC healthcare value forecast, 2008?13 (€m, nominal prices) 32
Table 5: Portugal OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Portugal OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Portugal OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Portugal OTC healthcare value, by brand 2007?08 (€m, nominal prices) 39
Table 9: Portugal OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Portugal OTC healthcare value, by company, 2007?08 (€m, nominal prices) 43
Table 11: Portugal OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Portugal OTC healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 44
Table 13: Novartis AG key facts 46
Table 14: GlaxoSmithKline Plc key facts 48
Table 15: Portugal analgesics value, 2003?08 (€m, nominal prices) 51
Table 16: Portugal analgesics value forecast, 2008?13 (€m, nominal prices) 52
Table 17: Portugal analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Portugal analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Portugal analgesics brand share, by value, 2007?08 (%) 56
Table 20: Portugal analgesics value, by brand 2007?08 (€m, nominal prices) 56
Table 21: Portugal analgesics company share by value, 2007?08 (%) 58
Table 22: Portugal analgesics value, by company, 2007?08 (€m, nominal prices) 58
Table 23: Portugal analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Portugal analgesics value, by distribution channel, 2007?08 (€m, nominal prices) 59
Table 25: Portugal topical OTC medicines value, 2003?08 (€m, nominal prices) 61
Table 26: Portugal topical OTC medicines value forecast, 2008?13 (€m, nominal prices) 62
Table 27: Portugal topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Portugal topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Portugal topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Portugal topical OTC medicines value, by brand 2007?08 (€m, nominal prices) 67
Table 31: Portugal topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Portugal topical OTC medicines value, by company, 2007?08 (€m, nominal prices) 69
Table 33: Portugal topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Portugal topical OTC medicines value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 35: Portugal cough and cold preparations value, 2003?08 (€m, nominal prices) 72
Table 36: Portugal cough and cold preparations value forecast, 2008?13 (€m, nominal prices) 73
Table 37: Portugal cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Portugal cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Portugal cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Portugal cough and cold preparations value, by brand 2007?08 (€m, nominal prices) 78
Table 41: Portugal cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: Portugal cough and cold preparations value, by company, 2007?08 (€m, nominal prices) 80
Table 43: Portugal cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: Portugal cough and cold preparations value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 45: Portugal indigestion preparations value, 2003?08 (€m, nominal prices) 83
Table 46: Portugal indigestion preparations value forecast, 2008?13 (€m, nominal prices) 84
Table 47: Portugal indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: Portugal indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: Portugal indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: Portugal indigestion preparations value, by brand 2007?08 (€m, nominal prices) 88
Table 51: Portugal indigestion preparations company share by value, 2007?08 (%) 90
Table 52: Portugal indigestion preparations value, by company, 2007?08 (€m, nominal prices) 90
Table 53: Portugal indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: Portugal indigestion preparations value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 55: Portugal medicated skin products value, 2003?08 (€m, nominal prices) 93
Table 56: Portugal medicated skin products value forecast, 2008?13 (€m, nominal prices) 94
Table 57: Portugal medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: Portugal medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: Portugal medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: Portugal medicated skin products value, by brand 2007?08 (€m, nominal prices) 99
Table 61: Portugal medicated skin products company share by value, 2007?08 (%) 101
Table 62: Portugal medicated skin products value, by company, 2007?08 (€m, nominal prices) 101
Table 63: Portugal medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: Portugal medicated skin products value, by distribution channel, 2007?08 (€m, nominal prices) 102
Table 65: Portugal first aid kits value, 2003?08 (€m, nominal prices) 104
Table 66: Portugal first aid kits value forecast, 2008?13 (€m, nominal prices) 105
Table 67: Portugal first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: Portugal first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: Portugal first aid kits brand share, by value, 2007?08 (%) 107
Table 70: Portugal first aid kits value, by brand 2007?08 (€m, nominal prices) 107
Table 71: Portugal first aid kits company share by value, 2007?08 (%) 109
Table 72: Portugal first aid kits value, by company, 2007?08 (€m, nominal prices) 109
Table 73: Portugal first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: Portugal first aid kits value, by distribution channel, 2007?08 (€m, nominal prices) 110
