OTC Healthcare in Turkey to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Turkey increased at a compound annual growth rate of 8% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Turkey, accounting for a share of 25.7%.

Leading players in Turkish OTC healthcare market include Novartis AG, Abdi Ibrahim Ilaç Sanayi ve Tic. A.S and Nobel Ilac Sanayi ve Ticaret AS.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Turkish Lira), 2003?08 30
Value analysis (Turkish Lira), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 42
Chapter 4 Leading Company Profile 44
Novartis AG 44
Chapter 5 Category Analysis: Analgesics 46
Value analysis (Turkish Lira), 2003?08 46
Value analysis (Turkish Lira), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Chapter 6 Category Analysis: Topical OTC Medicines 56
Value analysis (Turkish Lira), 2003?08 56
Value analysis (Turkish Lira), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 60
Company and brand share analysis 62
Distribution analysis 65
Chapter 7 Category Analysis: Cough and Cold Preparations 67
Value analysis (Turkish Lira), 2003?08 67
Value analysis (Turkish Lira), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Chapter 8 Category Analysis: Indigestion Preparations 78
Value analysis (Turkish Lira), 2003?08 78
Value analysis (Turkish Lira), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Chapter 9 Category Analysis: Medicated Skin Products 88
Value analysis (Turkish Lira), 2003?08 88
Value analysis (Turkish Lira), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 92
Company and brand share analysis 94
Distribution analysis 97
Chapter 10 Category Analysis: First Aid Kits 99
Value analysis (Turkish Lira), 2003?08 99
Value analysis (Turkish Lira), 2008?13 100
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 101
Company and brand share analysis 102
Distribution analysis 105
Chapter 11 Category Analysis: Other OTC Healthcare Products 107
Value analysis (Turkish Lira), 2003?08 107
Value analysis (Turkish Lira), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Chapter 12 Category Analysis: Plasters & Bandages 118
Value analysis (Turkish Lira), 2003?08 118
Value analysis (Turkish Lira), 2008?13 119
Value analysis (US dollars), 2003?08 121
Value analysis (US dollars), 2008?13 122
Company and brand share analysis 124
Distribution analysis 127
Chapter 13 Category Analysis: Traditional Medicines 129
Value analysis (Turkish Lira), 2003?08 129
Value analysis (Turkish Lira), 2008?13 130
Value analysis (US dollars), 2003?08 131
Value analysis (US dollars), 2008?13 131
Company and brand share analysis 132
Distribution analysis 134
Chapter 14 Category Analysis: Vitamins and Minerals 136
Value analysis (Turkish Lira), 2003?08 136
Value analysis (Turkish Lira), 2008?13 137
Value analysis (US dollars), 2003?08 139
Value analysis (US dollars), 2008?13 139
Company and brand share analysis 141
Distribution analysis 144
Chapter 15 Country Comparison 146
Value 146
Market share 150
Chapter 16 PESTLE Analysis 151
Summary 151
Political analysis 152
Economic analysis 155
Social analysis 158
Technological analysis 161
Legal analysis 164
Environmental analysis 167
Chapter 17 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 18 Macroeconomic Profile 173
Macroeconomic indicators 173
Chapter 19 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 20 APPENDIX 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Turkey OTC healthcare value and value forecast, 2003?13 (TRYm, nominal prices) 33
Figure 2: Turkey OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Turkey OTC healthcare company share, by value, 2007?08 (%) 39
Figure 4: Turkey OTC healthcare distribution channels, by value, 2007?08 (%) 43
