OTC Healthcare in South Korea to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in South Korea increased at a compound annual growth rate of 6.5% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in South Korea, accounting for a share of 40.6%.

Leading players in South Korean OTC healthcare market include Dong Wha Pharmaceutical Industrial Co. Ltd., Johnson & Johnson and Whanin Pharmaceuticals Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (South Korean Won), 2004?09 30
Value analysis (South Korean Won), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Dong Wha Pharmaceutical 46
Johnson & Johnson 48
Chapter 5 Category Analysis: Analgesics 50
Value analysis (South Korean Won), 2004?09 50
Value analysis (South Korean Won), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (South Korean Won), 2004?09 60
Value analysis (South Korean Won), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (South Korean Won), 2004?09 71
Value analysis (South Korean Won), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (South Korean Won), 2004?09 82
Value analysis (South Korean Won), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (South Korean Won), 2004?09 92
Value analysis (South Korean Won), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (South Korean Won), 2004?09 103
Value analysis (South Korean Won), 2009?14 104
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (South Korean Won), 2004?09 111
Value analysis (South Korean Won), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 115
Company and brand share analysis 117
Distribution analysis 120
Chapter 12 Category Analysis: Plasters & Bandages 122
Value analysis (South Korean Won), 2004?09 122
Value analysis (South Korean Won), 2009?14 123
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 126
Company and brand share analysis 128
Distribution analysis 131
Chapter 13 Category Analysis: Traditional Medicines 133
Value analysis (South Korean Won), 2004?09 133
Value analysis (South Korean Won), 2009?14 134
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 135
Company and brand share analysis 136
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (South Korean Won), 2004?09 141
Value analysis (South Korean Won), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Company and brand share analysis 146
Distribution analysis 149
Chapter 15 Country Comparison 151
Value 151
Market share 155
Chapter 16 New Product Development 156
Product launches over time 156
Recent product launches 158
Chapter 17 Macroeconomic Profile 159
Macroeconomic Indicators 159
Chapter 18 Research Methodology 164
Methodology overview 164
Secondary research 165
Market modeling 166
Creating an initial data model 166
Revising the initial data model 166
Creating a final estimate 167
Creating demographic value splits 167
Primary research 167
Data finalization 168
Ongoing research 168
Chapter 19 Appendix 169
Future readings 169
How to contact experts in your industry 169
Disclaimer 169

LIST OF FIGURES
Figure 1: OTC healthcare, South Korea, value by category (KRWm), 2004?14 34
Figure 2: OTC healthcare, South Korea, company share by value (%), 2008?09 41
Figure 3: OTC healthcare, South Korea, distribution channels by value (%), 2008?09 45
Figure 4: Analgesics, South Korea, value by segment (KRWm), 2004?14 52
Figure 5: Analgesics, South Korea, category growth comparison, by value, 2004?14 54
Figure 6: Analgesics, South Korea, company share by value (%), 2008?09 56
Figure 7: Analgesics, South Korea, distribution channels by value (%), 2008?09 59
Figure 8: Topical OTC medicines, South Korea, value by segment (KRWm), 2004?14 62
Figure 9: Topical OTC medicines, South Korea, category growth comparison, by value, 2004?14 65
Figure 10: Topical OTC medicines, South Korea, company share by value (%), 2008?09 67
Figure 11: Topical OTC medicines, South Korea, distribution channels by value (%), 2008?09 70
Figure 12: Cough and cold preparations, South Korea, value by segment (KRWm), 2004?14 73
Figure 13: Cough and cold preparations, South Korea, category growth comparison, by value, 2004?14 76
Figure 14: Cough and cold preparations, South Korea, company share by value (%), 2008?09 78
Figure 15: Cough and cold preparations, South Korea, distribution channels by value (%), 2008?09 81
Figure 16: Indigestion preparations, South Korea, value by segment (KRWm), 2004?14 84
Figure 17: Indigestion preparations, South Korea, category growth comparison, by value, 2004?14 86
