OTC Healthcare in Thailand to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Thailand increased at a compound annual growth rate of 3.7% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Thailand, accounting for a share of 70%.

Leading players in Thai OTC healthcare market include Siam Pharmaceuticals Co.,Ltd, The British Dispensary (L.P.) Co.,Ltd. and Silom Medical Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 32
Value analysis (Baht), 2003?08 32
Value analysis (Baht), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Chapter 4 Leading Company Profiles 48
Johnson & Johnson 48
Wyeth 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Baht), 2003?08 52
Value analysis (Baht), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Baht), 2003?08 62
Value analysis (Baht), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Baht), 2003?08 73
Value analysis (Baht), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Baht), 2003?08 84
Value analysis (Baht), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Baht), 2003?08 94
Value analysis (Baht), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Baht), 2003?08 105
Value analysis (Baht), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Baht), 2003?08 113
Value analysis (Baht), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 117
Company and brand share analysis 119
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Baht), 2003?08 125
Value analysis (Baht), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Baht), 2003?08 136
Value analysis (Baht), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 142
Chapter 14 Category Analysis: Vitamins and Minerals 144
Value analysis (Baht), 2003?08 144
Value analysis (Baht), 2008?13 145
Value analysis (US dollars), 2003?08 147
Value analysis (US dollars), 2008?13 147
Company and brand share analysis 149
Distribution analysis 152
Chapter 15 Country Comparison 154
Value 154
Market share 158
Chapter 16 PESTLE analysis 159
Summary 159
Political analysis 160
Economic analysis 163
Social analysis 166
Technological analysis 169
Legal analysis 172
Environmental analysis 175
Chapter 17 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 18 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 19 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 20 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Thailand OTC healthcare value and value forecast, 2003?13 (THBm, nominal prices) 35
Figure 2: Thailand OTC healthcare category growth comparison, by value, 2003?13 38
Figure 3: Thailand OTC healthcare company share, by value, 2007?08 (%) 43
Figure 4: Thailand OTC healthcare distribution channels, by value, 2007?08 (%) 47
Figure 5: Thailand analgesics value and value forecast, 2003?13 (THBm, nominal prices) 54
Figure 6: Thailand analgesics category growth comparison, by value, 2003?13 56
Figure 7: Thailand analgesics company share, by value, 2007?08 (%) 58
Figure 8: Thailand analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Thailand topical OTC medicines value and value forecast, 2003?13 (THBm, nominal prices) 64
Figure 10: Thailand topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Thailand topical OTC medicines company share, by value, 2007?08 (%) 69
Figure 12: Thailand topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Figure 13: Thailand cough and cold preparations value and value forecast, 2003?13 (THBm, nominal prices) 75
Figure 14: Thailand cough and cold preparations category growth comparison, by value, 2003?13 78
Figure 15: Thailand cough and cold preparations company share, by value, 2007?08 (%) 80
Figure 16: Thailand cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Figure 17: Thailand indigestion preparations value and value forecast, 2003?13 (THBm, nominal prices) 86
Figure 18: Thailand indigestion preparations category growth comparison, by value, 2003?13 88
Figure 19: Thailand indigestion preparations company share, by value, 2007?08 (%) 90
Figure 20: Thailand indigestion preparations distribution channels, by value, 2007?08 (%) 93
Figure 21: Thailand medicated skin products value and value forecast, 2003?13 (THBm, nominal prices) 96
Figure 22: Thailand medicated skin products category growth comparison, by value, 2003?13 99
Figure 23: Thailand medicated skin products company share, by value, 2007?08 (%) 101
