OTC Healthcare in Taiwan to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Taiwan increased at a compound annual growth rate of 6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Taiwan, accounting for a share of 56.2%.

Leading players in Taiwanese OTC healthcare market include China Chemical and Pharmaceutical Co., Ltd., Sinphar pharmaceuticals co ltd and Shengda Pharmaceutical Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (New Taiwan Dollar), 2003?08 30
Value analysis (New Taiwan Dollar), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 48
Chapter 4 Leading Company Profiles 50
Johnson & Johnson 50
Wyeth 52
Chapter 5 Category Analysis: Analgesics 54
Value analysis (New Taiwan Dollar), 2003?08 54
Value analysis (New Taiwan Dollar), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Company and brand share analysis 59
Distribution analysis 63
Chapter 6 Category Analysis: Topical OTC Medicines 65
Value analysis (New Taiwan Dollar), 2003?08 65
Value analysis (New Taiwan Dollar), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Chapter 7 Category Analysis: Cough and Cold Preparations 76
Value analysis (New Taiwan Dollar), 2003?08 76
Value analysis (New Taiwan Dollar), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Company and brand share analysis 82
Distribution analysis 87
Chapter 8 Category Analysis: Indigestion Preparations 89
Value analysis (New Taiwan Dollar), 2003?08 89
Value analysis (New Taiwan Dollar), 2008?13 90
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Company and brand share analysis 94
Distribution analysis 98
Chapter 9 Category Analysis: Medicated Skin Products 100
Value analysis (New Taiwan Dollar), 2003?08 100
Value analysis (New Taiwan Dollar), 2008?13 101
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 104
Company and brand share analysis 106
Distribution analysis 109
Chapter 10 Category Analysis: First Aid Kits 111
Value analysis (New Taiwan Dollar), 2003?08 111
Value analysis (New Taiwan Dollar), 2008?13 112
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Company and brand share analysis 114
Distribution analysis 117
Chapter 11 Category Analysis: Other OTC Healthcare Products 119
Value analysis (New Taiwan Dollar), 2003?08 119
Value analysis (New Taiwan Dollar), 2008?13 120
Value analysis (US dollars), 2003?08 122
Value analysis (US dollars), 2008?13 123
Company and brand share analysis 125
Distribution analysis 130
Chapter 12 Category Analysis: Plasters & Bandages 132
Value analysis (New Taiwan Dollar), 2003?08 132
Value analysis (New Taiwan Dollar), 2008?13 133
Value analysis (US dollars), 2003?08 135
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 138
Distribution analysis 141
Chapter 13 Category Analysis: Traditional Medicines 143
Value analysis (New Taiwan Dollar), 2003?08 143
Value analysis (New Taiwan Dollar), 2008?13 144
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Company and brand share analysis 146
Distribution analysis 151
Chapter 14 Category Analysis: Vitamins and Minerals 153
Value analysis (New Taiwan Dollar), 2003?08 153
Value analysis (New Taiwan Dollar), 2008?13 154
Value analysis (US dollars), 2003?08 156
Value analysis (US dollars), 2008?13 156
Company and brand share analysis 158
Distribution analysis 161
Chapter 15 Country Comparison 163
Value 163
Market share 167
Chapter 16 PESTLE analysis 168
Summary 168
Political analysis 169
Economic analysis 172
Social analysis 176
Technological analysis 180
Legal analysis 183
Environmental analysis 186
Chapter 17 New Product Development 189
Product launches over time 189
Recent product launches 191
Chapter 18 Macroeconomic Profile 192
Macroeconomic indicators 192
Chapter 19 Research Methodology 197
Methodology overview 197
Secondary research 198
Market modeling 199
Creating an initial data model 199
Revising the initial data model 199
Creating a final estimate 200
