OTC Healthcare in Taiwan to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Taiwan increased at a compound annual growth rate of 6% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Taiwan, accounting for a share of 53.9%.

Leading players in Taiwanese OTC healthcare market include China Chemical and Pharmaceutical Co., Ltd., Sinphar pharmaceuticals co ltd and Daiichi Sankyo, Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (New Taiwan Dollar), 2004?09 30
Value analysis (New Taiwan Dollar), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 37
Distribution analysis 48
Chapter 4 Leading Company Profile 50
Daiichi Sankyo Co., Ltd 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (New Taiwan Dollar), 2004?09 52
Value analysis (New Taiwan Dollar), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Company and brand share analysis 57
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (New Taiwan Dollar), 2004?09 63
Value analysis (New Taiwan Dollar), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (New Taiwan Dollar), 2004?09 74
Value analysis (New Taiwan Dollar), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 78
Company and brand share analysis 80
Distribution analysis 85
Chapter 8 Category Analysis: Indigestion Preparations 87
Value analysis (New Taiwan Dollar), 2004?09 87
Value analysis (New Taiwan Dollar), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Company and brand share analysis 92
Distribution analysis 96
Chapter 9 Category Analysis: Medicated Skin Products 98
Value analysis (New Taiwan Dollar), 2004?09 98
Value analysis (New Taiwan Dollar), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Company and brand share analysis 104
Distribution analysis 107
Chapter 10 Category Analysis: First Aid Kits 109
Value analysis (New Taiwan Dollar), 2004?09 109
Value analysis (New Taiwan Dollar), 2009?14 110
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 111
Company and brand share analysis 112
Distribution analysis 115
Chapter 11 Category Analysis: Other OTC Healthcare Products 117
Value analysis (New Taiwan Dollar), 2004?09 117
Value analysis (New Taiwan Dollar), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 121
Company and brand share analysis 123
Distribution analysis 128
Chapter 12 Category Analysis: Plasters & Bandages 130
Value analysis (New Taiwan Dollar), 2004?09 130
Value analysis (New Taiwan Dollar), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Company and brand share analysis 136
Distribution analysis 139
Chapter 13 Category Analysis: Traditional Medicines 141
Value analysis (New Taiwan Dollar), 2004?09 141
Value analysis (New Taiwan Dollar), 2009?14 142
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Company and brand share analysis 144
Distribution analysis 148
Chapter 14 Category Analysis: Vitamins and Minerals 150
Value analysis (New Taiwan Dollar), 2004?09 150
Value analysis (New Taiwan Dollar), 2009?14 151
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Company and brand share analysis 155
Distribution analysis 158
Chapter 15 Country Comparison 160
Value 160
Market share 164
Chapter 16 New Product Development 165
Product launches over time 165
Recent product launches 167
Chapter 17 Macroeconomic Profile 168
Macroeconomic Indicators 168
Chapter 18 Research Methodology 173
Methodology overview 173
Secondary research 174
Market modeling 175
Creating an initial data model 175
Revising the initial data model 175
Creating a final estimate 176
Creating demographic value splits 176
Primary research 176
Data finalization 177
Ongoing research 177
Chapter 19 Appendix 178
Future readings 178
How to contact experts in your industry 178
Disclaimer 178

LIST OF FIGURES
Figure 1: OTC healthcare, Taiwan, value by category (NT$m), 2004?14 33
Figure 2: OTC healthcare, Taiwan, category growth comparison, by value, 2004?14 36
Figure 3: OTC healthcare, Taiwan, company share by value (%), 2008?09 43
Figure 4: OTC healthcare, Taiwan, distribution channels by value (%), 2008?09 49
Figure 5: Analgesics, Taiwan, value by segment (NT$m), 2004?14 54
Figure 6: Analgesics, Taiwan, category growth comparison, by value, 2004?14 56
Figure 7: Analgesics, Taiwan, company share by value (%), 2008?09 59
Figure 8: Analgesics, Taiwan, distribution channels by value (%), 2008?09 62
Figure 9: Topical OTC medicines, Taiwan, value by segment (NT$m), 2004?14 65
Figure 10: Topical OTC medicines, Taiwan, category growth comparison, by value, 2004?14 68