Figure 24: Thailand medicated skin products distribution channels, by value, 2007?08 (%) 104
Figure 25: Thailand first aid kits value and value forecast, 2003?13 (THBm, nominal prices) 106
Figure 26: Thailand first aid kits company share, by value, 2007?08 (%) 109
Figure 27: Thailand first aid kits distribution channels, by value, 2007?08 (%) 112
Figure 28: Thailand other OTC healthcare products value and value forecast, 2003?13 (THBm, nominal prices) 115
Figure 29: Thailand other OTC healthcare products category growth comparison, by value, 2003?13 118
Figure 30: Thailand other OTC healthcare products company share, by value, 2007?08 (%) 121
Figure 31: Thailand other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Figure 32: Thailand plasters & bandages value and value forecast, 2003?13 (THBm, nominal prices) 127
Figure 33: Thailand plasters & bandages category growth comparison, by value, 2003?13 130
Figure 34: Thailand plasters & bandages company share, by value, 2007?08 (%) 132
Figure 35: Thailand plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Thailand traditional medicines value and value forecast, 2003?13 (THBm, nominal prices) 137
Figure 37: Thailand traditional medicines company share, by value, 2007?08 (%) 140
Figure 38: Thailand traditional medicines distribution channels, by value, 2007?08 (%) 143
Figure 39: Thailand vitamins and minerals value and value forecast, 2003?13 (THBm, nominal prices) 146
Figure 40: Thailand vitamins and minerals category growth comparison, by value, 2003?13 148
Figure 41: Thailand vitamins and minerals company share, by value, 2007?08 (%) 150
Figure 42: Thailand vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 157
Figure 45: Annual data review process 187

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Thailand OTC healthcare value, 2003?08 (THBm, nominal prices) 33
Table 4: Thailand OTC healthcare value forecast, 2008?13 (THBm, nominal prices) 34
Table 5: Thailand OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Thailand OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Thailand OTC healthcare brand share, by value, 2007?08 (%) 39
Table 8: Thailand OTC healthcare value, by brand 2007?08 (THBm, nominal prices) 41
Table 9: Thailand OTC healthcare company share by value, 2007?08 (%) 44
Table 10: Thailand OTC healthcare value, by company, 2007?08 (THBm, nominal prices) 45
Table 11: Thailand OTC healthcare distribution channels, by value, 2007?08 (%) 46
Table 12: Thailand OTC healthcare value, by distribution channel, 2007?08 (THBm, nominal prices) 46
Table 13: Johnson & Johnson key facts 48
Table 14: Wyeth key facts 50
Table 15: Thailand analgesics value, 2003?08 (THBm, nominal prices) 52
Table 16: Thailand analgesics value forecast, 2008?13 (THBm, nominal prices) 53
Table 17: Thailand analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Thailand analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Thailand analgesics brand share, by value, 2007?08 (%) 57
Table 20: Thailand analgesics value, by brand 2007?08 (THBm, nominal prices) 57
Table 21: Thailand analgesics company share by value, 2007?08 (%) 59
Table 22: Thailand analgesics value, by company, 2007?08 (THBm, nominal prices) 59
Table 23: Thailand analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Thailand analgesics value, by distribution channel, 2007?08 (THBm, nominal prices) 60
Table 25: Thailand topical OTC medicines value, 2003?08 (THBm, nominal prices) 62
Table 26: Thailand topical OTC medicines value forecast, 2008?13 (THBm, nominal prices) 63
Table 27: Thailand topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Thailand topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Thailand topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Thailand topical OTC medicines value, by brand 2007?08 (THBm, nominal prices) 68
Table 31: Thailand topical OTC medicines company share by value, 2007?08 (%) 70
Table 32: Thailand topical OTC medicines value, by company, 2007?08 (THBm, nominal prices) 70
Table 33: Thailand topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Table 34: Thailand topical OTC medicines value, by distribution channel, 2007?08 (THBm, nominal prices) 71
Table 35: Thailand cough and cold preparations value, 2003?08 (THBm, nominal prices) 73
Table 36: Thailand cough and cold preparations value forecast, 2008?13 (THBm, nominal prices) 74