Figure 5: Turkey analgesics value and value forecast, 2003?13 (TRYm, nominal prices) 48
Figure 6: Turkey analgesics category growth comparison, by value, 2003?13 50
Figure 7: Turkey analgesics company share, by value, 2007?08 (%) 52
Figure 8: Turkey analgesics distribution channels, by value, 2007?08 (%) 55
Figure 9: Turkey topical OTC medicines value and value forecast, 2003?13 (TRYm, nominal prices) 58
Figure 10: Turkey topical OTC medicines category growth comparison, by value, 2003?13 61
Figure 11: Turkey topical OTC medicines company share, by value, 2007?08 (%) 63
Figure 12: Turkey topical OTC medicines distribution channels, by value, 2007?08 (%) 66
Figure 13: Turkey cough and cold preparations value and value forecast, 2003?13 (TRYm, nominal prices) 69
Figure 14: Turkey cough and cold preparations category growth comparison, by value, 2003?13 72
Figure 15: Turkey cough and cold preparations company share, by value, 2007?08 (%) 74
Figure 16: Turkey cough and cold preparations distribution channels, by value, 2007?08 (%) 77
Figure 17: Turkey indigestion preparations value and value forecast, 2003?13 (TRYm, nominal prices) 80
Figure 18: Turkey indigestion preparations category growth comparison, by value, 2003?13 82
Figure 19: Turkey indigestion preparations company share, by value, 2007?08 (%) 84
Figure 20: Turkey indigestion preparations distribution channels, by value, 2007?08 (%) 87
Figure 21: Turkey medicated skin products value and value forecast, 2003?13 (TRYm, nominal prices) 90
Figure 22: Turkey medicated skin products category growth comparison, by value, 2003?13 93
Figure 23: Turkey medicated skin products company share, by value, 2007?08 (%) 95
Figure 24: Turkey medicated skin products distribution channels, by value, 2007?08 (%) 98
Figure 25: Turkey first aid kits value and value forecast, 2003?13 (TRYm, nominal prices) 100
Figure 26: Turkey first aid kits company share, by value, 2007?08 (%) 103
Figure 27: Turkey first aid kits distribution channels, by value, 2007?08 (%) 106
Figure 28: Turkey other OTC healthcare products value and value forecast, 2003?13 (TRYm, nominal prices) 109
Figure 29: Turkey other OTC healthcare products category growth comparison, by value, 2003?13 112
Figure 30: Turkey other OTC healthcare products company share, by value, 2007?08 (%) 114
Figure 31: Turkey other OTC healthcare products distribution channels, by value, 2007?08 (%) 117
Figure 32: Turkey plasters & bandages value and value forecast, 2003?13 (TRYm, nominal prices) 120
Figure 33: Turkey plasters & bandages category growth comparison, by value, 2003?13 123
Figure 34: Turkey plasters & bandages company share, by value, 2007?08 (%) 125
Figure 35: Turkey plasters & bandages distribution channels, by value, 2007?08 (%) 128
Figure 36: Turkey traditional medicines value and value forecast, 2003?13 (TRYm, nominal prices) 130
Figure 37: Turkey traditional medicines distribution channels, by value, 2007?08 (%) 135
Figure 38: Turkey vitamins and minerals value and value forecast, 2003?13 (TRYm, nominal prices) 138
Figure 39: Turkey vitamins and minerals category growth comparison, by value, 2003?13 140
Figure 40: Turkey vitamins and minerals company share, by value, 2007?08 (%) 142
Figure 41: Turkey vitamins and minerals distribution channels, by value, 2007?08 (%) 145
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 147
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 149
Figure 44: Annual data review process 179

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Turkey OTC healthcare value, 2003?08 (TRYm, nominal prices) 31
Table 4: Turkey OTC healthcare value forecast, 2008?13 (TRYm, nominal prices) 32