Creating demographic value splits 200
Primary research 200
Data finalization 201
Ongoing research 201
Chapter 20 APPENDIX 202
Future readings 202
How to contact experts in your industry 202
Disclaimer 202

LIST OF FIGURES
Figure 1: Taiwan OTC healthcare value and value forecast, 2003?13 (NT$m, nominal prices) 33
Figure 2: Taiwan OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Taiwan OTC healthcare company share, by value, 2007?08 (%) 43
Figure 4: Taiwan OTC healthcare distribution channels, by value, 2007?08 (%) 49
Figure 5: Taiwan analgesics value and value forecast, 2003?13 (NT$m, nominal prices) 56
Figure 6: Taiwan analgesics category growth comparison, by value, 2003?13 58
Figure 7: Taiwan analgesics company share, by value, 2007?08 (%) 61
Figure 8: Taiwan analgesics distribution channels, by value, 2007?08 (%) 64
Figure 9: Taiwan topical OTC medicines value and value forecast, 2003?13 (NT$m, nominal prices) 67
Figure 10: Taiwan topical OTC medicines category growth comparison, by value, 2003?13 70
Figure 11: Taiwan topical OTC medicines company share, by value, 2007?08 (%) 72
Figure 12: Taiwan topical OTC medicines distribution channels, by value, 2007?08 (%) 75
Figure 13: Taiwan cough and cold preparations value and value forecast, 2003?13 (NT$m, nominal prices) 78
Figure 14: Taiwan cough and cold preparations category growth comparison, by value, 2003?13 81
Figure 15: Taiwan cough and cold preparations company share, by value, 2007?08 (%) 84
Figure 16: Taiwan cough and cold preparations distribution channels, by value, 2007?08 (%) 88
Figure 17: Taiwan indigestion preparations value and value forecast, 2003?13 (NT$m, nominal prices) 91
Figure 18: Taiwan indigestion preparations category growth comparison, by value, 2003?13 93
Figure 19: Taiwan indigestion preparations company share, by value, 2007?08 (%) 96
Figure 20: Taiwan indigestion preparations distribution channels, by value, 2007?08 (%) 99
Figure 21: Taiwan medicated skin products value and value forecast, 2003?13 (NT$m, nominal prices) 102
Figure 22: Taiwan medicated skin products category growth comparison, by value, 2003?13 105
Figure 23: Taiwan medicated skin products company share, by value, 2007?08 (%) 107
Figure 24: Taiwan medicated skin products distribution channels, by value, 2007?08 (%) 110
Figure 25: Taiwan first aid kits value and value forecast, 2003?13 (NT$m, nominal prices) 112
Figure 26: Taiwan first aid kits company share, by value, 2007?08 (%) 115
Figure 27: Taiwan first aid kits distribution channels, by value, 2007?08 (%) 118
Figure 28: Taiwan other OTC healthcare products value and value forecast, 2003?13 (NT$m, nominal prices) 121
Figure 29: Taiwan other OTC healthcare products category growth comparison, by value, 2003?13 124
Figure 30: Taiwan other OTC healthcare products company share, by value, 2007?08 (%) 127
Figure 31: Taiwan other OTC healthcare products distribution channels, by value, 2007?08 (%) 131
Figure 32: Taiwan plasters & bandages value and value forecast, 2003?13 (NT$m, nominal prices) 134
Figure 33: Taiwan plasters & bandages category growth comparison, by value, 2003?13 137
Figure 34: Taiwan plasters & bandages company share, by value, 2007?08 (%) 139
Figure 35: Taiwan plasters & bandages distribution channels, by value, 2007?08 (%) 142
Figure 36: Taiwan traditional medicines value and value forecast, 2003?13 (NT$m, nominal prices) 144
Figure 37: Taiwan traditional medicines company share, by value, 2007?08 (%) 148
Figure 38: Taiwan traditional medicines distribution channels, by value, 2007?08 (%) 152
Figure 39: Taiwan vitamins and minerals value and value forecast, 2003?13 (NT$m, nominal prices) 155
Figure 40: Taiwan vitamins and minerals category growth comparison, by value, 2003?13 157
Figure 41: Taiwan vitamins and minerals company share, by value, 2007?08 (%) 159