Table 37: Thailand cough and cold preparations value, 2003?08 ($m, nominal prices) 76
Table 38: Thailand cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Thailand cough and cold preparations brand share, by value, 2007?08 (%) 79
Table 40: Thailand cough and cold preparations value, by brand 2007?08 (THBm, nominal prices) 79
Table 41: Thailand cough and cold preparations company share by value, 2007?08 (%) 81
Table 42: Thailand cough and cold preparations value, by company, 2007?08 (THBm, nominal prices) 81
Table 43: Thailand cough and cold preparations distribution channels, by value, 2007?08 (%) 82
Table 44: Thailand cough and cold preparations value, by distribution channel, 2007?08 (THBm, nominal prices) 82
Table 45: Thailand indigestion preparations value, 2003?08 (THBm, nominal prices) 84
Table 46: Thailand indigestion preparations value forecast, 2008?13 (THBm, nominal prices) 85
Table 47: Thailand indigestion preparations value, 2003?08 ($m, nominal prices) 87
Table 48: Thailand indigestion preparations value forecast, 2008?13 ($m, nominal prices) 87
Table 49: Thailand indigestion preparations brand share, by value, 2007?08 (%) 89
Table 50: Thailand indigestion preparations value, by brand 2007?08 (THBm, nominal prices) 89
Table 51: Thailand indigestion preparations company share by value, 2007?08 (%) 91
Table 52: Thailand indigestion preparations value, by company, 2007?08 (THBm, nominal prices) 91
Table 53: Thailand indigestion preparations distribution channels, by value, 2007?08 (%) 92
Table 54: Thailand indigestion preparations value, by distribution channel, 2007?08 (THBm, nominal prices) 92
Table 55: Thailand medicated skin products value, 2003?08 (THBm, nominal prices) 94
Table 56: Thailand medicated skin products value forecast, 2008?13 (THBm, nominal prices) 95
Table 57: Thailand medicated skin products value, 2003?08 ($m, nominal prices) 97
Table 58: Thailand medicated skin products value forecast, 2008?13 ($m, nominal prices) 98
Table 59: Thailand medicated skin products brand share, by value, 2007?08 (%) 100
Table 60: Thailand medicated skin products value, by brand 2007?08 (THBm, nominal prices) 100
Table 61: Thailand medicated skin products company share by value, 2007?08 (%) 102
Table 62: Thailand medicated skin products value, by company, 2007?08 (THBm, nominal prices) 102
Table 63: Thailand medicated skin products distribution channels, by value, 2007?08 (%) 103
Table 64: Thailand medicated skin products value, by distribution channel, 2007?08 (THBm, nominal prices) 103
Table 65: Thailand first aid kits value, 2003?08 (THBm, nominal prices) 105
Table 66: Thailand first aid kits value forecast, 2008?13 (THBm, nominal prices) 106
Table 67: Thailand first aid kits value, 2003?08 ($m, nominal prices) 107
Table 68: Thailand first aid kits value forecast, 2008?13 ($m, nominal prices) 107
Table 69: Thailand first aid kits brand share, by value, 2007?08 (%) 108
Table 70: Thailand first aid kits value, by brand 2007?08 (THBm, nominal prices) 108
Table 71: Thailand first aid kits company share by value, 2007?08 (%) 110
Table 72: Thailand first aid kits value, by company, 2007?08 (THBm, nominal prices) 110
Table 73: Thailand first aid kits distribution channels, by value, 2007?08 (%) 111
Table 74: Thailand first aid kits value, by distribution channel, 2007?08 (THBm, nominal prices) 111
Table 75: Thailand other OTC healthcare products value, 2003?08 (THBm, nominal prices) 113
Table 76: Thailand other OTC healthcare products value forecast, 2008?13 (THBm, nominal prices) 114
Table 77: Thailand other OTC healthcare products value, 2003?08 ($m, nominal prices) 116
Table 78: Thailand other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 117
Table 79: Thailand other OTC healthcare products brand share, by value, 2007?08 (%) 119
Table 80: Thailand other OTC healthcare products value, by brand 2007?08 (THBm, nominal prices) 120
Table 81: Thailand other OTC healthcare products company share by value, 2007?08 (%) 122
Table 82: Thailand other OTC healthcare products value, by company, 2007?08 (THBm, nominal prices) 122
Table 83: Thailand other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Table 84: Thailand other OTC healthcare products value, by distribution channel, 2007?08 (THBm, nominal prices) 123
Table 85: Thailand plasters & bandages value, 2003?08 (THBm, nominal prices) 125
