OTC Healthcare in Vietnam to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Vietnam increased at a compound annual growth rate of 6.9% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Vietnam, accounting for a share of 20.8%.

Leading players in Vietnamese OTC healthcare market include Johnson & Johnson, Mediplantex pharmaceuticals and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Vietnamese Dong), 2004?09 30
Value analysis (Vietnamese Dong), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 36
Distribution analysis 40
Chapter 4 Leading Company Profiles 42
Johnson & Johnson 42
Bayer AG 44
Chapter 5 Category Analysis: Analgesics 47
Value analysis (Vietnamese Dong), 2004?09 47
Value analysis (Vietnamese Dong), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Chapter 6 Category Analysis: Topical OTC Medicines 57
Value analysis (Vietnamese Dong), 2004?09 57
Value analysis (Vietnamese Dong), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Company and brand share analysis 63
Distribution analysis 65
Chapter 7 Category Analysis: Cough and Cold Preparations 67
Value analysis (Vietnamese Dong), 2004?09 67
Value analysis (Vietnamese Dong), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Company and brand share analysis 73
Distribution analysis 76
Chapter 8 Category Analysis: Indigestion Preparations 78
Value analysis (Vietnamese Dong), 2004?09 78
Value analysis (Vietnamese Dong), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Chapter 9 Category Analysis: Medicated Skin Products 88
Value analysis (Vietnamese Dong), 2004?09 88
Value analysis (Vietnamese Dong), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Chapter 10 Category Analysis: First Aid Kits 99
Value analysis (Vietnamese Dong), 2004?09 99
Value analysis (Vietnamese Dong), 2009?14 100
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Company and brand share analysis 102
Distribution analysis 105
Chapter 11 Category Analysis: Other OTC Healthcare Products 107
Value analysis (Vietnamese Dong), 2004?09 107
Value analysis (Vietnamese Dong), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Company and brand share analysis 113
Distribution analysis 116
Chapter 12 Category Analysis: Plasters & Bandages 118
Value analysis (Vietnamese Dong), 2004?09 118
Value analysis (Vietnamese Dong), 2009?14 119
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 122
Company and brand share analysis 124
Distribution analysis 126
Chapter 13 Category Analysis: Traditional Medicines 128
Value analysis (Vietnamese Dong), 2004?09 128
Value analysis (Vietnamese Dong), 2009?14 129
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 130
Company and brand share analysis 131
Distribution analysis 133
Chapter 14 Category Analysis: Vitamins and Minerals 135
Value analysis (Vietnamese Dong), 2004?09 135
Value analysis (Vietnamese Dong), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 138
Company and brand share analysis 140
Distribution analysis 143
Chapter 15 Country Comparison 145
Value 145
Market share 149
Chapter 16 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 17 Macroeconomic Profile 153
Macroeconomic Indicators 153
Chapter 18 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 19 Appendix 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163

LIST OF FIGURES
Figure 1: OTC healthcare, Vietnam, value by category (VNDm), 2004?14 33
Figure 2: OTC healthcare, Vietnam, company share by value (%), 2008?09 38
Figure 3: OTC healthcare, Vietnam, distribution channels by value (%), 2008?09 41
Figure 4: Analgesics, Vietnam, value by segment (VNDm), 2004?14 49
Figure 5: Analgesics, Vietnam, category growth comparison, by value, 2004?14 51
Figure 6: Analgesics, Vietnam, company share by value (%), 2008?09 53
Figure 7: Analgesics, Vietnam, distribution channels by value (%), 2008?09 56
Figure 8: Topical OTC medicines, Vietnam, value by segment (VNDm), 2004?14 59
Figure 9: Topical OTC medicines, Vietnam, category growth comparison, by value, 2004?14 62
Figure 10: Topical OTC medicines, Vietnam, distribution channels by value (%), 2008?09 66
Figure 11: Cough and cold preparations, Vietnam, value by segment (VNDm), 2004?14 69
Figure 12: Cough and cold preparations, Vietnam, category growth comparison, by value, 2004?14 72
Figure 13: Cough and cold preparations, Vietnam, company share by value (%), 2008?09 74
