TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOME IMPROVEMENT RETAIL SALES OVERVIEW 6
Home improvement retail market definition 6
Home improvement sales overview 7
Home improvement retail sales value, 2004–09 8
Home improvement retail sales value, 2009–14 9
HOME IMPROVEMENT MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 14
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Home improvement sales analysis by key retail formats, overview 20
Home improvement sales analysis by key retail formats actual, 2004–09 21
Home improvement sales analysis by key retail formats forecast, 2009–14 22
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 23
Decorative materials sales analysis by key retail formats, overview 23
Decorative materials sales analysis by key retail formats actual, 2004–09 24
Decorative materials sales analysis by key retail formats forecast, 2009–14 25
ELECTRICAL HARDWARE ANALYSIS BY KEY RETAIL FORMATS 26
Electrical hardware sales analysis by key retail formats, overview 26
Electrical hardware sales analysis by key retail formats actual, 2004–09 27
Electrical hardware sales analysis by key retail formats forecast, 2009–14 28
HARDWARE ANALYSIS BY KEY RETAIL FORMATS 29
Hardware sales analysis by key retail formats, overview 29
Hardware sales analysis by key retail formats actual, 2004–09 30
Hardware sales analysis by key retail formats forecast, 2009–14 31
NON-DECORATIVE MATERIALS ANALYSIS BY KEY RETAIL FORMATS 32
Non-decorative materials sales analysis by key retail formats, overview 32
Non-decorative materials sales analysis by key retail formats actual, 2004–09 33
Non-decorative materials sales analysis by key retail formats forecast, 2009–14 34
TOOLS ANALYSIS BY KEY RETAIL FORMATS 35
Tools sales analysis by key retail formats, overview 35
Tools sales analysis by key retail formats actual, 2004–09 36
Tools sales analysis by key retail formats forecast, 2009–14 37
APPENDIX 38
Methodology 38
Related research 39
Datamonitor consulting 39
Disclaimer 39
LIST OF FIGURES
Figure 1: Indonesia, sales of home improvement, value ($m), 2004–14 7
Figure 2: Indonesia, sales of home improvement, value ($m), 2004–09 8
Figure 3: Indonesia, forecast sales of home improvement, value ($m), 2009–14 9
Figure 4: Indonesia, sales of home improvement, value break down by category (%), 2009 11
Figure 5: Indonesia, sales of home improvement, value break down by category ($m), 2004–09 12
Figure 6: Indonesia, sales of home improvement, value break down by category (%), 2014 14
Figure 7: Indonesia, forecast sales of home improvement, value break down by category ($m), 2009–14 15
Figure 8: Indonesia, home improvement, revenue split by key retail formats (%), 2009 20
Figure 9: Indonesia, decorative materials, revenue split by key retail formats (%), 2009 23
Figure 10: Indonesia, electrical hardware, revenue split by key retail formats (%), 2009 26
Figure 11: Indonesia, hardware, revenue split by key retail formats (%), 2009 29
Figure 12: Indonesia, non-decorative materials, revenue split by key retail formats (%), 2009 32
Figure 13: Indonesia, tools, revenue split by key retail formats (%), 2009 35
LIST OF TABLES
Table 1: Home improvement retail market definition 6
Table 2: Indonesia, sales of home improvement, value ($m), 2004–14 7
Table 3: Indonesia, sales of home improvement, value ($m and IDRm), 2004–09 8
Table 4: Indonesia, forecast sales of home improvement, value ($m and IDRm), 2009–14 10
Table 5: Indonesia, sales of home improvement, value break down by category ($m), 2004–09 13
Table 6: Indonesia, forecast sales of home improvement, value break down by category ($m), 2009–14 16
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: Indonesia, home improvement, revenues split by key retail formats ($m), 2004–09 21
Table 11: Indonesia, home improvement forecast, revenues split by key retail formats ($m), 2009–14 22
Table 12: Indonesia, decorative materials, revenues split by key retail formats ($m), 2004–09 24
Table 13: Indonesia, decorative materials forecast, revenues split by key retail formats ($m), 2009–14 25
Table 14: Indonesia, electrical hardware, revenues split by key retail formats ($m), 2004–09 27
Table 15: Indonesia, electrical hardware forecast, revenues split by key retail formats ($m), 2009–14 28
Table 16: Indonesia, hardware, revenues split by key retail formats ($m), 2004–09 30
Table 17: Indonesia, hardware forecast, revenues split by key retail formats ($m), 2009–14 31
Table 18: Indonesia, non-decorative materials, revenues split by key retail formats ($m), 2004–09 33
Table 19: Indonesia, non-decorative materials forecast, revenues split by key retail formats ($m), 2009–14 34
Table 20: Indonesia, tools, revenues split by key retail formats ($m), 2004–09 36
Table 21: Indonesia, tools forecast, revenues split by key retail formats ($m), 2009–14 37
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