OTC Healthcare in Sweden to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Sweden increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Sweden, accounting for a share of 19.6%.

Leading players in Swedish OTC healthcare market include Johnson & Johnson, Novartis AG and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Swedish Krona), 2003?08 31
Value analysis (Swedish Krona), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
Novartis AG 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Swedish Krona), 2003?08 51
Value analysis (Swedish Krona), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Chapter 6 Category Analysis: Topical OTC Medicines 61
Value analysis (Swedish Krona), 2003?08 61
Value analysis (Swedish Krona), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Company and brand share analysis 67
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Swedish Krona), 2003?08 71
Value analysis (Swedish Krona), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Swedish Krona), 2003?08 82
Value analysis (Swedish Krona), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Swedish Krona), 2003?08 92
Value analysis (Swedish Krona), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Swedish Krona), 2003?08 103
Value analysis (Swedish Krona), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Swedish Krona), 2003?08 111
Value analysis (Swedish Krona), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 117
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Swedish Krona), 2003?08 124
Value analysis (Swedish Krona), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Chapter 13 Category Analysis: Traditional Medicines 135
Value analysis (Swedish Krona), 2003?08 135
Value analysis (Swedish Krona), 2008?13 136
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 138
Distribution analysis 140
Chapter 14 Category Analysis: Vitamins and Minerals 142
Value analysis (Swedish Krona), 2003?08 142
Value analysis (Swedish Krona), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Company and brand share analysis 147
Distribution analysis 150
Chapter 15 Country Comparison 152
Value 152
Market share 156
Chapter 16 PESTLE Analysis 157
Summary 157
Political analysis 158
Economic analysis 161
Social analysis 165
Technology analysis 168
Legal analysis 172
Environmental analysis 175
Chapter 17 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 18 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 19 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 20 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Sweden OTC healthcare value and value forecast, 2003?13 (SEKm, nominal prices) 34
Figure 2: Sweden OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Sweden OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Sweden OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Sweden analgesics value and value forecast, 2003?13 (SEKm, nominal prices) 53
Figure 6: Sweden analgesics category growth comparison, by value, 2003?13 55
Figure 7: Sweden analgesics company share, by value, 2007?08 (%) 57
Figure 8: Sweden analgesics distribution channels, by value, 2007?08 (%) 60
Figure 9: Sweden topical OTC medicines value and value forecast, 2003?13 (SEKm, nominal prices) 63
Figure 10: Sweden topical OTC medicines category growth comparison, by value, 2003?13 66
Figure 11: Sweden topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Figure 12: Sweden cough and cold preparations value and value forecast, 2003?13 (SEKm, nominal prices) 73
Figure 13: Sweden cough and cold preparations category growth comparison, by value, 2003?13 76
Figure 14: Sweden cough and cold preparations company share, by value, 2007?08 (%) 78
Figure 15: Sweden cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Figure 16: Sweden indigestion preparations value and value forecast, 2003?13 (SEKm, nominal prices) 84
Figure 17: Sweden indigestion preparations category growth comparison, by value, 2003?13 86
Figure 18: Sweden indigestion preparations company share, by value, 2007?08 (%) 88
Figure 19: Sweden indigestion preparations distribution channels, by value, 2007?08 (%) 91
Figure 20: Sweden medicated skin products value and value forecast, 2003?13 (SEKm, nominal prices) 94
Figure 21: Sweden medicated skin products category growth comparison, by value, 2003?13 97
