OTC Healthcare in Switzerland to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Switzerland decreased at a compound annual growth rate of 0.3% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Switzerland, accounting for a share of 24.4%.

Leading players in Swiss OTC healthcare market include Johnson & Johnson, Novartis AG and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Swiss Franc), 2003?08 32
Value analysis (Swiss Franc), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Chapter 4 Leading Company Profiles 48
Johnson & Johnson 48
Novartis AG 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Swiss Franc), 2003?08 52
Value analysis (Swiss Franc), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Swiss Franc), 2003?08 62
Value analysis (Swiss Franc), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 70
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Value analysis (Swiss Franc), 2003?08 72
Value analysis (Swiss Franc), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Company and brand share analysis 78
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Swiss Franc), 2003?08 84
Value analysis (Swiss Franc), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Swiss Franc), 2003?08 94
Value analysis (Swiss Franc), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Swiss Franc), 2003?08 105
Value analysis (Swiss Franc), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Swiss Franc), 2003?08 113
Value analysis (Swiss Franc), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Swiss Franc), 2003?08 124
Value analysis (Swiss Franc), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Chapter 13 Category Analysis: Traditional Medicines 135
Value analysis (Swiss Franc), 2003?08 135
Value analysis (Swiss Franc), 2008?13 136
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Company and brand share analysis 138
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Swiss Franc), 2003?08 143
Value analysis (Swiss Franc), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 PESTLE analysis 158
Summary 158
Political analysis 159
Economic analysis 161
Social analysis 164
Technology analysis 167
Legal analysis 171
Environmental analysis 174
Chapter 17 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 18 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 19 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 20 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Switzerland OTC healthcare value and value forecast, 2003?13 (CHFm, nominal prices) 35
Figure 2: Switzerland OTC healthcare category growth comparison, by value, 2003?13 38
Figure 3: Switzerland OTC healthcare company share, by value, 2007?08 (%) 43
Figure 4: Switzerland OTC healthcare distribution channels, by value, 2007?08 (%) 47
Figure 5: Switzerland analgesics value and value forecast, 2003?13 (CHFm, nominal prices) 54
Figure 6: Switzerland analgesics category growth comparison, by value, 2003?13 56
Figure 7: Switzerland analgesics company share, by value, 2007?08 (%) 58
Figure 8: Switzerland analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Switzerland topical OTC medicines value and value forecast, 2003?13 (CHFm, nominal prices) 64
Figure 10: Switzerland topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Switzerland topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Figure 12: Switzerland cough and cold preparations value and value forecast, 2003?13 (CHFm, nominal prices) 74
Figure 13: Switzerland cough and cold preparations category growth comparison, by value, 2003?13 77
Figure 14: Switzerland cough and cold preparations company share, by value, 2007?08 (%) 80
Figure 15: Switzerland cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Figure 16: Switzerland indigestion preparations value and value forecast, 2003?13 (CHFm, nominal prices) 86
Figure 17: Switzerland indigestion preparations category growth comparison, by value, 2003?13 88
Figure 18: Switzerland indigestion preparations company share, by value, 2007?08 (%) 90
Figure 19: Switzerland indigestion preparations distribution channels, by value, 2007?08 (%) 93
Figure 20: Switzerland medicated skin products value and value forecast, 2003?13 (CHFm, nominal prices) 96
Figure 21: Switzerland medicated skin products category growth comparison, by value, 2003?13 99
Figure 22: Switzerland medicated skin products company share, by value, 2007?08 (%) 101