Figure 11: Topical OTC medicines, Taiwan, company share by value (%), 2008?09 70
Figure 12: Topical OTC medicines, Taiwan, distribution channels by value (%), 2008?09 73
Figure 13: Cough and cold preparations, Taiwan, value by segment (NT$m), 2004?14 76
Figure 14: Cough and cold preparations, Taiwan, category growth comparison, by value, 2004?14 79
Figure 15: Cough and cold preparations, Taiwan, company share by value (%), 2008?09 82
Figure 16: Cough and cold preparations, Taiwan, distribution channels by value (%), 2008?09 86
Figure 17: Indigestion preparations, Taiwan, value by segment (NT$m), 2004?14 89
Figure 18: Indigestion preparations, Taiwan, category growth comparison, by value, 2004?14 91
Figure 19: Indigestion preparations, Taiwan, company share by value (%), 2008?09 94
Figure 20: Indigestion preparations, Taiwan, distribution channels by value (%), 2008?09 97
Figure 21: Medicated skin products, Taiwan, value by segment (NT$m), 2004?14 100
Figure 22: Medicated skin products, Taiwan, category growth comparison, by value, 2004?14 103
Figure 23: Medicated skin products, Taiwan, company share by value (%), 2008?09 105
Figure 24: Medicated skin products, Taiwan, distribution channels by value (%), 2008?09 108
Figure 25: First aid kits, Taiwan, value (NT$m), 2004?14 110
Figure 26: First aid kits, Taiwan, company share by value (%), 2008?09 113
Figure 27: First aid kits, Taiwan, distribution channels by value (%), 2008?09 116
Figure 28: Other OTC healthcare products, Taiwan, value by segment (NT$m), 2004?14 119
Figure 29: Other OTC healthcare products, Taiwan, category growth comparison, by value, 2004?14 122
Figure 30: Other OTC healthcare products, Taiwan, company share by value (%), 2008?09 125
Figure 31: Other OTC healthcare products, Taiwan, distribution channels by value (%), 2008?09 129
Figure 32: Plasters & bandages, Taiwan, value by segment (NT$m), 2004?14 132
Figure 33: Plasters & bandages, Taiwan, category growth comparison, by value, 2004?14 135
Figure 34: Plasters & bandages, Taiwan, company share by value (%), 2008?09 137
Figure 35: Plasters & bandages, Taiwan, distribution channels by value (%), 2008?09 140
Figure 36: Traditional medicines, Taiwan, value (NT$m), 2004?14 142
Figure 37: Traditional medicines, Taiwan, company share by value (%), 2008?09 146
Figure 38: Traditional medicines, Taiwan, distribution channels by value (%), 2008?09 149
Figure 39: Vitamins and minerals, Taiwan, value by segment (NT$m), 2004?14 152
Figure 40: Vitamins and minerals, Taiwan, category growth comparison, by value, 2004?14 154
Figure 41: Vitamins and minerals, Taiwan, company share by value (%), 2008?09 156
Figure 42: Vitamins and minerals, Taiwan, distribution channels by value (%), 2008?09 159
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 161
Figure 44: Global OTC healthcare market value, 2004Ð09, top five countries 163
Figure 45: Annual data review process 174

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Taiwan, value by category (NT$m), 2004?09 31
Table 4: OTC healthcare, Taiwan, value forecast by category (NT$m), 2009?14 32
Table 5: OTC healthcare, Taiwan, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Taiwan, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Taiwan, brand share by value (%), 2008?09 37
Table 8: OTC healthcare, Taiwan, value by brand (NT$m), 2008?09 40
Table 9: OTC healthcare, Taiwan, company share by value (%), 2008?09 44
Table 10: OTC healthcare, Taiwan, value by company (NT$m), 2008?09 46
Table 11: OTC healthcare, Taiwan, distribution channels by value (%), 2008?09 48
Table 12: OTC healthcare, Taiwan, value by distribution channel (NT$m), 2008?09 48
Table 13: Daiichi Sankyo Co., Ltd. key facts 50
Table 14: Analgesics, Taiwan, value by segment (NT$m), 2004?09 52
Table 15: Analgesics, Taiwan, value forecast by segment (NT$m), 2009?14 53
Table 16: Analgesics, Taiwan, value by segment ($m), 2004?09 55
Table 17: Analgesics, Taiwan, value forecast by segment ($m), 2009?14 55
Table 18: Analgesics, Taiwan, brand share by value (%), 2008?09 57
Table 19: Analgesics, Taiwan, value by brand (NT$m), 2008?09 58
Table 20: Analgesics, Taiwan, company share by value (%), 2008?09 60
Table 21: Analgesics, Taiwan, value by company (NT$m), 2008?09 60
Table 22: Analgesics, Taiwan, distribution channels by value (%), 2008?09 61
Table 23: Analgesics, Taiwan, value by distribution channel (NT$m), 2008?09 61
Table 24: Topical OTC medicines, Taiwan, value by segment (NT$m), 2004?09 63
