OTC Healthcare in Singapore to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Singapore increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Singapore, accounting for a share of 57.2%.

Leading players in Singapore OTC healthcare market include Eu Yan Sang International, Johnson & Johnson and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Singapore

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Singapore Dollar), 2003?08 32
Value analysis (Singapore Dollar), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Chapter 4 Leading Company Profiles 48
Eu Yan Sang International Ltd. 48
Johnson & Johnson 51
Chapter 5 Category Analysis: Analgesics 53
Value analysis (Singapore Dollar), 2003?08 53
Value analysis (Singapore Dollar), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Singapore Dollar), 2003?08 63
Value analysis (Singapore Dollar), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (Singapore Dollar), 2003?08 74
Value analysis (Singapore Dollar), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Singapore Dollar), 2003?08 85
Value analysis (Singapore Dollar), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Singapore Dollar), 2003?08 95
Value analysis (Singapore Dollar), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Singapore Dollar), 2003?08 106
Value analysis (Singapore Dollar), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Singapore Dollar), 2003?08 114
Value analysis (Singapore Dollar), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Singapore Dollar), 2003?08 125
Value analysis (Singapore Dollar), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Singapore Dollar), 2003?08 136
Value analysis (Singapore Dollar), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 142
Chapter 14 Category Analysis: Vitamins and Minerals 144
Value analysis (Singapore Dollar), 2003?08 144
Value analysis (Singapore Dollar), 2008?13 145
Value analysis (US dollars), 2003?08 147
Value analysis (US dollars), 2008?13 147
Company and brand share analysis 149
Distribution analysis 152
Chapter 15 Country Comparison 154
Value 154
Market share 158
Chapter 16 PESTLE Analysis 159
Summary 159
Political analysis 160
Economic analysis 163
Social analysis 166
Technological analysis 169
Legal analysis 171
Environmental analysis 174
Chapter 17 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 18 Macroeconomic Profile 179
Macroeconomic indicators 179
Chapter 19 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 20 APPENDIX 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: Singapore OTC healthcare value and value forecast, 2003?13 (SGDm, nominal prices) 35
Figure 2: Singapore OTC healthcare category growth comparison, by value, 2003?13 38
Figure 3: Singapore OTC healthcare company share, by value, 2007?08 (%) 43
Figure 4: Singapore OTC healthcare distribution channels, by value, 2007?08 (%) 47
Figure 5: Singapore analgesics value and value forecast, 2003?13 (SGDm, nominal prices) 55
Figure 6: Singapore analgesics category growth comparison, by value, 2003?13 57
Figure 7: Singapore analgesics company share, by value, 2007?08 (%) 59
Figure 8: Singapore analgesics distribution channels, by value, 2007?08 (%) 62
Figure 9: Singapore topical OTC medicines value and value forecast, 2003?13 (SGDm, nominal prices) 65
Figure 10: Singapore topical OTC medicines category growth comparison, by value, 2003?13 68
Figure 11: Singapore topical OTC medicines company share, by value, 2007?08 (%) 70
Figure 12: Singapore topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Figure 13: Singapore cough and cold preparations value and value forecast, 2003?13 (SGDm, nominal prices) 76
Figure 14: Singapore cough and cold preparations category growth comparison, by value, 2003?13 79
Figure 15: Singapore cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Singapore cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Singapore indigestion preparations value and value forecast, 2003?13 (SGDm, nominal prices) 87
Figure 18: Singapore indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Singapore indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Singapore indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Singapore medicated skin products value and value forecast, 2003?13 (SGDm, nominal prices) 97
Figure 22: Singapore medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Singapore medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Singapore medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Singapore first aid kits value and value forecast, 2003?13 (SGDm, nominal prices) 107
Figure 26: Singapore first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Singapore first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Singapore other OTC healthcare products value and value forecast, 2003?13 (SGDm, nominal prices) 116
Figure 29: Singapore other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 30: Singapore other OTC healthcare products company share, by value, 2007?08 (%) 121
Figure 31: Singapore other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Figure 32: Singapore plasters & bandages value and value forecast, 2003?13 (SGDm, nominal prices) 127
Figure 33: Singapore plasters & bandages category growth comparison, by value, 2003?13 130
Figure 34: Singapore plasters & bandages company share, by value, 2007?08 (%) 132
Figure 35: Singapore plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Singapore traditional medicines value and value forecast, 2003?13 (SGDm, nominal prices) 137
Figure 37: Singapore traditional medicines company share, by value, 2007?08 (%) 140
Figure 38: Singapore traditional medicines distribution channels, by value, 2007?08 (%) 143
Figure 39: Singapore vitamins and minerals value and value forecast, 2003?13 (SGDm, nominal prices) 146