Figure 42: Taiwan vitamins and minerals distribution channels, by value, 2007?08 (%) 162
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 164
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 166
Figure 45: Annual data review process 198

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Taiwan OTC healthcare value, 2003?08 (NT$m, nominal prices) 31
Table 4: Taiwan OTC healthcare value forecast, 2008?13 (NT$m, nominal prices) 32
Table 5: Taiwan OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Taiwan OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Taiwan OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Taiwan OTC healthcare value, by brand 2007?08 (NT$m, nominal prices) 40
Table 9: Taiwan OTC healthcare company share by value, 2007?08 (%) 44
Table 10: Taiwan OTC healthcare value, by company, 2007?08 (NT$m, nominal prices) 46
Table 11: Taiwan OTC healthcare distribution channels, by value, 2007?08 (%) 48
Table 12: Taiwan OTC healthcare value, by distribution channel, 2007?08 (NT$m, nominal prices) 48
Table 13: Johnson & Johnson key facts 50
Table 14: Wyeth key facts 52
Table 15: Taiwan analgesics value, 2003?08 (NT$m, nominal prices) 54
Table 16: Taiwan analgesics value forecast, 2008?13 (NT$m, nominal prices) 55
Table 17: Taiwan analgesics value, 2003?08 ($m, nominal prices) 57
Table 18: Taiwan analgesics value forecast, 2008?13 ($m, nominal prices) 57
Table 19: Taiwan analgesics brand share, by value, 2007?08 (%) 59
Table 20: Taiwan analgesics value, by brand 2007?08 (NT$m, nominal prices) 60
Table 21: Taiwan analgesics company share by value, 2007?08 (%) 62
Table 22: Taiwan analgesics value, by company, 2007?08 (NT$m, nominal prices) 62
Table 23: Taiwan analgesics distribution channels, by value, 2007?08 (%) 63
Table 24: Taiwan analgesics value, by distribution channel, 2007?08 (NT$m, nominal prices) 63
Table 25: Taiwan topical OTC medicines value, 2003?08 (NT$m, nominal prices) 65
Table 26: Taiwan topical OTC medicines value forecast, 2008?13 (NT$m, nominal prices) 66
Table 27: Taiwan topical OTC medicines value, 2003?08 ($m, nominal prices) 68
Table 28: Taiwan topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 69
Table 29: Taiwan topical OTC medicines brand share, by value, 2007?08 (%) 71
Table 30: Taiwan topical OTC medicines value, by brand 2007?08 (NT$m, nominal prices) 71
Table 31: Taiwan topical OTC medicines company share by value, 2007?08 (%) 73
Table 32: Taiwan topical OTC medicines value, by company, 2007?08 (NT$m, nominal prices) 73
Table 33: Taiwan topical OTC medicines distribution channels, by value, 2007?08 (%) 74
Table 34: Taiwan topical OTC medicines value, by distribution channel, 2007?08 (NT$m, nominal prices) 74
Table 35: Taiwan cough and cold preparations value, 2003?08 (NT$m, nominal prices) 76
Table 36: Taiwan cough and cold preparations value forecast, 2008?13 (NT$m, nominal prices) 77
Table 37: Taiwan cough and cold preparations value, 2003?08 ($m, nominal prices) 79
Table 38: Taiwan cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 80
Table 39: Taiwan cough and cold preparations brand share, by value, 2007?08 (%) 82
Table 40: Taiwan cough and cold preparations value, by brand 2007?08 (NT$m, nominal prices) 83
Table 41: Taiwan cough and cold preparations company share by value, 2007?08 (%) 85
Table 42: Taiwan cough and cold preparations value, by company, 2007?08 (NT$m, nominal prices) 86
Table 43: Taiwan cough and cold preparations distribution channels, by value, 2007?08 (%) 87
Table 44: Taiwan cough and cold preparations value, by distribution channel, 2007?08 (NT$m, nominal prices) 87
Table 45: Taiwan indigestion preparations value, 2003?08 (NT$m, nominal prices) 89
Table 46: Taiwan indigestion preparations value forecast, 2008?13 (NT$m, nominal prices) 90
Table 47: Taiwan indigestion preparations value, 2003?08 ($m, nominal prices) 92
