OTC Healthcare in Thailand to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Thailand increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Thailand, accounting for a share of 65.5%.

Leading players in Thai OTC healthcare market include Siam Pharmaceuticals Co.,Ltd, The British Dispensary (L.P.) Co.,Ltd. and Silom Medical Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Thai Baht), 2004?09 30
Value analysis (Thai Baht), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Category Analysis: Analgesics 47
Value analysis (Thai Baht), 2004?09 47
Value analysis (Thai Baht), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Chapter 5 Category Analysis: Topical OTC Medicines 57
Value analysis (Thai Baht), 2004?09 57
Value analysis (Thai Baht), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Company and brand share analysis 63
Distribution analysis 66
Chapter 6 Category Analysis: Cough and Cold Preparations 68
Value analysis (Thai Baht), 2004?09 68
Value analysis (Thai Baht), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Chapter 7 Category Analysis: Indigestion Preparations 79
Value analysis (Thai Baht), 2004?09 79
Value analysis (Thai Baht), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Company and brand share analysis 84
Distribution analysis 87
Chapter 8 Category Analysis: Medicated Skin Products 89
Value analysis (Thai Baht), 2004?09 89
Value analysis (Thai Baht), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 93
Company and brand share analysis 95
Distribution analysis 98
Chapter 9 Category Analysis: First Aid Kits 100
Value analysis (Thai Baht), 2004?09 100
Value analysis (Thai Baht), 2009?14 101
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 102
Company and brand share analysis 103
Distribution analysis 106
Chapter 10 Category Analysis: Other OTC Healthcare Products 108
Value analysis (Thai Baht), 2004?09 108
Value analysis (Thai Baht), 2009?14 109
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 112
Company and brand share analysis 114
Distribution analysis 118
Chapter 11 Category Analysis: Plasters & Bandages 120
Value analysis (Thai Baht), 2004?09 120
Value analysis (Thai Baht), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 124
Company and brand share analysis 126
Distribution analysis 129
Chapter 12 Category Analysis: Traditional Medicines 131
Value analysis (Thai Baht), 2004?09 131
Value analysis (Thai Baht), 2009?14 132
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 134
Company and brand share analysis 135
Distribution analysis 138
Chapter 13 Category Analysis: Vitamins and Minerals 140
Value analysis (Thai Baht), 2004?09 140
Value analysis (Thai Baht), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Chapter 14 Country Comparison 150
Value 150
Market share 154
Chapter 15 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 16 Macroeconomic Profile 158
Macroeconomic Indicators 158
Chapter 17 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 18 Appendix 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168

LIST OF FIGURES
Figure 1: OTC healthcare, Thailand, value by category (THBm), 2004?14 34
Figure 2: OTC healthcare, Thailand, category growth comparison, by value, 2004?14 37
Figure 3: OTC healthcare, Thailand, company share by value (%), 2008?09 42
Figure 4: OTC healthcare, Thailand, distribution channels by value (%), 2008?09 46
Figure 5: Analgesics, Thailand, value by segment (THBm), 2004?14 49
Figure 6: Analgesics, Thailand, category growth comparison, by value, 2004?14 51
Figure 7: Analgesics, Thailand, company share by value (%), 2008?09 53
Figure 8: Analgesics, Thailand, distribution channels by value (%), 2008?09 56
Figure 9: Topical OTC medicines, Thailand, value by segment (THBm), 2004?14 59
Figure 10: Topical OTC medicines, Thailand, category growth comparison, by value, 2004?14 62
Figure 11: Topical OTC medicines, Thailand, company share by value (%), 2008?09 64
Figure 12: Topical OTC medicines, Thailand, distribution channels by value (%), 2008?09 67
Figure 13: Cough and cold preparations, Thailand, value by segment (THBm), 2004?14 70
Figure 14: Cough and cold preparations, Thailand, category growth comparison, by value, 2004?14 73
Figure 15: Cough and cold preparations, Thailand, company share by value (%), 2008?09 75
Figure 16: Cough and cold preparations, Thailand, distribution channels by value (%), 2008?09 78
