OTC Healthcare in Ukraine to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Ukraine. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Ukraine increased at a compound annual growth rate of 7% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Ukraine, accounting for a share of 27.8%.

Leading players in Ukrainian OTC healthcare market include Johnson & Johnson, GlaxoSmithKline Plc and Bionorica.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Ukraine

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Ukrainian Hryvnia), 2003?08 31
Value analysis (Ukrainian Hryvnia), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 43
Chapter 4 Leading Company Profiles 45
Johnson & Johnson 45
GlaxoSmithKline Plc 47
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Ukrainian Hryvnia), 2003?08 50
Value analysis (Ukrainian Hryvnia), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Ukrainian Hryvnia), 2003?08 60
Value analysis (Ukrainian Hryvnia), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Chapter 7 Category Analysis: Cough and Cold Preparations 71
Value analysis (Ukrainian Hryvnia), 2003?08 71
Value analysis (Ukrainian Hryvnia), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Chapter 8 Category Analysis: Indigestion Preparations 82
Value analysis (Ukrainian Hryvnia), 2003?08 82
Value analysis (Ukrainian Hryvnia), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Chapter 9 Category Analysis: Medicated Skin Products 92
Value analysis (Ukrainian Hryvnia), 2003?08 92
Value analysis (Ukrainian Hryvnia), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Company and brand share analysis 98
Distribution analysis 101
Chapter 10 Category Analysis: First Aid Kits 103
Value analysis (Ukrainian Hryvnia), 2003?08 103
Value analysis (Ukrainian Hryvnia), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Chapter 11 Category Analysis: Other OTC Healthcare Products 111
Value analysis (Ukrainian Hryvnia), 2003?08 111
Value analysis (Ukrainian Hryvnia), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Company and brand share analysis 117
Distribution analysis 120
Chapter 12 Category Analysis: Plasters & Bandages 122
Value analysis (Ukrainian Hryvnia), 2003?08 122
Value analysis (Ukrainian Hryvnia), 2008?13 123
Value analysis (US dollars), 2003?08 125
Value analysis (US dollars), 2008?13 126
Company and brand share analysis 128
Distribution analysis 130
Chapter 13 Category Analysis: Traditional Medicines 132
Value analysis (Ukrainian Hryvnia), 2003?08 132
Value analysis (Ukrainian Hryvnia), 2008?13 133
Value analysis (US dollars), 2003?08 134
Value analysis (US dollars), 2008?13 134
Company and brand share analysis 135
Distribution analysis 138
Chapter 14 Category Analysis: Vitamins and Minerals 140
Value analysis (Ukrainian Hryvnia), 2003?08 140
Value analysis (Ukrainian Hryvnia), 2008?13 141
Value analysis (US dollars), 2003?08 143
Value analysis (US dollars), 2008?13 143
Company and brand share analysis 145
Distribution analysis 148
Chapter 15 Country Comparison 150
Value 150
Market share 154
Chapter 16 Socioeconomic profile 155
Country overview 155
Key facts 157
Political overview 158
Economic overview 159
Chapter 17 New Product Development 160
Product launches over time 160
Recent product launches 162
Chapter 18 Macroeconomic Profile 163
Macroeconomic indicators 163
Chapter 19 Research Methodology 168
Methodology overview 168
Secondary research 169
Market modeling 170
Creating an initial data model 170
Revising the initial data model 170
Creating a final estimate 171
Creating demographic value splits 171
Primary research 171
Data finalization 172
Ongoing research 172
Chapter 20 APPENDIX 173
Future readings 173
How to contact experts in your industry 173
Disclaimer 173

LIST OF FIGURES