Table 5: Turkey OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Turkey OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Turkey OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Turkey OTC healthcare value, by brand 2007?08 (TRYm, nominal prices) 38
Table 9: Turkey OTC healthcare company share by value, 2007?08 (%) 40
Table 10: Turkey OTC healthcare value, by company, 2007?08 (TRYm, nominal prices) 41
Table 11: Turkey OTC healthcare distribution channels, by value, 2007?08 (%) 42
Table 12: Turkey OTC healthcare value, by distribution channel, 2007?08 (TRYm, nominal prices) 42
Table 13: Novartis AG key facts 44
Table 14: Turkey analgesics value, 2003?08 (TRYm, nominal prices) 46
Table 15: Turkey analgesics value forecast, 2008?13 (TRYm, nominal prices) 47
Table 16: Turkey analgesics value, 2003?08 ($m, nominal prices) 49
Table 17: Turkey analgesics value forecast, 2008?13 ($m, nominal prices) 49
Table 18: Turkey analgesics brand share, by value, 2007?08 (%) 51
Table 19: Turkey analgesics value, by brand 2007?08 (TRYm, nominal prices) 51
Table 20: Turkey analgesics company share by value, 2007?08 (%) 53
Table 21: Turkey analgesics value, by company, 2007?08 (TRYm, nominal prices) 53
Table 22: Turkey analgesics distribution channels, by value, 2007?08 (%) 54
Table 23: Turkey analgesics value, by distribution channel, 2007?08 (TRYm, nominal prices) 54
Table 24: Turkey topical OTC medicines value, 2003?08 (TRYm, nominal prices) 56
Table 25: Turkey topical OTC medicines value forecast, 2008?13 (TRYm, nominal prices) 57
Table 26: Turkey topical OTC medicines value, 2003?08 ($m, nominal prices) 59
Table 27: Turkey topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 60
Table 28: Turkey topical OTC medicines brand share, by value, 2007?08 (%) 62
Table 29: Turkey topical OTC medicines value, by brand 2007?08 (TRYm, nominal prices) 62
Table 30: Turkey topical OTC medicines company share by value, 2007?08 (%) 64
Table 31: Turkey topical OTC medicines value, by company, 2007?08 (TRYm, nominal prices) 64
Table 32: Turkey topical OTC medicines distribution channels, by value, 2007?08 (%) 65
Table 33: Turkey topical OTC medicines value, by distribution channel, 2007?08 (TRYm, nominal prices) 65
Table 34: Turkey cough and cold preparations value, 2003?08 (TRYm, nominal prices) 67
Table 35: Turkey cough and cold preparations value forecast, 2008?13 (TRYm, nominal prices) 68
Table 36: Turkey cough and cold preparations value, 2003?08 ($m, nominal prices) 70
Table 37: Turkey cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 71
Table 38: Turkey cough and cold preparations brand share, by value, 2007?08 (%) 73
Table 39: Turkey cough and cold preparations value, by brand 2007?08 (TRYm, nominal prices) 73
Table 40: Turkey cough and cold preparations company share by value, 2007?08 (%) 75
Table 41: Turkey cough and cold preparations value, by company, 2007?08 (TRYm, nominal prices) 75
Table 42: Turkey cough and cold preparations distribution channels, by value, 2007?08 (%) 76
Table 43: Turkey cough and cold preparations value, by distribution channel, 2007?08 (TRYm, nominal prices) 76
Table 44: Turkey indigestion preparations value, 2003?08 (TRYm, nominal prices) 78
Table 45: Turkey indigestion preparations value forecast, 2008?13 (TRYm, nominal prices) 79
Table 46: Turkey indigestion preparations value, 2003?08 ($m, nominal prices) 81
Table 47: Turkey indigestion preparations value forecast, 2008?13 ($m, nominal prices) 81
Table 48: Turkey indigestion preparations brand share, by value, 2007?08 (%) 83
Table 49: Turkey indigestion preparations value, by brand 2007?08 (TRYm, nominal prices) 83
Table 50: Turkey indigestion preparations company share by value, 2007?08 (%) 85