Figure 23: Switzerland medicated skin products distribution channels, by value, 2007?08 (%) 104
Figure 24: Switzerland first aid kits value and value forecast, 2003?13 (CHFm, nominal prices) 106
Figure 25: Switzerland first aid kits company share, by value, 2007?08 (%) 109
Figure 26: Switzerland first aid kits distribution channels, by value, 2007?08 (%) 112
Figure 27: Switzerland other OTC healthcare products value and value forecast, 2003?13 (CHFm, nominal prices) 115
Figure 28: Switzerland other OTC healthcare products category growth comparison, by value, 2003?13 118
Figure 29: Switzerland other OTC healthcare products company share, by value, 2007?08 (%) 120
Figure 30: Switzerland other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Switzerland plasters & bandages value and value forecast, 2003?13 (CHFm, nominal prices) 126
Figure 32: Switzerland plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Switzerland plasters & bandages company share, by value, 2007?08 (%) 131
Figure 34: Switzerland plasters & bandages distribution channels, by value, 2007?08 (%) 134
Figure 35: Switzerland traditional medicines value and value forecast, 2003?13 (CHFm, nominal prices) 136
Figure 36: Switzerland traditional medicines company share, by value, 2007?08 (%) 139
Figure 37: Switzerland traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 38: Switzerland vitamins and minerals value and value forecast, 2003?13 (CHFm, nominal prices) 145
Figure 39: Switzerland vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 40: Switzerland vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 41: Switzerland vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 44: Annual data review process 186

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Switzerland OTC healthcare value, 2003?08 (CHFm, nominal prices) 33
Table 4: Switzerland OTC healthcare value forecast, 2008?13 (CHFm, nominal prices) 34
Table 5: Switzerland OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Switzerland OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Switzerland OTC healthcare brand share, by value, 2007?08 (%) 39
Table 8: Switzerland OTC healthcare value, by brand 2007?08 (CHFm, nominal prices) 41
Table 9: Switzerland OTC healthcare company share by value, 2007?08 (%) 44
Table 10: Switzerland OTC healthcare value, by company, 2007?08 (CHFm, nominal prices) 45
Table 11: Switzerland OTC healthcare distribution channels, by value, 2007?08 (%) 46
Table 12: Switzerland OTC healthcare value, by distribution channel, 2007?08 (CHFm, nominal prices) 46
Table 13: Johnson & Johnson key facts 48
Table 14: Novartis AG key facts 50
Table 15: Switzerland analgesics value, 2003?08 (CHFm, nominal prices) 52
Table 16: Switzerland analgesics value forecast, 2008?13 (CHFm, nominal prices) 53
Table 17: Switzerland analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Switzerland analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Switzerland analgesics brand share, by value, 2007?08 (%) 57
Table 20: Switzerland analgesics value, by brand 2007?08 (CHFm, nominal prices) 57
Table 21: Switzerland analgesics company share by value, 2007?08 (%) 59
Table 22: Switzerland analgesics value, by company, 2007?08 (CHFm, nominal prices) 59
Table 23: Switzerland analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Switzerland analgesics value, by distribution channel, 2007?08 (CHFm, nominal prices) 60
Table 25: Switzerland topical OTC medicines value, 2003?08 (CHFm, nominal prices) 62
Table 26: Switzerland topical OTC medicines value forecast, 2008?13 (CHFm, nominal prices) 63
Table 27: Switzerland topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Switzerland topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Switzerland topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Switzerland topical OTC medicines value, by brand 2007?08 (CHFm, nominal prices) 68
Table 31: Switzerland topical OTC medicines company share by value, 2007?08 (%) 69
Table 32: Switzerland topical OTC medicines value, by company, 2007?08 (CHFm, nominal prices) 69
Table 33: Switzerland topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Table 34: Switzerland topical OTC medicines value, by distribution channel, 2007?08 (CHFm, nominal prices) 70
Table 35: Switzerland cough and cold preparations value, 2003?08 (CHFm, nominal prices) 72
Table 36: Switzerland cough and cold preparations value forecast, 2008?13 (CHFm, nominal prices) 73
