Home and Garden Products Retailing in New Zealand

Introduction
Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the home and garden products retailing in New Zealand and provides current and forecast retail sales data.

Scope
Total sector retail market value from 2004 to 2009 as well as forecasts to 2014
The size of the sector segmented by market sales and a growth rate comparison
Current and forecast sector value segmented by major retail channels



Highlights
The home and garden products sector accounted for 6.8% of the total retail value in New Zealand in 2009. The sector increased at a compound annual growth rate (CAGR) of 3.5% between 2004 and 2009.
The home improvement market led the home and garden products sector in New Zealand, with a share of 40.8% in 2009.



Reasons to Purchase
Discover how this sector's share of total retail sales is changing
Identify fast growth channels in the country for this particular sector and the markets within it
Understand the future direction of the sector and its segments with reliable historical data and five year forecasting
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DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
Table of Contents 2
List of Figures 3
List of Tables 4
RETAIL MARKET OVERVIEW 5
Split by sector 5
HOME AND GARDEN PRODUCTS SECTOR IN NEW ZEALAND 7
Sector definition 7
Home and garden products sector value 8
Home and garden products sector: segmentation by market 12
Home and garden products sector: segmentation by format 16
Home and garden products sector comparison 20
APPENDIX 28
Methodology 28
Retail format definitions 29
Related research 32
Datamonitor consulting 32
Disclaimer 32
List of Tables
Table 1: New Zealand, retail market, by sector value ($bn and NZ$bn), 2009 6
Table 2: Retail sector definitions 7
Table 3: New Zealand , home and garden products sector, value ($bn), 2004-09 9
Table 4: New Zealand , home and garden products sector, forecast value ($bn), 2009-14 10
Table 5: New Zealand , home and garden products sector versus total retail market, growth comparison (%), 2009-14 11
Table 6: New Zealand , home and garden products sector, value by market ($m), 2004-09 13
Table 7: New Zealand , home and garden products sector, value by market ($m), 2009-14 15
Table 8: New Zealand , home and garden products sector, value by retail format ($m), 2004-09 17
Table 9: New Zealand , home and garden products sector, value by retail format ($m), 2009-14 19
Table 10: New Zealand , home and garden products sector, market value by retail format ($m), 2009 20
Table 11: New Zealand , home and garden products sector, market value by retail format ($m), 2014 24
Table 12: (Part 1) Retail format definitions 29
Table 13: (Part 2) Retail format definitions 30
Table 14: (Part 3) Retail format definitions 31
List of Figures
Figure 1: New Zealand, retail market, sector segmentation (%), 2009 5
Figure 2: New Zealand , home and garden products sector, value ($bn), 2004-09 8
Figure 3: New Zealand , home and garden products sector, forecast value ($bn), 2009-14 10
Figure 4: New Zealand , home and garden products sector versus total retail market, growth comparison (%), 2009-14 11
Figure 5: New Zealand , home and garden products sector, market split (%), 2009 12
Figure 6: New Zealand , home and garden products sector, market split (%), 2014 14
Figure 7: New Zealand , home and garden products sector, value by retail format (%), 2009 16
Figure 8: New Zealand , home and garden products sector, value by retail format (%), 2014 18
Figure 9: New Zealand , gardening and outdoor living market, value by retail format (%), 2009 21
Figure 10: New Zealand , home improvement market, value by retail format (%), 2009 22
Figure 11: New Zealand , homewares market, value by retail format (%), 2009 23
Figure 12: New Zealand , gardening and outdoor living market, value by retail format (%), 2014 25
Figure 13: New Zealand , home improvement market, value by retail format (%), 2014 26
Figure 14: New Zealand , homewares market, value by retail format (%), 2014 27

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