OTC Healthcare in Vietnam to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Vietnam increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Vietnam, accounting for a share of 21.3%.

Leading players in Vietnamese OTC healthcare market include Johnson & Johnson, Mediplantex pharmaceuticals and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Dong), 2003?08 31
Value analysis (Dong), 2008?13 33
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Company and brand share analysis 38
Distribution analysis 43
Chapter 4 Leading Company Profiles 45
Johnson & Johnson 45
Bayer AG 47
Chapter 5 Category Analysis: Analgesics 50
Value analysis (Dong), 2003?08 50
Value analysis (Dong), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Chapter 6 Category Analysis: Topical OTC Medicines 60
Value analysis (Dong), 2003?08 60
Value analysis (Dong), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Company and brand share analysis 66
Distribution analysis 68
Chapter 7 Category Analysis: Cough and Cold Preparations 70
Value analysis (Dong), 2003?08 70
Value analysis (Dong), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 74
Company and brand share analysis 76
Distribution analysis 79
Chapter 8 Category Analysis: Indigestion Preparations 81
Value analysis (Dong), 2003?08 81
Value analysis (Dong), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Chapter 9 Category Analysis: Medicated Skin Products 91
Value analysis (Dong), 2003?08 91
Value analysis (Dong), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 95
Company and brand share analysis 97
Distribution analysis 100
Chapter 10 Category Analysis: First Aid Kits 102
Value analysis (Dong), 2003?08 102
Value analysis (Dong), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Company and brand share analysis 105
Distribution analysis 108
Chapter 11 Category Analysis: Other OTC Healthcare Products 110
Value analysis (Dong), 2003?08 110
Value analysis (Dong), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Chapter 12 Category Analysis: Plasters & Bandages 121
Value analysis (Dong), 2003?08 121
Value analysis (Dong), 2008?13 122
Value analysis (US dollars), 2003?08 124
Value analysis (US dollars), 2008?13 125
Company and brand share analysis 127
Distribution analysis 129
Chapter 13 Category Analysis: Traditional Medicines 131
Value analysis (Dong), 2003?08 131
Value analysis (Dong), 2008?13 132
Value analysis (US dollars), 2003?08 133
Value analysis (US dollars), 2008?13 133
Company and brand share analysis 134
Distribution analysis 136
Chapter 14 Category Analysis: Vitamins and Minerals 138
Value analysis (Dong), 2003?08 138
Value analysis (Dong), 2008?13 139
Value analysis (US dollars), 2003?08 141
Value analysis (US dollars), 2008?13 141
Company and brand share analysis 143
Distribution analysis 146
Chapter 15 Country Comparison 148
Value 148
Market share 152
Chapter 16 PESTLE analysis 153
Summary 153
Political analysis 154
Economic analysis 157
Social analysis 160
Technological analysis 164
Legal analysis 166
Environmental analysis 169
Chapter 17 New Product Development 171
Product launches over time 171
Recent product launches 172
Chapter 18 Macroeconomic Profile 173
Macroeconomic indicators 173
Chapter 19 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 20 APPENDIX 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Vietnam OTC healthcare value and value forecast, 2003?13 (VNDm, nominal prices) 35
Figure 2: Vietnam OTC healthcare company share, by value, 2007?08 (%) 40
Figure 3: Vietnam OTC healthcare distribution channels, by value, 2007?08 (%) 44
Figure 4: Vietnam analgesics value and value forecast, 2003?13 (VNDm, nominal prices) 52
