Home Improvement Sales via Key Retail Formats in Hong Kong to 2013

Introduction

Datamonitor's 'Home Improvement Sales via Key Retail Formats in Hong Kong to 2013' databook provides market value data for five key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Home improvement retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of five categories: decorative materials, electrical hardware, hardware, non-decorative materials and tools

*Current and forecast analysis of sales via major retail channels in the home improvement industry as well as its sub-categories

Highlights

Home Improvement retail sales in Hong Kong increased at a compound annual growth rate of 6.6% between 2003 and 2008.

Non-Decorative materials sales led the home improvement market with a share of 46.8% in 2008. Home improvement and gardening supplies retailers were the leading retail format for non-decorative materials in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the home improvement market in Hong Kong

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOME IMPROVEMENT RETAIL SALES OVERVIEW 6
Home improvement retail market definition 6
Home improvement sales overview 7
Home improvement retail sales value, 2003–08 8
Home improvement retail sales value, 2008–13 9
HOME IMPROVEMENT MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Home improvement sales analysis by key retail formats, overview 19
Home improvement sales analysis by key retail formats, 2003–08 20
Home improvement sales analysis by key retail formats, 2008–13 21
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Decorative materials sales analysis by key retail formats, overview 22
Decorative materials sales analysis by key retail formats, 2003–08 23
Decorative materials sales analysis by key retail formats, 2008–13 24
ELECTRICAL HARDWARE SALES ANALYSIS BY KEY RETAIL FORMATS 25
Electrical hardware sales analysis by key retail formats, overview 25
Electrical hardware sales analysis by key retail formats, 2003–08 26
Electrical hardware sales analysis by key retail formats, 2008–13 27
HARDWARE SALES ANALYSIS BY KEY RETAIL FORMATS 28
Hardware sales analysis by key retail formats, overview 28
Hardware sales analysis by key retail formats, 2003–08 29
Hardware sales analysis by key retail formats, 2008–13 30
NON-DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 31
Non-decorative materials sales analysis by key retail formats, overview 31
Non-decorative materials sales analysis by key retail formats, 2003–08 32
Non-decorative materials sales analysis by key retail formats, 2008–13 33
TOOLS SALES ANALYSIS BY KEY RETAIL FORMATS 34
Tools sales analysis by key retail formats, overview 34
Tools sales analysis by key retail formats, 2003–08 35
Tools sales analysis by key retail formats, 2008–13 36
HOME IMPROVEMENT RETAIL SALES – COUNTRY COMPARISON 37
Home improvement retail sales value of top five countries, 2003–13 37
APPENDIX 39
Methodology 39
Related research 40
Datamonitor consulting 40
Disclaimer 40


LIST OF FIGURES
Figure 1: Sales of home improvement in Hong Kong, value ($m), 2003–13 7
Figure 2: Sales of home improvement in Hong Kong, value ($m), 2003–08 8
Figure 3: Forecast sales of home improvement in Hong Kong, value ($m), 2008–13 9
Figure 4: Sales of home improvement in Hong Kong, value break down by category ($m), 2003–08 10
Figure 5: Sales of home improvement in Hong Kong, value break down by category (%), 2008 12
Figure 6: Forecast sales of home improvement in Hong Kong, value break down by category ($m), 2008–13 13
Figure 7: Sales of home improvement in Hong Kong, value break down by category (%), 2013 15
Figure 8: Home improvement, Hong Kong, revenue split by key retail formats (%), 2008 19
Figure 9: Decorative materials, Hong Kong, revenue split by key retail formats (%), 2008 22
Figure 10: Electrical hardware, Hong Kong, revenue split by key retail formats (%), 2008 25
Figure 11: Hardware, Hong Kong, revenue split by key retail formats (%), 2008 28
Figure 12: Non-decorative materials, Hong Kong, revenue split by key retail formats (%), 2008 31
Figure 13: Tools, Hong Kong, revenue split by key retail formats (%), 2008 34
Figure 14: Home improvement, growth comparison (value $m), top five countries 37


LIST OF TABLES
Table 1: Home improvement retail market definition 6
Table 2: Sales of home improvement in Hong Kong, value ($m), 2003–13 7
Table 3: Sales of home improvement in Hong Kong, value ($m and HK$m), 2003–08 8
Table 4: Forecast sales of home improvement in Hong Kong, value ($m and HK$m), 2008–13 9
Table 5: Sales of home improvement in Hong Kong, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of home improvement in Hong Kong, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Home improvement, Hong Kong, revenues split by key retail formats ($m), 2003–08 20
Table 11: Home improvement forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 21
Table 12: Decorative materials, Hong Kong, revenues split by key retail formats ($m), 2003–08 23
Table 13: Decorative materials forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 24
Table 14: Electrical hardware, Hong Kong, revenues split by key retail formats ($m), 2003–08 26
Table 15: Electrical hardware forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 27
Table 16: Hardware, Hong Kong, revenues split by key retail formats ($m), 2003–08 29
Table 17: Hardware forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 30
Table 18: Non-decorative materials, Hong Kong, revenues split by key retail formats ($m), 2003–08 32
Table 19: Non-decorative materials forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 33
Table 20: Tools, Hong Kong, revenues split by key retail formats ($m), 2003–08 35
Table 21: Tools forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 36
Table 22: Global home improvement market split (value $m), top five countries 38



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