Table 48: Taiwan indigestion preparations value forecast, 2008?13 ($m, nominal prices) 92
Table 49: Taiwan indigestion preparations brand share, by value, 2007?08 (%) 94
Table 50: Taiwan indigestion preparations value, by brand 2007?08 (NT$m, nominal prices) 95
Table 51: Taiwan indigestion preparations company share by value, 2007?08 (%) 97
Table 52: Taiwan indigestion preparations value, by company, 2007?08 (NT$m, nominal prices) 97
Table 53: Taiwan indigestion preparations distribution channels, by value, 2007?08 (%) 98
Table 54: Taiwan indigestion preparations value, by distribution channel, 2007?08 (NT$m, nominal prices) 98
Table 55: Taiwan medicated skin products value, 2003?08 (NT$m, nominal prices) 100
Table 56: Taiwan medicated skin products value forecast, 2008?13 (NT$m, nominal prices) 101
Table 57: Taiwan medicated skin products value, 2003?08 ($m, nominal prices) 103
Table 58: Taiwan medicated skin products value forecast, 2008?13 ($m, nominal prices) 104
Table 59: Taiwan medicated skin products brand share, by value, 2007?08 (%) 106
Table 60: Taiwan medicated skin products value, by brand 2007?08 (NT$m, nominal prices) 106
Table 61: Taiwan medicated skin products company share by value, 2007?08 (%) 108
Table 62: Taiwan medicated skin products value, by company, 2007?08 (NT$m, nominal prices) 108
Table 63: Taiwan medicated skin products distribution channels, by value, 2007?08 (%) 109
Table 64: Taiwan medicated skin products value, by distribution channel, 2007?08 (NT$m, nominal prices) 109
Table 65: Taiwan first aid kits value, 2003?08 (NT$m, nominal prices) 111
Table 66: Taiwan first aid kits value forecast, 2008?13 (NT$m, nominal prices) 112
Table 67: Taiwan first aid kits value, 2003?08 ($m, nominal prices) 113
Table 68: Taiwan first aid kits value forecast, 2008?13 ($m, nominal prices) 113
Table 69: Taiwan first aid kits brand share, by value, 2007?08 (%) 114
Table 70: Taiwan first aid kits value, by brand 2007?08 (NT$m, nominal prices) 114
Table 71: Taiwan first aid kits company share by value, 2007?08 (%) 116
Table 72: Taiwan first aid kits value, by company, 2007?08 (NT$m, nominal prices) 116
Table 73: Taiwan first aid kits distribution channels, by value, 2007?08 (%) 117
Table 74: Taiwan first aid kits value, by distribution channel, 2007?08 (NT$m, nominal prices) 117
Table 75: Taiwan other OTC healthcare products value, 2003?08 (NT$m, nominal prices) 119
Table 76: Taiwan other OTC healthcare products value forecast, 2008?13 (NT$m, nominal prices) 120
Table 77: Taiwan other OTC healthcare products value, 2003?08 ($m, nominal prices) 122
Table 78: Taiwan other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 123
Table 79: Taiwan other OTC healthcare products brand share, by value, 2007?08 (%) 125
Table 80: Taiwan other OTC healthcare products value, by brand 2007?08 (NT$m, nominal prices) 126
Table 81: Taiwan other OTC healthcare products company share by value, 2007?08 (%) 128
Table 82: Taiwan other OTC healthcare products value, by company, 2007?08 (NT$m, nominal prices) 129
Table 83: Taiwan other OTC healthcare products distribution channels, by value, 2007?08 (%) 130
Table 84: Taiwan other OTC healthcare products value, by distribution channel, 2007?08 (NT$m, nominal prices) 130
Table 85: Taiwan plasters & bandages value, 2003?08 (NT$m, nominal prices) 132
Table 86: Taiwan plasters & bandages value forecast, 2008?13 (NT$m, nominal prices) 133
Table 87: Taiwan plasters & bandages value, 2003?08 ($m, nominal prices) 135
Table 88: Taiwan plasters & bandages value forecast, 2008?13 ($m, nominal prices) 136
Table 89: Taiwan plasters & bandages brand share, by value, 2007?08 (%) 138
Table 90: Taiwan plasters & bandages value, by brand 2007?08 (NT$m, nominal prices) 138
Table 91: Taiwan plasters & bandages company share by value, 2007?08 (%) 140
Table 92: Taiwan plasters & bandages value, by company, 2007?08 (NT$m, nominal prices) 140
