OTC Healthcare in South Korea to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in South Korea increased at a compound annual growth rate of 6.6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in South Korea, accounting for a share of 40.3%.

Leading players in South Korean OTC healthcare market include Dong Wha Pharmaceutical Industrial Co. Ltd., Johnson & Johnson and Whanin Pharmaceuticals Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Won), 2003?08 32
Value analysis (Won), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Dong Wha Pharmaceutical 47
Johnson & Johnson 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Won), 2003?08 51
Value analysis (Won), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Won), 2003?08 61
Value analysis (Won), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Won), 2003?08 72
Value analysis (Won), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Chapter 8 Category Analysis: Indigestion Preparations 83
Value analysis (Won), 2003?08 83
Value analysis (Won), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Chapter 9 Category Analysis: Medicated Skin Products 93
Value analysis (Won), 2003?08 93
Value analysis (Won), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Chapter 10 Category Analysis: First Aid Kits 104
Value analysis (Won), 2003?08 104
Value analysis (Won), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Value analysis (Won), 2003?08 112
Value analysis (Won), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Chapter 12 Category Analysis: Plasters & Bandages 123
Value analysis (Won), 2003?08 123
Value analysis (Won), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Won), 2003?08 134
Value analysis (Won), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 140
Chapter 14 Category Analysis: Vitamins and Minerals 142
Value analysis (Won), 2003?08 142
Value analysis (Won), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Company and brand share analysis 147
Distribution analysis 150
Chapter 15 Country Comparison 152
Value 152
Market share 156
Chapter 16 PESTLE Analysis 157
Summary 157
Political analysis 158
Economic analysis 162
Social analysis 166
Technological analysis 170
Legal analysis 173
Environmental analysis 177
Chapter 17 New Product Development 180
Product launches over time 180
Recent product launches 182
Chapter 18 Macroeconomic Profile 183
Macroeconomic indicators 183
Chapter 19 Research Methodology 188
Methodology overview 188
Secondary research 189
Market modeling 190
Creating an initial data model 190
Revising the initial data model 190
Creating a final estimate 191
Creating demographic value splits 191
Primary research 191
Data finalization 192
Ongoing research 192
Chapter 20 APPENDIX 193
Future readings 193
How to contact experts in your industry 193
Disclaimer 193

LIST OF FIGURES
Figure 1: South Korea OTC healthcare value and value forecast, 2003?13 (KRWm, nominal prices) 35
Figure 2: South Korea OTC healthcare company share, by value, 2007?08 (%) 42
Figure 3: South Korea OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 4: South Korea analgesics value and value forecast, 2003?13 (KRWm, nominal prices) 53
Figure 5: South Korea analgesics category growth comparison, by value, 2003?13 55
Figure 6: South Korea analgesics company share, by value, 2007?08 (%) 57
Figure 7: South Korea analgesics distribution channels, by value, 2007?08 (%) 60
Figure 8: South Korea topical OTC medicines value and value forecast, 2003?13 (KRWm, nominal prices) 63
Figure 9: South Korea topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 10: South Korea topical OTC medicines company share, by value, 2007?08 (%) 68
Figure 11: South Korea topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: South Korea cough and cold preparations value and value forecast, 2003?13 (KRWm, nominal prices) 74
Figure 13: South Korea cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: South Korea cough and cold preparations company share, by value, 2007?08 (%) 79
Figure 15: South Korea cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Figure 16: South Korea indigestion preparations value and value forecast, 2003?13 (KRWm, nominal prices) 85
Figure 17: South Korea indigestion preparations category growth comparison, by value, 2003?13 87
Figure 18: South Korea indigestion preparations company share, by value, 2007?08 (%) 89
Figure 19: South Korea indigestion preparations distribution channels, by value, 2007?08 (%) 92
Figure 20: South Korea medicated skin products value and value forecast, 2003?13 (KRWm, nominal prices) 95
