OTC Healthcare in Uruguay to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Uruguay increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The vitamins and minerals category led the OTC healthcare market in Uruguay, accounting for a share of 16.8%.

Leading players in Uruguayan OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Peso Uruguayo), 2003?08 30
Value analysis (Peso Uruguayo), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
GlaxoSmithKline Plc 46
Johnson & Johnson 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Peso Uruguayo), 2003?08 51
Value analysis (Peso Uruguayo), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Peso Uruguayo), 2003?08 62
Value analysis (Peso Uruguayo), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Peso Uruguayo), 2003?08 73
Value analysis (Peso Uruguayo), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 77
Company and brand share analysis 79
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Peso Uruguayo), 2003?08 85
Value analysis (Peso Uruguayo), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Peso Uruguayo), 2003?08 95
Value analysis (Peso Uruguayo), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Peso Uruguayo), 2003?08 106
Value analysis (Peso Uruguayo), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Peso Uruguayo), 2003?08 114
Value analysis (Peso Uruguayo), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 119
Distribution analysis 122
Chapter 12 Category Analysis: Plasters & Bandages 124
Value analysis (Peso Uruguayo), 2003?08 124
Value analysis (Peso Uruguayo), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Company and brand share analysis 130
Distribution analysis 132
Chapter 13 Category Analysis: Traditional Medicines 134
Value analysis (Peso Uruguayo), 2003?08 134
Value analysis (Peso Uruguayo), 2008?13 135
Value analysis (US dollars), 2003?08 136
Value analysis (US dollars), 2008?13 136
Company and brand share analysis 137
Distribution analysis 139
Chapter 14 Category Analysis: Vitamins and Minerals 141
Value analysis (Peso Uruguayo), 2003?08 141
Value analysis (Peso Uruguayo), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 144
Company and brand share analysis 146
Distribution analysis 150
Chapter 15 Country Comparison 152
Value 152
Market share 156
Chapter 16 New Product Development 157
Product launches over time 157
Recent product launches 159
Chapter 17 Macroeconomic Profile 160
Macroeconomic indicators 160
Chapter 18 Research Methodology 165
Methodology overview 165
Secondary research 166
Market modeling 167
Creating an initial data model 167
Revising the initial data model 167
Creating a final estimate 168
Creating demographic value splits 168
Primary research 168
Data finalization 169
Ongoing research 169
Chapter 19 APPENDIX 170
Future readings 170
How to contact experts in your industry 170
Disclaimer 170

LIST OF FIGURES
Figure 1: Uruguay OTC healthcare value and value forecast, 2003?13 (UYUm, nominal prices) 33
Figure 2: Uruguay OTC healthcare category growth comparison, by value, 2003?13 36
Figure 3: Uruguay OTC healthcare company share, by value, 2007?08 (%) 41
Figure 4: Uruguay OTC healthcare distribution channels, by value, 2007?08 (%) 45
Figure 5: Uruguay analgesics value and value forecast, 2003?13 (UYUm, nominal prices) 53
Figure 6: Uruguay analgesics category growth comparison, by value, 2003?13 55
Figure 7: Uruguay analgesics company share, by value, 2007?08 (%) 58
Figure 8: Uruguay analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Uruguay topical OTC medicines value and value forecast, 2003?13 (UYUm, nominal prices) 64
Figure 10: Uruguay topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Uruguay topical OTC medicines company share, by value, 2007?08 (%) 69
Figure 12: Uruguay topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Figure 13: Uruguay cough and cold preparations value and value forecast, 2003?13 (UYUm, nominal prices) 75
Figure 14: Uruguay cough and cold preparations category growth comparison, by value, 2003?13 78
Figure 15: Uruguay cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Uruguay cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Uruguay indigestion preparations value and value forecast, 2003?13 (UYUm, nominal prices) 87