Figure 5: Vietnam analgesics category growth comparison, by value, 2003?13 54
Figure 6: Vietnam analgesics company share, by value, 2007?08 (%) 56
Figure 7: Vietnam analgesics distribution channels, by value, 2007?08 (%) 59
Figure 8: Vietnam topical OTC medicines value and value forecast, 2003?13 (VNDm, nominal prices) 62
Figure 9: Vietnam topical OTC medicines category growth comparison, by value, 2003?13 65
Figure 10: Vietnam topical OTC medicines distribution channels, by value, 2007?08 (%) 69
Figure 11: Vietnam cough and cold preparations value and value forecast, 2003?13 (VNDm, nominal prices) 72
Figure 12: Vietnam cough and cold preparations category growth comparison, by value, 2003?13 75
Figure 13: Vietnam cough and cold preparations company share, by value, 2007?08 (%) 77
Figure 14: Vietnam cough and cold preparations distribution channels, by value, 2007?08 (%) 80
Figure 15: Vietnam indigestion preparations value and value forecast, 2003?13 (VNDm, nominal prices) 83
Figure 16: Vietnam indigestion preparations category growth comparison, by value, 2003?13 85
Figure 17: Vietnam indigestion preparations company share, by value, 2007?08 (%) 87
Figure 18: Vietnam indigestion preparations distribution channels, by value, 2007?08 (%) 90
Figure 19: Vietnam medicated skin products value and value forecast, 2003?13 (VNDm, nominal prices) 93
Figure 20: Vietnam medicated skin products category growth comparison, by value, 2003?13 96
Figure 21: Vietnam medicated skin products company share, by value, 2007?08 (%) 98
Figure 22: Vietnam medicated skin products distribution channels, by value, 2007?08 (%) 101
Figure 23: Vietnam first aid kits value and value forecast, 2003?13 (VNDm, nominal prices) 103
Figure 24: Vietnam first aid kits company share, by value, 2007?08 (%) 106
Figure 25: Vietnam first aid kits distribution channels, by value, 2007?08 (%) 109
Figure 26: Vietnam other OTC healthcare products value and value forecast, 2003?13 (VNDm, nominal prices) 112
Figure 27: Vietnam other OTC healthcare products category growth comparison, by value, 2003?13 115
Figure 28: Vietnam other OTC healthcare products company share, by value, 2007?08 (%) 117
Figure 29: Vietnam other OTC healthcare products distribution channels, by value, 2007?08 (%) 120
Figure 30: Vietnam plasters & bandages value and value forecast, 2003?13 (VNDm, nominal prices) 123
Figure 31: Vietnam plasters & bandages category growth comparison, by value, 2003?13 126
Figure 32: Vietnam plasters & bandages distribution channels, by value, 2007?08 (%) 130
Figure 33: Vietnam traditional medicines value and value forecast, 2003?13 (VNDm, nominal prices) 132
Figure 34: Vietnam traditional medicines distribution channels, by value, 2007?08 (%) 137
Figure 35: Vietnam vitamins and minerals value and value forecast, 2003?13 (VNDm, nominal prices) 140
Figure 36: Vietnam vitamins and minerals category growth comparison, by value, 2003?13 142
Figure 37: Vietnam vitamins and minerals company share, by value, 2007?08 (%) 144
Figure 38: Vietnam vitamins and minerals distribution channels, by value, 2007?08 (%) 147
Figure 39: Global OTC healthcare market split (value terms, 2008), top five countries 149
Figure 40: Global OTC healthcare market value, 2003–08, top five countries 151
Figure 41: Annual data review process 179

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Vietnam OTC healthcare value, 2003?08 (VNDm, nominal prices) 32
Table 4: Vietnam OTC healthcare value forecast, 2008?13 (VNDm, nominal prices) 34
Table 5: Vietnam OTC healthcare value, 2003?08 ($m, nominal prices) 36
Table 6: Vietnam OTC healthcare value forecast, 2008?13 ($m, nominal prices) 37