Figure 21: South Korea medicated skin products category growth comparison, by value, 2003?13 98
Figure 22: South Korea medicated skin products company share, by value, 2007?08 (%) 100
Figure 23: South Korea medicated skin products distribution channels, by value, 2007?08 (%) 103
Figure 24: South Korea first aid kits value and value forecast, 2003?13 (KRWm, nominal prices) 105
Figure 25: South Korea first aid kits company share, by value, 2007?08 (%) 108
Figure 26: South Korea first aid kits distribution channels, by value, 2007?08 (%) 111
Figure 27: South Korea other OTC healthcare products value and value forecast, 2003?13 (KRWm, nominal prices) 114
Figure 28: South Korea other OTC healthcare products category growth comparison, by value, 2003?13 117
Figure 29: South Korea other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 30: South Korea other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Figure 31: South Korea plasters & bandages value and value forecast, 2003?13 (KRWm, nominal prices) 125
Figure 32: South Korea plasters & bandages category growth comparison, by value, 2003?13 128
Figure 33: South Korea plasters & bandages company share, by value, 2007?08 (%) 130
Figure 34: South Korea plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 35: South Korea traditional medicines value and value forecast, 2003?13 (KRWm, nominal prices) 135
Figure 36: South Korea traditional medicines company share, by value, 2007?08 (%) 138
Figure 37: South Korea traditional medicines distribution channels, by value, 2007?08 (%) 141
Figure 38: South Korea vitamins and minerals value and value forecast, 2003?13 (KRWm, nominal prices) 144
Figure 39: South Korea vitamins and minerals category growth comparison, by value, 2003?13 146
Figure 40: South Korea vitamins and minerals company share, by value, 2007?08 (%) 148
Figure 41: South Korea vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 153
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 155
Figure 44: Annual data review process 189

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: South Korea OTC healthcare value, 2003?08 (KRWm, nominal prices) 33
Table 4: South Korea OTC healthcare value forecast, 2008?13 (KRWm, nominal prices) 34
Table 5: South Korea OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: South Korea OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: South Korea OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: South Korea OTC healthcare value, by brand 2007?08 (KRWm, nominal prices) 40
Table 9: South Korea OTC healthcare company share by value, 2007?08 (%) 43
Table 10: South Korea OTC healthcare value, by company, 2007?08 (KRWm, nominal prices) 44
Table 11: South Korea OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: South Korea OTC healthcare value, by distribution channel, 2007?08 (KRWm, nominal prices) 45
Table 13: Dong Wha Pharmaceutical key facts 47
Table 14: Johnson & Johnson key facts 49
Table 15: South Korea analgesics value, 2003?08 (KRWm, nominal prices) 51
Table 16: South Korea analgesics value forecast, 2008?13 (KRWm, nominal prices) 52
Table 17: South Korea analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: South Korea analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: South Korea analgesics brand share, by value, 2007?08 (%) 56
Table 20: South Korea analgesics value, by brand 2007?08 (KRWm, nominal prices) 56
Table 21: South Korea analgesics company share by value, 2007?08 (%) 58
Table 22: South Korea analgesics value, by company, 2007?08 (KRWm, nominal prices) 58
Table 23: South Korea analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: South Korea analgesics value, by distribution channel, 2007?08 (KRWm, nominal prices) 59
Table 25: South Korea topical OTC medicines value, 2003?08 (KRWm, nominal prices) 61
Table 26: South Korea topical OTC medicines value forecast, 2008?13 (KRWm, nominal prices) 62
Table 27: South Korea topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: South Korea topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: South Korea topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: South Korea topical OTC medicines value, by brand 2007?08 (KRWm, nominal prices) 67
Table 31: South Korea topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: South Korea topical OTC medicines value, by company, 2007?08 (KRWm, nominal prices) 69
Table 33: South Korea topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: South Korea topical OTC medicines value, by distribution channel, 2007?08 (KRWm, nominal prices) 70