Table 75: Portugal other OTC healthcare products value, 2003?08 (€m, nominal prices) 112
Table 76: Portugal other OTC healthcare products value forecast, 2008?13 (€m, nominal prices) 113
Table 77: Portugal other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: Portugal other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: Portugal other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: Portugal other OTC healthcare products value, by brand 2007?08 (€m, nominal prices) 118
Table 81: Portugal other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Portugal other OTC healthcare products value, by company, 2007?08 (€m, nominal prices) 120
Table 83: Portugal other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: Portugal other OTC healthcare products value, by distribution channel, 2007?08 (€m, nominal prices) 121
Table 85: Portugal plasters & bandages value, 2003?08 (€m, nominal prices) 123
Table 86: Portugal plasters & bandages value forecast, 2008?13 (€m, nominal prices) 124
Table 87: Portugal plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: Portugal plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: Portugal plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: Portugal plasters & bandages value, by brand 2007?08 (€m, nominal prices) 129
Table 91: Portugal plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Portugal plasters & bandages value, by company, 2007?08 (€m, nominal prices) 131
Table 93: Portugal plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Portugal plasters & bandages value, by distribution channel, 2007?08 (€m, nominal prices) 132
Table 95: Portugal traditional medicines value, 2003?08 (€m, nominal prices) 134
Table 96: Portugal traditional medicines value forecast, 2008?13 (€m, nominal prices) 135
Table 97: Portugal traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Portugal traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Portugal traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Portugal traditional medicines value, by brand 2007?08 (€m, nominal prices) 137
Table 101: Portugal traditional medicines company share by value, 2007?08 (%) 139
Table 102: Portugal traditional medicines value, by company, 2007?08 (€m, nominal prices) 139
Table 103: Portugal traditional medicines distribution channels, by value, 2007?08 (%) 140
Table 104: Portugal traditional medicines value, by distribution channel, 2007?08 (€m, nominal prices) 140
Table 105: Portugal vitamins and minerals value, 2003?08 (€m, nominal prices) 142
Table 106: Portugal vitamins and minerals value forecast, 2008?13 (€m, nominal prices) 143
Table 107: Portugal vitamins and minerals value, 2003?08 ($m, nominal prices) 145
Table 108: Portugal vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 145
Table 109: Portugal vitamins and minerals brand share, by value, 2007?08 (%) 147
Table 110: Portugal vitamins and minerals value, by brand 2007?08 (€m, nominal prices) 147
Table 111: Portugal vitamins and minerals company share by value, 2007?08 (%) 148
Table 112: Portugal vitamins and minerals value, by company, 2007?08 (€m, nominal prices) 148
Table 113: Portugal vitamins and minerals distribution channels, by value, 2007?08 (%) 149
Table 114: Portugal vitamins and minerals value, by distribution channel, 2007?08 (€m, nominal prices) 149
Table 115: Global OTC healthcare market value, 2008 151
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of Portuguese political landscape 157
Table 119: Analysis of the Portuguese economy 160
Table 120: Analysis of the Portuguese social system 163
Table 121: Analysis of Portuguese technology landscape 166
Table 122: Patents granted by the US Patent and Trademark Office to Portugal compared with major developed countries, 2003–06 168
Table 123: Analysis of Portuguese legal landscape 169
Table 124: Analysis of Portuguese environmental landscape 172
Table 125: Portugal OTC healthcare new product launches reports, by company 2008 175
Table 126: Portugal OTC healthcare new product launches SKUs, by company 2008 175
Table 127: Portugal OTC healthcare new product launches (reports), by flavor and fragrances 2008 176
Table 128: Portugal OTC healthcare new product launches (reports), by ingredients 2008 176
Table 129: Portugal OTC healthcare new product launches (reports), by package tags or claims 2008 177
Table 130: Portugal OTC healthcare new product launches, 2008 177
Table 131: Portugal population, by age group, 2003?08 (millions) 178
Table 132: Portugal population forecast, by age group, 2008?13 (millions) 179
Table 133: Portugal population, by gender, 2003?08 (millions) 179
Table 134: Portugal population forecast, by gender, 2008?13 (millions) 180
Table 135: Portugal nominal GDP, 2003?08 (€bn, nominal prices) 180
Table 136: Portugal nominal GDP forecast, 2008?13 (€bn, nominal prices) 180
Table 137: Portugal real GDP, 2003?08 (€bn, 2000 prices) 181
Table 138: Portugal real GDP forecast, 2008?13 (€bn, 2000 prices) 181
Table 139: Portugal real GDP, 2003?08 ($bn, 2000 prices) 181
Table 140: Portugal real GDP forecast, 2008?13 ($bn, 2000 prices) 182
Table 141: Portugal consumer price index, 2003?08 (2000=100) 182
Table 142: Portugal consumer price index, 2008?13 (2000=100) 182


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