Figure 1: Ukraine OTC healthcare value and value forecast, 2003?13 (UAHm, nominal prices) 34
Figure 2: Ukraine OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Ukraine OTC healthcare company share, by value, 2007?08 (%) 40
Figure 4: Ukraine OTC healthcare distribution channels, by value, 2007?08 (%) 44
Figure 5: Ukraine analgesics value and value forecast, 2003?13 (UAHm, nominal prices) 52
Figure 6: Ukraine analgesics category growth comparison, by value, 2003?13 54
Figure 7: Ukraine analgesics company share, by value, 2007?08 (%) 56
Figure 8: Ukraine analgesics distribution channels, by value, 2007?08 (%) 59
Figure 9: Ukraine topical OTC medicines value and value forecast, 2003?13 (UAHm, nominal prices) 62
Figure 10: Ukraine topical OTC medicines category growth comparison, by value, 2003?13 65
Figure 11: Ukraine topical OTC medicines company share, by value, 2007?08 (%) 67
Figure 12: Ukraine topical OTC medicines distribution channels, by value, 2007?08 (%) 70
Figure 13: Ukraine cough and cold preparations value and value forecast, 2003?13 (UAHm, nominal prices) 73
Figure 14: Ukraine cough and cold preparations category growth comparison, by value, 2003?13 76
Figure 15: Ukraine cough and cold preparations company share, by value, 2007?08 (%) 78
Figure 16: Ukraine cough and cold preparations distribution channels, by value, 2007?08 (%) 81
Figure 17: Ukraine indigestion preparations value and value forecast, 2003?13 (UAHm, nominal prices) 84
Figure 18: Ukraine indigestion preparations category growth comparison, by value, 2003?13 86
Figure 19: Ukraine indigestion preparations company share, by value, 2007?08 (%) 88
Figure 20: Ukraine indigestion preparations distribution channels, by value, 2007?08 (%) 91
Figure 21: Ukraine medicated skin products value and value forecast, 2003?13 (UAHm, nominal prices) 94
Figure 22: Ukraine medicated skin products category growth comparison, by value, 2003?13 97
Figure 23: Ukraine medicated skin products company share, by value, 2007?08 (%) 99
Figure 24: Ukraine medicated skin products distribution channels, by value, 2007?08 (%) 102
Figure 25: Ukraine first aid kits value and value forecast, 2003?13 (UAHm, nominal prices) 104
Figure 26: Ukraine first aid kits company share, by value, 2007?08 (%) 107
Figure 27: Ukraine first aid kits distribution channels, by value, 2007?08 (%) 110
Figure 28: Ukraine other OTC healthcare products value and value forecast, 2003?13 (UAHm, nominal prices) 113
Figure 29: Ukraine other OTC healthcare products category growth comparison, by value, 2003?13 116
Figure 30: Ukraine other OTC healthcare products company share, by value, 2007?08 (%) 118
Figure 31: Ukraine other OTC healthcare products distribution channels, by value, 2007?08 (%) 121
Figure 32: Ukraine plasters & bandages value and value forecast, 2003?13 (UAHm, nominal prices) 124
Figure 33: Ukraine plasters & bandages category growth comparison, by value, 2003?13 127
Figure 34: Ukraine plasters & bandages distribution channels, by value, 2007?08 (%) 131
Figure 35: Ukraine traditional medicines value and value forecast, 2003?13 (UAHm, nominal prices) 133
Figure 36: Ukraine traditional medicines company share, by value, 2007?08 (%) 136
Figure 37: Ukraine traditional medicines distribution channels, by value, 2007?08 (%) 139
Figure 38: Ukraine vitamins and minerals value and value forecast, 2003?13 (UAHm, nominal prices) 142
Figure 39: Ukraine vitamins and minerals category growth comparison, by value, 2003?13 144
Figure 40: Ukraine vitamins and minerals company share, by value, 2007?08 (%) 146
Figure 41: Ukraine vitamins and minerals distribution channels, by value, 2007?08 (%) 149
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 151