Table 37: Switzerland cough and cold preparations value, 2003?08 ($m, nominal prices) 75
Table 38: Switzerland cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 76
Table 39: Switzerland cough and cold preparations brand share, by value, 2007?08 (%) 78
Table 40: Switzerland cough and cold preparations value, by brand 2007?08 (CHFm, nominal prices) 79
Table 41: Switzerland cough and cold preparations company share by value, 2007?08 (%) 81
Table 42: Switzerland cough and cold preparations value, by company, 2007?08 (CHFm, nominal prices) 81
Table 43: Switzerland cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Table 44: Switzerland cough and cold preparations value, by distribution channel, 2007?08 (CHFm, nominal prices) 82
Table 45: Switzerland indigestion preparations value, 2003?08 (CHFm, nominal prices) 84
Table 46: Switzerland indigestion preparations value forecast, 2008?13 (CHFm, nominal prices) 85
Table 47: Switzerland indigestion preparations value, 2003?08 ($m, nominal prices) 87
Table 48: Switzerland indigestion preparations value forecast, 2008?13 ($m, nominal prices) 87
Table 49: Switzerland indigestion preparations brand share, by value, 2007?08 (%) 89
Table 50: Switzerland indigestion preparations value, by brand 2007?08 (CHFm, nominal prices) 89
Table 51: Switzerland indigestion preparations company share by value, 2007?08 (%) 91
Table 52: Switzerland indigestion preparations value, by company, 2007?08 (CHFm, nominal prices) 91
Table 53: Switzerland indigestion preparations distribution channels, by value, 2007?08 (%) 92
Table 54: Switzerland indigestion preparations value, by distribution channel, 2007?08 (CHFm, nominal prices) 92
Table 55: Switzerland medicated skin products value, 2003?08 (CHFm, nominal prices) 94
Table 56: Switzerland medicated skin products value forecast, 2008?13 (CHFm, nominal prices) 95
Table 57: Switzerland medicated skin products value, 2003?08 ($m, nominal prices) 97
Table 58: Switzerland medicated skin products value forecast, 2008?13 ($m, nominal prices) 98
Table 59: Switzerland medicated skin products brand share, by value, 2007?08 (%) 100
Table 60: Switzerland medicated skin products value, by brand 2007?08 (CHFm, nominal prices) 100
Table 61: Switzerland medicated skin products company share by value, 2007?08 (%) 102
Table 62: Switzerland medicated skin products value, by company, 2007?08 (CHFm, nominal prices) 102
Table 63: Switzerland medicated skin products distribution channels, by value, 2007?08 (%) 103
Table 64: Switzerland medicated skin products value, by distribution channel, 2007?08 (CHFm, nominal prices) 103
Table 65: Switzerland first aid kits value, 2003?08 (CHFm, nominal prices) 105
Table 66: Switzerland first aid kits value forecast, 2008?13 (CHFm, nominal prices) 106
Table 67: Switzerland first aid kits value, 2003?08 ($m, nominal prices) 107
Table 68: Switzerland first aid kits value forecast, 2008?13 ($m, nominal prices) 107
Table 69: Switzerland first aid kits brand share, by value, 2007?08 (%) 108
Table 70: Switzerland first aid kits value, by brand 2007?08 (CHFm, nominal prices) 108
Table 71: Switzerland first aid kits company share by value, 2007?08 (%) 110
Table 72: Switzerland first aid kits value, by company, 2007?08 (CHFm, nominal prices) 110
Table 73: Switzerland first aid kits distribution channels, by value, 2007?08 (%) 111
Table 74: Switzerland first aid kits value, by distribution channel, 2007?08 (CHFm, nominal prices) 111
Table 75: Switzerland other OTC healthcare products value, 2003?08 (CHFm, nominal prices) 113
Table 76: Switzerland other OTC healthcare products value forecast, 2008?13 (CHFm, nominal prices) 114
Table 77: Switzerland other OTC healthcare products value, 2003?08 ($m, nominal prices) 116
Table 78: Switzerland other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 117
Table 79: Switzerland other OTC healthcare products brand share, by value, 2007?08 (%) 119
Table 80: Switzerland other OTC healthcare products value, by brand 2007?08 (CHFm, nominal prices) 119
Table 81: Switzerland other OTC healthcare products company share by value, 2007?08 (%) 121
Table 82: Switzerland other OTC healthcare products value, by company, 2007?08 (CHFm, nominal prices) 121
Table 83: Switzerland other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Switzerland other OTC healthcare products value, by distribution channel, 2007?08 (CHFm, nominal prices) 122