Figure 22: Sweden medicated skin products company share, by value, 2007?08 (%) 99
Figure 23: Sweden medicated skin products distribution channels, by value, 2007?08 (%) 102
Figure 24: Sweden first aid kits value and value forecast, 2003?13 (SEKm, nominal prices) 104
Figure 25: Sweden first aid kits company share, by value, 2007?08 (%) 107
Figure 26: Sweden first aid kits distribution channels, by value, 2007?08 (%) 110
Figure 27: Sweden other OTC healthcare products value and value forecast, 2003?13 (SEKm, nominal prices) 113
Figure 28: Sweden other OTC healthcare products category growth comparison, by value, 2003?13 116
Figure 29: Sweden other OTC healthcare products company share, by value, 2007?08 (%) 119
Figure 30: Sweden other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Sweden plasters & bandages value and value forecast, 2003?13 (SEKm, nominal prices) 126
Figure 32: Sweden plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Sweden plasters & bandages company share, by value, 2007?08 (%) 131
Figure 34: Sweden plasters & bandages distribution channels, by value, 2007?08 (%) 134
Figure 35: Sweden traditional medicines value and value forecast, 2003?13 (SEKm, nominal prices) 136
Figure 36: Sweden traditional medicines distribution channels, by value, 2007?08 (%) 141
Figure 37: Sweden vitamins and minerals value and value forecast, 2003?13 (SEKm, nominal prices) 144
Figure 38: Sweden vitamins and minerals category growth comparison, by value, 2003?13 146
Figure 39: Sweden vitamins and minerals company share, by value, 2007?08 (%) 148
Figure 40: Sweden vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Figure 41: Global OTC healthcare market split (value terms, 2008), top five countries 153
Figure 42: Global OTC healthcare market value, 2003–08, top five countries 155
Figure 43: Annual data review process 187

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Sweden OTC healthcare value, 2003?08 (SEKm, nominal prices) 32
Table 4: Sweden OTC healthcare value forecast, 2008?13 (SEKm, nominal prices) 33
Table 5: Sweden OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Sweden OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Sweden OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Sweden OTC healthcare value, by brand 2007?08 (SEKm, nominal prices) 40
Table 9: Sweden OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Sweden OTC healthcare value, by company, 2007?08 (SEKm, nominal prices) 44
Table 11: Sweden OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Sweden OTC healthcare value, by distribution channel, 2007?08 (SEKm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: Novartis AG key facts 49
Table 15: Sweden analgesics value, 2003?08 (SEKm, nominal prices) 51
Table 16: Sweden analgesics value forecast, 2008?13 (SEKm, nominal prices) 52
Table 17: Sweden analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Sweden analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Sweden analgesics brand share, by value, 2007?08 (%) 56
Table 20: Sweden analgesics value, by brand 2007?08 (SEKm, nominal prices) 56
Table 21: Sweden analgesics company share by value, 2007?08 (%) 58
Table 22: Sweden analgesics value, by company, 2007?08 (SEKm, nominal prices) 58
Table 23: Sweden analgesics distribution channels, by value, 2007?08 (%) 59
Table 24: Sweden analgesics value, by distribution channel, 2007?08 (SEKm, nominal prices) 59
Table 25: Sweden topical OTC medicines value, 2003?08 (SEKm, nominal prices) 61
Table 26: Sweden topical OTC medicines value forecast, 2008?13 (SEKm, nominal prices) 62
Table 27: Sweden topical OTC medicines value, 2003?08 ($m, nominal prices) 64
Table 28: Sweden topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 65
Table 29: Sweden topical OTC medicines brand share, by value, 2007?08 (%) 67
Table 30: Sweden topical OTC medicines value, by brand 2007?08 (SEKm, nominal prices) 67
Table 31: Sweden topical OTC medicines company share by value, 2007?08 (%) 68
Table 32: Sweden topical OTC medicines value, by company, 2007?08 (SEKm, nominal prices) 68
Table 33: Sweden topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Table 34: Sweden topical OTC medicines value, by distribution channel, 2007?08 (SEKm, nominal prices) 69