Table 7: Vietnam OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Vietnam OTC healthcare value, by brand 2007?08 (VNDm, nominal prices) 39
Table 9: Vietnam OTC healthcare company share by value, 2007?08 (%) 41
Table 10: Vietnam OTC healthcare value, by company, 2007?08 (VNDm, nominal prices) 42
Table 11: Vietnam OTC healthcare distribution channels, by value, 2007?08 (%) 43
Table 12: Vietnam OTC healthcare value, by distribution channel, 2007?08 (VNDm, nominal prices) 43
Table 13: Johnson & Johnson key facts 45
Table 14: Bayer AG key facts 47
Table 15: Vietnam analgesics value, 2003?08 (VNDm, nominal prices) 50
Table 16: Vietnam analgesics value forecast, 2008?13 (VNDm, nominal prices) 51
Table 17: Vietnam analgesics value, 2003?08 ($m, nominal prices) 53
Table 18: Vietnam analgesics value forecast, 2008?13 ($m, nominal prices) 53
Table 19: Vietnam analgesics brand share, by value, 2007?08 (%) 55
Table 20: Vietnam analgesics value, by brand 2007?08 (VNDm, nominal prices) 55
Table 21: Vietnam analgesics company share by value, 2007?08 (%) 57
Table 22: Vietnam analgesics value, by company, 2007?08 (VNDm, nominal prices) 57
Table 23: Vietnam analgesics distribution channels, by value, 2007?08 (%) 58
Table 24: Vietnam analgesics value, by distribution channel, 2007?08 (VNDm, nominal prices) 58
Table 25: Vietnam topical OTC medicines value, 2003?08 (VNDm, nominal prices) 60
Table 26: Vietnam topical OTC medicines value forecast, 2008?13 (VNDm, nominal prices) 61
Table 27: Vietnam topical OTC medicines value, 2003?08 ($m, nominal prices) 63
Table 28: Vietnam topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 64
Table 29: Vietnam topical OTC medicines brand share, by value, 2007?08 (%) 66
Table 30: Vietnam topical OTC medicines value, by brand 2007?08 (VNDm, nominal prices) 66
Table 31: Vietnam topical OTC medicines company share by value, 2007?08 (%) 67
Table 32: Vietnam topical OTC medicines value, by company, 2007?08 (VNDm, nominal prices) 67
Table 33: Vietnam topical OTC medicines distribution channels, by value, 2007?08 (%) 68
Table 34: Vietnam topical OTC medicines value, by distribution channel, 2007?08 (VNDm, nominal prices) 68
Table 35: Vietnam cough and cold preparations value, 2003?08 (VNDm, nominal prices) 70
Table 36: Vietnam cough and cold preparations value forecast, 2008?13 (VNDm, nominal prices) 71
Table 37: Vietnam cough and cold preparations value, 2003?08 ($m, nominal prices) 73
Table 38: Vietnam cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 74
Table 39: Vietnam cough and cold preparations brand share, by value, 2007?08 (%) 76
Table 40: Vietnam cough and cold preparations value, by brand 2007?08 (VNDm, nominal prices) 76
Table 41: Vietnam cough and cold preparations company share by value, 2007?08 (%) 78
Table 42: Vietnam cough and cold preparations value, by company, 2007?08 (VNDm, nominal prices) 78
Table 43: Vietnam cough and cold preparations distribution channels, by value, 2007?08 (%) 79
Table 44: Vietnam cough and cold preparations value, by distribution channel, 2007?08 (VNDm, nominal prices) 79
Table 45: Vietnam indigestion preparations value, 2003?08 (VNDm, nominal prices) 81
Table 46: Vietnam indigestion preparations value forecast, 2008?13 (VNDm, nominal prices) 82
Table 47: Vietnam indigestion preparations value, 2003?08 ($m, nominal prices) 84
Table 48: Vietnam indigestion preparations value forecast, 2008?13 ($m, nominal prices) 84
Table 49: Vietnam indigestion preparations brand share, by value, 2007?08 (%) 86
Table 50: Vietnam indigestion preparations value, by brand 2007?08 (VNDm, nominal prices) 86
Table 51: Vietnam indigestion preparations company share by value, 2007?08 (%) 88
Table 52: Vietnam indigestion preparations value, by company, 2007?08 (VNDm, nominal prices) 88