Figure 40: Singapore vitamins and minerals category growth comparison, by value, 2003?13 148
Figure 41: Singapore vitamins and minerals company share, by value, 2007?08 (%) 150
Figure 42: Singapore vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 157
Figure 45: Annual data review process 185

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Singapore OTC healthcare value, 2003?08 (SGDm, nominal prices) 33
Table 4: Singapore OTC healthcare value forecast, 2008?13 (SGDm, nominal prices) 34
Table 5: Singapore OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Singapore OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Singapore OTC healthcare brand share, by value, 2007?08 (%) 39
Table 8: Singapore OTC healthcare value, by brand 2007?08 (SGDm, nominal prices) 41
Table 9: Singapore OTC healthcare company share by value, 2007?08 (%) 44
Table 10: Singapore OTC healthcare value, by company, 2007?08 (SGDm, nominal prices) 45
Table 11: Singapore OTC healthcare distribution channels, by value, 2007?08 (%) 46
Table 12: Singapore OTC healthcare value, by distribution channel, 2007?08 (SGDm, nominal prices) 46
Table 13: Eu Yan Sang International Ltd. key facts 48
Table 14: Johnson & Johnson key facts 51
Table 15: Singapore analgesics value, 2003?08 (SGDm, nominal prices) 53
Table 16: Singapore analgesics value forecast, 2008?13 (SGDm, nominal prices) 54
Table 17: Singapore analgesics value, 2003?08 ($m, nominal prices) 56
Table 18: Singapore analgesics value forecast, 2008?13 ($m, nominal prices) 56
Table 19: Singapore analgesics brand share, by value, 2007?08 (%) 58
Table 20: Singapore analgesics value, by brand 2007?08 (SGDm, nominal prices) 58
Table 21: Singapore analgesics company share by value, 2007?08 (%) 60
Table 22: Singapore analgesics value, by company, 2007?08 (SGDm, nominal prices) 60
Table 23: Singapore analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Singapore analgesics value, by distribution channel, 2007?08 (SGDm, nominal prices) 61
Table 25: Singapore topical OTC medicines value, 2003?08 (SGDm, nominal prices) 63
Table 26: Singapore topical OTC medicines value forecast, 2008?13 (SGDm, nominal prices) 64
Table 27: Singapore topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Singapore topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Singapore topical OTC medicines brand share, by value, 2007?08 (%) 69
Table 30: Singapore topical OTC medicines value, by brand 2007?08 (SGDm, nominal prices) 69
Table 31: Singapore topical OTC medicines company share by value, 2007?08 (%) 71
Table 32: Singapore topical OTC medicines value, by company, 2007?08 (SGDm, nominal prices) 71
Table 33: Singapore topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Table 34: Singapore topical OTC medicines value, by distribution channel, 2007?08 (SGDm, nominal prices) 72
Table 35: Singapore cough and cold preparations value, 2003?08 (SGDm, nominal prices) 74
Table 36: Singapore cough and cold preparations value forecast, 2008?13 (SGDm, nominal prices) 75
Table 37: Singapore cough and cold preparations value, 2003?08 ($m, nominal prices) 77
Table 38: Singapore cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 78
Table 39: Singapore cough and cold preparations brand share, by value, 2007?08 (%) 80
Table 40: Singapore cough and cold preparations value, by brand 2007?08 (SGDm, nominal prices) 80
Table 41: Singapore cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Singapore cough and cold preparations value, by company, 2007?08 (SGDm, nominal prices) 82
Table 43: Singapore cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Singapore cough and cold preparations value, by distribution channel, 2007?08 (SGDm, nominal prices) 83
Table 45: Singapore indigestion preparations value, 2003?08 (SGDm, nominal prices) 85
Table 46: Singapore indigestion preparations value forecast, 2008?13 (SGDm, nominal prices) 86
Table 47: Singapore indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Singapore indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Singapore indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Singapore indigestion preparations value, by brand 2007?08 (SGDm, nominal prices) 90
Table 51: Singapore indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Singapore indigestion preparations value, by company, 2007?08 (SGDm, nominal prices) 92
Table 53: Singapore indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Singapore indigestion preparations value, by distribution channel, 2007?08 (SGDm, nominal prices) 93
Table 55: Singapore medicated skin products value, 2003?08 (SGDm, nominal prices) 95
Table 56: Singapore medicated skin products value forecast, 2008?13 (SGDm, nominal prices) 96
Table 57: Singapore medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Singapore medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Singapore medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Singapore medicated skin products value, by brand 2007?08 (SGDm, nominal prices) 101
Table 61: Singapore medicated skin products company share by value, 2007?08 (%) 103
Table 62: Singapore medicated skin products value, by company, 2007?08 (SGDm, nominal prices) 103
Table 63: Singapore medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Singapore medicated skin products value, by distribution channel, 2007?08 (SGDm, nominal prices) 104
Table 65: Singapore first aid kits value, 2003?08 (SGDm, nominal prices) 106
Table 66: Singapore first aid kits value forecast, 2008?13 (SGDm, nominal prices) 107
Table 67: Singapore first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Singapore first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Singapore first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Singapore first aid kits value, by brand 2007?08 (SGDm, nominal prices) 109