Figure 17: Indigestion preparations, Thailand, value by segment (THBm), 2004?14 81
Figure 18: Indigestion preparations, Thailand, category growth comparison, by value, 2004?14 83
Figure 19: Indigestion preparations, Thailand, company share by value (%), 2008?09 85
Figure 20: Indigestion preparations, Thailand, distribution channels by value (%), 2008?09 88
Figure 21: Medicated skin products, Thailand, value by segment (THBm), 2004?14 91
Figure 22: Medicated skin products, Thailand, category growth comparison, by value, 2004?14 94
Figure 23: Medicated skin products, Thailand, company share by value (%), 2008?09 96
Figure 24: Medicated skin products, Thailand, distribution channels by value (%), 2008?09 99
Figure 25: First aid kits, Thailand, value (THBm), 2004?14 101
Figure 26: First aid kits, Thailand, company share by value (%), 2008?09 104
Figure 27: First aid kits, Thailand, distribution channels by value (%), 2008?09 107
Figure 28: Other OTC healthcare products, Thailand, value by segment (THBm), 2004?14 110
Figure 29: Other OTC healthcare products, Thailand, category growth comparison, by value, 2004?14 113
Figure 30: Other OTC healthcare products, Thailand, company share by value (%), 2008?09 116
Figure 31: Other OTC healthcare products, Thailand, distribution channels by value (%), 2008?09 119
Figure 32: Plasters & bandages, Thailand, value by segment (THBm), 2004?14 122
Figure 33: Plasters & bandages, Thailand, category growth comparison, by value, 2004?14 125
Figure 34: Plasters & bandages, Thailand, company share by value (%), 2008?09 127
Figure 35: Plasters & bandages, Thailand, distribution channels by value (%), 2008?09 130
Figure 36: Traditional medicines, Thailand, value (THBm), 2004?14 133
Figure 37: Traditional medicines, Thailand, company share by value (%), 2008?09 136
Figure 38: Traditional medicines, Thailand, distribution channels by value (%), 2008?09 139
Figure 39: Vitamins and minerals, Thailand, value by segment (THBm), 2004?14 142
Figure 40: Vitamins and minerals, Thailand, category growth comparison, by value, 2004?14 144
Figure 41: Vitamins and minerals, Thailand, company share by value (%), 2008?09 146
Figure 42: Vitamins and minerals, Thailand, distribution channels by value (%), 2008?09 149
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 151
Figure 44: Global OTC healthcare market value, 2004Ð09, top five countries 153
Figure 45: Annual data review process 164

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Thailand, value by category (THBm), 2004?09 31
Table 4: OTC healthcare, Thailand, value forecast by category (THBm), 2009?14 33
Table 5: OTC healthcare, Thailand, value by category ($m), 2004?09 35
Table 6: OTC healthcare, Thailand, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, Thailand, brand share by value (%), 2008?09 38
Table 8: OTC healthcare, Thailand, value by brand (THBm), 2008?09 40
Table 9: OTC healthcare, Thailand, company share by value (%), 2008?09 43
Table 10: OTC healthcare, Thailand, value by company (THBm), 2008?09 44
Table 11: OTC healthcare, Thailand, distribution channels by value (%), 2008?09 45
Table 12: OTC healthcare, Thailand, value by distribution channel (THBm), 2008?09 45
Table 13: Analgesics, Thailand, value by segment (THBm), 2004?09 47
Table 14: Analgesics, Thailand, value forecast by segment (THBm), 2009?14 48
Table 15: Analgesics, Thailand, value by segment ($m), 2004?09 50
Table 16: Analgesics, Thailand, value forecast by segment ($m), 2009?14 50
Table 17: Analgesics, Thailand, brand share by value (%), 2008?09 52
Table 18: Analgesics, Thailand, value by brand (THBm), 2008?09 52
Table 19: Analgesics, Thailand, company share by value (%), 2008?09 54
Table 20: Analgesics, Thailand, value by company (THBm), 2008?09 54
Table 21: Analgesics, Thailand, distribution channels by value (%), 2008?09 55
Table 22: Analgesics, Thailand, value by distribution channel (THBm), 2008?09 55
Table 23: Topical OTC medicines, Thailand, value by segment (THBm), 2004?09 57
Table 24: Topical OTC medicines, Thailand, value forecast by segment (THBm), 2009?14 58
Table 25: Topical OTC medicines, Thailand, value by segment ($m), 2004?09 60
Table 26: Topical OTC medicines, Thailand, value forecast by segment ($m), 2009?14 61
Table 27: Topical OTC medicines, Thailand, brand share by value (%), 2008?09 63