Table 25: Topical OTC medicines, Taiwan, value forecast by segment (NT$m), 2009?14 64
Table 26: Topical OTC medicines, Taiwan, value by segment ($m), 2004?09 66
Table 27: Topical OTC medicines, Taiwan, value forecast by segment ($m), 2009?14 67
Table 28: Topical OTC medicines, Taiwan, brand share by value (%), 2008?09 69
Table 29: Topical OTC medicines, Taiwan, value by brand (NT$m), 2008?09 69
Table 30: Topical OTC medicines, Taiwan, company share by value (%), 2008?09 71
Table 31: Topical OTC medicines, Taiwan, value by company (NT$m), 2008?09 71
Table 32: Topical OTC medicines, Taiwan, distribution channels by value (%), 2008?09 72
Table 33: Topical OTC medicines, Taiwan, value by distribution channel (NT$m), 2008?09 72
Table 34: Cough and cold preparations, Taiwan, value by segment (NT$m), 2004?09 74
Table 35: Cough and cold preparations, Taiwan, value forecast by segment (NT$m), 2009?14 75
Table 36: Cough and cold preparations, Taiwan, value by segment ($m), 2004?09 77
Table 37: Cough and cold preparations, Taiwan, value forecast by segment ($m), 2009?14 78
Table 38: Cough and cold preparations, Taiwan, brand share by value (%), 2008?09 80
Table 39: Cough and cold preparations, Taiwan, value by brand (NT$m), 2008?09 81
Table 40: Cough and cold preparations, Taiwan, company share by value (%), 2008?09 83
Table 41: Cough and cold preparations, Taiwan, value by company (NT$m), 2008?09 84
Table 42: Cough and cold preparations, Taiwan, distribution channels by value (%), 2008?09 85
Table 43: Cough and cold preparations, Taiwan, value by distribution channel (NT$m), 2008?09 85
Table 44: Indigestion preparations, Taiwan, value by segment (NT$m), 2004?09 87
Table 45: Indigestion preparations, Taiwan, value forecast by segment (NT$m), 2009?14 88
Table 46: Indigestion preparations, Taiwan, value by segment ($m), 2004?09 90
Table 47: Indigestion preparations, Taiwan, value forecast by segment ($m), 2009?14 90
Table 48: Indigestion preparations, Taiwan, brand share by value (%), 2008?09 92
Table 49: Indigestion preparations, Taiwan, value by brand (NT$m), 2008?09 93
Table 50: Indigestion preparations, Taiwan, company share by value (%), 2008?09 95
Table 51: Indigestion preparations, Taiwan, value by company (NT$m), 2008?09 95
Table 52: Indigestion preparations, Taiwan, distribution channels by value (%), 2008?09 96
Table 53: Indigestion preparations, Taiwan, value by distribution channel (NT$m), 2008?09 96
Table 54: Medicated skin products, Taiwan, value by segment (NT$m), 2004?09 98
Table 55: Medicated skin products, Taiwan, value forecast by segment (NT$m), 2009?14 99
Table 56: Medicated skin products, Taiwan, value by segment ($m), 2004?09 101
Table 57: Medicated skin products, Taiwan, value forecast by segment ($m), 2009?14 102
Table 58: Medicated skin products, Taiwan, brand share by value (%), 2008?09 104
Table 59: Medicated skin products, Taiwan, value by brand (NT$m), 2008?09 104
Table 60: Medicated skin products, Taiwan, company share by value (%), 2008?09 106
Table 61: Medicated skin products, Taiwan, value by company (NT$m), 2008?09 106
Table 62: Medicated skin products, Taiwan, distribution channels by value (%), 2008?09 107
Table 63: Medicated skin products, Taiwan, value by distribution channel (NT$m), 2008?09 107
Table 64: First aid kits, Taiwan, value (NT$m), 2004?09 109
Table 65: First aid kits, Taiwan, value forecast (NT$m), 2009?14 110
Table 66: First aid kits, Taiwan, value ($m), 2004?09 111
Table 67: First aid kits, Taiwan, value forecast ($m), 2009?14 111
Table 68: First aid kits, Taiwan, brand share by value (%), 2008?09 112
Table 69: First aid kits, Taiwan, value by brand (NT$m), 2008?09 112
Table 70: First aid kits, Taiwan, company share by value (%), 2008?09 114
Table 71: First aid kits, Taiwan, value by company (NT$m), 2008?09 114
Table 72: First aid kits, Taiwan, distribution channels by value (%), 2008?09 115
Table 73: First aid kits, Taiwan, value by distribution channel (NT$m), 2008?09 115
Table 74: Other OTC healthcare products, Taiwan, value by segment (NT$m), 2004?09 117
Table 75: Other OTC healthcare products, Taiwan, value forecast by segment (NT$m), 2009?14 118
Table 76: Other OTC healthcare products, Taiwan, value by segment ($m), 2004?09 120
Table 77: Other OTC healthcare products, Taiwan, value forecast by segment ($m), 2009?14 121
Table 78: Other OTC healthcare products, Taiwan, brand share by value (%), 2008?09 123