Table 93: Taiwan plasters & bandages distribution channels, by value, 2007?08 (%) 141
Table 94: Taiwan plasters & bandages value, by distribution channel, 2007?08 (NT$m, nominal prices) 141
Table 95: Taiwan traditional medicines value, 2003?08 (NT$m, nominal prices) 143
Table 96: Taiwan traditional medicines value forecast, 2008?13 (NT$m, nominal prices) 144
Table 97: Taiwan traditional medicines value, 2003?08 ($m, nominal prices) 145
Table 98: Taiwan traditional medicines value forecast, 2008?13 ($m, nominal prices) 145
Table 99: Taiwan traditional medicines brand share, by value, 2007?08 (%) 146
Table 100: Taiwan traditional medicines value, by brand 2007?08 (NT$m, nominal prices) 147
Table 101: Taiwan traditional medicines company share by value, 2007?08 (%) 149
Table 102: Taiwan traditional medicines value, by company, 2007?08 (NT$m, nominal prices) 150
Table 103: Taiwan traditional medicines distribution channels, by value, 2007?08 (%) 151
Table 104: Taiwan traditional medicines value, by distribution channel, 2007?08 (NT$m, nominal prices) 151
Table 105: Taiwan vitamins and minerals value, 2003?08 (NT$m, nominal prices) 153
Table 106: Taiwan vitamins and minerals value forecast, 2008?13 (NT$m, nominal prices) 154
Table 107: Taiwan vitamins and minerals value, 2003?08 ($m, nominal prices) 156
Table 108: Taiwan vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 156
Table 109: Taiwan vitamins and minerals brand share, by value, 2007?08 (%) 158
Table 110: Taiwan vitamins and minerals value, by brand 2007?08 (NT$m, nominal prices) 158
Table 111: Taiwan vitamins and minerals company share by value, 2007?08 (%) 160
Table 112: Taiwan vitamins and minerals value, by company, 2007?08 (NT$m, nominal prices) 160
Table 113: Taiwan vitamins and minerals distribution channels, by value, 2007?08 (%) 161
Table 114: Taiwan vitamins and minerals value, by distribution channel, 2007?08 (NT$m, nominal prices) 161
Table 115: Global OTC healthcare market value, 2008 163
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 166
Table 117: Leading players, top five countries 167
Table 118: Analysis of Taiwan’s political landscape 169
Table 119: Analysis of Taiwan’s economy 172
Table 120: Analysis of Taiwan’s social system 176
Table 121: Analysis of Taiwan’s technology landscape 180
Table 122: Analysis of Taiwan’s legal landscape 183
Table 123: Analysis of Taiwan’s environmental landscape 186
Table 124: Taiwan OTC healthcare new product launches reports, by company (top five companies), 2008 189
Table 125: Taiwan OTC healthcare new product launches SKUs, by company (top five companies), 2008 189
Table 126: Taiwan OTC healthcare new product launches (reports), by flavor and fragrances 2008 190
Table 127: Taiwan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 190
Table 128: Taiwan OTC healthcare new product launches (reports), by package tags or claims 2008 191
Table 129: Taiwan OTC healthcare new product launches - recent five launches 2008 191
Table 130: Taiwan population, by age group, 2003?08 (millions) 192
Table 131: Taiwan population forecast, by age group, 2008?13 (millions) 193
Table 132: Taiwan population, by gender, 2003?08 (millions) 193
Table 133: Taiwan population forecast, by gender, 2008?13 (millions) 194
Table 134: Taiwan nominal GDP, 2003?08 (NT$bn, nominal prices) 194
Table 135: Taiwan nominal GDP forecast, 2008?13 (NT$bn, nominal prices) 194
Table 136: Taiwan real GDP, 2003?08 (NT$bn, 2000 prices) 195
Table 137: Taiwan real GDP forecast, 2008?13 (NT$bn, 2000 prices) 195
Table 138: Taiwan real GDP, 2003?08 ($bn, 2000 prices) 195
Table 139: Taiwan real GDP forecast, 2008?13 ($bn, 2000 prices) 196
Table 140: Taiwan consumer price index, 2003?08 (2000=100) 196
Table 141: Taiwan consumer price index, 2008?13 (2000=100) 196


[Inhaltsverzeichnis ausblenden]