Table 51: Turkey indigestion preparations value, by company, 2007?08 (TRYm, nominal prices) 85
Table 52: Turkey indigestion preparations distribution channels, by value, 2007?08 (%) 86
Table 53: Turkey indigestion preparations value, by distribution channel, 2007?08 (TRYm, nominal prices) 86
Table 54: Turkey medicated skin products value, 2003?08 (TRYm, nominal prices) 88
Table 55: Turkey medicated skin products value forecast, 2008?13 (TRYm, nominal prices) 89
Table 56: Turkey medicated skin products value, 2003?08 ($m, nominal prices) 91
Table 57: Turkey medicated skin products value forecast, 2008?13 ($m, nominal prices) 92
Table 58: Turkey medicated skin products brand share, by value, 2007?08 (%) 94
Table 59: Turkey medicated skin products value, by brand 2007?08 (TRYm, nominal prices) 94
Table 60: Turkey medicated skin products company share by value, 2007?08 (%) 96
Table 61: Turkey medicated skin products value, by company, 2007?08 (TRYm, nominal prices) 96
Table 62: Turkey medicated skin products distribution channels, by value, 2007?08 (%) 97
Table 63: Turkey medicated skin products value, by distribution channel, 2007?08 (TRYm, nominal prices) 97
Table 64: Turkey first aid kits value, 2003?08 (TRYm, nominal prices) 99
Table 65: Turkey first aid kits value forecast, 2008?13 (TRYm, nominal prices) 100
Table 66: Turkey first aid kits value, 2003?08 ($m, nominal prices) 101
Table 67: Turkey first aid kits value forecast, 2008?13 ($m, nominal prices) 101
Table 68: Turkey first aid kits brand share, by value, 2007?08 (%) 102
Table 69: Turkey first aid kits value, by brand 2007?08 (TRYm, nominal prices) 102
Table 70: Turkey first aid kits company share by value, 2007?08 (%) 104
Table 71: Turkey first aid kits value, by company, 2007?08 (TRYm, nominal prices) 104
Table 72: Turkey first aid kits distribution channels, by value, 2007?08 (%) 105
Table 73: Turkey first aid kits value, by distribution channel, 2007?08 (TRYm, nominal prices) 105
Table 74: Turkey other OTC healthcare products value, 2003?08 (TRYm, nominal prices) 107
Table 75: Turkey other OTC healthcare products value forecast, 2008?13 (TRYm, nominal prices) 108
Table 76: Turkey other OTC healthcare products value, 2003?08 ($m, nominal prices) 110
Table 77: Turkey other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 111
Table 78: Turkey other OTC healthcare products brand share, by value, 2007?08 (%) 113
Table 79: Turkey other OTC healthcare products value, by brand 2007?08 (TRYm, nominal prices) 113
Table 80: Turkey other OTC healthcare products company share by value, 2007?08 (%) 115
Table 81: Turkey other OTC healthcare products value, by company, 2007?08 (TRYm, nominal prices) 115
Table 82: Turkey other OTC healthcare products distribution channels, by value, 2007?08 (%) 116
Table 83: Turkey other OTC healthcare products value, by distribution channel, 2007?08 (TRYm, nominal prices) 116
Table 84: Turkey plasters & bandages value, 2003?08 (TRYm, nominal prices) 118
Table 85: Turkey plasters & bandages value forecast, 2008?13 (TRYm, nominal prices) 119
Table 86: Turkey plasters & bandages value, 2003?08 ($m, nominal prices) 121
Table 87: Turkey plasters & bandages value forecast, 2008?13 ($m, nominal prices) 122
Table 88: Turkey plasters & bandages brand share, by value, 2007?08 (%) 124
Table 89: Turkey plasters & bandages value, by brand 2007?08 (TRYm, nominal prices) 124
Table 90: Turkey plasters & bandages company share by value, 2007?08 (%) 126
Table 91: Turkey plasters & bandages value, by company, 2007?08 (TRYm, nominal prices) 126
Table 92: Turkey plasters & bandages distribution channels, by value, 2007?08 (%) 127
Table 93: Turkey plasters & bandages value, by distribution channel, 2007?08 (TRYm, nominal prices) 127
