OTC Healthcare in Russia to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Russia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Russia increased at a compound annual growth rate of 6.8% between 2003 and 2008.

The indigestion preparations category led the OTC healthcare market in Russia, accounting for a share of 24.5%.

Leading players in Russian OTC healthcare market include Ranbaxy Laboratories Limited, Johnson & Johnson and Krka.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Russian Ruble), 2003?08 30
Value analysis (Russian Ruble), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Johnson & Johnson 46
Krka 48
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Russian Ruble), 2003?08 50
Value analysis (Russian Ruble), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Russian Ruble), 2003?08 60
Value analysis (Russian Ruble), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Russian Ruble), 2003?08 71
Value analysis (Russian Ruble), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Russian Ruble), 2003?08 82
Value analysis (Russian Ruble), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Russian Ruble), 2003?08 92
Value analysis (Russian Ruble), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Russian Ruble), 2003?08 103
Value analysis (Russian Ruble), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Russian Ruble), 2003?08 111
Value analysis (Russian Ruble), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 117
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Russian Ruble), 2003?08 124
Value analysis (Russian Ruble), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Chapter 13 Category Analysis: Traditional Medicines 135
Value analysis (Russian Ruble), 2003?08 135
Value analysis (Russian Ruble), 2008?13 136
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 138
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Russian Ruble), 2003?08 143
Value analysis (Russian Ruble), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 PESTLE analysis 158
Summary 158
Political analysis 159
Economic analysis 162
Social analysis 166
Technological analysis 169
Legal analysis 172
Environmental analysis 175
Chapter 17 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 18 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 19 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 20 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Russia OTC healthcare value and value forecast, 2003?13 (RUBm, nominal prices) 33
Figure 2: Russia OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Russia OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Russia OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Russia analgesics value and value forecast, 2003?13 (RUBm, nominal prices) 52
Figure 6: Russia analgesics category growth comparison, by value, 2003?13 54
Figure 7: Russia analgesics company share, by value, 2007?08 (%) 56
Figure 8: Russia analgesics distribution channels, by value, 2007?08 (%) 59
Figure 9: Russia topical OTC medicines value and value forecast, 2003?13 (RUBm, nominal prices) 62
Figure 10: Russia topical OTC medicines category growth comparison, by value, 2003?13 65
Figure 11: Russia topical OTC medicines company share, by value, 2007?08 (%) 67
Figure 12: Russia topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Figure 13: Russia cough and cold preparations value and value forecast, 2003?13 (RUBm, nominal prices) 73
Figure 14: Russia cough and cold preparations category growth comparison, by value, 2003?13 76
Figure 15: Russia cough and cold preparations company share, by value, 2007?08 (%) 78
Figure 16: Russia cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Figure 17: Russia indigestion preparations value and value forecast, 2003?13 (RUBm, nominal prices) 84
Figure 18: Russia indigestion preparations category growth comparison, by value, 2003?13 86
Figure 19: Russia indigestion preparations company share, by value, 2007?08 (%) 88
Figure 20: Russia indigestion preparations distribution channels, by value, 2007?08 (%) 91
Figure 21: Russia medicated skin products value and value forecast, 2003?13 (RUBm, nominal prices) 94
Figure 22: Russia medicated skin products category growth comparison, by value, 2003?13 97
Figure 23: Russia medicated skin products company share, by value, 2007?08 (%) 99
Figure 24: Russia medicated skin products distribution channels, by value, 2007?08 (%) 102
Figure 25: Russia first aid kits value and value forecast, 2003?13 (RUBm, nominal prices) 104
Figure 26: Russia first aid kits company share, by value, 2007?08 (%) 107
Figure 27: Russia first aid kits distribution channels, by value, 2007?08 (%) 110
Figure 28: Russia other OTC healthcare products value and value forecast, 2003?13 (RUBm, nominal prices) 113
Figure 29: Russia other OTC healthcare products category growth comparison, by value, 2003?13 116
Figure 30: Russia other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 31: Russia other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 32: Russia plasters & bandages value and value forecast, 2003?13 (RUBm, nominal prices) 126
Figure 33: Russia plasters & bandages category growth comparison, by value, 2003?13 129
Figure 34: Russia plasters & bandages company share, by value, 2007?08 (%) 131
Figure 35: Russia plasters & bandages distribution channels, by value, 2007?08 (%) 134
Figure 36: Russia traditional medicines value and value forecast, 2003?13 (RUBm, nominal prices) 136
Figure 37: Russia traditional medicines company share, by value, 2007?08 (%) 139