Table 28: Topical OTC medicines, Thailand, value by brand (THBm), 2008?09 63
Table 29: Topical OTC medicines, Thailand, company share by value (%), 2008?09 65
Table 30: Topical OTC medicines, Thailand, value by company (THBm), 2008?09 65
Table 31: Topical OTC medicines, Thailand, distribution channels by value (%), 2008?09 66
Table 32: Topical OTC medicines, Thailand, value by distribution channel (THBm), 2008?09 66
Table 33: Cough and cold preparations, Thailand, value by segment (THBm), 2004?09 68
Table 34: Cough and cold preparations, Thailand, value forecast by segment (THBm), 2009?14 69
Table 35: Cough and cold preparations, Thailand, value by segment ($m), 2004?09 71
Table 36: Cough and cold preparations, Thailand, value forecast by segment ($m), 2009?14 72
Table 37: Cough and cold preparations, Thailand, brand share by value (%), 2008?09 74
Table 38: Cough and cold preparations, Thailand, value by brand (THBm), 2008?09 74
Table 39: Cough and cold preparations, Thailand, company share by value (%), 2008?09 76
Table 40: Cough and cold preparations, Thailand, value by company (THBm), 2008?09 76
Table 41: Cough and cold preparations, Thailand, distribution channels by value (%), 2008?09 77
Table 42: Cough and cold preparations, Thailand, value by distribution channel (THBm), 2008?09 77
Table 43: Indigestion preparations, Thailand, value by segment (THBm), 2004?09 79
Table 44: Indigestion preparations, Thailand, value forecast by segment (THBm), 2009?14 80
Table 45: Indigestion preparations, Thailand, value by segment ($m), 2004?09 82
Table 46: Indigestion preparations, Thailand, value forecast by segment ($m), 2009?14 82
Table 47: Indigestion preparations, Thailand, brand share by value (%), 2008?09 84
Table 48: Indigestion preparations, Thailand, value by brand (THBm), 2008?09 84
Table 49: Indigestion preparations, Thailand, company share by value (%), 2008?09 86
Table 50: Indigestion preparations, Thailand, value by company (THBm), 2008?09 86
Table 51: Indigestion preparations, Thailand, distribution channels by value (%), 2008?09 87
Table 52: Indigestion preparations, Thailand, value by distribution channel (THBm), 2008?09 87
Table 53: Medicated skin products, Thailand, value by segment (THBm), 2004?09 89
Table 54: Medicated skin products, Thailand, value forecast by segment (THBm), 2009?14 90
Table 55: Medicated skin products, Thailand, value by segment ($m), 2004?09 92
Table 56: Medicated skin products, Thailand, value forecast by segment ($m), 2009?14 93
Table 57: Medicated skin products, Thailand, brand share by value (%), 2008?09 95
Table 58: Medicated skin products, Thailand, value by brand (THBm), 2008?09 95
Table 59: Medicated skin products, Thailand, company share by value (%), 2008?09 97
Table 60: Medicated skin products, Thailand, value by company (THBm), 2008?09 97
Table 61: Medicated skin products, Thailand, distribution channels by value (%), 2008?09 98
Table 62: Medicated skin products, Thailand, value by distribution channel (THBm), 2008?09 98
Table 63: First aid kits, Thailand, value (THBm), 2004?09 100
Table 64: First aid kits, Thailand, value forecast (THBm), 2009?14 101
Table 65: First aid kits, Thailand, value ($m), 2004?09 102
Table 66: First aid kits, Thailand, value forecast ($m), 2009?14 102
Table 67: First aid kits, Thailand, brand share by value (%), 2008?09 103
Table 68: First aid kits, Thailand, value by brand (THBm), 2008?09 103
Table 69: First aid kits, Thailand, company share by value (%), 2008?09 105
Table 70: First aid kits, Thailand, value by company (THBm), 2008?09 105
Table 71: First aid kits, Thailand, distribution channels by value (%), 2008?09 106
Table 72: First aid kits, Thailand, value by distribution channel (THBm), 2008?09 106
Table 73: Other OTC healthcare products, Thailand, value by segment (THBm), 2004?09 108
Table 74: Other OTC healthcare products, Thailand, value forecast by segment (THBm), 2009?14 109
Table 75: Other OTC healthcare products, Thailand, value by segment ($m), 2004?09 111
Table 76: Other OTC healthcare products, Thailand, value forecast by segment ($m), 2009?14 112
Table 77: Other OTC healthcare products, Thailand, brand share by value (%), 2008?09 114
Table 78: Other OTC healthcare products, Thailand, value by brand (THBm), 2008?09 115
Table 79: Other OTC healthcare products, Thailand, company share by value (%), 2008?09 117