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 153
Figure 44: Map of Ukraine 157
Figure 45: Annual data review process 169

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Ukraine OTC healthcare value, 2003?08 (UAHm, nominal prices) 32
Table 4: Ukraine OTC healthcare value forecast, 2008?13 (UAHm, nominal prices) 33
Table 5: Ukraine OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Ukraine OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Ukraine OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Ukraine OTC healthcare value, by brand 2007?08 (UAHm, nominal prices) 39
Table 9: Ukraine OTC healthcare company share by value, 2007?08 (%) 41
Table 10: Ukraine OTC healthcare value, by company, 2007?08 (UAHm, nominal prices) 42
Table 11: Ukraine OTC healthcare distribution channels, by value, 2007?08 (%) 43
Table 12: Ukraine OTC healthcare value, by distribution channel, 2007?08 (UAHm, nominal prices) 43
Table 13: Johnson & Johnson key facts 45
Table 14: GlaxoSmithKline Plc key facts 47
Table 15: Ukraine analgesics value, 2003?08 (UAHm, nominal prices) 50
Table 16: Ukraine analgesics value forecast, 2008?13 (UAHm, nominal prices) 51
Table 17: Ukraine analgesics value, 2003?08 ($m, nominal prices) 53
Table 18: Ukraine analgesics value forecast, 2008?13 ($m, nominal prices) 53
Table 19: Ukraine analgesics brand share, by value, 2007?08 (%) 55
Table 20: Ukraine analgesics value, by brand 2007?08 (UAHm, nominal prices) 55
Table 21: Ukraine analgesics company share by value, 2007?08 (%) 57
Table 22: Ukraine analgesics value, by company, 2007?08 (UAHm, nominal prices) 57
Table 23: Ukraine analgesics distribution channels, by value, 2007?08 (%) 58
Table 24: Ukraine analgesics value, by distribution channel, 2007?08 (UAHm, nominal prices) 58
Table 25: Ukraine topical OTC medicines value, 2003?08 (UAHm, nominal prices) 60
Table 26: Ukraine topical OTC medicines value forecast, 2008?13 (UAHm, nominal prices) 61
Table 27: Ukraine topical OTC medicines value, 2003?08 ($m, nominal prices) 63
Table 28: Ukraine topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 64
Table 29: Ukraine topical OTC medicines brand share, by value, 2007?08 (%) 66
Table 30: Ukraine topical OTC medicines value, by brand 2007?08 (UAHm, nominal prices) 66
Table 31: Ukraine topical OTC medicines company share by value, 2007?08 (%) 68
Table 32: Ukraine topical OTC medicines value, by company, 2007?08 (UAHm, nominal prices) 68
Table 33: Ukraine topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Table 34: Ukraine topical OTC medicines value, by distribution channel, 2007?08 (UAHm, nominal prices) 69
Table 35: Ukraine cough and cold preparations value, 2003?08 (UAHm, nominal prices) 71
Table 36: Ukraine cough and cold preparations value forecast, 2008?13 (UAHm, nominal prices) 72
Table 37: Ukraine cough and cold preparations value, 2003?08 ($m, nominal prices) 74
Table 38: Ukraine cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 75
Table 39: Ukraine cough and cold preparations brand share, by value, 2007?08 (%) 77
Table 40: Ukraine cough and cold preparations value, by brand 2007?08 (UAHm, nominal prices) 77
Table 41: Ukraine cough and cold preparations company share by value, 2007?08 (%) 79
Table 42: Ukraine cough and cold preparations value, by company, 2007?08 (UAHm, nominal prices) 79
Table 43: Ukraine cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Table 44: Ukraine cough and cold preparations value, by distribution channel, 2007?08 (UAHm, nominal prices) 80
Table 45: Ukraine indigestion preparations value, 2003?08 (UAHm, nominal prices) 82
Table 46: Ukraine indigestion preparations value forecast, 2008?13 (UAHm, nominal prices) 83
Table 47: Ukraine indigestion preparations value, 2003?08 ($m, nominal prices) 85