Figure 14: Cough and cold preparations, Vietnam, distribution channels by value (%), 2008?09 77
Figure 15: Indigestion preparations, Vietnam, value by segment (VNDm), 2004?14 80
Figure 16: Indigestion preparations, Vietnam, category growth comparison, by value, 2004?14 82
Figure 17: Indigestion preparations, Vietnam, company share by value (%), 2008?09 84
Figure 18: Indigestion preparations, Vietnam, distribution channels by value (%), 2008?09 87
Figure 19: Medicated skin products, Vietnam, value by segment (VNDm), 2004?14 90
Figure 20: Medicated skin products, Vietnam, category growth comparison, by value, 2004?14 93
Figure 21: Medicated skin products, Vietnam, company share by value (%), 2008?09 95
Figure 22: Medicated skin products, Vietnam, distribution channels by value (%), 2008?09 98
Figure 23: First aid kits, Vietnam, value (VNDm), 2004?14 100
Figure 24: First aid kits, Vietnam, company share by value (%), 2008?09 103
Figure 25: First aid kits, Vietnam, distribution channels by value (%), 2008?09 106
Figure 26: Other OTC healthcare products, Vietnam, value by segment (VNDm), 2004?14 109
Figure 27: Other OTC healthcare products, Vietnam, category growth comparison, by value, 2004?14 112
Figure 28: Other OTC healthcare products, Vietnam, company share by value (%), 2008?09 114
Figure 29: Other OTC healthcare products, Vietnam, distribution channels by value (%), 2008?09 117
Figure 30: Plasters & bandages, Vietnam, value by segment (VNDm), 2004?14 120
Figure 31: Plasters & bandages, Vietnam, category growth comparison, by value, 2004?14 123
Figure 32: Plasters & bandages, Vietnam, distribution channels by value (%), 2008?09 127
Figure 33: Traditional medicines, Vietnam, value (VNDm), 2004?14 129
Figure 34: Traditional medicines, Vietnam, distribution channels by value (%), 2008?09 134
Figure 35: Vitamins and minerals, Vietnam, value by segment (VNDm), 2004?14 137
Figure 36: Vitamins and minerals, Vietnam, category growth comparison, by value, 2004?14 139
Figure 37: Vitamins and minerals, Vietnam, company share by value (%), 2008?09 141
Figure 38: Vitamins and minerals, Vietnam, distribution channels by value (%), 2008?09 144
Figure 39: Global OTC healthcare market split (value terms, 2009), top five countries 146
Figure 40: Global OTC healthcare market value, 2004Ð09, top five countries 148
Figure 41: Annual data review process 159

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Vietnam, value by category (VNDm), 2004?09 31
Table 4: OTC healthcare, Vietnam, value forecast by category (VNDm), 2009?14 32
Table 5: OTC healthcare, Vietnam, value by category ($m), 2004?09 34
Table 6: OTC healthcare, Vietnam, value forecast by category ($m), 2009?14 35
Table 7: OTC healthcare, Vietnam, brand share by value (%), 2008?09 36
Table 8: OTC healthcare, Vietnam, value by brand (VNDm), 2008?09 37
Table 9: OTC healthcare, Vietnam, company share by value (%), 2008?09 39
Table 10: OTC healthcare, Vietnam, value by company (VNDm), 2008?09 39
Table 11: OTC healthcare, Vietnam, distribution channels by value (%), 2008?09 40
Table 12: OTC healthcare, Vietnam, value by distribution channel (VNDm), 2008?09 40
Table 13: Johnson & Johnson key facts 42
Table 14: Bayer AG key facts 44
Table 15: Analgesics, Vietnam, value by segment (VNDm), 2004?09 47
Table 16: Analgesics, Vietnam, value forecast by segment (VNDm), 2009?14 48
Table 17: Analgesics, Vietnam, value by segment ($m), 2004?09 50
Table 18: Analgesics, Vietnam, value forecast by segment ($m), 2009?14 50
Table 19: Analgesics, Vietnam, brand share by value (%), 2008?09 52
Table 20: Analgesics, Vietnam, value by brand (VNDm), 2008?09 52
Table 21: Analgesics, Vietnam, company share by value (%), 2008?09 54
Table 22: Analgesics, Vietnam, value by company (VNDm), 2008?09 54
Table 23: Analgesics, Vietnam, distribution channels by value (%), 2008?09 55
Table 24: Analgesics, Vietnam, value by distribution channel (VNDm), 2008?09 55
Table 25: Topical OTC medicines, Vietnam, value by segment (VNDm), 2004?09 57
Table 26: Topical OTC medicines, Vietnam, value forecast by segment (VNDm), 2009?14 58
Table 27: Topical OTC medicines, Vietnam, value by segment ($m), 2004?09 60
Table 28: Topical OTC medicines, Vietnam, value forecast by segment ($m), 2009?14 61
Table 29: Topical OTC medicines, Vietnam, brand share by value (%), 2008?09 63