Figure 18: Indigestion preparations, South Korea, company share by value (%), 2008?09 88
Figure 19: Indigestion preparations, South Korea, distribution channels by value (%), 2008?09 91
Figure 20: Medicated skin products, South Korea, value by segment (KRWm), 2004?14 94
Figure 21: Medicated skin products, South Korea, category growth comparison, by value, 2004?14 97
Figure 22: Medicated skin products, South Korea, company share by value (%), 2008?09 99
Figure 23: Medicated skin products, South Korea, distribution channels by value (%), 2008?09 102
Figure 24: First aid kits, South Korea, value (KRWm), 2004?14 104
Figure 25: First aid kits, South Korea, company share by value (%), 2008?09 107
Figure 26: First aid kits, South Korea, distribution channels by value (%), 2008?09 110
Figure 27: Other OTC healthcare products, South Korea, value by segment (KRWm), 2004?14 113
Figure 28: Other OTC healthcare products, South Korea, category growth comparison, by value, 2004?14 116
Figure 29: Other OTC healthcare products, South Korea, company share by value (%), 2008?09 118
Figure 30: Other OTC healthcare products, South Korea, distribution channels by value (%), 2008?09 121
Figure 31: Plasters & bandages, South Korea, value by segment (KRWm), 2004?14 124
Figure 32: Plasters & bandages, South Korea, category growth comparison, by value, 2004?14 127
Figure 33: Plasters & bandages, South Korea, company share by value (%), 2008?09 129
Figure 34: Plasters & bandages, South Korea, distribution channels by value (%), 2008?09 132
Figure 35: Traditional medicines, South Korea, value (KRWm), 2004?14 134
Figure 36: Traditional medicines, South Korea, company share by value (%), 2008?09 137
Figure 37: Traditional medicines, South Korea, distribution channels by value (%), 2008?09 140
Figure 38: Vitamins and minerals, South Korea, value by segment (KRWm), 2004?14 143
Figure 39: Vitamins and minerals, South Korea, category growth comparison, by value, 2004?14 145
Figure 40: Vitamins and minerals, South Korea, company share by value (%), 2008?09 147
Figure 41: Vitamins and minerals, South Korea, distribution channels by value (%), 2008?09 150
Figure 42: Global OTC healthcare market split (value terms, 2009), top five countries 152
Figure 43: Global OTC healthcare market value, 2004Ð09, top five countries 154
Figure 44: Annual data review process 165

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, South Korea, value by category (KRWm), 2004?09 31
Table 4: OTC healthcare, South Korea, value forecast by category (KRWm), 2009?14 33
Table 5: OTC healthcare, South Korea, value by category ($m), 2004?09 35
Table 6: OTC healthcare, South Korea, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, South Korea, brand share by value (%), 2008?09 37
Table 8: OTC healthcare, South Korea, value by brand (KRWm), 2008?09 39
Table 9: OTC healthcare, South Korea, company share by value (%), 2008?09 42
Table 10: OTC healthcare, South Korea, value by company (KRWm), 2008?09 43
Table 11: OTC healthcare, South Korea, distribution channels by value (%), 2008?09 44
Table 12: OTC healthcare, South Korea, value by distribution channel (KRWm), 2008?09 44
Table 13: Dong Wha Pharmaceutical key facts 46
Table 14: Johnson & Johnson key facts 48
Table 15: Analgesics, South Korea, value by segment (KRWm), 2004?09 50
Table 16: Analgesics, South Korea, value forecast by segment (KRWm), 2009?14 51
Table 17: Analgesics, South Korea, value by segment ($m), 2004?09 53
Table 18: Analgesics, South Korea, value forecast by segment ($m), 2009?14 53
Table 19: Analgesics, South Korea, brand share by value (%), 2008?09 55
Table 20: Analgesics, South Korea, value by brand (KRWm), 2008?09 55
Table 21: Analgesics, South Korea, company share by value (%), 2008?09 57
Table 22: Analgesics, South Korea, value by company (KRWm), 2008?09 57
Table 23: Analgesics, South Korea, distribution channels by value (%), 2008?09 58
Table 24: Analgesics, South Korea, value by distribution channel (KRWm), 2008?09 58
Table 25: Topical OTC medicines, South Korea, value by segment (KRWm), 2004?09 60
Table 26: Topical OTC medicines, South Korea, value forecast by segment (KRWm), 2009?14 61
Table 27: Topical OTC medicines, South Korea, value by segment ($m), 2004?09 63
Table 28: Topical OTC medicines, South Korea, value forecast by segment ($m), 2009?14 64
Table 29: Topical OTC medicines, South Korea, brand share by value (%), 2008?09 66
Table 30: Topical OTC medicines, South Korea, value by brand (KRWm), 2008?09 66