Table 48: Ukraine indigestion preparations value forecast, 2008?13 ($m, nominal prices) 85
Table 49: Ukraine indigestion preparations brand share, by value, 2007?08 (%) 87
Table 50: Ukraine indigestion preparations value, by brand 2007?08 (UAHm, nominal prices) 87
Table 51: Ukraine indigestion preparations company share by value, 2007?08 (%) 89
Table 52: Ukraine indigestion preparations value, by company, 2007?08 (UAHm, nominal prices) 89
Table 53: Ukraine indigestion preparations distribution channels, by value, 2007?08 (%) 90
Table 54: Ukraine indigestion preparations value, by distribution channel, 2007?08 (UAHm, nominal prices) 90
Table 55: Ukraine medicated skin products value, 2003?08 (UAHm, nominal prices) 92
Table 56: Ukraine medicated skin products value forecast, 2008?13 (UAHm, nominal prices) 93
Table 57: Ukraine medicated skin products value, 2003?08 ($m, nominal prices) 95
Table 58: Ukraine medicated skin products value forecast, 2008?13 ($m, nominal prices) 96
Table 59: Ukraine medicated skin products brand share, by value, 2007?08 (%) 98
Table 60: Ukraine medicated skin products value, by brand 2007?08 (UAHm, nominal prices) 98
Table 61: Ukraine medicated skin products company share by value, 2007?08 (%) 100
Table 62: Ukraine medicated skin products value, by company, 2007?08 (UAHm, nominal prices) 100
Table 63: Ukraine medicated skin products distribution channels, by value, 2007?08 (%) 101
Table 64: Ukraine medicated skin products value, by distribution channel, 2007?08 (UAHm, nominal prices) 101
Table 65: Ukraine first aid kits value, 2003?08 (UAHm, nominal prices) 103
Table 66: Ukraine first aid kits value forecast, 2008?13 (UAHm, nominal prices) 104
Table 67: Ukraine first aid kits value, 2003?08 ($m, nominal prices) 105
Table 68: Ukraine first aid kits value forecast, 2008?13 ($m, nominal prices) 105
Table 69: Ukraine first aid kits brand share, by value, 2007?08 (%) 106
Table 70: Ukraine first aid kits value, by brand 2007?08 (UAHm, nominal prices) 106
Table 71: Ukraine first aid kits company share by value, 2007?08 (%) 108
Table 72: Ukraine first aid kits value, by company, 2007?08 (UAHm, nominal prices) 108
Table 73: Ukraine first aid kits distribution channels, by value, 2007?08 (%) 109
Table 74: Ukraine first aid kits value, by distribution channel, 2007?08 (UAHm, nominal prices) 109
Table 75: Ukraine other OTC healthcare products value, 2003?08 (UAHm, nominal prices) 111
Table 76: Ukraine other OTC healthcare products value forecast, 2008?13 (UAHm, nominal prices) 112
Table 77: Ukraine other OTC healthcare products value, 2003?08 ($m, nominal prices) 114
Table 78: Ukraine other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 115
Table 79: Ukraine other OTC healthcare products brand share, by value, 2007?08 (%) 117
Table 80: Ukraine other OTC healthcare products value, by brand 2007?08 (UAHm, nominal prices) 117
Table 81: Ukraine other OTC healthcare products company share by value, 2007?08 (%) 119
Table 82: Ukraine other OTC healthcare products value, by company, 2007?08 (UAHm, nominal prices) 119
Table 83: Ukraine other OTC healthcare products distribution channels, by value, 2007?08 (%) 120
Table 84: Ukraine other OTC healthcare products value, by distribution channel, 2007?08 (UAHm, nominal prices) 120
Table 85: Ukraine plasters & bandages value, 2003?08 (UAHm, nominal prices) 122
Table 86: Ukraine plasters & bandages value forecast, 2008?13 (UAHm, nominal prices) 123
Table 87: Ukraine plasters & bandages value, 2003?08 ($m, nominal prices) 125
Table 88: Ukraine plasters & bandages value forecast, 2008?13 ($m, nominal prices) 126
Table 89: Ukraine plasters & bandages brand share, by value, 2007?08 (%) 128