Table 71: Singapore first aid kits company share by value, 2007?08 (%) 111
Table 72: Singapore first aid kits value, by company, 2007?08 (SGDm, nominal prices) 111
Table 73: Singapore first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Singapore first aid kits value, by distribution channel, 2007?08 (SGDm, nominal prices) 112
Table 75: Singapore other OTC healthcare products value, 2003?08 (SGDm, nominal prices) 114
Table 76: Singapore other OTC healthcare products value forecast, 2008?13 (SGDm, nominal prices) 115
Table 77: Singapore other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Singapore other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Singapore other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Singapore other OTC healthcare products value, by brand 2007?08 (SGDm, nominal prices) 120
Table 81: Singapore other OTC healthcare products company share by value, 2007?08 (%) 122
Table 82: Singapore other OTC healthcare products value, by company, 2007?08 (SGDm, nominal prices) 122
Table 83: Singapore other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Table 84: Singapore other OTC healthcare products value, by distribution channel, 2007?08 (SGDm, nominal prices) 123
Table 85: Singapore plasters & bandages value, 2003?08 (SGDm, nominal prices) 125
Table 86: Singapore plasters & bandages value forecast, 2008?13 (SGDm, nominal prices) 126
Table 87: Singapore plasters & bandages value, 2003?08 ($m, nominal prices) 128
Table 88: Singapore plasters & bandages value forecast, 2008?13 ($m, nominal prices) 129
Table 89: Singapore plasters & bandages brand share, by value, 2007?08 (%) 131
Table 90: Singapore plasters & bandages value, by brand 2007?08 (SGDm, nominal prices) 131
Table 91: Singapore plasters & bandages company share by value, 2007?08 (%) 133
Table 92: Singapore plasters & bandages value, by company, 2007?08 (SGDm, nominal prices) 133
Table 93: Singapore plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Singapore plasters & bandages value, by distribution channel, 2007?08 (SGDm, nominal prices) 134
Table 95: Singapore traditional medicines value, 2003?08 (SGDm, nominal prices) 136
Table 96: Singapore traditional medicines value forecast, 2008?13 (SGDm, nominal prices) 137
Table 97: Singapore traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Singapore traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Singapore traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Singapore traditional medicines value, by brand 2007?08 (SGDm, nominal prices) 139
Table 101: Singapore traditional medicines company share by value, 2007?08 (%) 141
Table 102: Singapore traditional medicines value, by company, 2007?08 (SGDm, nominal prices) 141
Table 103: Singapore traditional medicines distribution channels, by value, 2007?08 (%) 142
Table 104: Singapore traditional medicines value, by distribution channel, 2007?08 (SGDm, nominal prices) 142
Table 105: Singapore vitamins and minerals value, 2003?08 (SGDm, nominal prices) 144
Table 106: Singapore vitamins and minerals value forecast, 2008?13 (SGDm, nominal prices) 145
Table 107: Singapore vitamins and minerals value, 2003?08 ($m, nominal prices) 147
Table 108: Singapore vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 147
Table 109: Singapore vitamins and minerals brand share, by value, 2007?08 (%) 149
Table 110: Singapore vitamins and minerals value, by brand 2007?08 (SGDm, nominal prices) 149
Table 111: Singapore vitamins and minerals company share by value, 2007?08 (%) 151
Table 112: Singapore vitamins and minerals value, by company, 2007?08 (SGDm, nominal prices) 151
Table 113: Singapore vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Table 114: Singapore vitamins and minerals value, by distribution channel, 2007?08 (SGDm, nominal prices) 152
Table 115: Global OTC healthcare market value, 2008 154
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157
Table 117: Leading players, top five countries 158
Table 118: Analysis of Singapore’s political landscape 160
Table 119: Analysis of Singapore’s economic landscape 163
Table 120: Analysis of Singapore’s social landscape 166
Table 121: Analysis of Singapore’s technology landscape 169
Table 122: Analysis of Singapore’s legal landscape 171
Table 123: Analysis of Singapore’s environmental landscape 174
Table 124: Singapore OTC healthcare new product launches reports, by company 2008 176
Table 125: Singapore OTC healthcare new product launches SKUs, by company 2008 176
Table 126: Singapore OTC healthcare new product launches (reports), by flavor and fragrances 2008 177
Table 127: Singapore OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 177
Table 128: Singapore OTC healthcare new product launches (reports), by package tags or claims 2008 178
Table 129: Singapore OTC healthcare new product launches, 2008 178
Table 130: Singapore population, by age group, 2003?08 (millions) 179
Table 131: Singapore population forecast, by age group, 2008?13 (millions) 180
Table 132: Singapore population, by gender, 2003?08 (millions) 180
Table 133: Singapore population forecast, by gender, 2008?13 (millions) 181
Table 134: Singapore nominal GDP, 2003?08 (SGDbn, nominal prices) 181
Table 135: Singapore nominal GDP forecast, 2008?13 (SGDbn, nominal prices) 181
Table 136: Singapore real GDP, 2003?08 (SGDbn, 2000 prices) 182
Table 137: Singapore real GDP forecast, 2008?13 (SGDbn, 2000 prices) 182
Table 138: Singapore real GDP, 2003?08 ($bn, 2000 prices) 182
Table 139: Singapore real GDP forecast, 2008?13 ($bn, 2000 prices) 183
Table 140: Singapore consumer price index, 2003?08 (2000=100) 183
Table 141: Singapore consumer price index, 2008?13 (2000=100) 183


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