Table 86: Thailand plasters & bandages value forecast, 2008?13 (THBm, nominal prices) 126
Table 87: Thailand plasters & bandages value, 2003?08 ($m, nominal prices) 128
Table 88: Thailand plasters & bandages value forecast, 2008?13 ($m, nominal prices) 129
Table 89: Thailand plasters & bandages brand share, by value, 2007?08 (%) 131
Table 90: Thailand plasters & bandages value, by brand 2007?08 (THBm, nominal prices) 131
Table 91: Thailand plasters & bandages company share by value, 2007?08 (%) 133
Table 92: Thailand plasters & bandages value, by company, 2007?08 (THBm, nominal prices) 133
Table 93: Thailand plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Thailand plasters & bandages value, by distribution channel, 2007?08 (THBm, nominal prices) 134
Table 95: Thailand traditional medicines value, 2003?08 (THBm, nominal prices) 136
Table 96: Thailand traditional medicines value forecast, 2008?13 (THBm, nominal prices) 137
Table 97: Thailand traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Thailand traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Thailand traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Thailand traditional medicines value, by brand 2007?08 (THBm, nominal prices) 139
Table 101: Thailand traditional medicines company share by value, 2007?08 (%) 141
Table 102: Thailand traditional medicines value, by company, 2007?08 (THBm, nominal prices) 141
Table 103: Thailand traditional medicines distribution channels, by value, 2007?08 (%) 142
Table 104: Thailand traditional medicines value, by distribution channel, 2007?08 (THBm, nominal prices) 142
Table 105: Thailand vitamins and minerals value, 2003?08 (THBm, nominal prices) 144
Table 106: Thailand vitamins and minerals value forecast, 2008?13 (THBm, nominal prices) 145
Table 107: Thailand vitamins and minerals value, 2003?08 ($m, nominal prices) 147
Table 108: Thailand vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 147
Table 109: Thailand vitamins and minerals brand share, by value, 2007?08 (%) 149
Table 110: Thailand vitamins and minerals value, by brand 2007?08 (THBm, nominal prices) 149
Table 111: Thailand vitamins and minerals company share by value, 2007?08 (%) 151
Table 112: Thailand vitamins and minerals value, by company, 2007?08 (THBm, nominal prices) 151
Table 113: Thailand vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Table 114: Thailand vitamins and minerals value, by distribution channel, 2007?08 (THBm, nominal prices) 152
Table 115: Global OTC healthcare market value, 2008 154
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157
Table 117: Leading players, top five countries 158
Table 118: Analysis of Thailand’s political landscape 160
Table 119: Analysis of Thailand’s economy 163
Table 120: Analysis of Thailand’s social system 166
Table 121: Analysis of Thailand’s technology landscape 169
Table 122: Analysis of Thailand’s legal landscape 172
Table 123: Analysis of Thailand’s environmental landscape 175
Table 124: Thailand OTC healthcare new product launches reports, by company (top five companies), 2008 178
Table 125: Thailand OTC healthcare new product launches SKUs, by company (top five companies), 2008 178
Table 126: Thailand OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 179
Table 127: Thailand OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 179
Table 128: Thailand OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 180
Table 129: Thailand OTC healthcare new product launches - recent five launches 2008 180
Table 130: Thailand population, by age group, 2003?08 (millions) 181
Table 131: Thailand population forecast, by age group, 2008?13 (millions) 182
Table 132: Thailand population, by gender, 2003?08 (millions) 182
Table 133: Thailand population forecast, by gender, 2008?13 (millions) 183
Table 134: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 183
Table 135: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 183
Table 136: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 184
Table 137: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 184
Table 138: Thailand real GDP, 2003?08 ($bn, 2000 prices) 184
Table 139: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 185
Table 140: Thailand consumer price index, 2003?08 (2000=100) 185
Table 141: Thailand consumer price index, 2008?13 (2000=100) 185



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