Figure 38: Russia traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 39: Russia vitamins and minerals value and value forecast, 2003?13 (RUBm, nominal prices) 145
Figure 40: Russia vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 41: Russia vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 42: Russia vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 45: Annual data review process 187

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Russia OTC healthcare value, 2003?08 (RUBm, nominal prices) 31
Table 4: Russia OTC healthcare value forecast, 2008?13 (RUBm, nominal prices) 32
Table 5: Russia OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Russia OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Russia OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Russia OTC healthcare value, by brand 2007?08 (RUBm, nominal prices) 39
Table 9: Russia OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Russia OTC healthcare value, by company, 2007?08 (RUBm, nominal prices) 43
Table 11: Russia OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Russia OTC healthcare value, by distribution channel, 2007?08 (RUBm, nominal prices) 44
Table 13: Johnson & Johnson key facts 46
Table 14: Krka key facts 48
Table 15: Russia analgesics value, 2003?08 (RUBm, nominal prices) 50
Table 16: Russia analgesics value forecast, 2008?13 (RUBm, nominal prices) 51
Table 17: Russia analgesics value, 2003?08 ($m, nominal prices) 53
Table 18: Russia analgesics value forecast, 2008?13 ($m, nominal prices) 53
Table 19: Russia analgesics brand share, by value, 2007?08 (%) 55
Table 20: Russia analgesics value, by brand 2007?08 (RUBm, nominal prices) 55
Table 21: Russia analgesics company share by value, 2007?08 (%) 57
Table 22: Russia analgesics value, by company, 2007?08 (RUBm, nominal prices) 57
Table 23: Russia analgesics distribution channels, by value, 2007?08 (%) 58
Table 24: Russia analgesics value, by distribution channel, 2007?08 (RUBm, nominal prices) 58
Table 25: Russia topical OTC medicines value, 2003?08 (RUBm, nominal prices) 60
Table 26: Russia topical OTC medicines value forecast, 2008?13 (RUBm, nominal prices) 61
Table 27: Russia topical OTC medicines value, 2003?08 ($m, nominal prices) 63
Table 28: Russia topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 64
Table 29: Russia topical OTC medicines brand share, by value, 2007?08 (%) 66
Table 30: Russia topical OTC medicines value, by brand 2007?08 (RUBm, nominal prices) 66
Table 31: Russia topical OTC medicines company share by value, 2007?08 (%) 68
Table 32: Russia topical OTC medicines value, by company, 2007?08 (RUBm, nominal prices) 68
Table 33: Russia topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Table 34: Russia topical OTC medicines value, by distribution channel, 2007?08 (RUBm, nominal prices) 69
Table 35: Russia cough and cold preparations value, 2003?08 (RUBm, nominal prices) 71
Table 36: Russia cough and cold preparations value forecast, 2008?13 (RUBm, nominal prices) 72
Table 37: Russia cough and cold preparations value, 2003?08 ($m, nominal prices) 74
Table 38: Russia cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 75
Table 39: Russia cough and cold preparations brand share, by value, 2007?08 (%) 77
Table 40: Russia cough and cold preparations value, by brand 2007?08 (RUBm, nominal prices) 77
Table 41: Russia cough and cold preparations company share by value, 2007?08 (%) 79
Table 42: Russia cough and cold preparations value, by company, 2007?08 (RUBm, nominal prices) 79
Table 43: Russia cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Table 44: Russia cough and cold preparations value, by distribution channel, 2007?08 (RUBm, nominal prices) 80
Table 45: Russia indigestion preparations value, 2003?08 (RUBm, nominal prices) 82
Table 46: Russia indigestion preparations value forecast, 2008?13 (RUBm, nominal prices) 83
Table 47: Russia indigestion preparations value, 2003?08 ($m, nominal prices) 85
Table 48: Russia indigestion preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 49: Russia indigestion preparations brand share, by value, 2007?08 (%) 87
Table 50: Russia indigestion preparations value, by brand 2007?08 (RUBm, nominal prices) 87
Table 51: Russia indigestion preparations company share by value, 2007?08 (%) 89
Table 52: Russia indigestion preparations value, by company, 2007?08 (RUBm, nominal prices) 89
Table 53: Russia indigestion preparations distribution channels, by value, 2007?08 (%) 90
Table 54: Russia indigestion preparations value, by distribution channel, 2007?08 (RUBm, nominal prices) 90
Table 55: Russia medicated skin products value, 2003?08 (RUBm, nominal prices) 92
Table 56: Russia medicated skin products value forecast, 2008?13 (RUBm, nominal prices) 93
Table 57: Russia medicated skin products value, 2003?08 ($m, nominal prices) 95
Table 58: Russia medicated skin products value forecast, 2008?13 ($m, nominal prices) 96
Table 59: Russia medicated skin products brand share, by value, 2007?08 (%) 98
Table 60: Russia medicated skin products value, by brand 2007?08 (RUBm, nominal prices) 98
Table 61: Russia medicated skin products company share by value, 2007?08 (%) 100
Table 62: Russia medicated skin products value, by company, 2007?08 (RUBm, nominal prices) 100
Table 63: Russia medicated skin products distribution channels, by value, 2007?08 (%) 101
Table 64: Russia medicated skin products value, by distribution channel, 2007?08 (RUBm, nominal prices) 101
Table 65: Russia first aid kits value, 2003?08 (RUBm, nominal prices) 103
Table 66: Russia first aid kits value forecast, 2008?13 (RUBm, nominal prices) 104
Table 67: Russia first aid kits value, 2003?08 ($m, nominal prices) 105