Figure 18: Uruguay indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Uruguay indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Uruguay indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Uruguay medicated skin products value and value forecast, 2003?13 (UYUm, nominal prices) 97
Figure 22: Uruguay medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Uruguay medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Uruguay medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Uruguay first aid kits value and value forecast, 2003?13 (UYUm, nominal prices) 107
Figure 26: Uruguay first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Uruguay first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Uruguay other OTC healthcare products value and value forecast, 2003?13 (UYUm, nominal prices) 116
Figure 29: Uruguay other OTC healthcare products company share, by value, 2007?08 (%) 120
Figure 30: Uruguay other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Figure 31: Uruguay plasters & bandages value and value forecast, 2003?13 (UYUm, nominal prices) 126
Figure 32: Uruguay plasters & bandages category growth comparison, by value, 2003?13 129
Figure 33: Uruguay plasters & bandages distribution channels, by value, 2007?08 (%) 133
Figure 34: Uruguay traditional medicines value and value forecast, 2003?13 (UYUm, nominal prices) 135
Figure 35: Uruguay traditional medicines distribution channels, by value, 2007?08 (%) 140
Figure 36: Uruguay vitamins and minerals value and value forecast, 2003?13 (UYUm, nominal prices) 143
Figure 37: Uruguay vitamins and minerals category growth comparison, by value, 2003?13 145
Figure 38: Uruguay vitamins and minerals company share, by value, 2007?08 (%) 148
Figure 39: Uruguay vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Figure 40: Global OTC healthcare market split (value terms, 2008), top five countries 153
Figure 41: Global OTC healthcare market value, 2003–08, top five countries 155
Figure 42: Annual data review process 166

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Uruguay OTC healthcare value, 2003?08 (UYUm, nominal prices) 31
Table 4: Uruguay OTC healthcare value forecast, 2008?13 (UYUm, nominal prices) 32
Table 5: Uruguay OTC healthcare value, 2003?08 ($m, nominal prices) 34
Table 6: Uruguay OTC healthcare value forecast, 2008?13 ($m, nominal prices) 35
Table 7: Uruguay OTC healthcare brand share, by value, 2007?08 (%) 37
Table 8: Uruguay OTC healthcare value, by brand 2007?08 (UYUm, nominal prices) 39
Table 9: Uruguay OTC healthcare company share by value, 2007?08 (%) 42
Table 10: Uruguay OTC healthcare value, by company, 2007?08 (UYUm, nominal prices) 43
Table 11: Uruguay OTC healthcare distribution channels, by value, 2007?08 (%) 44
Table 12: Uruguay OTC healthcare value, by distribution channel, 2007?08 (UYUm, nominal prices) 44
Table 13: GlaxoSmithKline Plc key facts 46
Table 14: Johnson & Johnson key facts 49
Table 15: Uruguay analgesics value, 2003?08 (UYUm, nominal prices) 51
Table 16: Uruguay analgesics value forecast, 2008?13 (UYUm, nominal prices) 52
Table 17: Uruguay analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Uruguay analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Uruguay analgesics brand share, by value, 2007?08 (%) 56
Table 20: Uruguay analgesics value, by brand 2007?08 (UYUm, nominal prices) 57
Table 21: Uruguay analgesics company share by value, 2007?08 (%) 59
Table 22: Uruguay analgesics value, by company, 2007?08 (UYUm, nominal prices) 59
Table 23: Uruguay analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Uruguay analgesics value, by distribution channel, 2007?08 (UYUm, nominal prices) 60
Table 25: Uruguay topical OTC medicines value, 2003?08 (UYUm, nominal prices) 62
Table 26: Uruguay topical OTC medicines value forecast, 2008?13 (UYUm, nominal prices) 63
Table 27: Uruguay topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Uruguay topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Uruguay topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Uruguay topical OTC medicines value, by brand 2007?08 (UYUm, nominal prices) 68
Table 31: Uruguay topical OTC medicines company share by value, 2007?08 (%) 70
Table 32: Uruguay topical OTC medicines value, by company, 2007?08 (UYUm, nominal prices) 70