Table 90: Ukraine plasters & bandages value, by brand 2007?08 (UAHm, nominal prices) 128
Table 91: Ukraine plasters & bandages company share by value, 2007?08 (%) 129
Table 92: Ukraine plasters & bandages value, by company, 2007?08 (UAHm, nominal prices) 129
Table 93: Ukraine plasters & bandages distribution channels, by value, 2007?08 (%) 130
Table 94: Ukraine plasters & bandages value, by distribution channel, 2007?08 (UAHm, nominal prices) 130
Table 95: Ukraine traditional medicines value, 2003?08 (UAHm, nominal prices) 132
Table 96: Ukraine traditional medicines value forecast, 2008?13 (UAHm, nominal prices) 133
Table 97: Ukraine traditional medicines value, 2003?08 ($m, nominal prices) 134
Table 98: Ukraine traditional medicines value forecast, 2008?13 ($m, nominal prices) 134
Table 99: Ukraine traditional medicines brand share, by value, 2007?08 (%) 135
Table 100: Ukraine traditional medicines value, by brand 2007?08 (UAHm, nominal prices) 135
Table 101: Ukraine traditional medicines company share by value, 2007?08 (%) 137
Table 102: Ukraine traditional medicines value, by company, 2007?08 (UAHm, nominal prices) 137
Table 103: Ukraine traditional medicines distribution channels, by value, 2007?08 (%) 138
Table 104: Ukraine traditional medicines value, by distribution channel, 2007?08 (UAHm, nominal prices) 138
Table 105: Ukraine vitamins and minerals value, 2003?08 (UAHm, nominal prices) 140
Table 106: Ukraine vitamins and minerals value forecast, 2008?13 (UAHm, nominal prices) 141
Table 107: Ukraine vitamins and minerals value, 2003?08 ($m, nominal prices) 143
Table 108: Ukraine vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 143
Table 109: Ukraine vitamins and minerals brand share, by value, 2007?08 (%) 145
Table 110: Ukraine vitamins and minerals value, by brand 2007?08 (UAHm, nominal prices) 145
Table 111: Ukraine vitamins and minerals company share by value, 2007?08 (%) 147
Table 112: Ukraine vitamins and minerals value, by company, 2007?08 (UAHm, nominal prices) 147
Table 113: Ukraine vitamins and minerals distribution channels, by value, 2007?08 (%) 148
Table 114: Ukraine vitamins and minerals value, by distribution channel, 2007?08 (UAHm, nominal prices) 148
Table 115: Global OTC healthcare market value, 2008 150
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Ukraine key facts 157
Table 119: Ukraine OTC healthcare new product launches reports, by company (top five companies), 2008 160
Table 120: Ukraine OTC healthcare new product launches SKUs, by company (top five companies), 2008 160
Table 121: Ukraine OTC healthcare new product launches (reports), by flavor and fragrances 2008 161
Table 122: Ukraine OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 161
Table 123: Ukraine OTC healthcare new product launches (reports), by package tags or claims 2008 162
Table 124: Ukraine OTC healthcare new product launches - recent five launches 2008 162
Table 125: Ukraine population, by age group, 2003?08 (millions) 163
Table 126: Ukraine population forecast, by age group, 2008?13 (millions) 164
Table 127: Ukraine population, by gender, 2003?08 (millions) 164
Table 128: Ukraine population forecast, by gender, 2008?13 (millions) 165
Table 129: Ukraine nominal GDP, 2003?08 (UAHbn, nominal prices) 165
Table 130: Ukraine nominal GDP forecast, 2008?13 (UAHbn, nominal prices) 165
Table 131: Ukraine real GDP, 2003?08 (UAHbn, 2000 prices) 166
Table 132: Ukraine real GDP forecast, 2008?13 (UAHbn, 2000 prices) 166
Table 133: Ukraine real GDP, 2003?08 ($bn, 2000 prices) 166
Table 134: Ukraine real GDP forecast, 2008?13 ($bn, 2000 prices) 167
Table 135: Ukraine consumer price index, 2003?08 (2000=100) 167
Table 136: Ukraine consumer price index, 2008?13 (2000=100) 167


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