Table 53: Vietnam indigestion preparations distribution channels, by value, 2007?08 (%) 89
Table 54: Vietnam indigestion preparations value, by distribution channel, 2007?08 (VNDm, nominal prices) 89
Table 55: Vietnam medicated skin products value, 2003?08 (VNDm, nominal prices) 91
Table 56: Vietnam medicated skin products value forecast, 2008?13 (VNDm, nominal prices) 92
Table 57: Vietnam medicated skin products value, 2003?08 ($m, nominal prices) 94
Table 58: Vietnam medicated skin products value forecast, 2008?13 ($m, nominal prices) 95
Table 59: Vietnam medicated skin products brand share, by value, 2007?08 (%) 97
Table 60: Vietnam medicated skin products value, by brand 2007?08 (VNDm, nominal prices) 97
Table 61: Vietnam medicated skin products company share by value, 2007?08 (%) 99
Table 62: Vietnam medicated skin products value, by company, 2007?08 (VNDm, nominal prices) 99
Table 63: Vietnam medicated skin products distribution channels, by value, 2007?08 (%) 100
Table 64: Vietnam medicated skin products value, by distribution channel, 2007?08 (VNDm, nominal prices) 100
Table 65: Vietnam first aid kits value, 2003?08 (VNDm, nominal prices) 102
Table 66: Vietnam first aid kits value forecast, 2008?13 (VNDm, nominal prices) 103
Table 67: Vietnam first aid kits value, 2003?08 ($m, nominal prices) 104
Table 68: Vietnam first aid kits value forecast, 2008?13 ($m, nominal prices) 104
Table 69: Vietnam first aid kits brand share, by value, 2007?08 (%) 105
Table 70: Vietnam first aid kits value, by brand 2007?08 (VNDm, nominal prices) 105
Table 71: Vietnam first aid kits company share by value, 2007?08 (%) 107
Table 72: Vietnam first aid kits value, by company, 2007?08 (VNDm, nominal prices) 107
Table 73: Vietnam first aid kits distribution channels, by value, 2007?08 (%) 108
Table 74: Vietnam first aid kits value, by distribution channel, 2007?08 (VNDm, nominal prices) 108
Table 75: Vietnam other OTC healthcare products value, 2003?08 (VNDm, nominal prices) 110
Table 76: Vietnam other OTC healthcare products value forecast, 2008?13 (VNDm, nominal prices) 111
Table 77: Vietnam other OTC healthcare products value, 2003?08 ($m, nominal prices) 113
Table 78: Vietnam other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 114
Table 79: Vietnam other OTC healthcare products brand share, by value, 2007?08 (%) 116
Table 80: Vietnam other OTC healthcare products value, by brand 2007?08 (VNDm, nominal prices) 116
Table 81: Vietnam other OTC healthcare products company share by value, 2007?08 (%) 118
Table 82: Vietnam other OTC healthcare products value, by company, 2007?08 (VNDm, nominal prices) 118
Table 83: Vietnam other OTC healthcare products distribution channels, by value, 2007?08 (%) 119
Table 84: Vietnam other OTC healthcare products value, by distribution channel, 2007?08 (VNDm, nominal prices) 119
Table 85: Vietnam plasters & bandages value, 2003?08 (VNDm, nominal prices) 121
Table 86: Vietnam plasters & bandages value forecast, 2008?13 (VNDm, nominal prices) 122
Table 87: Vietnam plasters & bandages value, 2003?08 ($m, nominal prices) 124
Table 88: Vietnam plasters & bandages value forecast, 2008?13 ($m, nominal prices) 125
Table 89: Vietnam plasters & bandages brand share, by value, 2007?08 (%) 127
Table 90: Vietnam plasters & bandages value, by brand 2007?08 (VNDm, nominal prices) 127
Table 91: Vietnam plasters & bandages company share by value, 2007?08 (%) 128
Table 92: Vietnam plasters & bandages value, by company, 2007?08 (VNDm, nominal prices) 128
Table 93: Vietnam plasters & bandages distribution channels, by value, 2007?08 (%) 129
Table 94: Vietnam plasters & bandages value, by distribution channel, 2007?08 (VNDm, nominal prices) 129