Table 85: Switzerland plasters & bandages value, 2003?08 (CHFm, nominal prices) 124
Table 86: Switzerland plasters & bandages value forecast, 2008?13 (CHFm, nominal prices) 125
Table 87: Switzerland plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Switzerland plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Switzerland plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Switzerland plasters & bandages value, by brand 2007?08 (CHFm, nominal prices) 130
Table 91: Switzerland plasters & bandages company share by value, 2007?08 (%) 132
Table 92: Switzerland plasters & bandages value, by company, 2007?08 (CHFm, nominal prices) 132
Table 93: Switzerland plasters & bandages distribution channels, by value, 2007?08 (%) 133
Table 94: Switzerland plasters & bandages value, by distribution channel, 2007?08 (CHFm, nominal prices) 133
Table 95: Switzerland traditional medicines value, 2003?08 (CHFm, nominal prices) 135
Table 96: Switzerland traditional medicines value forecast, 2008?13 (CHFm, nominal prices) 136
Table 97: Switzerland traditional medicines value, 2003?08 ($m, nominal prices) 137
Table 98: Switzerland traditional medicines value forecast, 2008?13 ($m, nominal prices) 137
Table 99: Switzerland traditional medicines brand share, by value, 2007?08 (%) 138
Table 100: Switzerland traditional medicines value, by brand 2007?08 (CHFm, nominal prices) 138
Table 101: Switzerland traditional medicines company share by value, 2007?08 (%) 140
Table 102: Switzerland traditional medicines value, by company, 2007?08 (CHFm, nominal prices) 140
Table 103: Switzerland traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Switzerland traditional medicines value, by distribution channel, 2007?08 (CHFm, nominal prices) 141
Table 105: Switzerland vitamins and minerals value, 2003?08 (CHFm, nominal prices) 143
Table 106: Switzerland vitamins and minerals value forecast, 2008?13 (CHFm, nominal prices) 144
Table 107: Switzerland vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Switzerland vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Switzerland vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Switzerland vitamins and minerals value, by brand 2007?08 (CHFm, nominal prices) 148
Table 111: Switzerland vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Switzerland vitamins and minerals value, by company, 2007?08 (CHFm, nominal prices) 150
Table 113: Switzerland vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Switzerland vitamins and minerals value, by distribution channel, 2007?08 (CHFm, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Analysis of Switzerland’s political landscape 159
Table 119: Analysis of the Swiss economy 161
Table 120: Analysis of the Swiss social system 164
Table 121: Analysis of Switzerland’s technology landscape 167
Table 122: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 169
Table 123: Analysis of Switzerland’s legal landscape 171
Table 124: Analysis of Switzerland’s environmental landscape 174
Table 125: Switzerland OTC healthcare new product launches reports, by company (top five companies), 2008 177
Table 126: Switzerland OTC healthcare new product launches SKUs, by company (top five companies), 2008 177
Table 127: Switzerland OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 178
Table 128: Switzerland OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 178
Table 129: Switzerland OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 179
Table 130: Switzerland OTC healthcare new product launches - recent five launches 2008 179
Table 131: Switzerland population, by age group, 2003?08 (millions) 180
Table 132: Switzerland population forecast, by age group, 2008?13 (millions) 181
Table 133: Switzerland population, by gender, 2003?08 (millions) 181
Table 134: Switzerland population forecast, by gender, 2008?13 (millions) 182
Table 135: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 182
Table 136: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 182
Table 137: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 183
Table 138: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 183
Table 139: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 183
Table 140: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 141: Switzerland consumer price index, 2003?08 (2000=100) 184
Table 142: Switzerland consumer price index, 2008?13 (2000=100) 184



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