Table 35: Sweden cough and cold preparations value, 2003?08 (SEKm, nominal prices) 71
Table 36: Sweden cough and cold preparations value forecast, 2008?13 (SEKm, nominal prices) 72
Table 37: Sweden cough and cold preparations value, 2003?08 ($m, nominal prices) 74
Table 38: Sweden cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 75
Table 39: Sweden cough and cold preparations brand share, by value, 2007?08 (%) 77
Table 40: Sweden cough and cold preparations value, by brand 2007?08 (SEKm, nominal prices) 77
Table 41: Sweden cough and cold preparations company share by value, 2007?08 (%) 79
Table 42: Sweden cough and cold preparations value, by company, 2007?08 (SEKm, nominal prices) 79
Table 43: Sweden cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Table 44: Sweden cough and cold preparations value, by distribution channel, 2007?08 (SEKm, nominal prices) 80
Table 45: Sweden indigestion preparations value, 2003?08 (SEKm, nominal prices) 82
Table 46: Sweden indigestion preparations value forecast, 2008?13 (SEKm, nominal prices) 83
Table 47: Sweden indigestion preparations value, 2003?08 ($m, nominal prices) 85
Table 48: Sweden indigestion preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 49: Sweden indigestion preparations brand share, by value, 2007?08 (%) 87
Table 50: Sweden indigestion preparations value, by brand 2007?08 (SEKm, nominal prices) 87
Table 51: Sweden indigestion preparations company share by value, 2007?08 (%) 89
Table 52: Sweden indigestion preparations value, by company, 2007?08 (SEKm, nominal prices) 89
Table 53: Sweden indigestion preparations distribution channels, by value, 2007?08 (%) 90
Table 54: Sweden indigestion preparations value, by distribution channel, 2007?08 (SEKm, nominal prices) 90
Table 55: Sweden medicated skin products value, 2003?08 (SEKm, nominal prices) 92
Table 56: Sweden medicated skin products value forecast, 2008?13 (SEKm, nominal prices) 93
Table 57: Sweden medicated skin products value, 2003?08 ($m, nominal prices) 95
Table 58: Sweden medicated skin products value forecast, 2008?13 ($m, nominal prices) 96
Table 59: Sweden medicated skin products brand share, by value, 2007?08 (%) 98
Table 60: Sweden medicated skin products value, by brand 2007?08 (SEKm, nominal prices) 98
Table 61: Sweden medicated skin products company share by value, 2007?08 (%) 100
Table 62: Sweden medicated skin products value, by company, 2007?08 (SEKm, nominal prices) 100
Table 63: Sweden medicated skin products distribution channels, by value, 2007?08 (%) 101
Table 64: Sweden medicated skin products value, by distribution channel, 2007?08 (SEKm, nominal prices) 101
Table 65: Sweden first aid kits value, 2003?08 (SEKm, nominal prices) 103
Table 66: Sweden first aid kits value forecast, 2008?13 (SEKm, nominal prices) 104
Table 67: Sweden first aid kits value, 2003?08 ($m, nominal prices) 105
Table 68: Sweden first aid kits value forecast, 2008?13 ($m, nominal prices) 105
Table 69: Sweden first aid kits brand share, by value, 2007?08 (%) 106
Table 70: Sweden first aid kits value, by brand 2007?08 (SEKm, nominal prices) 106
Table 71: Sweden first aid kits company share by value, 2007?08 (%) 108
Table 72: Sweden first aid kits value, by company, 2007?08 (SEKm, nominal prices) 108
Table 73: Sweden first aid kits distribution channels, by value, 2007?08 (%) 109
Table 74: Sweden first aid kits value, by distribution channel, 2007?08 (SEKm, nominal prices) 109
Table 75: Sweden other OTC healthcare products value, 2003?08 (SEKm, nominal prices) 111
Table 76: Sweden other OTC healthcare products value forecast, 2008?13 (SEKm, nominal prices) 112
Table 77: Sweden other OTC healthcare products value, 2003?08 ($m, nominal prices) 114
Table 78: Sweden other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 115
Table 79: Sweden other OTC healthcare products brand share, by value, 2007?08 (%) 117
Table 80: Sweden other OTC healthcare products value, by brand 2007?08 (SEKm, nominal prices) 118
Table 81: Sweden other OTC healthcare products company share by value, 2007?08 (%) 120
Table 82: Sweden other OTC healthcare products value, by company, 2007?08 (SEKm, nominal prices) 121
Table 83: Sweden other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Sweden other OTC healthcare products value, by distribution channel, 2007?08 (SEKm, nominal prices) 122
