Home Improvement Sales via Key Retail Formats in Portugal to 2014

TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOME IMPROVEMENT RETAIL SALES OVERVIEW 6
Home improvement retail market definition 6
Home improvement sales overview 7
Home improvement retail sales value, 2004–09 8
Home improvement retail sales value, 2009–14 9
HOME IMPROVEMENT MARKET SEGMENTATION 10
Market sales analysis by category, 2004–09 10
Market sales analysis by category, 2009–14 13
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Home improvement sales analysis by key retail formats, overview 18
Home improvement sales analysis by key retail formats actual, 2004–09 19
Home improvement sales analysis by key retail formats forecast, 2009–14 20
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 21
Decorative materials sales analysis by key retail formats, overview 21
Decorative materials sales analysis by key retail formats actual, 2004–09 22
Decorative materials sales analysis by key retail formats forecast, 2009–14 23
ELECTRICAL HARDWARE ANALYSIS BY KEY RETAIL FORMATS 24
Electrical hardware sales analysis by key retail formats, overview 24
Electrical hardware sales analysis by key retail formats actual, 2004–09 25
Electrical hardware sales analysis by key retail formats forecast, 2009–14 26
HARDWARE ANALYSIS BY KEY RETAIL FORMATS 27
Hardware sales analysis by key retail formats, overview 27
Hardware sales analysis by key retail formats actual, 2004–09 28
Hardware sales analysis by key retail formats forecast, 2009–14 29
NON-DECORATIVE MATERIALS ANALYSIS BY KEY RETAIL FORMATS 30
Non-decorative materials sales analysis by key retail formats, overview 30
Non-decorative materials sales analysis by key retail formats actual, 2004–09 31
Non-decorative materials sales analysis by key retail formats forecast, 2009–14 32
TOOLS ANALYSIS BY KEY RETAIL FORMATS 33
Tools sales analysis by key retail formats, overview 33
Tools sales analysis by key retail formats actual, 2004–09 34
Tools sales analysis by key retail formats forecast, 2009–14 35
APPENDIX 36
Methodology 36
Related research 37
Datamonitor consulting 37
Disclaimer 37


LIST OF FIGURES
Figure 1: Portugal, sales of home improvement, value ($m), 2004–14 7
Figure 2: Portugal, sales of home improvement, value ($m), 2004–09 8
Figure 3: Portugal, forecast sales of home improvement, value ($m), 2009–14 9
Figure 4: Portugal, sales of home improvement, value break down by category (%), 2009 10
Figure 5: Portugal, sales of home improvement, value break down by category ($m), 2004–09 11
Figure 6: Portugal, sales of home improvement, value break down by category (%), 2014 13
Figure 7: Portugal, forecast sales of home improvement, value break down by category ($m), 2009–14 14
Figure 8: Portugal, home improvement, revenue split by key retail formats (%), 2009 18
Figure 9: Portugal, decorative materials, revenue split by key retail formats (%), 2009 21
Figure 10: Portugal, electrical hardware, revenue split by key retail formats (%), 2009 24
Figure 11: Portugal, hardware, revenue split by key retail formats (%), 2009 27
Figure 12: Portugal, non-decorative materials, revenue split by key retail formats (%), 2009 30
Figure 13: Portugal, tools, revenue split by key retail formats (%), 2009 33


LIST OF TABLES
Table 1: Home improvement retail market definition 6
Table 2: Portugal, sales of home improvement, value ($m), 2004–14 7
Table 3: Portugal, sales of home improvement, value ($m and €m), 2004–09 8
Table 4: Portugal, forecast sales of home improvement, value ($m and €m), 2009–14 9
Table 5: Portugal, sales of home improvement, value break down by category ($m), 2004–09 12
Table 6: Portugal, forecast sales of home improvement, value break down by category ($m), 2009–14 14
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Portugal, home improvement, revenues split by key retail formats ($m), 2004–09 19
Table 11: Portugal, home improvement forecast, revenues split by key retail formats ($m), 2009–14 20
Table 12: Portugal, decorative materials, revenues split by key retail formats ($m), 2004–09 22
Table 13: Portugal, decorative materials forecast, revenues split by key retail formats ($m), 2009–14 23
Table 14: Portugal, electrical hardware, revenues split by key retail formats ($m), 2004–09 25
Table 15: Portugal, electrical hardware forecast, revenues split by key retail formats ($m), 2009–14 26
Table 16: Portugal, hardware, revenues split by key retail formats ($m), 2004–09 28
Table 17: Portugal, hardware forecast, revenues split by key retail formats ($m), 2009–14 29
Table 18: Portugal, non-decorative materials, revenues split by key retail formats ($m), 2004–09 31
Table 19: Portugal, non-decorative materials forecast, revenues split by key retail formats ($m), 2009–14 32
Table 20: Portugal, tools, revenues split by key retail formats ($m), 2004–09 34
Table 21: Portugal, tools forecast, revenues split by key retail formats ($m), 2009–14 35



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