Table 68: Russia first aid kits value forecast, 2008?13 ($m, nominal prices) 105
Table 69: Russia first aid kits brand share, by value, 2007?08 (%) 106
Table 70: Russia first aid kits value, by brand 2007?08 (RUBm, nominal prices) 106
Table 71: Russia first aid kits company share by value, 2007?08 (%) 108
Table 72: Russia first aid kits value, by company, 2007?08 (RUBm, nominal prices) 108
Table 73: Russia first aid kits distribution channels, by value, 2007?08 (%) 109
Table 74: Russia first aid kits value, by distribution channel, 2007?08 (RUBm, nominal prices) 109
Table 75: Russia other OTC healthcare products value, 2003?08 (RUBm, nominal prices) 111
Table 76: Russia other OTC healthcare products value forecast, 2008?13 (RUBm, nominal prices) 112
Table 77: Russia other OTC healthcare products value, 2003?08 ($m, nominal prices) 114
Table 78: Russia other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 115
Table 79: Russia other OTC healthcare products brand share, by value, 2007?08 (%) 117
Table 80: Russia other OTC healthcare products value, by brand 2007?08 (RUBm, nominal prices) 118
Table 81: Russia other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Russia other OTC healthcare products value, by company, 2007?08 (RUBm, nominal prices) 121
Table 83: Russia other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Russia other OTC healthcare products value, by distribution channel, 2007?08 (RUBm, nominal prices) 122
Table 85: Russia plasters & bandages value, 2003?08 (RUBm, nominal prices) 124
Table 86: Russia plasters & bandages value forecast, 2008?13 (RUBm, nominal prices) 125
Table 87: Russia plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Russia plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Russia plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Russia plasters & bandages value, by brand 2007?08 (RUBm, nominal prices) 130
Table 91: Russia plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Russia plasters & bandages value, by company, 2007?08 (RUBm, nominal prices) 132
Table 93: Russia plasters & bandages distribution channels, by value, 2007?08 (%) 133
Table 94: Russia plasters & bandages value, by distribution channel, 2007?08 (RUBm, nominal prices) 133
Table 95: Russia traditional medicines value, 2003?08 (RUBm, nominal prices) 135
Table 96: Russia traditional medicines value forecast, 2008?13 (RUBm, nominal prices) 136
Table 97: Russia traditional medicines value, 2003?08 ($m, nominal prices) 137
Table 98: Russia traditional medicines value forecast, 2008?13 ($m, nominal prices) 137
Table 99: Russia traditional medicines brand share, by value, 2007?08 (%) 138
Table 100: Russia traditional medicines value, by brand 2007?08 (RUBm, nominal prices) 138
Table 101: Russia traditional medicines company share by value, 2007?08 (%) 140
Table 102: Russia traditional medicines value, by company, 2007?08 (RUBm, nominal prices) 140
Table 103: Russia traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Russia traditional medicines value, by distribution channel, 2007?08 (RUBm, nominal prices) 141
Table 105: Russia vitamins and minerals value, 2003?08 (RUBm, nominal prices) 143
Table 106: Russia vitamins and minerals value forecast, 2008?13 (RUBm, nominal prices) 144
Table 107: Russia vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Russia vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Russia vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Russia vitamins and minerals value, by brand 2007?08 (RUBm, nominal prices) 148
Table 111: Russia vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Russia vitamins and minerals value, by company, 2007?08 (RUBm, nominal prices) 150
Table 113: Russia vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Russia vitamins and minerals value, by distribution channel, 2007?08 (RUBm, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Analysis of Russia’s political landscape 159
Table 119: Analysis of Russia’s economic landscape 162
Table 120: Analysis of Russia’s social landscape 166
Table 121: Analysis of Russia’s technology landscape 169
Table 122: Analysis of Russia’s legal landscape 172
Table 123: Analysis of Russia’s environmental landscape 175
Table 124: Russia OTC healthcare new product launches reports, by company (top five companies), 2008 178
Table 125: Russia OTC healthcare new product launches SKUs, by company (top five companies), 2008 178
Table 126: Russia OTC healthcare new product launches (reports), by flavor and fragrances 2008 179
Table 127: Russia OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 179
Table 128: Russia OTC healthcare new product launches (reports), by package tags or claims 2008 180
Table 129: Russia OTC healthcare new product launches - recent five launches 2008 180
Table 130: Russia population, by age group, 2003?08 (millions) 181
Table 131: Russia population forecast, by age group, 2008?13 (millions) 182
Table 132: Russia population, by gender, 2003?08 (millions) 182
Table 133: Russia population forecast, by gender, 2008?13 (millions) 183
Table 134: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 183
Table 135: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 183
Table 136: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 184
Table 137: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 184
Table 138: Russia real GDP, 2003?08 ($bn, 2000 prices) 184
Table 139: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 185
Table 140: Russia consumer price index, 2003?08 (2000=100) 185
Table 141: Russia consumer price index, 2008?13 (2000=100) 185


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