Table 33: Uruguay topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Table 34: Uruguay topical OTC medicines value, by distribution channel, 2007?08 (UYUm, nominal prices) 71
Table 35: Uruguay cough and cold preparations value, 2003?08 (UYUm, nominal prices) 73
Table 36: Uruguay cough and cold preparations value forecast, 2008?13 (UYUm, nominal prices) 74
Table 37: Uruguay cough and cold preparations value, 2003?08 ($m, nominal prices) 76
Table 38: Uruguay cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Uruguay cough and cold preparations brand share, by value, 2007?08 (%) 79
Table 40: Uruguay cough and cold preparations value, by brand 2007?08 (UYUm, nominal prices) 80
Table 41: Uruguay cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Uruguay cough and cold preparations value, by company, 2007?08 (UYUm, nominal prices) 82
Table 43: Uruguay cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Uruguay cough and cold preparations value, by distribution channel, 2007?08 (UYUm, nominal prices) 83
Table 45: Uruguay indigestion preparations value, 2003?08 (UYUm, nominal prices) 85
Table 46: Uruguay indigestion preparations value forecast, 2008?13 (UYUm, nominal prices) 86
Table 47: Uruguay indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Uruguay indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Uruguay indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Uruguay indigestion preparations value, by brand 2007?08 (UYUm, nominal prices) 90
Table 51: Uruguay indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Uruguay indigestion preparations value, by company, 2007?08 (UYUm, nominal prices) 92
Table 53: Uruguay indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Uruguay indigestion preparations value, by distribution channel, 2007?08 (UYUm, nominal prices) 93
Table 55: Uruguay medicated skin products value, 2003?08 (UYUm, nominal prices) 95
Table 56: Uruguay medicated skin products value forecast, 2008?13 (UYUm, nominal prices) 96
Table 57: Uruguay medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Uruguay medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Uruguay medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Uruguay medicated skin products value, by brand 2007?08 (UYUm, nominal prices) 101
Table 61: Uruguay medicated skin products company share by value, 2007?08 (%) 103
Table 62: Uruguay medicated skin products value, by company, 2007?08 (UYUm, nominal prices) 103
Table 63: Uruguay medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Uruguay medicated skin products value, by distribution channel, 2007?08 (UYUm, nominal prices) 104
Table 65: Uruguay first aid kits value, 2003?08 (UYUm, nominal prices) 106
Table 66: Uruguay first aid kits value forecast, 2008?13 (UYUm, nominal prices) 107
Table 67: Uruguay first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Uruguay first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Uruguay first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Uruguay first aid kits value, by brand 2007?08 (UYUm, nominal prices) 109
Table 71: Uruguay first aid kits company share by value, 2007?08 (%) 111
Table 72: Uruguay first aid kits value, by company, 2007?08 (UYUm, nominal prices) 111
Table 73: Uruguay first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Uruguay first aid kits value, by distribution channel, 2007?08 (UYUm, nominal prices) 112
Table 75: Uruguay other OTC healthcare products value, 2003?08 (UYUm, nominal prices) 114
Table 76: Uruguay other OTC healthcare products value forecast, 2008?13 (UYUm, nominal prices) 115
Table 77: Uruguay other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Uruguay other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Uruguay other OTC healthcare products brand share, by value, 2007?08 (%) 119
Table 80: Uruguay other OTC healthcare products value, by brand 2007?08 (UYUm, nominal prices) 119
Table 81: Uruguay other OTC healthcare products company share by value, 2007?08 (%) 121
Table 82: Uruguay other OTC healthcare products value, by company, 2007?08 (UYUm, nominal prices) 121
Table 83: Uruguay other OTC healthcare products distribution channels, by value, 2007?08 (%) 122
Table 84: Uruguay other OTC healthcare products value, by distribution channel, 2007?08 (UYUm, nominal prices) 122