Table 85: Sweden plasters & bandages value, 2003?08 (SEKm, nominal prices) 124
Table 86: Sweden plasters & bandages value forecast, 2008?13 (SEKm, nominal prices) 125
Table 87: Sweden plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Sweden plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Sweden plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Sweden plasters & bandages value, by brand 2007?08 (SEKm, nominal prices) 130
Table 91: Sweden plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Sweden plasters & bandages value, by company, 2007?08 (SEKm, nominal prices) 132
Table 93: Sweden plasters & bandages distribution channels, by value, 2007?08 (%) 133
Table 94: Sweden plasters & bandages value, by distribution channel, 2007?08 (SEKm, nominal prices) 133
Table 95: Sweden traditional medicines value, 2003?08 (SEKm, nominal prices) 135
Table 96: Sweden traditional medicines value forecast, 2008?13 (SEKm, nominal prices) 136
Table 97: Sweden traditional medicines value, 2003?08 ($m, nominal prices) 137
Table 98: Sweden traditional medicines value forecast, 2008?13 ($m, nominal prices) 137
Table 99: Sweden traditional medicines brand share, by value, 2007?08 (%) 138
Table 100: Sweden traditional medicines value, by brand 2007?08 (SEKm, nominal prices) 138
Table 101: Sweden traditional medicines company share by value, 2007?08 (%) 139
Table 102: Sweden traditional medicines value, by company, 2007?08 (SEKm, nominal prices) 139
Table 103: Sweden traditional medicines distribution channels, by value, 2007?08 (%) 140
Table 104: Sweden traditional medicines value, by distribution channel, 2007?08 (SEKm, nominal prices) 140
Table 105: Sweden vitamins and minerals value, 2003?08 (SEKm, nominal prices) 142
Table 106: Sweden vitamins and minerals value forecast, 2008?13 (SEKm, nominal prices) 143
Table 107: Sweden vitamins and minerals value, 2003?08 ($m, nominal prices) 145
Table 108: Sweden vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 145
Table 109: Sweden vitamins and minerals brand share, by value, 2007?08 (%) 147
Table 110: Sweden vitamins and minerals value, by brand 2007?08 (SEKm, nominal prices) 147
Table 111: Sweden vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: Sweden vitamins and minerals value, by company, 2007?08 (SEKm, nominal prices) 149
Table 113: Sweden vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: Sweden vitamins and minerals value, by distribution channel, 2007?08 (SEKm, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Analysis of Sweden’s political landscape 158
Table 119: Analysis of the Swedish economy 161
Table 120: Analysis of Sweden’s social system 165
Table 121: Analysis of Sweden’s technology landscape 168
Table 122: Analysis of Sweden’s legal landscape 172
Table 123: Analysis of Sweden’s environmental landscape 175
Table 124: Sweden OTC healthcare new product launches reports, by company (top five companies), 2008 178
Table 125: Sweden OTC healthcare new product launches SKUs, by company (top five companies), 2008 178
Table 126: Sweden OTC healthcare new product launches (reports), by flavor and fragrances 2008 179
Table 127: Sweden OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 179
Table 128: Sweden OTC healthcare new product launches (reports), by package tags or claims 2008 180
Table 129: Sweden OTC healthcare new product launches - recent five launches 2008 180
Table 130: Sweden population, by age group, 2003?08 (millions) 181
Table 131: Sweden population forecast, by age group, 2008?13 (millions) 182
Table 132: Sweden population, by gender, 2003?08 (millions) 182
Table 133: Sweden population forecast, by gender, 2008?13 (millions) 183
Table 134: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 183
Table 135: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 183
Table 136: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 184
Table 137: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 184
Table 138: Sweden real GDP, 2003?08 ($bn, 2000 prices) 184
Table 139: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 185
Table 140: Sweden consumer price index, 2003?08 (2000=100) 185
Table 141: Sweden consumer price index, 2008?13 (2000=100) 185


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