TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOME IMPROVEMENT RETAIL SALES OVERVIEW 6
Home improvement retail market definition 6
Home improvement sales overview 7
Home improvement retail sales value, 2004–09 8
Home improvement retail sales value, 2009–14 9
HOME IMPROVEMENT MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 14
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Home improvement sales analysis by key retail formats, overview 20
Home improvement sales analysis by key retail formats actual, 2004–09 21
Home improvement sales analysis by key retail formats forecast, 2009–14 22
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 23
Decorative materials sales analysis by key retail formats, overview 23
Decorative materials sales analysis by key retail formats actual, 2004–09 24
Decorative materials sales analysis by key retail formats forecast, 2009–14 25
ELECTRICAL HARDWARE ANALYSIS BY KEY RETAIL FORMATS 26
Electrical hardware sales analysis by key retail formats, overview 26
Electrical hardware sales analysis by key retail formats actual, 2004–09 27
Electrical hardware sales analysis by key retail formats forecast, 2009–14 28
HARDWARE ANALYSIS BY KEY RETAIL FORMATS 29
Hardware sales analysis by key retail formats, overview 29
Hardware sales analysis by key retail formats actual, 2004–09 30
Hardware sales analysis by key retail formats forecast, 2009–14 31
NON-DECORATIVE MATERIALS ANALYSIS BY KEY RETAIL FORMATS 32
Non-decorative materials sales analysis by key retail formats, overview 32
Non-decorative materials sales analysis by key retail formats actual, 2004–09 33
Non-decorative materials sales analysis by key retail formats forecast, 2009–14 34
TOOLS ANALYSIS BY KEY RETAIL FORMATS 35
Tools sales analysis by key retail formats, overview 35
Tools sales analysis by key retail formats actual, 2004–09 36
Tools sales analysis by key retail formats forecast, 2009–14 37
APPENDIX 38
Methodology 38
Related research 39
Datamonitor consulting 39
Disclaimer 39
LIST OF FIGURES
Figure 1: New Zealand, sales of home improvement, value ($m), 2004–14 7
Figure 2: New Zealand, sales of home improvement, value ($m), 2004–09 8
Figure 3: New Zealand, forecast sales of home improvement, value ($m), 2009–14 9
Figure 4: New Zealand, sales of home improvement, value break down by category (%), 2009 11
Figure 5: New Zealand, sales of home improvement, value break down by category ($m), 2004–09 12
Figure 6: New Zealand, sales of home improvement, value break down by category (%), 2014 14
Figure 7: New Zealand, forecast sales of home improvement, value break down by category ($m), 2009–14 15
Figure 8: New Zealand, home improvement, revenue split by key retail formats (%), 2009 20
Figure 9: New Zealand, decorative materials, revenue split by key retail formats (%), 2009 23
Figure 10: New Zealand, electrical hardware, revenue split by key retail formats (%), 2009 26
Figure 11: New Zealand, hardware, revenue split by key retail formats (%), 2009 29
Figure 12: New Zealand, non-decorative materials, revenue split by key retail formats (%), 2009 32
Figure 13: New Zealand, tools, revenue split by key retail formats (%), 2009 35
LIST OF TABLES
Table 1: Home improvement retail market definition 6
Table 2: New Zealand, sales of home improvement, value ($m), 2004–14 7
Table 3: New Zealand, sales of home improvement, value ($m and NZ$m), 2004–09 8
Table 4: New Zealand, forecast sales of home improvement, value ($m and NZ$m), 2009–14 10
Table 5: New Zealand, sales of home improvement, value break down by category ($m), 2004–09 13
Table 6: New Zealand, forecast sales of home improvement, value break down by category ($m), 2009–14 16
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: New Zealand, home improvement, revenues split by key retail formats ($m), 2004–09 21
Table 11: New Zealand, home improvement forecast, revenues split by key retail formats ($m), 2009–14 22
Table 12: New Zealand, decorative materials, revenues split by key retail formats ($m), 2004–09 24
Table 13: New Zealand, decorative materials forecast, revenues split by key retail formats ($m), 2009–14 25
Table 14: New Zealand, electrical hardware, revenues split by key retail formats ($m), 2004–09 27
Table 15: New Zealand, electrical hardware forecast, revenues split by key retail formats ($m), 2009–14 28
Table 16: New Zealand, hardware, revenues split by key retail formats ($m), 2004–09 30
Table 17: New Zealand, hardware forecast, revenues split by key retail formats ($m), 2009–14 31
Table 18: New Zealand, non-decorative materials, revenues split by key retail formats ($m), 2004–09 33
Table 19: New Zealand, non-decorative materials forecast, revenues split by key retail formats ($m), 2009–14 34
Table 20: New Zealand, tools, revenues split by key retail formats ($m), 2004–09 36
Table 21: New Zealand, tools forecast, revenues split by key retail formats ($m), 2009–14 37
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