Table 35: South Korea cough and cold preparations value, 2003?08 (KRWm, nominal prices) 72
Table 36: South Korea cough and cold preparations value forecast, 2008?13 (KRWm, nominal prices) 73
Table 37: South Korea cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: South Korea cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: South Korea cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: South Korea cough and cold preparations value, by brand 2007?08 (KRWm, nominal prices) 78
Table 41: South Korea cough and cold preparations company share by value, 2007?08 (%) 80
Table 42: South Korea cough and cold preparations value, by company, 2007?08 (KRWm, nominal prices) 80
Table 43: South Korea cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Table 44: South Korea cough and cold preparations value, by distribution channel, 2007?08 (KRWm, nominal prices) 81
Table 45: South Korea indigestion preparations value, 2003?08 (KRWm, nominal prices) 83
Table 46: South Korea indigestion preparations value forecast, 2008?13 (KRWm, nominal prices) 84
Table 47: South Korea indigestion preparations value, 2003?08 ($m, nominal prices) 86
Table 48: South Korea indigestion preparations value forecast, 2008?13 ($m, nominal prices) 86
Table 49: South Korea indigestion preparations brand share, by value, 2007?08 (%) 88
Table 50: South Korea indigestion preparations value, by brand 2007?08 (KRWm, nominal prices) 88
Table 51: South Korea indigestion preparations company share by value, 2007?08 (%) 90
Table 52: South Korea indigestion preparations value, by company, 2007?08 (KRWm, nominal prices) 90
Table 53: South Korea indigestion preparations distribution channels, by value, 2007?08 (%) 91
Table 54: South Korea indigestion preparations value, by distribution channel, 2007?08 (KRWm, nominal prices) 91
Table 55: South Korea medicated skin products value, 2003?08 (KRWm, nominal prices) 93
Table 56: South Korea medicated skin products value forecast, 2008?13 (KRWm, nominal prices) 94
Table 57: South Korea medicated skin products value, 2003?08 ($m, nominal prices) 96
Table 58: South Korea medicated skin products value forecast, 2008?13 ($m, nominal prices) 97
Table 59: South Korea medicated skin products brand share, by value, 2007?08 (%) 99
Table 60: South Korea medicated skin products value, by brand 2007?08 (KRWm, nominal prices) 99
Table 61: South Korea medicated skin products company share by value, 2007?08 (%) 101
Table 62: South Korea medicated skin products value, by company, 2007?08 (KRWm, nominal prices) 101
Table 63: South Korea medicated skin products distribution channels, by value, 2007?08 (%) 102
Table 64: South Korea medicated skin products value, by distribution channel, 2007?08 (KRWm, nominal prices) 102
Table 65: South Korea first aid kits value, 2003?08 (KRWm, nominal prices) 104
Table 66: South Korea first aid kits value forecast, 2008?13 (KRWm, nominal prices) 105
Table 67: South Korea first aid kits value, 2003?08 ($m, nominal prices) 106
Table 68: South Korea first aid kits value forecast, 2008?13 ($m, nominal prices) 106
Table 69: South Korea first aid kits brand share, by value, 2007?08 (%) 107
Table 70: South Korea first aid kits value, by brand 2007?08 (KRWm, nominal prices) 107
Table 71: South Korea first aid kits company share by value, 2007?08 (%) 109
Table 72: South Korea first aid kits value, by company, 2007?08 (KRWm, nominal prices) 109
Table 73: South Korea first aid kits distribution channels, by value, 2007?08 (%) 110
Table 74: South Korea first aid kits value, by distribution channel, 2007?08 (KRWm, nominal prices) 110
Table 75: South Korea other OTC healthcare products value, 2003?08 (KRWm, nominal prices) 112
Table 76: South Korea other OTC healthcare products value forecast, 2008?13 (KRWm, nominal prices) 113
Table 77: South Korea other OTC healthcare products value, 2003?08 ($m, nominal prices) 115
Table 78: South Korea other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 116
Table 79: South Korea other OTC healthcare products brand share, by value, 2007?08 (%) 118
Table 80: South Korea other OTC healthcare products value, by brand 2007?08 (KRWm, nominal prices) 118
Table 81: South Korea other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: South Korea other OTC healthcare products value, by company, 2007?08 (KRWm, nominal prices) 120
Table 83: South Korea other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Table 84: South Korea other OTC healthcare products value, by distribution channel, 2007?08 (KRWm, nominal prices) 121