Table 94: Turkey traditional medicines value, 2003?08 (TRYm, nominal prices) 129
Table 95: Turkey traditional medicines value forecast, 2008?13 (TRYm, nominal prices) 130
Table 96: Turkey traditional medicines value, 2003?08 ($m, nominal prices) 131
Table 97: Turkey traditional medicines value forecast, 2008?13 ($m, nominal prices) 131
Table 98: Turkey traditional medicines brand share, by value, 2007?08 (%) 132
Table 99: Turkey traditional medicines value, by brand 2007?08 (TRYm, nominal prices) 132
Table 100: Turkey traditional medicines company share by value, 2007?08 (%) 133
Table 101: Turkey traditional medicines value, by company, 2007?08 (TRYm, nominal prices) 133
Table 102: Turkey traditional medicines distribution channels, by value, 2007?08 (%) 134
Table 103: Turkey traditional medicines value, by distribution channel, 2007?08 (TRYm, nominal prices) 134
Table 104: Turkey vitamins and minerals value, 2003?08 (TRYm, nominal prices) 136
Table 105: Turkey vitamins and minerals value forecast, 2008?13 (TRYm, nominal prices) 137
Table 106: Turkey vitamins and minerals value, 2003?08 ($m, nominal prices) 139
Table 107: Turkey vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 139
Table 108: Turkey vitamins and minerals brand share, by value, 2007?08 (%) 141
Table 109: Turkey vitamins and minerals value, by brand 2007?08 (TRYm, nominal prices) 141
Table 110: Turkey vitamins and minerals company share by value, 2007?08 (%) 143
Table 111: Turkey vitamins and minerals value, by company, 2007?08 (TRYm, nominal prices) 143
Table 112: Turkey vitamins and minerals distribution channels, by value, 2007?08 (%) 144
Table 113: Turkey vitamins and minerals value, by distribution channel, 2007?08 (TRYm, nominal prices) 144
Table 114: Global OTC healthcare market value, 2008 146
Table 115: Global OTC healthcare market split (value terms ($m), 2008), top five countries 149
Table 116: Leading players, top five countries 150
Table 117: Analysis of Turkey’s political landscape 152
Table 118: Analysis of Turkey’s economy 155
Table 119: Analysis of Turkey’s social system 158
Table 120: Analysis of Turkey’s technology landscape 161
Table 121: Patents received from the US Patent and Trademark Office by country 163
Table 122: Analysis of Turkey’s legal landscape 164
Table 123: Analysis of Turkey’s environmental landscape 167
Table 124: Turkey OTC healthcare new product launches reports, by company 2008 170
Table 125: Turkey OTC healthcare new product launches SKUs, by company 2008 170
Table 126: Turkey OTC healthcare new product launches (reports), by flavor and fragrances 2008 171
Table 127: Turkey OTC healthcare new product launches (reports), by ingredients 2008 171
Table 128: Turkey OTC healthcare new product launches (reports), by package tags or claims 2008 171
Table 129: Turkey OTC healthcare new product launches, 2008 172
Table 130: Turkey population, by age group, 2003?08 (millions) 173
Table 131: Turkey population forecast, by age group, 2008?13 (millions) 174
Table 132: Turkey population, by gender, 2003?08 (millions) 174
Table 133: Turkey population forecast, by gender, 2008?13 (millions) 175
Table 134: Turkey nominal GDP, 2003?08 (TRYbn, nominal prices) 175
Table 135: Turkey nominal GDP forecast, 2008?13 (TRYbn, nominal prices) 175
Table 136: Turkey real GDP, 2003?08 (TRYbn, 2000 prices) 176
Table 137: Turkey real GDP forecast, 2008?13 (TRYbn, 2000 prices) 176
Table 138: Turkey real GDP, 2003?08 ($bn, 2000 prices) 176
Table 139: Turkey real GDP forecast, 2008?13 ($bn, 2000 prices) 177
Table 140: Turkey consumer price index, 2003?08 (2000=100) 177
Table 141: Turkey consumer price index, 2008?13 (2000=100) 177



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