Table 80: Other OTC healthcare products, Thailand, value by company (THBm), 2008?09 117
Table 81: Other OTC healthcare products, Thailand, distribution channels by value (%), 2008?09 118
Table 82: Other OTC healthcare products, Thailand, value by distribution channel (THBm), 2008?09 118
Table 83: Plasters & bandages, Thailand, value by segment (THBm), 2004?09 120
Table 84: Plasters & bandages, Thailand, value forecast by segment (THBm), 2009?14 121
Table 85: Plasters & bandages, Thailand, value by segment ($m), 2004?09 123
Table 86: Plasters & bandages, Thailand, value forecast by segment ($m), 2009?14 124
Table 87: Plasters & bandages, Thailand, brand share by value (%), 2008?09 126
Table 88: Plasters & bandages, Thailand, value by brand (THBm), 2008?09 126
Table 89: Plasters & bandages, Thailand, company share by value (%), 2008?09 128
Table 90: Plasters & bandages, Thailand, value by company (THBm), 2008?09 128
Table 91: Plasters & bandages, Thailand, distribution channels by value (%), 2008?09 129
Table 92: Plasters & bandages, Thailand, value by distribution channel (THBm), 2008?09 129
Table 93: Traditional medicines, Thailand, value (THBm), 2004?09 131
Table 94: Traditional medicines, Thailand, value forecast (THBm), 2009?14 132
Table 95: Traditional medicines, Thailand, value ($m), 2004?09 134
Table 96: Traditional medicines, Thailand, value forecast ($m), 2009?14 134
Table 97: Traditional medicines, Thailand, brand share by value (%), 2008?09 135
Table 98: Traditional medicines, Thailand, value by brand (THBm), 2008?09 135
Table 99: Traditional medicines, Thailand, company share by value (%), 2008?09 137
Table 100: Traditional medicines, Thailand, value by company (THBm), 2008?09 137
Table 101: Traditional medicines, Thailand, distribution channels by value (%), 2008?09 138
Table 102: Traditional medicines, Thailand, value by distribution channel (THBm), 2008?09 138
Table 103: Vitamins and minerals, Thailand, value by segment (THBm), 2004?09 140
Table 104: Vitamins and minerals, Thailand, value forecast by segment (THBm), 2009?14 141
Table 105: Vitamins and minerals, Thailand, value by segment ($m), 2004?09 143
Table 106: Vitamins and minerals, Thailand, value forecast by segment ($m), 2009?14 143
Table 107: Vitamins and minerals, Thailand, brand share by value (%), 2008?09 145
Table 108: Vitamins and minerals, Thailand, value by brand (THBm), 2008?09 145
Table 109: Vitamins and minerals, Thailand, company share by value (%), 2008?09 147
Table 110: Vitamins and minerals, Thailand, value by company (THBm), 2008?09 147
Table 111: Vitamins and minerals, Thailand, distribution channels by value (%), 2008?09 148
Table 112: Vitamins and minerals, Thailand, value by distribution channel (THBm), 2008?09 148
Table 113: Global OTC healthcare market value, 2009 150
Table 114: Global OTC healthcare market split (value terms ($m), 2009), top five countries 153
Table 115: Leading players, top five countries 154
Table 116: Thailand OTC healthcare new product launches reports, by company (top five companies), 2009 155
Table 117: Thailand OTC healthcare new product launches SKUs, by company (top five companies), 2009 155
Table 118: Thailand OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 156
Table 119: Thailand OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 120: Thailand OTC healthcare new product launches (reports), by package tags or claims 2009 157
Table 121: Thailand OTC healthcare new product launches - recent five launches (2009) 157
Table 122: Thailand population, by age group, 2004?09 (millions) 158
Table 123: Thailand population forecast, by age group, 2009?14 (millions) 159
Table 124: Thailand population, by gender, 2004?09 (millions) 159
Table 125: Thailand population forecast, by gender, 2009?14 (millions) 160
Table 126: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 160
Table 127: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 160
Table 128: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 161
Table 129: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 161
Table 130: Thailand real GDP, 2004?09 ($bn, 2000 prices) 161
Table 131: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 162
Table 132: Thailand consumer price index, 2004?09 (2000=100) 162
Table 133: Thailand consumer price index, 2009?14 (2000=100) 162


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