Table 85: Uruguay plasters & bandages value, 2003?08 (UYUm, nominal prices) 124
Table 86: Uruguay plasters & bandages value forecast, 2008?13 (UYUm, nominal prices) 125
Table 87: Uruguay plasters & bandages value, 2003?08 ($m, nominal prices) 127
Table 88: Uruguay plasters & bandages value forecast, 2008?13 ($m, nominal prices) 128
Table 89: Uruguay plasters & bandages brand share, by value, 2007?08 (%) 130
Table 90: Uruguay plasters & bandages value, by brand 2007?08 (UYUm, nominal prices) 130
Table 91: Uruguay plasters & bandages company share by value, 2007?08 (%) 131
Table 92: Uruguay plasters & bandages value, by company, 2007?08 (UYUm, nominal prices) 131
Table 93: Uruguay plasters & bandages distribution channels, by value, 2007?08 (%) 132
Table 94: Uruguay plasters & bandages value, by distribution channel, 2007?08 (UYUm, nominal prices) 132
Table 95: Uruguay traditional medicines value, 2003?08 (UYUm, nominal prices) 134
Table 96: Uruguay traditional medicines value forecast, 2008?13 (UYUm, nominal prices) 135
Table 97: Uruguay traditional medicines value, 2003?08 ($m, nominal prices) 136
Table 98: Uruguay traditional medicines value forecast, 2008?13 ($m, nominal prices) 136
Table 99: Uruguay traditional medicines brand share, by value, 2007?08 (%) 137
Table 100: Uruguay traditional medicines value, by brand 2007?08 (UYUm, nominal prices) 137
Table 101: Uruguay traditional medicines company share by value, 2007?08 (%) 138
Table 102: Uruguay traditional medicines value, by company, 2007?08 (UYUm, nominal prices) 138
Table 103: Uruguay traditional medicines distribution channels, by value, 2007?08 (%) 139
Table 104: Uruguay traditional medicines value, by distribution channel, 2007?08 (UYUm, nominal prices) 139
Table 105: Uruguay vitamins and minerals value, 2003?08 (UYUm, nominal prices) 141
Table 106: Uruguay vitamins and minerals value forecast, 2008?13 (UYUm, nominal prices) 142
Table 107: Uruguay vitamins and minerals value, 2003?08 ($m, nominal prices) 144
Table 108: Uruguay vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 144
Table 109: Uruguay vitamins and minerals brand share, by value, 2007?08 (%) 146
Table 110: Uruguay vitamins and minerals value, by brand 2007?08 (UYUm, nominal prices) 147
Table 111: Uruguay vitamins and minerals company share by value, 2007?08 (%) 149
Table 112: Uruguay vitamins and minerals value, by company, 2007?08 (UYUm, nominal prices) 149
Table 113: Uruguay vitamins and minerals distribution channels, by value, 2007?08 (%) 150
Table 114: Uruguay vitamins and minerals value, by distribution channel, 2007?08 (UYUm, nominal prices) 150
Table 115: Global OTC healthcare market value, 2008 152
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 155
Table 117: Leading players, top five countries 156
Table 118: Uruguay OTC healthcare new product launches reports, by company (top five companies), 2008 157
Table 119: Uruguay OTC healthcare new product launches SKUs, by company (top five companies), 2008 157
Table 120: Uruguay OTC healthcare new product launches (reports), by flavor and fragrances 2008 158
Table 121: Uruguay OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 158
Table 122: Uruguay OTC healthcare new product launches (reports), by package tags or claims 2008 159
Table 123: Uruguay OTC healthcare new product launches - recent five launches 2008 159
Table 124: Uruguay population, by age group, 2003?08 (millions) 160
Table 125: Uruguay population forecast, by age group, 2008?13 (millions) 161
Table 126: Uruguay population, by gender, 2003?08 (millions) 161
Table 127: Uruguay population forecast, by gender, 2008?13 (millions) 162
Table 128: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 162
Table 129: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 162
Table 130: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 163
Table 131: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 163
Table 132: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 163
Table 133: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 164
Table 134: Uruguay consumer price index, 2003?08 (2000=100) 164
Table 135: Uruguay consumer price index, 2008?13 (2000=100) 164



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