Table 79: Other OTC healthcare products, Taiwan, value by brand (NT$m), 2008?09 124
Table 80: Other OTC healthcare products, Taiwan, company share by value (%), 2008?09 126
Table 81: Other OTC healthcare products, Taiwan, value by company (NT$m), 2008?09 127
Table 82: Other OTC healthcare products, Taiwan, distribution channels by value (%), 2008?09 128
Table 83: Other OTC healthcare products, Taiwan, value by distribution channel (NT$m), 2008?09 128
Table 84: Plasters & bandages, Taiwan, value by segment (NT$m), 2004?09 130
Table 85: Plasters & bandages, Taiwan, value forecast by segment (NT$m), 2009?14 131
Table 86: Plasters & bandages, Taiwan, value by segment ($m), 2004?09 133
Table 87: Plasters & bandages, Taiwan, value forecast by segment ($m), 2009?14 134
Table 88: Plasters & bandages, Taiwan, brand share by value (%), 2008?09 136
Table 89: Plasters & bandages, Taiwan, value by brand (NT$m), 2008?09 136
Table 90: Plasters & bandages, Taiwan, company share by value (%), 2008?09 138
Table 91: Plasters & bandages, Taiwan, value by company (NT$m), 2008?09 138
Table 92: Plasters & bandages, Taiwan, distribution channels by value (%), 2008?09 139
Table 93: Plasters & bandages, Taiwan, value by distribution channel (NT$m), 2008?09 139
Table 94: Traditional medicines, Taiwan, value (NT$m), 2004?09 141
Table 95: Traditional medicines, Taiwan, value forecast (NT$m), 2009?14 142
Table 96: Traditional medicines, Taiwan, value ($m), 2004?09 143
Table 97: Traditional medicines, Taiwan, value forecast ($m), 2009?14 143
Table 98: Traditional medicines, Taiwan, brand share by value (%), 2008?09 144
Table 99: Traditional medicines, Taiwan, value by brand (NT$m), 2008?09 145
Table 100: Traditional medicines, Taiwan, company share by value (%), 2008?09 147
Table 101: Traditional medicines, Taiwan, value by company (NT$m), 2008?09 147
Table 102: Traditional medicines, Taiwan, distribution channels by value (%), 2008?09 148
Table 103: Traditional medicines, Taiwan, value by distribution channel (NT$m), 2008?09 148
Table 104: Vitamins and minerals, Taiwan, value by segment (NT$m), 2004?09 150
Table 105: Vitamins and minerals, Taiwan, value forecast by segment (NT$m), 2009?14 151
Table 106: Vitamins and minerals, Taiwan, value by segment ($m), 2004?09 153
Table 107: Vitamins and minerals, Taiwan, value forecast by segment ($m), 2009?14 153
Table 108: Vitamins and minerals, Taiwan, brand share by value (%), 2008?09 155
Table 109: Vitamins and minerals, Taiwan, value by brand (NT$m), 2008?09 155
Table 110: Vitamins and minerals, Taiwan, company share by value (%), 2008?09 157
Table 111: Vitamins and minerals, Taiwan, value by company (NT$m), 2008?09 157
Table 112: Vitamins and minerals, Taiwan, distribution channels by value (%), 2008?09 158
Table 113: Vitamins and minerals, Taiwan, value by distribution channel (NT$m), 2008?09 158
Table 114: Global OTC healthcare market value, 2009 160
Table 115: Global OTC healthcare market split (value terms ($m), 2009), top five countries 163
Table 116: Leading players, top five countries 164
Table 117: Taiwan OTC healthcare new product launches reports, by company (top five companies), 2009 165
Table 118: Taiwan OTC healthcare new product launches SKUs, by company (top five companies), 2009 165
Table 119: Taiwan OTC healthcare new product launches (reports), by flavor and fragrances 2009 166
Table 120: Taiwan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 166
Table 121: Taiwan OTC healthcare new product launches (reports), by package tags or claims 2009 167
Table 122: Taiwan OTC healthcare new product launches - recent five launches (2009) 167
Table 123: Taiwan population, by age group, 2004?09 (millions) 168
Table 124: Taiwan population forecast, by age group, 2009?14 (millions) 169
Table 125: Taiwan population, by gender, 2004?09 (millions) 169
Table 126: Taiwan population forecast, by gender, 2009?14 (millions) 170
Table 127: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 170
Table 128: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 170
Table 129: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 171
Table 130: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 171
Table 131: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 171
Table 132: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 172
Table 133: Taiwan consumer price index, 2004?09 (2000=100) 172
Table 134: Taiwan consumer price index, 2009?14 (2000=100) 172


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