Table 30: Topical OTC medicines, Vietnam, value by brand (VNDm), 2008?09 63
Table 31: Topical OTC medicines, Vietnam, company share by value (%), 2008?09 64
Table 32: Topical OTC medicines, Vietnam, value by company (VNDm), 2008?09 64
Table 33: Topical OTC medicines, Vietnam, distribution channels by value (%), 2008?09 65
Table 34: Topical OTC medicines, Vietnam, value by distribution channel (VNDm), 2008?09 65
Table 35: Cough and cold preparations, Vietnam, value by segment (VNDm), 2004?09 67
Table 36: Cough and cold preparations, Vietnam, value forecast by segment (VNDm), 2009?14 68
Table 37: Cough and cold preparations, Vietnam, value by segment ($m), 2004?09 70
Table 38: Cough and cold preparations, Vietnam, value forecast by segment ($m), 2009?14 71
Table 39: Cough and cold preparations, Vietnam, brand share by value (%), 2008?09 73
Table 40: Cough and cold preparations, Vietnam, value by brand (VNDm), 2008?09 73
Table 41: Cough and cold preparations, Vietnam, company share by value (%), 2008?09 75
Table 42: Cough and cold preparations, Vietnam, value by company (VNDm), 2008?09 75
Table 43: Cough and cold preparations, Vietnam, distribution channels by value (%), 2008?09 76
Table 44: Cough and cold preparations, Vietnam, value by distribution channel (VNDm), 2008?09 76
Table 45: Indigestion preparations, Vietnam, value by segment (VNDm), 2004?09 78
Table 46: Indigestion preparations, Vietnam, value forecast by segment (VNDm), 2009?14 79
Table 47: Indigestion preparations, Vietnam, value by segment ($m), 2004?09 81
Table 48: Indigestion preparations, Vietnam, value forecast by segment ($m), 2009?14 81
Table 49: Indigestion preparations, Vietnam, brand share by value (%), 2008?09 83
Table 50: Indigestion preparations, Vietnam, value by brand (VNDm), 2008?09 83
Table 51: Indigestion preparations, Vietnam, company share by value (%), 2008?09 85
Table 52: Indigestion preparations, Vietnam, value by company (VNDm), 2008?09 85
Table 53: Indigestion preparations, Vietnam, distribution channels by value (%), 2008?09 86
Table 54: Indigestion preparations, Vietnam, value by distribution channel (VNDm), 2008?09 86
Table 55: Medicated skin products, Vietnam, value by segment (VNDm), 2004?09 88
Table 56: Medicated skin products, Vietnam, value forecast by segment (VNDm), 2009?14 89
Table 57: Medicated skin products, Vietnam, value by segment ($m), 2004?09 91
Table 58: Medicated skin products, Vietnam, value forecast by segment ($m), 2009?14 92
Table 59: Medicated skin products, Vietnam, brand share by value (%), 2008?09 94
Table 60: Medicated skin products, Vietnam, value by brand (VNDm), 2008?09 94
Table 61: Medicated skin products, Vietnam, company share by value (%), 2008?09 96
Table 62: Medicated skin products, Vietnam, value by company (VNDm), 2008?09 96
Table 63: Medicated skin products, Vietnam, distribution channels by value (%), 2008?09 97
Table 64: Medicated skin products, Vietnam, value by distribution channel (VNDm), 2008?09 97
Table 65: First aid kits, Vietnam, value (VNDm), 2004?09 99
Table 66: First aid kits, Vietnam, value forecast (VNDm), 2009?14 100
Table 67: First aid kits, Vietnam, value ($m), 2004?09 101
Table 68: First aid kits, Vietnam, value forecast ($m), 2009?14 101
Table 69: First aid kits, Vietnam, brand share by value (%), 2008?09 102
Table 70: First aid kits, Vietnam, value by brand (VNDm), 2008?09 102
Table 71: First aid kits, Vietnam, company share by value (%), 2008?09 104
Table 72: First aid kits, Vietnam, value by company (VNDm), 2008?09 104
Table 73: First aid kits, Vietnam, distribution channels by value (%), 2008?09 105
Table 74: First aid kits, Vietnam, value by distribution channel (VNDm), 2008?09 105
Table 75: Other OTC healthcare products, Vietnam, value by segment (VNDm), 2004?09 107
Table 76: Other OTC healthcare products, Vietnam, value forecast by segment (VNDm), 2009?14 108
Table 77: Other OTC healthcare products, Vietnam, value by segment ($m), 2004?09 110
Table 78: Other OTC healthcare products, Vietnam, value forecast by segment ($m), 2009?14 111
Table 79: Other OTC healthcare products, Vietnam, brand share by value (%), 2008?09 113
Table 80: Other OTC healthcare products, Vietnam, value by brand (VNDm), 2008?09 113
Table 81: Other OTC healthcare products, Vietnam, company share by value (%), 2008?09 115