Table 31: Topical OTC medicines, South Korea, company share by value (%), 2008?09 68
Table 32: Topical OTC medicines, South Korea, value by company (KRWm), 2008?09 68
Table 33: Topical OTC medicines, South Korea, distribution channels by value (%), 2008?09 69
Table 34: Topical OTC medicines, South Korea, value by distribution channel (KRWm), 2008?09 69
Table 35: Cough and cold preparations, South Korea, value by segment (KRWm), 2004?09 71
Table 36: Cough and cold preparations, South Korea, value forecast by segment (KRWm), 2009?14 72
Table 37: Cough and cold preparations, South Korea, value by segment ($m), 2004?09 74
Table 38: Cough and cold preparations, South Korea, value forecast by segment ($m), 2009?14 75
Table 39: Cough and cold preparations, South Korea, brand share by value (%), 2008?09 77
Table 40: Cough and cold preparations, South Korea, value by brand (KRWm), 2008?09 77
Table 41: Cough and cold preparations, South Korea, company share by value (%), 2008?09 79
Table 42: Cough and cold preparations, South Korea, value by company (KRWm), 2008?09 79
Table 43: Cough and cold preparations, South Korea, distribution channels by value (%), 2008?09 80
Table 44: Cough and cold preparations, South Korea, value by distribution channel (KRWm), 2008?09 80
Table 45: Indigestion preparations, South Korea, value by segment (KRWm), 2004?09 82
Table 46: Indigestion preparations, South Korea, value forecast by segment (KRWm), 2009?14 83
Table 47: Indigestion preparations, South Korea, value by segment ($m), 2004?09 85
Table 48: Indigestion preparations, South Korea, value forecast by segment ($m), 2009?14 85
Table 49: Indigestion preparations, South Korea, brand share by value (%), 2008?09 87
Table 50: Indigestion preparations, South Korea, value by brand (KRWm), 2008?09 87
Table 51: Indigestion preparations, South Korea, company share by value (%), 2008?09 89
Table 52: Indigestion preparations, South Korea, value by company (KRWm), 2008?09 89
Table 53: Indigestion preparations, South Korea, distribution channels by value (%), 2008?09 90
Table 54: Indigestion preparations, South Korea, value by distribution channel (KRWm), 2008?09 90
Table 55: Medicated skin products, South Korea, value by segment (KRWm), 2004?09 92
Table 56: Medicated skin products, South Korea, value forecast by segment (KRWm), 2009?14 93
Table 57: Medicated skin products, South Korea, value by segment ($m), 2004?09 95
Table 58: Medicated skin products, South Korea, value forecast by segment ($m), 2009?14 96
Table 59: Medicated skin products, South Korea, brand share by value (%), 2008?09 98
Table 60: Medicated skin products, South Korea, value by brand (KRWm), 2008?09 98
Table 61: Medicated skin products, South Korea, company share by value (%), 2008?09 100
Table 62: Medicated skin products, South Korea, value by company (KRWm), 2008?09 100
Table 63: Medicated skin products, South Korea, distribution channels by value (%), 2008?09 101
Table 64: Medicated skin products, South Korea, value by distribution channel (KRWm), 2008?09 101
Table 65: First aid kits, South Korea, value (KRWm), 2004?09 103
Table 66: First aid kits, South Korea, value forecast (KRWm), 2009?14 104
Table 67: First aid kits, South Korea, value ($m), 2004?09 105
Table 68: First aid kits, South Korea, value forecast ($m), 2009?14 105
Table 69: First aid kits, South Korea, brand share by value (%), 2008?09 106
Table 70: First aid kits, South Korea, value by brand (KRWm), 2008?09 106
Table 71: First aid kits, South Korea, company share by value (%), 2008?09 108
Table 72: First aid kits, South Korea, value by company (KRWm), 2008?09 108
Table 73: First aid kits, South Korea, distribution channels by value (%), 2008?09 109
Table 74: First aid kits, South Korea, value by distribution channel (KRWm), 2008?09 109
Table 75: Other OTC healthcare products, South Korea, value by segment (KRWm), 2004?09 111
Table 76: Other OTC healthcare products, South Korea, value forecast by segment (KRWm), 2009?14 112
Table 77: Other OTC healthcare products, South Korea, value by segment ($m), 2004?09 114
Table 78: Other OTC healthcare products, South Korea, value forecast by segment ($m), 2009?14 115
Table 79: Other OTC healthcare products, South Korea, brand share by value (%), 2008?09 117
Table 80: Other OTC healthcare products, South Korea, value by brand (KRWm), 2008?09 117
Table 81: Other OTC healthcare products, South Korea, company share by value (%), 2008?09 119