Table 85: South Korea plasters & bandages value, 2003?08 (KRWm, nominal prices) 123
Table 86: South Korea plasters & bandages value forecast, 2008?13 (KRWm, nominal prices) 124
Table 87: South Korea plasters & bandages value, 2003?08 ($m, nominal prices) 126
Table 88: South Korea plasters & bandages value forecast, 2008?13 ($m, nominal prices) 127
Table 89: South Korea plasters & bandages brand share, by value, 2007?08 (%) 129
Table 90: South Korea plasters & bandages value, by brand 2007?08 (KRWm, nominal prices) 129
Table 91: South Korea plasters & bandages company share by value, 2007?08 (%) 131
Table 92: South Korea plasters & bandages value, by company, 2007?08 (KRWm, nominal prices) 131
Table 93: South Korea plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: South Korea plasters & bandages value, by distribution channel, 2007?08 (KRWm, nominal prices) 132
Table 95: South Korea traditional medicines value, 2003?08 (KRWm, nominal prices) 134
Table 96: South Korea traditional medicines value forecast, 2008?13 (KRWm, nominal prices) 135
Table 97: South Korea traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: South Korea traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: South Korea traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: South Korea traditional medicines value, by brand 2007?08 (KRWm, nominal prices) 137
Table 101: South Korea traditional medicines company share by value, 2007?08 (%) 139
Table 102: South Korea traditional medicines value, by company, 2007?08 (KRWm, nominal prices) 139
Table 103: South Korea traditional medicines distribution channels, by value, 2007?08 (%) 140
Table 104: South Korea traditional medicines value, by distribution channel, 2007?08 (KRWm, nominal prices) 140
Table 105: South Korea vitamins and minerals value, 2003?08 (KRWm, nominal prices) 142
Table 106: South Korea vitamins and minerals value forecast, 2008?13 (KRWm, nominal prices) 143
Table 107: South Korea vitamins and minerals value, 2003?08 ($m, nominal prices) 145
Table 108: South Korea vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 145
Table 109: South Korea vitamins and minerals brand share, by value, 2007?08 (%) 147
Table 110: South Korea vitamins and minerals value, by brand 2007?08 (KRWm, nominal prices) 147
Table 111: South Korea vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: South Korea vitamins and minerals value, by company, 2007?08 (KRWm, nominal prices) 149
Table 113: South Korea vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: South Korea vitamins and minerals value, by distribution channel, 2007?08 (KRWm, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Analysis of South Korea’s political landscape 158
Table 119: Analysis of South Korea’s economic landscape 162
Table 120: Analysis of South Korea’s social landscape 166
Table 121: Analysis of South Korea’s technology landscape 170
Table 122: Analysis of South Korea’s legal landscape 173
Table 123: Analysis of South Korea’s environmental landscape 177
Table 124: South Korea OTC healthcare new product launches reports, by company (top five companies), 2008 180
Table 125: South Korea OTC healthcare new product launches SKUs, by company (top five companies), 2008 180
Table 126: South Korea OTC healthcare new product launches (reports), by flavor and fragrances 2008e 181
Table 127: South Korea OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 181
Table 128: South Korea OTC healthcare new product launches (reports), by package tags or claims 2008 182
Table 129: South Korea OTC healthcare new product launches - recent five launches 2008 182
Table 130: South Korea population, by age group, 2003?08 (millions) 183
Table 131: South Korea population forecast, by age group, 2008?13 (millions) 184
Table 132: South Korea population, by gender, 2003?08 (millions) 184
Table 133: South Korea population forecast, by gender, 2008?13 (millions) 185
Table 134: South Korea nominal GDP, 2003?08 (KRWbn, nominal prices) 185
Table 135: South Korea nominal GDP forecast, 2008?13 (KRWbn, nominal prices) 185
Table 136: South Korea real GDP, 2003?08 (KRWbn, 2000 prices) 186
Table 137: South Korea real GDP forecast, 2008?13 (KRWbn, 2000 prices) 186
Table 138: South Korea real GDP, 2003?08 ($bn, 2000 prices) 186
Table 139: South Korea real GDP forecast, 2008?13 ($bn, 2000 prices) 187
Table 140: South Korea consumer price index, 2003?08 (2000=100) 187
Table 141: South Korea consumer price index, 2008?13 (2000=100) 187



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