Table 95: Vietnam traditional medicines value, 2003?08 (VNDm, nominal prices) 131
Table 96: Vietnam traditional medicines value forecast, 2008?13 (VNDm, nominal prices) 132
Table 97: Vietnam traditional medicines value, 2003?08 ($m, nominal prices) 133
Table 98: Vietnam traditional medicines value forecast, 2008?13 ($m, nominal prices) 133
Table 99: Vietnam traditional medicines brand share, by value, 2007?08 (%) 134
Table 100: Vietnam traditional medicines value, by brand 2007?08 (VNDm, nominal prices) 134
Table 101: Vietnam traditional medicines company share by value, 2007?08 (%) 135
Table 102: Vietnam traditional medicines value, by company, 2007?08 (VNDm, nominal prices) 135
Table 103: Vietnam traditional medicines distribution channels, by value, 2007?08 (%) 136
Table 104: Vietnam traditional medicines value, by distribution channel, 2007?08 (VNDm, nominal prices) 136
Table 105: Vietnam vitamins and minerals value, 2003?08 (VNDm, nominal prices) 138
Table 106: Vietnam vitamins and minerals value forecast, 2008?13 (VNDm, nominal prices) 139
Table 107: Vietnam vitamins and minerals value, 2003?08 ($m, nominal prices) 141
Table 108: Vietnam vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 141
Table 109: Vietnam vitamins and minerals brand share, by value, 2007?08 (%) 143
Table 110: Vietnam vitamins and minerals value, by brand 2007?08 (VNDm, nominal prices) 143
Table 111: Vietnam vitamins and minerals company share by value, 2007?08 (%) 145
Table 112: Vietnam vitamins and minerals value, by company, 2007?08 (VNDm, nominal prices) 145
Table 113: Vietnam vitamins and minerals distribution channels, by value, 2007?08 (%) 146
Table 114: Vietnam vitamins and minerals value, by distribution channel, 2007?08 (VNDm, nominal prices) 146
Table 115: Global OTC healthcare market value, 2008 148
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 151
Table 117: Leading players, top five countries 152
Table 118: Analysis of Vietnam’s political landscape 154
Table 119: Analysis of Vietnam’s economy 157
Table 120: Analysis of Vietnam’s social system 160
Table 121: Analysis of Vietnam’s technology landscape 164
Table 122: Analysis of Vietnam’s legal landscape 166
Table 123: Analysis of Vietnam’s environmental landscape 169
Table 124: Vietnam OTC healthcare new product launches reports, by company, 2008 171
Table 125: Vietnam OTC healthcare new product launches SKUs, by company, 2008 171
Table 126: Vietnam OTC healthcare new product launches (reports), by flavor and fragrances 2008 171
Table 127: Vietnam OTC healthcare new product launches (reports), by ingredients , 2008 172
Table 128: Vietnam OTC healthcare new product launches (reports), by package tags or claims 2008 172
Table 129: Vietnam OTC healthcare new product launches, 2008 172
Table 130: Vietnam population, by age group, 2003?08 (millions) 173
Table 131: Vietnam population forecast, by age group, 2008?13 (millions) 174
Table 132: Vietnam population, by gender, 2003?08 (millions) 174
Table 133: Vietnam population forecast, by gender, 2008?13 (millions) 175
Table 134: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 175
Table 135: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 175
Table 136: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 176
Table 137: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 176
Table 138: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 176
Table 139: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 177
Table 140: Vietnam consumer price index, 2003?08 (2000=100) 177
Table 141: Vietnam consumer price index, 2008?13 (2000=100) 177


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