Table 82: Other OTC healthcare products, Vietnam, value by company (VNDm), 2008?09 115
Table 83: Other OTC healthcare products, Vietnam, distribution channels by value (%), 2008?09 116
Table 84: Other OTC healthcare products, Vietnam, value by distribution channel (VNDm), 2008?09 116
Table 85: Plasters & bandages, Vietnam, value by segment (VNDm), 2004?09 118
Table 86: Plasters & bandages, Vietnam, value forecast by segment (VNDm), 2009?14 119
Table 87: Plasters & bandages, Vietnam, value by segment ($m), 2004?09 121
Table 88: Plasters & bandages, Vietnam, value forecast by segment ($m), 2009?14 122
Table 89: Plasters & bandages, Vietnam, brand share by value (%), 2008?09 124
Table 90: Plasters & bandages, Vietnam, value by brand (VNDm), 2008?09 124
Table 91: Plasters & bandages, Vietnam, company share by value (%), 2008?09 125
Table 92: Plasters & bandages, Vietnam, value by company (VNDm), 2008?09 125
Table 93: Plasters & bandages, Vietnam, distribution channels by value (%), 2008?09 126
Table 94: Plasters & bandages, Vietnam, value by distribution channel (VNDm), 2008?09 126
Table 95: Traditional medicines, Vietnam, value (VNDm), 2004?09 128
Table 96: Traditional medicines, Vietnam, value forecast (VNDm), 2009?14 129
Table 97: Traditional medicines, Vietnam, value ($m), 2004?09 130
Table 98: Traditional medicines, Vietnam, value forecast ($m), 2009?14 130
Table 99: Traditional medicines, Vietnam, brand share by value (%), 2008?09 131
Table 100: Traditional medicines, Vietnam, value by brand (VNDm), 2008?09 131
Table 101: Traditional medicines, Vietnam, company share by value (%), 2008?09 132
Table 102: Traditional medicines, Vietnam, value by company (VNDm), 2008?09 132
Table 103: Traditional medicines, Vietnam, distribution channels by value (%), 2008?09 133
Table 104: Traditional medicines, Vietnam, value by distribution channel (VNDm), 2008?09 133
Table 105: Vitamins and minerals, Vietnam, value by segment (VNDm), 2004?09 135
Table 106: Vitamins and minerals, Vietnam, value forecast by segment (VNDm), 2009?14 136
Table 107: Vitamins and minerals, Vietnam, value by segment ($m), 2004?09 138
Table 108: Vitamins and minerals, Vietnam, value forecast by segment ($m), 2009?14 138
Table 109: Vitamins and minerals, Vietnam, brand share by value (%), 2008?09 140
Table 110: Vitamins and minerals, Vietnam, value by brand (VNDm), 2008?09 140
Table 111: Vitamins and minerals, Vietnam, company share by value (%), 2008?09 142
Table 112: Vitamins and minerals, Vietnam, value by company (VNDm), 2008?09 142
Table 113: Vitamins and minerals, Vietnam, distribution channels by value (%), 2008?09 143
Table 114: Vitamins and minerals, Vietnam, value by distribution channel (VNDm), 2008?09 143
Table 115: Global OTC healthcare market value, 2009 145
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 148
Table 117: Leading players, top five countries 149
Table 118: Vietnam OTC healthcare new product launches reports, by company 2009 150
Table 119: Vietnam OTC healthcare new product launches SKUs, by company 2009e 150
Table 120: Vietnam OTC healthcare new product launches (reports), by flavor and fragrances 2009 151
Table 121: Vietnam OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 151
Table 122: Vietnam OTC healthcare new product launches (reports), by package tags or claims 2009 152
Table 123: Vietnam OTC healthcare new product launches - recent launches (2009) 152
Table 124: Vietnam population, by age group, 2004?09 (millions) 153
Table 125: Vietnam population forecast, by age group, 2009?14 (millions) 154
Table 126: Vietnam population, by gender, 2004?09 (millions) 154
Table 127: Vietnam population forecast, by gender, 2009?14 (millions) 155
Table 128: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 155
Table 129: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 155
Table 130: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 156
Table 131: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 156
Table 132: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 156
Table 133: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 157
Table 134: Vietnam consumer price index, 2004?09 (2000=100) 157
Table 135: Vietnam consumer price index, 2009?14 (2000=100) 157


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