Table 82: Other OTC healthcare products, South Korea, value by company (KRWm), 2008?09 119
Table 83: Other OTC healthcare products, South Korea, distribution channels by value (%), 2008?09 120
Table 84: Other OTC healthcare products, South Korea, value by distribution channel (KRWm), 2008?09 120
Table 85: Plasters & bandages, South Korea, value by segment (KRWm), 2004?09 122
Table 86: Plasters & bandages, South Korea, value forecast by segment (KRWm), 2009?14 123
Table 87: Plasters & bandages, South Korea, value by segment ($m), 2004?09 125
Table 88: Plasters & bandages, South Korea, value forecast by segment ($m), 2009?14 126
Table 89: Plasters & bandages, South Korea, brand share by value (%), 2008?09 128
Table 90: Plasters & bandages, South Korea, value by brand (KRWm), 2008?09 128
Table 91: Plasters & bandages, South Korea, company share by value (%), 2008?09 130
Table 92: Plasters & bandages, South Korea, value by company (KRWm), 2008?09 130
Table 93: Plasters & bandages, South Korea, distribution channels by value (%), 2008?09 131
Table 94: Plasters & bandages, South Korea, value by distribution channel (KRWm), 2008?09 131
Table 95: Traditional medicines, South Korea, value (KRWm), 2004?09 133
Table 96: Traditional medicines, South Korea, value forecast (KRWm), 2009?14 134
Table 97: Traditional medicines, South Korea, value ($m), 2004?09 135
Table 98: Traditional medicines, South Korea, value forecast ($m), 2009?14 135
Table 99: Traditional medicines, South Korea, brand share by value (%), 2008?09 136
Table 100: Traditional medicines, South Korea, value by brand (KRWm), 2008?09 136
Table 101: Traditional medicines, South Korea, company share by value (%), 2008?09 138
Table 102: Traditional medicines, South Korea, value by company (KRWm), 2008?09 138
Table 103: Traditional medicines, South Korea, distribution channels by value (%), 2008?09 139
Table 104: Traditional medicines, South Korea, value by distribution channel (KRWm), 2008?09 139
Table 105: Vitamins and minerals, South Korea, value by segment (KRWm), 2004?09 141
Table 106: Vitamins and minerals, South Korea, value forecast by segment (KRWm), 2009?14 142
Table 107: Vitamins and minerals, South Korea, value by segment ($m), 2004?09 144
Table 108: Vitamins and minerals, South Korea, value forecast by segment ($m), 2009?14 144
Table 109: Vitamins and minerals, South Korea, brand share by value (%), 2008?09 146
Table 110: Vitamins and minerals, South Korea, value by brand (KRWm), 2008?09 146
Table 111: Vitamins and minerals, South Korea, company share by value (%), 2008?09 148
Table 112: Vitamins and minerals, South Korea, value by company (KRWm), 2008?09 148
Table 113: Vitamins and minerals, South Korea, distribution channels by value (%), 2008?09 149
Table 114: Vitamins and minerals, South Korea, value by distribution channel (KRWm), 2008?09 149
Table 115: Global OTC healthcare market value, 2009 151
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: South Korea OTC healthcare new product launches reports, by company (top five companies), 2009 156
Table 119: South Korea OTC healthcare new product launches SKUs, by company (top five companies), 2009 156
Table 120: South Korea OTC healthcare new product launches (reports), by flavor and fragrances 2009 157
Table 121: South Korea OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 157
Table 122: South Korea OTC healthcare new product launches (reports), by package tags or claims 2009 158
Table 123: South Korea OTC healthcare new product launches - recent five launches (2009) 158
Table 124: South Korea population, by age group, 2004?09 (millions) 159
Table 125: South Korea population forecast, by age group, 2009?14 (millions) 160
Table 126: South Korea population, by gender, 2004?09 (millions) 160
Table 127: South Korea population forecast, by gender, 2009?14 (millions) 161
Table 128: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 161
Table 129: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 161
Table 130: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 162
Table 131: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 162
Table 132: South Korea real GDP, 2004?09 ($bn, 2000 prices) 162
Table 133: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 163
Table 134: South Korea consumer price index, 2004?09 (2000=100) 163
Table 135: South Korea consumer price index, 2009?14 (2000=100) 163


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